目录
ToggleShanghai Baidu Promotion Service Program
In the wave of digital marketing, Baidu promotion, as an important online promotion tool, is of great significance to enterprises in Shanghai. With their professional skills and rich experience, Baidu promotion agency in Shanghai provides a series of comprehensive and in-depth service programs to help enterprises realize accurate marketing on the Baidu platform to enhance brand awareness and business conversion rate.
I. Account construction and optimization
- Account structure planning
According to the enterprise's product or service characteristics, target audience and marketing objectives, design a scientific and reasonable Baidu Promotion account structure. This includes creating different ad series, ad groups, and clarifying the keyword classification and matching methods for each level. For example, for a Shanghai-based automobile sales company, ad groups can be divided according to dimensions such as automobile brands, models, features, price ranges, etc., so that the keyword relevance of each ad group is higher, which facilitates subsequent accurate placement and management. - Keyword Research and Selection
In-depth excavation of high-value keywords related to the enterprise, not only consider a wide range of popular keywords in the industry, but also pay more attention to the long-tail keywords that fit the Shanghai local market and the user's search habits. Through data analysis tools, market research, and competitor research, we filter out keywords with moderate search volume, reasonable competition, and high conversion rates. For example, in addition to choosing generic keywords such as "Shanghai tourist attractions", Shanghai tourism enterprises will also tap into long-tail keywords such as "recommended parent-child hotels around Shanghai Disneyland", "good places to enjoy flowers in spring in Shanghai " and other long-tail keywords to attract more accurate potential customers. - Creative Writing and Optimization
Create engaging and relevant ad creative, including headlines, descriptions and display URLs. ad copy should highlight the company's unique selling points, special offers, and relevance to the user's search keywords, as well as be in line with the linguistic and cultural background of users in Shanghai. For example, a catering company in Shanghai can write in the ad "Taste authentic Shanghai local dishes at [restaurant name], old Shanghai flavor, value packages waiting for you!" , and continuously optimize the ad creative according to the ad placement effect and data analysis to improve the click rate and conversion rate.
II. Placement strategy development and implementation
- Geo-targeting and placement
Make full use of Baidu Promotion's geo-targeting function to target Shanghai areas or specific areas of Shanghai where the company's target market is located. It can be pinpointed to various districts, business districts, and even landmark neighborhoods in Shanghai to ensure that the advertising budget is focused on the areas with the most potential. For example, for a takeaway service company that mainly caters to office workers in Pudong New Area of Shanghai, the advertisement will be focused on the business office areas in Pudong New Area to improve the targeting and effectiveness of the advertisement. - Time planning and budget allocation
Analyze the search behavior and activity pattern of Shanghai users, and develop a reasonable advertising time plan. According to the characteristics of different industries and products, increase the advertising budget in the time period of high user activity. For example, e-commerce enterprises in Shanghai can increase their advertising efforts during peak shopping hours such as evenings and weekends; for B2B enterprises, they can focus on advertising during working hours on weekdays. At the same time, according to the overall budget and marketing objectives of the enterprise, the budget of each ad series and ad group is reasonably allocated to ensure the optimal use of resources. - Bidding Strategy and Adjustment
Utilizing professional bidding strategies that take into account the level of competition for keywords, the budgetary constraints of the company, and the expected ranking and conversion rate of the ads. Through a combination of manual bidding and automatic bidding tools, we monitor the bidding situation in real time and make adjustments according to the effect of the placement. For example, when the competition for popular keywords is fierce, the bidding price can be reasonably adjusted to maintain the competitiveness of the ads, while avoiding the bidding price being too high and leading to uncontrolled costs; for keywords with high conversion rates, the bidding price can be appropriately increased to obtain more traffic and orders.
III. Data analysis and impact assessment
- Data monitoring and collection
Utilizing the rich data provided by Baidu Promotion's backend and third-party monitoring tools, we comprehensively collect various data in the process of advertising, including exposure, clicks, click rate, conversion rate, cost data (e.g., CPC, CPM, CPA), user search terms, geographic distribution and so on. These data are the basis for evaluating the effectiveness of ads and formulating optimization strategies. - Data Analytics & Insights
We conduct in-depth analysis of the collected data to dig out the hidden user behavior patterns, market trends and advertisement placement issues behind the data. For example, by analyzing user search terms, we can understand the specific needs and concerns of Shanghai users for corporate products or services; by comparing the conversion rates of different geographic regions and time periods, we can discover potential high-value markets and placement opportunities; and by analyzing the relationship between click-through rate and conversion rate of advertisements, we can assess the matching degree of advertisement creativity and keywords. - Impact assessment and reporting
Regularly provide detailed Baidu Promotion Effectiveness Evaluation Report for enterprises, presenting the overall situation of advertisement placement, the trend of key data indicators, comparative analysis with the expected goals, as well as existing problems and improvement suggestions in the form of intuitive charts, tables and texts. Through the effect evaluation, enterprises can clearly understand the return on investment of Baidu Promotion and the promotion effect on their business, providing a basis for decision-making.
Fourth, landing page optimization and user experience enhancement
- Landing Page Design and Optimization
Check and optimize the landing page of the advertisement to ensure that the content of the landing page is highly consistent with the advertised content and can meet the user's expectations and needs. From page layout, information communication, visual design to interactive experience, all should be carefully optimized to improve the user's stay time and conversion rate on the landing page. For example, for an education and training company in Shanghai, the landing page should clearly display information such as course content, faculty, teaching results, enrollment process, etc. The page should load quickly and operate easily, so that users can quickly access information and enroll. - User behavior analysis and conversion path optimization
By analyzing the user's behavioral path on the landing page, we understand the user's browsing habits, points of interest and decision-making process. Based on the analysis results, optimize the element layout, content presentation and guide buttons of the landing page to make the conversion path smoother. For example, adjust the position of product introduction and buy buttons to highlight important information, reduce the loss of users in the conversion process, and increase the order conversion rate.
V. Competitor analysis and strategy adjustment
- Competitor Research
Continuously pay attention to the dynamics of your competitors' advertising strategy, keyword selection, advertisement creativity, bidding situation and landing page design on Baidu Promotion. By analyzing the advantages and disadvantages of competitors, we can provide reference for enterprises to develop differentiated promotion strategies. For example, if you find that your competitors have high bids and top rankings for a certain keyword, but the landing page experience is not good, you can optimize your own landing page to achieve better conversion results on that keyword. - Strategy Adjustment and Optimization
According to the results of competitor analysis and advertisement placement data, adjust the enterprise's Baidu promotion strategy in a timely manner. This may include adjusting the keyword strategy, optimizing the advertisement creative, changing the bidding strategy, updating the content of the landing page, etc., in order to maintain the enterprise's competitive advantage in Baidu promotion and improve the return on investment of the advertisement.
Through these professional service programs, Shanghai Baidu Promotion Agency Company protects enterprises in Shanghai on the Baidu Promotion platform, helping them to accurately reach their target customers, achieve the goals of brand promotion and business growth, and stand out in the competitive Shanghai market.
Shanghai Baidu promotion on behalf of the operating costs of the offer
In an international metropolis like Shanghai, where competition is fierce, Baidu promotion has become an important channel for many companies to get traffic and customers. However, for some enterprises, Baidu promotion on their own may face problems such as lack of professional knowledge and high labor costs, so choosing a Baidu promotion agency has become a wise choice. So, what is the cost of the offer of Shanghai Baidu promotion on behalf of the operation? The following is a detailed analysis.
I. Fee modalities
- sliding scale
- This is one of the more common ways of charging. The company charges a certain percentage of the monthly spending on Baidu Promotion. Usually the percentage ranges from 5% - 20%. For example, if a company's monthly spending on Baidu Promotion is 10,000 RMB, and it is charged according to the ratio of 15%, then the monthly charge of the operating company is 1,500 RMB. The advantage of this charging model is that it is linked to the enterprise's promotion cost, and the agency will be more motivated to optimize the promotion strategy and improve the promotion effect, in order to reduce the enterprise's promotion cost, so as to get a higher fee for the agency's operation. However, for enterprises with a low spending amount, they may find this charging method relatively expensive.
- flat fee
- The agency charges a fixed fee based on the content of the services provided and the service period. For example, a fixed monthly fee of $3,000, a fixed quarterly fee of $10,000, and so on. The advantage of this charging model is that the fee is relatively stable, the enterprise can better control the cost, and in the early stage of cooperation will be able to clearly know the monthly or quarterly expenditure on behalf of the operation. However, if the promotion needs of the enterprise change considerably during the cooperation period, the fixed fee model may not be very flexible.
- Project-based commission fee
- This charging method is generally applicable to enterprises whose products or projects have high profit margins. The operating company will negotiate with the enterprise a guaranteed amount of promotional consumption, and according to the actual sales performance of the project or the conversion effect to extract a certain percentage of the commission as the operating costs. For example, the enterprise and the operating company agree on a monthly guaranteed promotional spending of 30,000 yuan, and according to the project sales of 5% commission on behalf of the operating costs. If a month the enterprise through Baidu promotion to obtain sales of 100000 yuan, then on behalf of the operating company charges is 100000 * 5% = 5000 yuan. This charging model is risky and challenging for both the enterprise and the agency, but if the project is successful, both parties can get a higher income.
- all-inclusive fee
- The agency is responsible for all the costs of the enterprise's Baidu promotion account, including promotion costs and agency service costs. Enterprises only need to pay fees to the agency in accordance with the agreed amount, and the agency is responsible for the management and operation of the rest. This mode of charging for the enterprise is the most worry-free, do not need to worry about the management and control of the promotion costs, but need to have a high degree of trust on behalf of the operating company, and to ensure that the operating company can be reasonable use of the promotion costs, to achieve the desired promotional effect.
II. Factors affecting the offer
- Industry and type of business
- The degree of competition, keyword price, target audience and other factors are different in different industries, so the offer of the generation of operation will also be different. For example, the financial, medical, education and other industries are more competitive, the keyword bid is relatively high, on behalf of the company needs to invest more energy and resources to optimize and promote, so the charges will be relatively high; while some traditional manufacturing, service and other industries are relatively less competitive, the keyword price is low, on behalf of the operating costs will be relatively low.
- Outreach objectives and expected results
- If the promotion goal of the enterprise is to improve brand awareness and increase website traffic, then the agency needs to develop corresponding promotion strategies, which may involve more advertising, content creation and other work, and the cost will increase accordingly; if the enterprise's goal is to improve sales conversion rate and get more customer orders, the agency needs to pay more attention to keyword selection, optimization of advertising ideas, landing page If the goal of the enterprise is to increase sales conversion and get more customer orders, the agency needs to pay more attention to the selection of keywords, optimization of advertising ideas, design of landing pages, etc., and the charges will be different. In addition, if the enterprise's expectation of the promotion effect is high, and requires to achieve significant results in a short period of time, the operating company may need to increase the investment, and the fee will be increased accordingly.
- Account size and complexity
- The larger and more complex the Baidu promotion account, the more time and effort the agency needs to spend, and the higher the charges will be. For example, some enterprises have more than one Baidu promotion account, or the account contains a large number of keywords, advertising groups, creative, etc., on behalf of the company needs to carry out detailed data analysis and optimization adjustments, the work is more difficult, and the charges will increase accordingly.
- Content and quality of services
- The service content and service quality provided by the operating company is also an important factor affecting the offer. Some companies provide basic services, including keyword optimization, advertisement placement and other basic services, charging relatively low; while some professional companies will provide a full range of services, including market research, competitor analysis, promotional strategy development, advertisement design, data analysis and effect evaluation, etc., the quality of service is higher, and the charges will be increased accordingly.
III. Market price ranges
In Shanghai, the cost of Baidu promotion on behalf of the operation varies widely in price range depending on different charging models and business needs. Generally speaking, small businesses may spend around 2,000 - 5,000 yuan per month on behalf of the operation; medium-sized businesses spend between 5,000 - 15,000 yuan per month on behalf of the operation; large businesses or businesses with special needs may spend more than 15,000 yuan per month on behalf of the operation. Of course, this is only a general price range, and the specific offer needs to be evaluated and negotiated according to the actual situation of the enterprise.
In short, Shanghai Baidu promotion on behalf of the operation of the offer cost is determined by a variety of factors. Enterprises should not only focus on the price when choosing the agency, but also consider the professional level, service quality, reputation and credibility of the agency, and other factors, to choose the most suitable for their own agency and charging mode, in order to achieve the best promotional effect.
