Recommended by Shanghai Overseas Marketing Company: Leverage Marketing, Global Resources, Covering Mainstream Media, Social Media

In the international metropolis of Shanghai, many overseas marketing companies are as bright as stars. However, if you want to pick one that stands out from the rest, Leverage Marketing is undoubtedly the most recommended one. As a Shanghai-based overseas marketing company, Leverage Marketing has a number of compelling advantages.

Shanghai Overseas Marketing Company

For one thing.borrow sb's authority to do sthThey have a global perspective and rich experience in the industry. They have in-depth understanding of market characteristics, cultural differences and consumer needs in different countries and regions, and are able to customize precise and effective marketing strategies for clients. Whether it is a mature consumer group in Europe and the United States, or potential customers in emerging markets, Leverage Marketing can accurately grasp their pulse.

Secondly, innovative marketing concepts are one of the core competencies of momentum marketing. They are good at capturing market trends and hotspots, skillfully combining brands or products with popular topics and events to create compelling marketing highlights. Such innovative thinking can quickly attract the attention of overseas consumers and enhance brand awareness and influence.

Furthermore, Leverage Marketing has a professional and diverse team. The team consists of marketing experts, creative planners, data analysts and multilingual communicators. They work together to ensure that every aspect of the campaign, from strategy development to execution, is executed with excellence, ensuring that the campaign runs smoothly and achieves the desired results.

In addition, Lend Lease Marketing has extensive and high-quality overseas resource channels. Whether it is social media platforms, online advertising networks or offline partners, they can make full use of these resources to realize all-round and multi-levelBranding, maximizing the reach of the target audience.

In terms of customer service, Leverage Marketing always insists on being customer-centered. They maintain close communication with clients, gain a deep understanding of their needs and expectations, and adjust their strategies in a timely manner to ensure that every marketing program meets the requirements of clients and brings real business value to them.

To summarize, Leverage Marketing has become an outstanding representative in the field of overseas marketing in Shanghai with its excellent professional ability, innovative marketing strategies, high-quality resource channels and attentive customer services. If you are looking for a reliable Shanghai overseas marketing company, Leverage Marketing is undoubtedly your ideal choice.

What are the channels for overseas marketing in Shanghai

There are many different channels for overseas marketing in Shanghai, and the following are some of the main ones:

Utilizing overseas social media platforms for promotion and publicity: Overseas social media platforms such asFacebook, Twitter, Instagram, etc. are geared towards a large number of overseas users and are perfect marketing tools. Enterprises can attract fans on social platforms by placing advertisements, running accounts, online activities, etc. to build up heat and popularity for their brands and achieve good marketing results.

Combining online and offline: Although online shopping has become a major trend, the advantages of offline shopping can still not be ignored. Combining online and offline can fully utilize the advantages of both to meet the needs of different consumers' shopping styles. For example, by showcasing exclusive offers online, customers are encouraged to make offline purchases.

Participation in various international exhibitions: This is one of the most important channels for Shanghai enterprises to broaden their customer base and increase brand awareness. At international exhibitions, companies can directly communicate face-to-face with potential customers, display products and technologies, and reach cooperative intentions.

Working with local agents: Cooperation with local agents to jointly develop local markets and conduct targeted advertising campaigns is an effective way to enter new markets. Agents usually have an in-depth understanding of the local market and can help enterprises better adapt to the local market environment and consumer demand.

Use of acquisitions or mergers and acquisitions to enter local markets: In some developed countries in Europe and the United States, Shanghai enterprises will use acquisitions or mergers and acquisitions of local companies to enter the local market and improve their own technology and management level.

Conducting promotional activities: such as holiday discounts, attached freebies, etc., which can help raise brand awareness and enhance consumers' shopping experience. However, care should be taken to avoid too many promotions so that consumers do not focus on the promotion rather than the brand itself.

In addition, there areSearch Engine Marketing,Overseas Video Marketingand other channels, such as advertising using search engines like Google, Yahoo, Bing, or posting product videos on video platforms like YouTube and TikTok.

These channels do not exist in isolation, but can be combined and complement each other. When marketing overseas, Shanghai enterprises need to choose the right combination of channels according to their own characteristics and target markets in order to realize the best marketing effect. At the same time, they also need to pay attention to cultural differences, laws and regulations to ensure the smooth progress of overseas marketing activities.

How much budget is needed for overseas marketing in Shanghai

Budgeting for overseas marketing for Shanghai enterprises is a complex issue, and the required budget will vary depending on a number of factors, including the target market, marketing strategy, promotion channels, and the characteristics of the product or service.

In general, an overseas marketing budget should include costs for the following areas:

Market research costs: To understand the consumer demand, competitive situation, market trend, etc. of the target market, it is necessary to invest a certain amount of market research expenses.

Branding costs: Establishing a brand image in overseas markets, including brand publicity and branding activities, requires a certain amount of brand building costs.

Marketing and promotion costs: Depending on the different promotion channels, such as search engine optimization (SEO), search engine marketing (SEM), social media marketing, email marketing, etc., different marketing and promotion costs need to be invested. The specific cost will vary depending on the promotion channel chosen, the expected promotion effect, etc.

Translation and localization costs: Addressing linguistic and cultural differences in target markets requires investment in translation and localization to ensure that marketing content is understood and accepted by local consumers.

Operation and maintenance costs: Overseas marketing requires ongoing operations and maintenance, including website maintenance, social media account management, customer service, etc., all of which require a certain amount of cost investment.

Since overseas marketing involves many aspects and links, it is difficult to give a specific budget amount. Enterprises should formulate detailed marketing strategies and budget plans according to their actual situation and objectives before carrying out overseas marketing, and make adjustments and optimization according to the actual situation.

It is important to note that overseas marketing budget is a dynamic process that needs to be constantly adjusted and optimized in line with changes in the market and the development of the enterprise. Therefore, enterprises need to pay attention to market dynamics and keep abreast of the latest marketing trends and strategies for better overseas marketing.

Price List for Overseas Press Release Distribution in Shanghai

Overseas Press Release Distributionprice list

note::

Scope of Release: The scope of distribution determines the breadth of coverage and impact of a press release, so prices will vary.

Professional Press Release Site: These sites usually have a higher level of authority and influence, so prices may be relatively high.

Industry-specific media releases: Industry-specific media releases can ensure that press releases are more accurately communicated to the target audience, but prices can fluctuate depending on the scarcity of media and the specialization of the audience.

Social Media Promotion: The cost of promotion on social media platforms depends on the platform's policies, the size of the target audience and the type of campaign.

value-added serviceAsSEO optimizationValue-added services such as multimedia content embedding, social media promotion and tracking reports can increase the visibility and impact of press releases, but they can also increase overall costs.

Please note that the above prices are for reference only and the actual prices may vary depending on the service provider, press release content, timing of release, urgency and other factors. When choosing an overseas press release distribution service, it is recommended that you communicate with multiple service providers and make a decision based on your needs and budget.

Shanghai Overseas Marketing Some Cases

Below are some of Shanghai's overseas marketing success stories:

forest of vigor

• Yuanqi Forest is a Chinese beverage brand that, through precise positioning and localized marketing strategies in overseas markets, has successfully entered the Top 10 and Top 100 beverage lists on Amazon.com in the U.S. Its brand core of "0 sugar, 0 calories" has attracted many overseas consumers, especially the younger generation. Yuanqi Forest is also very active in overseas social media, cooperating with many bloggers for advertisement implantation, and attracting traffic by releasing new flavor videos and drink usage scenarios.

Nezha Motor Company (PRC car company)

• : Nezha Motors, a new energy vehicle brand, has partnered with Easy Point World for precision marketing in the Southeast Asian market. Through the use of Facebook, Instagram, Twitter, etc.overseas social mediaBy publishing content and advertising through the channel, Nezha Auto has successfully raised brand awareness and attracted overseas dealers in several countries.

Shanghai Electric

• Shanghai Electric planned a series of videos called "Foreigner Calls", inviting overseas music bloggers to visit its headquarters and factories, demonstrating the strength and innovation of China's high-end equipment manufacturing industry. The series of videos attracted the attention and interaction of many overseas fans through soft marketing and enhanced the brand image of Shanghai Electric.

pupil of the moon

• Watcher of Realms, a western fantasy-themed card game under MuPix, has achieved good results in the European and American markets. The game adopts tower defense gameplay, has beautiful 3D art graphics, and attracts a large number of players through content-oriented marketing and community operation. MuXi also shot a real-life TVC commercial for the game, and worked withKOLCollaboration on videos showcasing the game's content has increased the product's visibility and impact.