Shanghai Information Short Video Generation Operation

Oct 29, 2024 | Marketing Report, Project reports | Shanghai Short Video Operation Shanghai Information Operation Shanghai Information Short Video Generation Operation

Shanghai information short video operation service program

In such an international metropolis as Shanghai, the speed of information dissemination is extremely fast, and information short video operation services are increasingly favored by enterprises and organizations. The following are some common service items of Shanghai information short video agency operation:

I. Strategic Planning and Positioning

Market Research and Analysis: The OEM team will conduct in-depth research on the market dynamics in Shanghai, the preferences of the target audience and the competitors. Through big data analysis and market research, we understand the attention and demand of Shanghai users for different types of information, which provides the basis for subsequent content creation and promotion strategies. For example, we analyzed the search and browsing trends of Shanghai citizens on local livelihood news, business dynamics, cultural activities and other information in a specific period of time.
Brand Positioning and Targeting: Determine the brand positioning of the short information video according to the client's brand image and business objectives. Define the core information, style characteristics and value proposition to be conveyed by the short video account, so as to stand out among the many information accounts. For example, an account focusing on Shanghai's food culture is positioned to provide users with the most authentic and distinctive information about Shanghai's food, with the goal of attracting the attention of food enthusiasts and becoming the authoritative information platform for Shanghai's food sector.
Content Strategy Development: Develop a detailed content strategy based on market research and brand positioning. Plan the theme series, content direction and release frequency of short videos to ensure consistency and diversity of content. For example, we planned to publish 5 short videos per week, including 2 local hot news, 2 special food stores and 1 cultural and art activity.

II. Content creation and production

Script writing: A team of professional copywriters will write engaging scripts based on different information topics. The content of the script should not only accurately convey the information, but also be interesting and storytelling to attract users' attention and sharing. For example, when writing a script about the restoration of an old building in Shanghai, you can start from the historical background of the building, the interesting stories during the restoration process and the new look after the restoration.
video shooting: Equipped with professional shooting equipments and technical team to ensure the picture quality, light and sound quality of the video. According to different information scenarios and needs, we choose appropriate shooting locations, angles and techniques to make the video more visually impactful. For example, for a live report of Shanghai Fashion Week, multi-angle shooting and close-ups are used to show the exciting moments of the fashion show and the creative details of the designers.
post-production: Use professional video editing software to edit, colorize, add special effects and subtitles and other post-processing of the filmed material to improve the overall quality and viewability of the video. For example, add animation effects and transitions to make the information video more vivid and interesting; adjust the color of the video to make it more in line with the theme and atmosphere of the information.
Original content protection: Attaching importance to the protection of original content, it applies for copyrights for clients' short information videos to prevent unauthorized use and plagiarism by others. At the same time, we establish a content review mechanism to ensure that the published content complies with relevant laws and regulations and platform regulations.

III. Account Operation and Management

Account building and optimization: Help clients create informative short video accounts and set and optimize basic information such as avatars, nicknames and profiles. Ensure that the information of the account is complete and accurate, and can attract the attention and trust of users. For example, the avatar of a Shanghai tourism information account can choose pictures of Shanghai's iconic attractions, the nickname is simple and easy to remember, and the profile highlights the account's features and advantages.
Content publishing and updating: Publish informative short videos on a regular basis according to the established content strategy and publishing plan. According to the characteristics of different platforms and the active time of users, choose the best release time to increase the exposure and playback of the video. At the same time, update the content of the account in a timely manner to maintain the attention and activity of users.
Fan Interaction and Management: Actively interact with fans, respond to users' comments and private messages, answer users' questions, and enhance users' stickiness and loyalty. Establish a fan community and regularly organize online activities and topic discussions to promote communication and interaction among fans. For example, organize online activities such as "Shanghai's Most Beautiful Attractions Selection" to attract fans' participation and sharing.
Account Data Analysis: Use professional data analysis tools to monitor and analyze the operation data of the account in real time. Including video playback, number of likes, comments, retweets and other indicators, as well as the user's geographical distribution, age level, interests and other information. According to the results of data analysis, adjust the operation strategy and content creation direction, and continuously improve the operation effect of the account.

IV. Promotion and marketing

In-platform promotion: Utilize the promotion tools of short video platforms, such as Dou+ of Jittery Voice and Pink Strip of Racer, to carry out paid promotion for informative short videos. According to the characteristics and needs of the target audience, choose the appropriate promotion method and placement range to improve the exposure rate and dissemination effect of the video. For example, for a short information video about a newly opened shopping center in Shanghai, we choose to conduct targeted promotion in the Shanghai area to attract the attention of local consumers.
Cross-platform promotion: In addition to promoting within the short video platform, the information short video is also shared to other social media platforms, such as WeChat, Weibo, Xiaohongshu, etc., to expand the dissemination scope and influence of the video. According to the characteristics of different platforms and user groups, develop corresponding promotion strategies and content forms to improve the conversion rate and attention of users.
Cooperation and linkages: Cooperate with local famous bloggers, netizens and media organizations in Shanghai to jointly promote informative short videos. Through co-creation and mutual recommendation, we leverage each other's fan resources and influence to increase the visibility and exposure of our accounts. For example, cooperate with Shanghai food bloggers to launch "Shanghai Food Tour" series of short videos to attract more users' attention.
Brand cooperation and advertisement implantation: Finding opportunities for clients to cooperate with brands and skillfully implanting brand advertisements into short information videos to realize the conversion of commercial value. When choosing brands to cooperate with, we focus on the relevance and fit between the brand and the information content to ensure that the implantation of the advertisement will not affect the user's viewing experience. For example, in a short information video about outdoor sports in Shanghai, implanting a sports brand's advertisement not only fits the theme of the video, but also brings exposure and sales opportunities for the brand.

V. Training and Counseling

Team Training: Provide training for the client's team in short video operation, including knowledge and skills in filming techniques, post-production, account operation and data analysis. Through the training, we improve the short video production and operation ability of the client's team, so that they can better participate in the creation and management of informative short videos.
consultancyProvide customers with consulting services on short video operation, and answer the problems and confusions encountered by customers in the process of operation. According to the needs of customers, provide personalized solutions and suggestions to help customers develop short video operation strategy suitable for their own development.

In short, the Shanghai information short video operation service program covers strategy planning, content creation, account operation, promotion and marketing, as well as training and consulting and other aspects, aims to provide customers with a full range of one-stop short video operation services, to help customers in the field of information short video in Shanghai to achieve good communication results and commercial value.

Shanghai information short video operating costs analysis of the offer

In such an international metropolis as Shanghai, the information short video agency operation market is becoming increasingly prosperous, and its quotation cost varies according to a variety of factors. The following is a detailed analysis of the cost of information short video agency operation in Shanghai:

I. Basic service charges

Account Management and Maintenance: This includes basic work such as account registration, authentication, information refinement, daily login and management. For the basic management of a new account, the monthly cost is about 1000 - 2000 RMB. For an existing mature account, depending on the complexity of the account and the difficulty of maintenance, the cost may be 800 - 1500 yuan / month. This part of the cost is mainly used to ensure the normal operation of the account and the update and maintenance of basic information, laying the foundation for subsequent content publishing and promotion.
Content Planning and CreativityThe professional operation team will develop a detailed content planning program according to the customer's needs, target audience and the characteristics of the Shanghai market. Including determining the theme, style, plot, etc. of the short information video, the cost of this part of the monthly cost of about 2,000 - 5,000 yuan. If in-depth market research and audience analysis are required to develop a more precise content strategy, the cost may be higher, reaching RMB 8,000 or even tens of thousands of yuan.

II. Video production costs

Script writing: A good script is the key to the success of an informational short video. Professional scriptwriters or copywriters will write detailed scripts according to the content planning program to ensure that the content of the video is interesting, informative and valuable. The cost of script writing depends on the complexity of the script and the creative requirements, generally the cost of each script is 500 - 2000 RMB. For a series of scripts with high creative requirements, the cost may be higher.
Filming and editing::
- Shooting FeeThe cost of shooting includes the labor cost of the shooting team, the rental cost of the shooting equipment and the rental cost of the shooting location. In Shanghai, the daily labor cost of an ordinary information video shooting team is about 3000 - 5000 RMB, and the daily rental cost of shooting equipment is about 1000 - 3000 RMB. If you need to shoot at a special venue, the venue rental cost may vary depending on the venue, generally in the range of 1000 - 5000 RMB / day. Therefore, a simple informational video shoot may cost $5,000 - $10,000, while a complex, high-quality shoot may cost more than $20,000.
- Editing costs: Editing is an important part of video production. The editor will carry out post-processing such as editing, color grading and adding special effects according to the captured footage in order to enhance the quality and viewability of the video. The cost of editing is generally calculated according to the length and complexity of the video, and the cost of editing per minute is around RMB 500 - 2000. For example, for a 3-minute information video, the editing cost may be RMB 1,500 - 6,000.

III. Promotion and marketing costs

Platform Promotion: Promotion on short video platforms is an important means to increase video exposure and attention. The agency team will formulate corresponding promotion strategies according to the rules and algorithms of the platform, including placing ads and interacting with fans. In Shanghai, the promotion cost of short video platforms is relatively high, for example, on the Jittery platform, an ordinary advertisement may cost 5,000 - 20,000 RMB, depending on the form of the advertisement, the time of placement, the target audience and other factors. If a long-term, large-scale promotion is required, the cost may be even higher.
Social Media PromotionIn addition to promoting on the short video platform, the agency team will also share the information short video to other social media platforms, such as WeChat, Weibo, Xiaohongshu, etc., to expand the scope of dissemination and influence of the video. The cost of this part of the promotion depends on the characteristics of different platforms and the way of promotion, generally the monthly cost is 2000 - 5000 yuan.

IV. Other costs

Data analysis and reporting: The OEM team will regularly analyze the data on the number of plays, likes, comments, retweets, etc. of the infotainment videos to understand the audience's preferences and behavioral habits, so as to provide data support for the subsequent content production and promotion. The cost of data analysis and report is about 1,000 - 3,000 RMB per month.
KOL Partnership FeeIf you need to cooperate with KOLs such as famous bloggers and netizens in Shanghai and use their influence to promote informational videos, you will incur corresponding cooperation fees, which usually range from 5,000 to 50,000 RMB depending on their popularity, influence and the form of cooperation. For example, if you cooperate with a Shanghai food blogger with 100,000 followers, the cooperation fee for publishing a short information video may be around 10,000 RMB.

V. Package and customized service offers

PackagesIn order to satisfy the needs of different customers, OEMs usually offer a variety of packages. For example, the basic package may include a certain number of video production, account management and basic promotion services per month, with a price of 8,000-15,000 RMB/month; the intermediate package may increase the number of video production, in-depth content planning and a wider range of promotion channels on the basis of the basic package, with a price of 15,000-30,000 RMB/month; the premium package provides a full range of customized services, including exclusive content planning, high-quality video production, large-scale promotion, and so on. - 30,000/month; the premium package provides a full range of customized services, including exclusive content planning, high-quality video production, large-scale promotion and data analysis, etc., priced at more than 30,000/month.
Customized services: For some customers with special needs, the agency will provide customized services and quote according to the specific requirements of the customer and the complexity of the project. The price of customized services varies greatly and may range from tens of thousands of dollars to hundreds of thousands of dollars. For example, a large enterprise's information short video OEM project, which requires brand customization, multi-platform promotion and long-term operation services, may cost more than 500,000 yuan.

Overall, the quoted cost of Shanghai information short video on behalf of the operation varies according to the content of the service, the scale of the project, the cycle of cooperation and other factors. When choosing the agency operation service, customers should fully communicate and negotiate with the agency operation company according to their needs and budget, and choose the most suitable service program for themselves. At the same time, it is also necessary to pay attention to the strength and reputation of the agency operation company to ensure that you can get high-quality services and good results.

30,000+

Avid Subscribers