Shanghai Integrated Marketing Promotion Company

Shanghai Integrated Marketing Promotion Company

Shanghai Integrated Marketing Promotion Services

Shanghai Integrated Marketing Promotion can cover a wide range of services, here are some of the possibilities:

1. Marketing program development: Develop overall marketing strategies and programs for clients to ensure that all promotional activities are carried out in an orderly manner to achieve the expected marketing results.
2. Graphic material production: Includes the design and production of posters, brochures, advertising graphics, etc. to attract the attention of the target audience.
3. Short video production and promotion: Utilize short-video platforms, such as Jittery and Shutterbug, to produce interesting and attractive short-video content and promote it to expand brand exposure.
4. Operation of official accounts on social platforms: Manage official accounts for clients on major social platforms (e.g. Weibo, WeChat, Jitterbug, etc.), publish content, interact with fans, and increase brand awareness and user stickiness.
5. Monitoring guidance: Monitor the effect of marketing activities across channels in real time, analyze the data, and provide guidance for subsequent marketing activities.
6. Soft copy and advertising: Write and publish soft copy or place ads in major media and platforms to increase brand exposure and influence.
7. Media channel building and maintenance: Build and maintain relationships with major media outlets for our clients to ensure that brand messages are successfully communicated.
8. Official manuscript planning and writing: Write official releases for clients, such as press releases, announcements, etc., to ensure the accuracy and authority of brand information.

In addition, the integrated marketing and promotion service programs in Shanghai may also include services such as brand integrated marketing, traffic integrated marketing, event integrated marketing, self-media generation operation, short video generation operation, and personal IP creation. These services are designed to help clients achieve the goals of brand communication, market expansion and user growth through diversified marketing means.

Please note that different integrated marketing and promotion service agencies may provide different service items, and the specific service content needs to be customized according to the customer's needs and agency capabilities.

Shanghai Integrated Marketing Promotion Charges

Shanghai integrated marketing promotion rates will vary depending on the specific project, objectives, strategy and service content. Below are some of the factors that affect the rates:

1. Project scale and complexity: Integrated marketing and promotion projects may involve multiple channels, platforms and strategies, and the scale and complexity of the project will affect the fees. Larger, more complex projects often require more resources, time and manpower investment, so the fees will be higher accordingly.
2. Marketing strategies and channels: Different marketing strategies and channels have different costs. For example, website optimization, search engine marketing (SEM), social media marketing, content marketing, etc. all have different rates. Also, using different advertising platforms (e.g., Baidu, WeChat, Jitterbug, etc.) will incur different advertising costs.
3. Service content and scope: Integrated marketing and promotion services may include market research, strategy development, creative design, content production, advertising, data analysis and many other aspects. The more extensive the service content and scope, the fee will increase accordingly.

Specifically for the integrated marketing promotion charges in Shanghai, the following is some reference information:

• The cost of online promotion may range from a few thousand dollars to tens of thousands of dollars, depending on factors such as the method of promotion, the target audience and the expected results.
• Bidding promotions typically start at $10,000, are pay-per-click, and require a professional to operate.
• The cost of advertising on social media platforms is based on factors such as the type of advertisement, location and audience segment.

In addition, some professional marketing and promotion companies or organizations will also provide integrated marketing and promotion services, and their charges will be evaluated and quoted according to the specific conditions of the project. When choosing marketing promotion services, it is recommended that you fully communicate with the service provider about your needs and clarify the content and scope of services in order to get the most accurate rates.

Please note that the above information is for reference only, and the specific charges need to be evaluated and determined according to the actual situation of the project. Meanwhile, when choosing marketing and promotion services, please make sure to choose regular and professional service providers to ensure service quality and effectiveness.

Difference between network marketing and integrated marketing

network marketingThere are some differences in definition, scope and goals with integrated marketing:

1. Definition:
   • Network Marketing (Online Marketing or E-Marketing): is with the Internet into the commercial application and generated, especially the World Wide Web (www), e-mail (e-mail), search engines, social software and other widely used, the value of network marketing is more and more obvious. Network marketing refers to the modern marketing theory as the basis, with the help of the network, communication and digital media technology to achieve the marketing objectives of business activities. It is based on the Internet and social networks to connect enterprises, users and the public, to deliver valuable information and services to users and the public, in order to achieve customer value and corporate marketing objectives of the planning, implementation and operation management activities.
   • Integrated Marketing (Integrated Marketing): It is a marketing concept and method that systematically combines various marketing tools and means, and makes instantaneous and dynamic corrections according to the environment, so as to make both sides of the exchange realize value-added in the interaction. Integrated marketing is to reorganize enterprise behavior and market behavior with consumers as the core, use various forms of communication in a comprehensive and coordinated way, with a unified goal and a unified image of communication, delivering consistent product information and realizing two-way communication with consumers.
2. Scope:
   • Online marketing focuses primarily on marketing activities using the Internet and digital media technologies, including website promotion, social media marketing, email marketing, and search engine optimization (SEO).
   • Integrated marketing is more extensive, it not only includes all the means of network marketing, but also covers the traditional marketing means, such as advertising, direct marketing, sales promotion, personnel marketing, and other means of systematic combination and coordination of these means.
3. Objective:
   • The main goal of online marketing is to utilize the Internet and digital media technologies to improve brand exposure, increase website traffic, and improve sales conversion rates.
   • The goal of integrated marketing is more comprehensive, which not only pursues the maximization of marketing effect, but also focuses on the construction of long-term relationship between enterprises and consumers to achieve the enhancement of long-term value of enterprises.

To summarize, Internet marketing is a component of integrated marketing, which mainly uses the Internet and digital media technology to carry out marketing activities, while integrated marketing is the systematic combination and coordination of a variety of marketing means and tools, in pursuit of broader marketing objectives and long-term value enhancement.