Government new media generation operation: the new power to improve government services and communication

In today's digital era, government departments are also actively embracing new media to better serve the public, deliver policy information and enhance communication with the public. Government new media operation has emerged as an important booster to promote the innovation and development of government work. The core value of government new media operation lies in its professional operation capability and rich experience. The operation team is usually composed of professionals who are familiar with the communication laws of new media and have a sense of government service. They are able to deeply understand the work priorities and goals of government departments, and transform complex government information into easy-to-understand, lively and interesting new media content.

Government New Media Agency

Through careful planning and operation, the government's new media platform is able to realize a variety of functions. For example, it releases important information such as policies and regulations, notices and announcements in a timely manner, ensuring that the public can obtain authoritative and accurate content at the first time. At the same time, the interactivity of new media is utilized to actively respond to people's concerns and answer questions, enhancing the trust and connection between the government and the public.

The agency team is also adept at utilizing a variety of new media formats, such as short videos, illustrated tweets, and online live broadcasts, to showcase the results of the government's work and the progress of livelihood projects in a more intuitive and appealing way. In addition, they will use data analysis to understand public demand and feedback, optimize operation strategies, and improve the influence and communication effect of the new media platform.

In responding to critical incidents and emergencies, the GovernmentNew media operationIt also plays a key role. It is able to quickly release emergency information, guide the public to respond correctly and stabilize social sentiments.

For example, during the period of epidemic prevention and control, many local governments have passed theNew media operationTimely release of epidemic dynamics, preventive and control measures and protective knowledge has provided strong information support for winning the battle against epidemic prevention and control.

In short, government new media generation operation plays an important role in enhancing the level of government services, strengthening the interaction between the government and the people, and shaping the good image of the government, and injects new vitality to promote the modernization of the government governance system and governance capacity.

Recommend some successful cases of government new media agency operation

Here are some successful examples of government new media agency operations:

Jiangyin Social Sentiment Research and Judgment Platform

• : The social and public opinion one-network perception platform created by the Jiangyin City Municipal Social Governance Modernization Command Center has realized the early discovery and deployment of group-issued and frequent problems and livelihood hotspots through data governance and analysis, which promotes the improvement of the efficiency of the city's operation, and enhances the people's satisfaction and sense of well-being.

Digital Enabled Government Services of Xuzhou Municipal Government Service Management Office

• : Xuzhou City, through process re-engineering, system optimization and other means, has realized the "second report, second approval" and "no application, instant enjoyment" for the issuance of respect for the elderly over 80 years of age, which has improved the standardization, normalization and facilitation of government services, and its experience and practices have received wide attention and promotion. Its experience and practices have received widespread attention and popularization.

Tax Credit Stewardship for Liupanshui Taxation Bureau

• The Liupanshui City Tax Bureau has realized online one-click real-time inquiries, branding, use, collection and data collection through the establishment of an exclusive module for "tax credit stewards", which has improved the participation, trust and satisfaction of taxpayers and contributors, and fostered good habits of trustworthiness.

Spatial and temporal information cloud platform of Shenzhen Yantian District Government Service Center

• : The platform utilizes technological means to provide a multi-dimensional information base capability, co-ordinates the construction of the basic substrate of Yantian District, provides unified spatial data support for governmental decision-making, citizen services and business management applications, and promotes the construction of a smart city and the application of planning and management.

Shanghai Government New Media Operation

Shanghai government new media operation mainly refers to government departments or related organizations entrusting the operation and maintenance of their new media platforms (e.g. WeChat, Weibo, Jitterbug, etc.) to professional operation companies or teams. The purpose of this model is to improve the operational efficiency and communication effect of government departments in the field of new media, and further strengthen the communication and connection between the government and the public.

Generation services usually include the following:

Content planning and creation: According to the publicity needs of government departments and the characteristics of the target audience, the OEM team will plan and create content that meets the image of the government departments and the communication objectives, including articles, pictures and videos.

Social media platform management: The agency team will be responsible for the account management of government departments on new media platforms, including account settings, content publishing, user interaction, etc., to ensure the timeliness and interactivity of the platform content.

Data analysis and optimization: Through real-time monitoring and analysis of the data on the new media platform, the OEM team is able to understand the behavior and needs of the users, so as to optimize the quality of the content and the operation strategy, and to improve user satisfaction and activity.

Crisis Response and PR Handling: On the new media platform, government departments may face various emergencies and crisis events. The OEM team needs to have the ability of crisis response and PR handling, and formulate timely response strategies to protect the image and reputation of government departments.

When choosing a Shanghai government new media agency service provider, government departments need to pay attention to the following points:

Understand the background and strength of the service provider: check the service provider's establishment time, team size, successful cases, etc. to assess whether it has sufficient professional ability and experience.

Communicating needs and expectations: When communicating with service providers, clearly express the needs and expectations of government departments and find out whether they can understand and fulfill the requirements of government departments.

Examining the content and quality of services: To understand in detail the content and quality of services provided by the service provider, including content creation, data analysis, user interaction, etc., and to ensure that the services are in line with the actual needs of government departments.

Comparison of price and service: When choosing a service provider, you should not only consider the price factor, but also take into account the quality of service and cost-effective, and choose the most suitable service provider.

In conclusion, Shanghai government new media operation is an effective way of government communication. Through professional operation services, it can improve the operation efficiency and communication effect of government departments in the field of new media, and strengthen the communication and connection with the public.

Government new media agency operation considerations

The government new media agency needs to pay attention to the following points:

politically correct: This is the most important point, and a high degree of political sensitivity must be maintained. In the selection and expression of content, it is important to follow the main theme of the country and ensure the political correctness of the propaganda content. The wording must be rigorous, avoiding any expression that may cause misunderstanding or negative impact.

Approachable but not inappropriate: The new media of government departments should strive to stay close to the people and communicate with the public in a more grounded way. But at the same time, they should also maintain a certain degree of propriety, avoid being too casual or too entertaining, and ensure that the information is authoritative and serious.

preliminary research: Before starting to operate on behalf of the public, it is necessary to conduct sufficient preliminary research to understand the needs and expectations of the target audience, as well as the priorities and publicity directions of government departments. This helps to ensure that the content of the operation can truly meet the needs of the public and improve the effectiveness of information dissemination.

Increased interaction: The new media platform for government affairs is an important channel of communication between the government and the public, and it needs to strengthen interaction, respond to public messages and questions in a timely manner, and improve user satisfaction.

Content Optimization: Focus on the quality and readability of the content, improve the quality of the articles, increase readability and attractiveness to attract more users' attention.

security management: Strictly comply with network security laws and other laws and regulations, strengthen the security management of account passwords, and prevent security incidents such as account theft or malicious attacks. At the same time, it strengthens the confidentiality review of information to ensure that it does not disclose information that jeopardizes national security, public security, economic security, social stability, and state secrets, commercial secrets and personal privacy.

Multiplatform harmonization: New media platforms for government affairs need to be unified across multiple platforms, including account names, avatars, profiles, etc., to make it easy for users to find and use them.

Improvement of operation management system: Establishing and improving systems for the operation and management of governmental new media, and promoting the standardization and flow of governmental new media work. Strictly implement the content release audit system, adhere to the hierarchical and classified audit, review before release, and strictly control the political, legal, policy, confidentiality, text, and public opinion gates.

Strict outsourcing management: If you choose to entrust the operation of governmental new media to a third-party organization, you should strengthen the audit and supervision of the agency to ensure that the agency has the appropriate qualifications and capabilities, and strictly control the right to publish governmental information.

Please note that the above are just some basic considerations, and specific operational strategies will need to be adapted and optimized according to the specific circumstances and needs of government departments.

Which platforms to choose for government new media operations

When choosing a platform for your government's new media agency, there are a few main platforms to consider:

microblog: Weibo is a social networking platform with users who are mainly young people. Compared with WeChat public number, Weibo is more suitable for brand marketing, activity promotion and so on. The government can release policy interpretation, event information, public services and other content through microblogging, and interact with the public in real time.

WeChat Public: Microsite is the most commonNew Media MarketingOne of the platforms, it has a large user base that can cover users of all ages. The government can release policy information, service guidelines, activity previews, and other content through WeChat Public Number, as well as online interactions and services.

jitterbug: Jitterbug is a short-video sharing platform with a user base dominated by young people. The government can make use of the short-video function of Jitterbug to produce short-video content such as policy interpretation and public service promotion, so as to deliver information to the public in a more vivid and intuitive way.

Little Red Book (social networking website): Xiaohongshu is a social e-commerce platform whose main user group is young women. The government can share content related to public services and tourism promotion on Xiaohongshu to attract more attention from young users.

When choosing a platform, the government needs to consider its own publicity needs, target audience, resource investment and other factors, comprehensively assess the advantages and applicability of each platform, and choose the most suitable platform for its operation on behalf of the government. At the same time, the government also needs to pay attention to maintaining the accuracy and authority of the information, so as to avoid misleading the public or producing negative impacts.

Alternatively, consider using

New media service platform for government affairsThese platforms usually have professional operation teams and rich experience in new media operation for government affairs, and can provide more comprehensive and professional operation services.