In Shanghai, a city full of vigor and innovation, WeChat public number has become an important platform for government and enterprise units to disseminate information, shape their image and interact with the public. The professional Shanghai WeChat public number operation service, with its unique momentum marketing means, has provided efficient and accurate services for hundreds of government and enterprise units, helping them shine in the digital era.
Shanghai WeChat public number on behalf of the operation
Leveraging marketing, as the name suggests, is to take advantage of hot events, popular trends or specific festivals and other occasions, cleverly combining the publicity needs of government and enterprise units, so as to achieve twice the effect with half the effort. Shanghai's operation team has a deep understanding of this and exquisite skills.
For example, during major festivals, the agency team will plan a series of tweets full of warmth and positive energy for government departments to show the government's care for the people; or when hot events in the industry occur, professional and in-depth analysis articles tailored for enterprises to highlight their industry insight and professional strength.
Behind these successful cases of leveraging marketing is the in-depth study of WeChat public number ecology and precise grasp of user psychology by the agency team. They know how to create attractive titles and content, how to use appropriate typography and illustrations to enhance the reading experience, and how to guide users to interact and share.
At the same time, the operation service is not only limited to content creation and publishing, but also includes the overall planning of the public number, fan growth strategy, data analysis and many other aspects. Through refined operation, we constantly optimize the functions and services of the public number to enhance user satisfaction and loyalty.
Many government and enterprise units choose Shanghai WeChatPublic number operationThe service is precisely for its professional team, rich experience and outstanding marketing results. In this era of information explosion, it is undoubtedly a wise choice to let a professional team escort your WeChat public number.
Shanghai WeChat public number on behalf of the operation of the service process
The process of Shanghai WeChat public number operation service usually includes the following steps
demand analysis
The agency will have an in-depth communication with the client to understand the client's public number attributes, the users they are targeting, their operational goals and other needs. This step is to ensure that the subsequent operation strategy can precisely meet the expectations of the client.
Precision positioning analysis
The agency will analyze the client's market demand, corporate brand products and other levels to determine the development direction and positioning of the public number. This is an important foundation for the development of operation strategy.
planning program
Based on the results of the demand analysis, the agency will develop appropriate promotion programs, operation programs, management programs and so on. These programs will include the theme of content creation, release frequency, release time and so on.
technology development
According to the planning scheme, the agency may carry out technical development, such as building a personalized menu bar, developing a micro-mall, customer service system and other functions. This step is to make the public number more functional and interactive.
content creation
The agency will be responsible for the content production of the public number, including writing articles, designing pictures, producing videos and so on. The content needs to be interesting and informative, as well as in line with the theme and positioning of the public number.
Publishing and Promotion
The agency will post the content to the public number according to the planned posting time and frequency. At the same time, they will also utilize a variety of channels for promotion, such as sharing to the circle of friends, WeChat groups, other social media platforms, etc., in order to expand the influence of the public number.
Monitoring and feedback evaluation
The agency will regularly monitor the operation data of the public number, such as the number of fans, readers, likes and so on, and timely adjust the operation strategy according to the feedback of users. This step is to ensure that the operation effect of the public number can be continuously improved.
In addition, the agency may also provide services such as competitor analysis and online marketing campaign planning to help clients better understand the market situation and enhance the influence of their public numbers.
Please note that the above process may vary depending on different COO companies and customer needs. When choosing a surrogate service, it is recommended that customers fully communicate with the surrogate company to ensure that both parties have a clear understanding of the service content and expectations.
Shanghai weibo public number operation service price
The price of Shanghai WeChat public number on behalf of the operation service varies according to the content of the service, the size of the company, the characteristics of the industry and the operational needs and other factors. Generally speaking, the price of agency operation service includes two forms of basic service fee and commission.
The basic service fee is determined according to the service content and workload. The basic service fee for ordinary public number agency operation usually charges between RMB 3,000-20,000/month, and the exact amount depends on the customer's needs, such as updating text, original article editing, video shooting and editing, and so on. For subscription number, the fee starts from 1,500 RMB if at least 1 article is posted every day, while the fee for service number starts from 600 RMB if the number of articles posted in a month is limited.
In addition, the price will be different according to the direction and demand of the public number agency operation. For example, the cost of public number maintenance is generally lower, may be about 1,000 yuan / month; public number targeted powder sucking service will be more expensive, the cost of a year is about 20,000 to 30,000 yuan, the monthly fee is generally about 2,000 to 3,000; while the public number senior agency operation is more comprehensive considerations, the estimated cost of 40,000 to 50,000 yuan per year per year, and the monthly fee of 4,000 to 5,000 or so.
In addition, some agency companies also provide specific service offerings, such as the layout of the WeChat public number as well as personalization, account operation, message management, fan operation and content update, etc., and each of these services has a corresponding cost.
There are also some agency companies provide package services, such as basic package, advanced package and luxury package, etc. The price ranges from 5,000 yuan to 12,000 yuan per month, and the specific price may be adjusted according to the scale of the public number, the characteristics of the industry, and the operational needs of other factors.
Please note that the above prices are for reference only, the specific operating costs need to be negotiated in detail between the merchant and the operating company and determined according to the actual situation. When choosing an operating company, merchants should fully understand the company's service content, charges, professional level and other aspects to ensure that they choose the right partner.
WeChat public number operation quotation standard is what
WeChat public number operation quotation standard usually varies depending on a variety of factors, such as service content, service period, team experience, customer needs and so on. The following are some common WeChat public number operation quotation standards for reference
Basic Service Fee
- Public number opening and authentication
Usually in the range of $1000-2000 per session.
- Account Operation
Responsible for day-to-day account operations, including posting articles, graphic message design, comment replies, and fan interaction, etc., which may cost $3,000-6,000/month.
- content creation
High-quality and valuable creative article writing according to the needs of businesses or individuals, the cost may vary according to $1000-5000 per article, or billed according to the number of words, quality, difficulty and other factors, such as $200-500 per article.
- Fan Interaction
Increase fan interaction and fan stickiness through interesting interactive activities, which may cost $2,000-5,000/month.
value-added service
- Data analysis and reporting
Providing clients with key metrics through public data analytics can cost $2,000-$5,000/month.
- Offline event planning and execution
Plan and organize offline events according to client needs, which may cost $5,000-$10,000 per event.
- Paid promotion
Increase the exposure of your public number through WeChat ads and paid promotion, which may cost 2,000-5,000 RMB/time.
- Small program, H5 development
Development and design services for small programs and H5 pages for public numbers may cost $5,000-10,000 per session.
fee model
- Basic Service Fee
Determined by service content and workload, generally between $3,000-$20,000/month, depending on client needs.
- commission model
Some of the companies that operate on behalf of the company use a commission model, which calculates the fee based on the effect and revenue brought by the operation.
Contracts and payment modalities
- Operational services may or may not be contracted, depending on mutual agreement. Fee cycles are generally charged on a monthly basis, and may be more favorable on an annual basis.
Please note that the above prices are for reference only, and the actual prices may vary depending on different COO teams, service content, customer needs and other factors. When choosing a representative team, it is recommended to communicate with multiple teams and compare their quotes and service content to ensure that you choose the team that best suits your needs and budget.
What business will be involved in the Shanghai WeChat public number agency operation
Shanghai WeChat public number operation will involve the following main business
Content curation and editing
Plan and edit high-quality public articles based on business needs and market conditions. This includes identifying article topics, writing copy, and designing multimedia content such as images or videos to ensure that the content matches the positioning of the public number and attracts users' attention.
user operation (computing)
Enhance user stickiness, increase user activity, and realize user growth through fan interaction and community management. This may include organizing regular interactive events, responding to fan messages in a timely manner, etc.
data analysis
Real-time monitoring and analysis of the operation data of the public number, including the number of readers, likes, forwarding rate, etc., in order to help enterprises understand the user behavior, preferences, and optimize the operation strategy.
promotion strategy
Develop and implement an effective promotion strategy to increase the exposure and reach of your public website. This may include ad placement, co-promotion, and other methods.
Event Planning and Execution
Combined with the needs of enterprises and market hotspots, we plan and execute all kinds of online and offline activities, such as online lucky draws and offline salons, in order to enhance brand awareness and influence.
legal compliance
Ensure that all operational activities comply with relevant laws and regulations, such as protecting user privacy, avoiding illegal content, etc., in order to protect brand rights and interests.
In addition, Shanghai WeChat public number on behalf of the operation may also involve other businesses, such as basic services (such as the planning of auto-reply, keyword selection, etc.), special services (such as online and offline activity planning according to the needs of the enterprise), e-commerce customer service (responsible for pre-sale consulting response, after-sales follow-up feedback, etc.) and H5 communication (for recruitment, activities, conferences, product demonstration to design the h5 scenario application) and so on.
Please note that the content of services provided by different COO companies may vary, and the specific scope of services needs to be determined according to the needs of the enterprise and the actual situation of the COO company. When choosing an operating company, the enterprise should consider its professional level, service experience, reputation and other factors, and combine with its own needs and budget to make a reasonable choice.
