E-commerce new media generation operation: the magical power of momentum marketing

In the highly competitive field of e-commerce, new media operation has become a key strategy for many merchants to enhance brand influence and sales performance. And leverage marketing, is one of the sword, can bring unexpected results for e-commerce brand.

E-commerce new media generation operation

borrow sb's authority to do sthAs the name suggests, it is to attract consumers' attention by skillfully combining e-commerce brands with popular events, festivals, topics and other elements with high attention and influence. E-commerceNew media operationWith keen market insight and rich experience, the team is able to accurately capture various opportunities to capitalize on the momentum.

For example, during major sporting events, the agency team can launch limited edition merchandise related to the event and widely publicize it through social media, short videos and other new media channels. Utilizing consumers' enthusiasm and attention to the event, it triggers their interest in the merchandise, thus promoting sales.

The holiday season is also the perfect time to capitalize on marketing. During holidays such as Valentine's Day and Christmas, e-commerceNew media operationThe team will plan promotions full of holiday atmosphere. Design warm and romantic or full of holiday characteristics of the page, the launch of holiday exclusive gift packages to attract consumers to buy.

Hot topics are also not to be missed. When a topic is widely discussed on the internet, the agency team is able to react quickly by associating the e-commerce brand with it and engaging with the topic in a creative way to increase the brand's exposure and topicality.

Through momentum marketing, e-commerce brands are able to gain a large amount of traffic and attention in a short period of time, enhancing brand awareness and reputation. At the same time, leveraging marketing can also reduce marketing costs, improve marketing efficiency, and bring higher ROI for e-commerce brands.

However, momentum marketing is not simply following the trend and imitation, it requires skillful creativity and precise execution. The e-commerce new media agency team has the professional ability and rich experience to ensure the successful implementation of the momentum marketing campaign.

In short, the combination of e-commerce new media operation and momentum marketing is an effective way for e-commerce brands to stand out in the market competition.

How e-commerce new media agency works

E-commerce new media generation operation mainly involves the following aspects of operation:

Understanding customer needs and goals: First, the agency needs to have an initial communication with the client to understand their needs, goals and expectations. This includes understanding the client's products, target market, competitors and other information.

Planning & Positioning: Based on the client's needs, the agency will conduct a detailed planning meeting to further discuss and confirm the scope, objectives and strategies of the agency. This process will cover aspects such as store positioning, product strategy, marketing and promotion plan, and customer service.

Content creation and optimization: Create diverse content, including articles, images, videos, etc., to meet the needs of different audiences. Also, develop a creatively rich content strategy to ensure that each piece of content has unique value. This includes creating engaging content through stories, insights, solutions, and more.

Social Media Platform Management: Select social media platforms that are suitable for e-commerce brands and establish brand presence on each platform. Develop different content and interaction strategies based on platform characteristics, publish content regularly and interact with the audience to build a good brand image.

Data Analysis and Optimization: The agency will collect and analyze the customer's store data, including sales data, user behavior data, competitor analysis and so on. Through data analysis tools, we understand which contents and strategies work well, and adjust content creation and communication strategies according to the data to optimize the operation effect.

Traffic Promotion: Use social media, search engine optimization (SEO), paid advertising and other means of traffic promotion to increase store exposure and visits. The agency operator will be based on big data in accordance with the target population accurate placement, so as to attract traffic to facilitate transactions and improve traffic conversion.

client service: Provide excellent customer service, including order processing, after-sales support, etc. Good customer service can increase user satisfaction and loyalty, which in turn promotes sales and word-of-mouth.

Continuous learning and improvement: Continuously learn new social media trends and technologies to stay innovative. According to market changes and customer needs, timely adjust and optimize the operation strategy to ensure the continuous optimization and successful implementation of the agency services.

In short, e-commerce new media agency operation needs to comprehensively consider customer demand, content creation, social media platform management, data analysis and optimization, traffic promotion, customer service and other aspects in order to achieve the best operational results.

E-commerce new media agency to cover which platforms are better

The choice of platforms covered by the e-commerce new media generation operation should be decided based on the activity of the target audience and the characteristics of the platform. The following are some of the platforms that are currently popular and suitable for e-commerce new media generation operation:

WeChat Platform: WeChat has a huge user base, including WeChat public number, WeChat small program and so on, which is one of the important platforms for e-commerce new media generation operation. Through WeChat public number, you can release product information, activity information, discount information and other content to attract and retain users; while WeChat small program can realize online transactions, which is convenient for users to buy goods.

Jitterbug platform: Jitterbug, as a short video platform, has a high degree of user stickiness and interactivity. Through Jittery Voice, short videos related to products can be produced to show the characteristics and uses of products, attracting users' attention and desire to buy. At the same time, the algorithmic recommendation of Jittery Voice can also help the e-commerce new media generation operation to better reach the target audience.

microblogging platform: Microblog is a platform integrating socialization, entertainment and news with a wide range of user groups. Through microblogging, you can publish product information, industry trends, brand stories and other content, interact and communicate with users to enhance brand awareness and user loyalty.

Taobao/Tmall platform: As the giants of the e-commerce industry, Taobao and Tmall platforms have a large number of users and a mature e-commerce ecosystem. New media operation on behalf of these platforms can better combine the characteristics of e-commerce to promote and sell products. For example, through Taobao live broadcast, Tmall flagship store and other ways to show users the use of the product scene and effect, to improve the purchase conversion rate.

Little Red Book Platform: Xiaohongshu is a social platform that focuses on sharing shopping tips and lifestyles, with a user base dominated by young women. For e-commerce companies in fashion, beauty, home and other categories, Xiaohongshu is a very suitable platform for new media generation operation. You can attract users' attention and desire to buy by publishing shopping tips, product reviews, wearing recommendations and other content.

It should be noted that different platforms have different characteristics and user groups, so when conducting e-commerce new media generation operation, you need to choose the right platform for operation according to the characteristics of your own products and the needs of your target audience. At the same time, it is also necessary to pay attention to the changes in platform rules and policies, and adjust the operation strategy and content in a timely manner to ensure the compliance and effectiveness of the operation.

What is the difference between new media operations and e-commerce operations?

New media operations and e-commerce operations differ significantly in a number of ways, including:

Definitions and background::

• New media operation refers to the use of emerging media platforms (e.g., social media such as Weibo, WeChat, Jitterbug, etc.) to create content to achieve theBranding, user interaction, traffic realization and other goals. The rapid development of new media makes it necessary for enterprises to re-examine and adjust their communication methods with consumers in order to better attract and maintain users. E-commerce operation refers to a series of business activities carried out through e-commerce platforms for the purpose of selling products or services. With the development of Internet technology, the e-commerce industry has risen rapidly around the world, providing consumers and businesses with a more convenient way to conduct transactions.

Operational Means::

• New media operation emphasizes on content creation to increase brand exposure and user stickiness by planning quality, highly communicative content and online activities related to the brand. E-commerce operation mainly relies on e-commerce platforms, such as Taobao and Jingdong, to attract consumers and reach sales targets through store decoration, product release, and promotional activities.

target audience::

• New media operations are aimed at a wide range of Internet users, aiming to increase brand awareness and goodwill, thus leading users to generate consumer behavior. E-commerce operations target audiences mainly shoppers, with the aim of attracting consumers to buy products.

operational strategy::

• New media operation focuses on strategies such as user research, content planning, data analysis and interactive communication, aiming to establish long-term relationships with users and value mining. E-commerce operation focuses on product promotion, promotional activities, customer service and other aspects, emphasizing user experience and transaction conversion.

Job Description::

• New media operation mainly involves content creation, social media platform management, data analysis, user interaction and so on. E-commerce operation, on the other hand, includes a series of aspects such as construction and maintenance of e-commerce websites, commodity procurement, inventory management, order processing, logistics and distribution, and after-sales service.

To summarize, new media operation and e-commerce operation have obvious differences in terms of definition, operation means, target audience, operation strategy and work content. Enterprises need to make appropriate choices based on their own needs and goals when choosing operation methods.

How to find the right lending marketing points in the e-commerce new media agency?

Finding the right spot to leverage marketing in an e-commerce new media agency can be done in several ways:

Focus on current affairs

• Regularly browse news sites, social media platforms for hot topics and trends. This includes major political, economic, social, and cultural events at home and abroad. For example, global sporting events, important award ceremonies, major technological breakthroughs, etc.

Tracking holidays and anniversaries

• Not only traditional holidays, but also emerging network holidays, such as "520", "618", "Double 11" and so on. As well as industry-specific anniversaries, such as the e-commerce industry's "e-commerce festival", the beauty industry's "beauty festival" and so on.

Understanding Pop Culture

• Keep an eye on what's going on in popular movies, TV shows, music, games and more. When a popular movie or TV drama is aired, you can launch related peripheral products or draw on its style for marketing.

Analyzing Competitors

• Observe competitors' examples of leveraging marketing to understand their successes and shortcomings. Take inspiration from them and look for differentiating lending points to avoid being too similar to your competitors' marketing campaigns.

Listening to consumers

• Understand consumers' current interests and needs through social media comments, customer feedback, online surveys, and so on. For example, if consumers are more concerned about eco-friendly products, they can use the momentum to promote eco-friendly e-commerce goods.

Combined with product features

• In-depth study of the characteristics, advantages and target audience of the e-commerce products operated on behalf of the company. Ensure that the borrowing point and the product can be naturally and reasonably combined to highlight the value and selling point of the product.

Forecasting trends

• Predict possible trends and hotspots in advance based on industry developments and market changes. Prepare in advance and seize the first opportunity to capitalize on the trend of marketing.

Establishment of flexible response mechanisms

• When a sudden hot event appears, you can quickly assess its relevance and leverageability to your e-commerce brand and quickly develop a corresponding marketing strategy.

In short, to find the right momentum marketing point in the new media operation of e-commerce, you need to maintain a keen market insight, in-depth understanding of consumer and industry dynamics, and have the ability to quickly respond and innovate.