Shanghai New Media Operation Company: Leveraging the momentum of marketing, to create the perfect program for enterprises

In today's digitalized business world, new media has become an important channel for enterprises to promote their brands, expand their markets and interact with customers. In Shanghai, there are numerous new media operating companies, which with their professional knowledge and rich experience, provide a full range of services for enterprises, in which the momentum marketing has become a powerful means to help enterprises stand out.

Shanghai New Media Operation Company

Momentum marketing, as the name suggests, is to take advantage of a variety of hot events, festivals, social trends and other "momentum", the enterprise's brand and products cleverly integrated into it, so as to attract the attention of consumers, enhance brand awareness and product sales. ShanghaiNew media operationThe company understands this and has created numerous successful marketing cases for companies through precise planning and execution.

For example, during the release of a popular movie, a Shanghai-based new media agency planned a campaign for a clothing brand it worked with. Combining the clothing styles of the characters in the movie, they launched a series of similar clothing styles and a challenge on social media to "mimic the movie characters' outfits". Through elaborate pictures, interesting copywriting and interactive links, the campaign attracted a large number of users to participate and share, which not only enhanced brand exposure, but also drove product sales.

As another example, when an important festival was approaching, another new media agency created a festival-exclusive gift box package for a food enterprise, and carried out a warm-up publicity and limited-time promotion on the new media platform. They utilized the atmosphere of festivals and people's emotional needs to successfully stimulate consumers' desire to buy, enabling the enterprise to achieve remarkable sales results during the festive season.

Behind these success stories is theShanghai New Media OperationThe company's keen insight into the market, in-depth study of consumer psychology and precise grasp of the communication laws of new media platforms. They are able to formulate personalized momentum marketing strategies according to the characteristics and objectives of the enterprise, choose appropriate new media platforms and communication methods, and effectively deliver the enterprise's message to the target audience.

The new media agency in Shanghai also has a professional team, including planning, copywriting, design, operation and other aspects of talent. They divide the work and work closely together to ensure that every marketing campaign can be executed smoothly and achieve the expected results. At the same time, they will continue to learn and update their knowledge to keep pace with the development of the new media industry and provide companies with the latest and most effective marketing programs.

In short, the new media agency in Shanghai has won more opportunities for enterprises in the fierce market competition with the powerful tool of momentum marketing. If your business is looking forNew Media MarketingAnd worry, why not choose a professional Shanghai new media operation company, let them customize the perfect solution for you, help enterprises to achieve rapid development.

Shanghai New Media Operation Company Service List

The services provided by new media agency in Shanghai usually cover a wide range of aspects to meet the needs of different clients. Below is a list of some common new media agency services:

1. Content Creation and Curation::
   • Provide content creation, planning and writing services for clients to ensure that published content matches the needs and interests of the target audience¹The
   • May include content creation for articles, social media posts, video scripts, H5 pages, etc.¹The
2. Brand packaging and promotion::
   • Packaging and promotion for the brand, including brand storytelling, brand image building, brand event planning, etc.¹The
   • Utilize new media platforms to increase brand awareness and reputation²The
3. Social Media Management::
   • Manage clients' social media accounts, including posting content, interacting with followers, and handling comments and private messages¹The
   • Develop and implement social media marketing strategies to increase account exposure and number of followers²The
4. Video Marketing::
   • Produce and distribute video content such as commercials, promotional videos, instructional videos, etc.¹The
   • Utilize video platforms to increase brand exposure and user engagement²The
5. Data Analysis and Optimization::
   • Analyze data from new media platforms, such as reads, likes, comments, etc. to evaluate marketing effectiveness¹The
   • Adjust and optimize marketing strategies based on data analysis results to improve marketing effectiveness²The
6. Event Planning and Execution::
   • Planning and executing online or offline events, such as brand launches, promotions, interactive games, etc.¹The
   • Utilize events to increase brand exposure and user engagement²The
7. KOL/Webstar Cooperation::
   • Collaborate with KOLs (Key Opinion Leaders) or Internet celebrities to increase brand exposure and awareness through their influence and fan base²The
8. advertising placement::
   • Advertisements on new media platforms, such as infomercials and video ads, to increase brand exposure and user acquisition rates²The
9. Technical Support and Development::
   • Provide technical support and development services, such as public number/small program development, H5 customization,Websiteand APP development, etc.¹The
   • Utilizing technology to improve marketing effectiveness and user experience²The

Please note that different new media agency companies may offer different lists of services and specific services. When choosing a new media agency, make sure that they are able to provide the services you need and have the appropriate expertise and experience.

Shanghai new media operating company notes

When choosing a new media agency in Shanghai, you need to pay attention to the following key points:

1. Price reasonableness: Avoid choosing a company that quotes too low a price. A professional new media agency usually does not offer its services at a very low price, because such a price may not cover the cost of high-quality services¹. It is also important not to use price as the only criterion, but to consider the quality of the company's services, experience and reputation.
2. Be wary of overblowing: Be wary of companies that over-hype their capabilities. There is uncertainty in online operations, so no company can guarantee absolute success. If a company promises overly absolute results, then it may be necessary to question its true capabilities¹The
3. Consistency of contracts and commitments: Make sure that the content of the services promised by the company is consistent with the terms in the contract. Some unscrupulous agency may promise a lot in the early stage, but in the contract does not contain these contents, so be sure to read the contract carefully before signing, and clarify the rights and obligations of both parties!¹The
4. Understanding the company's business scope: Before working together, it is important to clarify whether the scope of business of the agency meets your needs. Some companies may exaggerate their business capabilities, so be careful in judging your choice¹The
5. Check out the company's case studies and reputation: Learn about the company's past cases and customer feedback, which can help you better understand the company's actual operational capabilities and service quality.²The
6. Examining the company's professionalism and experience: Choose an agency with extensive experience and expertise, they are more likely to provide you with effective strategies and services²The
7. Clarify the mode of cooperation: Before cooperation, clarify with the company whether the mode of cooperation is all-inclusive or semi-trusted, in order to avoid unnecessary misunderstandings and delays in the process of cooperation¹The

Overall, choosing a suitable new media agency needs to consider several factors, including price, capability, contract, business scope, cases and reputation. Hopefully, these considerations will help you make a wise choice.

Introducing some successful cases of new media operation in Shanghai.

• lit. point the true universePublic number operation: In 2022-2023, Shanghai Point True Technology Company's Point True Planet WeChat Service Number and Point True Yuan Universe WeChat Subscription Number entered into an annual operation cooperation with Benyi. Benyi focuses on WeChat original graphic writing, holiday poster design, graphic editing and layout, publishing and data promotion work, while assisting the public number annual audit, menu bar update work, the average single reading over 1000 +.
• New media operation projects for Hankook Tire Group and Nippon Sanitary Ware GroupForfan Technology has accepted the new media operation projects of these two groups, including brand WeChat public number agency operation, original copywriting for Weibo, and so on. The aim was to provide systematic new media agency operation services, practicing YiFan's copywriting theories, such as optimizing copy to attract users' attention through the 4U formula, and adopting the user's perspective in writing the "product features" section, and so on.
• Shanghai Aijia Group public number on behalf of the operationStar Painting Culture provides public number operation services for Shanghai Aijia Group, including brand positioning, backstage construction, column planning, manuscript writing, visual optimization and activity planning. For example, the construction of the public number menu bar, daily tweet planning and writing, design and operation, to meet its needs for vertical areas, professional communication.
• Little Blue Elephant Little Red Book Agency: Star Painting Culture provides Little Blue Elephant children's sweat underwear with Xiaohongshu agency operation services for official account brand seeding, including KOL head, waist daren, vegetarian resource procurement, etc., for the brand's word-of-mouth dissemination. Its Xiaohongshu account (ID: 897561880) has attracted the attention of many users through the release of content such as grass-raising review graphics.

What are the general charges of Shanghai new media operating companies?

1. subscription: Prices are set according to different service packages, such as basic package, standard package, premium package, etc., and each package contains different service contents and service quality;
2. Individual service charges: For specific service programs, such as public access operations,Little Red Book Promotion, Jitterbug short video operations, etc. are priced separately;
3. Fee based on results: Fees are charged according to the actual results achieved, such as the number of fans increased, the percentage of sales increased, etc;
4. Customized program fees: Tailor-made agency solutions and pricing based on the specific needs and goals of the client.

1. (a) Service content and quality: the more comprehensive and high-quality the services provided, the higher the fees may be. For example, whether it includes content planning, writing, design, publishing, promotion, data analysis and many other aspects;
2. Number of platforms and accounts: the more types of new media platforms operated (e.g. WeChat, Weibo, Shake, Xiaohongshu, etc.) and the number of accounts to be managed, the fee may increase accordingly;
3. Client's needs and goals: Client's expectations and specific requirements for operational results, such as follower growth targets, brand exposure enhancement, etc., will affect the fee;
4. Industry competition and market conditions: the competitive situation of the industry in the region and the general level of charges in the market will also have a certain impact on the price;
5. Experience and expertise of the agency: experienced and specialized agency may charge more;
6. Account size and current status: The account's existing base of followers, activity, etc. may also affect fees to some extent.

• Public number operation: $2,000-$8,000/month;
• Xiaohongshu on behalf of the operation: $2,000-$8,000/month;
• Online Shop Operation: The service fee is about $2,500;
• E-commerce agency operation (Jingdong, Taobao, Pinduoduo, WeChat, Shake Shop, etc.): The service fee is about $2,500;
• jitterbugShort video generation operation: The service fee is about $1500;
• Private Domain Trafficoperate on behalf of sb.: The service fee is about $2,500;
• Web site operation: The service fee is about $3,500;
• New media generation operation (headlines, Baike, Zhihu and other self-media management operation): The service fee is about $3,500.