In Shanghai, a city full of vigor and innovation, there are many excellent promotional filming companies, which provide high-quality promotional filming services for enterprises with professional technology and unique creativity. Under the trend of momentum marketing, these companies are showing extraordinary strength.
Shanghai Promotional Film Shooting Company
Leveraging marketing is to skillfully utilize social hotspots, festivals, industry dynamics and other occasions to incorporate the enterprise's brand and products into them, and disseminate them through the form of promotional videos, so as to attract more attention and traffic. Shanghai's promotional video filming company understands this, can accurately grasp the timing, customized for the enterprise has the influence of the promotional video.
For example, a company specializing in the field of science and technology cooperated with a Shanghai-based promotional video filming company on the occasion of the release of a new product. The filming company deeply understood the features and advantages of the product, combined with the development trend of the technology industry at that time, to create a promo full of futuristic and innovative spirit. This promotional video was broadcast at the new conference, quickly attracted the attention of the industry inside and outside, for the enterprise's new product promotion has played a huge role in promoting.
There was also a traditional manufacturing company that wanted to enhance its brand image and attract more young consumers through a promotional video. A Shanghai-based filming company skillfully capitalized on the boom in traditional cultural revival by integrating the company's historical heritage and modern craftsmanship into a promotional film that demonstrated the company's deep heritage and innovative vitality. The film was widely disseminated on the Internet, which not only enhanced the company's popularity, but also changed consumers' inherent impression of the traditional manufacturing industry.
The following for you to recommend a few in Shanghai highly acclaimed promotional film shooting company: leverage marketing has an experienced filming and production team, specializing in from the core value of the enterprise, combined with market trends, to create infectious promotional videos. Whether it is creative conception or post-production, all strive for excellence, to provide customers with a full range of quality services. Leverage MarketingKnown for its unique visual style and keen market insight. Able to accurately grasp the needs of enterprises and the psychology of the target audience, through the wonderful picture and moving story, make the promotional video more attractive and communication power.
Focusing on innovation and technology application, we incorporate advanced filming techniques and special effects in our promotional videos to create stunning visual effects for enterprises. At the same time, we provide personalized and customized services to ensure that each promotional video is unique.
Choosing a promo filming company in Shanghai is choosing professionalism, innovation and success. Let them use the lens for your business to tell a wonderful story, take advantage of the momentum of marketing, help enterprises to stand out in the market competition.
What should be introduced in the filming of the company's promotional video
When shooting a company promotional video, the following aspects should be introduced to ensure that the promotional video can comprehensively and accurately display the company's image and strengths
Company Overview
- Briefly introduce the company's establishment, background, development history and main business areas. Emphasize the company's industry position, competitive advantages and brand influence.
Products & Services
- Detailed introduction of the company's main products and services, highlighting their features, advantages and value. The quality of the products and the reliability of the services can be proved through case presentations and customer evaluations.
technical strength
- Demonstrate the company's technical team, R&D capability and innovative achievements. Emphasize the company's technological leadership in the industry and its exploration and application of new technologies and processes.
company culture
- Introduce the company's core values, vision and mission, as well as the achievements of corporate culture construction. Show the staff style, team spirit and corporate culture activities, reflecting the company's cohesion and centripetal force.
marketplace
- Introduce the company's market positioning, target customers and sales channels. Show the company's layout and expansion plan in domestic and international markets, as well as its cooperation with international partners.
social responsibility
- Emphasize the company's contribution and commitment to society, including environmental protection, public welfare, charity and other activities. Demonstrate the company's efforts and achievements in fulfilling its social responsibility and establish a good image of the company.
future outlook
- Looking forward to the company's future development direction, goals and plans. Emphasize that the company will continue to be committed to innovation, development and service to create greater value for customers, employees and society.
The following points should also be kept in mind when shooting a company promotional video
- Ensure that the content of the promotional video is true and objective, without exaggeration or fictitious facts. Focus on the visual and auditory effects of the promotional video, through the beautiful picture, moving music and infectious narration, to attract the attention of the audience. Control the length of the promotional video, generally around 3-5 minutes is appropriate to ensure that the content is concise and focused. Choose appropriate publicity channels and platforms for broadcasting and promotion to improve the publicity effect.
How to make a corporate advertising film?
The following steps are usually followed when conducting a corporate advertising video shoot
Pre-communication and planning
- Communicate with customers in depth to understand the type of enterprise, corporate culture, workflow, etc., as well as information on industry characteristics, industry status, and relevant policies and regulations. Clarify customer needs, such as scene planning, staffing arrangements and other specific requirements. Develop the overall strategy of the promotional video, including target, audience, content and style. Write scripts and storyboards, determine the theme of the whole movie, narrative clues, narrative style as well as presentation methods, and produce detailed storyboards or script outlines.
Preparation of personnel and equipment
- Set up a professional filming team, including director, cameraman, make-up artist, etc. Prepare the required filming equipment, such as camera equipment, lighting equipment, recording equipment, etc. Choose a suitable filming venue and carry out the necessary venue rental and setup work.
Filming implementation
- Conduct on-location shoots based on planning programs and scripts. Arrange the shooting schedule, including the order of scene shooting and the order of actors' appearance. Focus on detail control during the shooting process and strive to achieve the best results.
post-production
- Organize and screen the shooting materials, and edit and process special effects according to the storyline. Carry out audio processing, color grading and color correction, and subtitle addition to improve the quality and effect of the promo. Select appropriate background music and sound effects to increase the attractiveness of the promotional video.
Submit proofs and revisions
- Submit the promotional video samples to customers, and make appropriate modifications according to customer requirements. After a number of modifications, the final presentation to the enterprise audit, after confirming the correctness of the release and publicity.
caveat
- Highlight the company's brand image and core values to ensure consistency with the company's brand. Promotional videos should be kept concise and not too long to ensure that the content is compact enough to engage the audience and convey the message in a short period of time. Understand the characteristics of your target audience to better develop your promotional strategy and language.
The above is a basic corporate advertising film shooting process, the actual operation may vary depending on the needs of the enterprise and the production company. Therefore, it is recommended to work with a professional production company to ensure that the promotional video can achieve the desired results.
Shanghai Product Promotion Film Production Process
The production of a product video in Shanghai usually involves the following steps and elements
Pre-planning and Preparation
- Define the objectives and positioning of the promo, identify the target audience, and write the script and storyline. Understand the needs and preferences of the target audience in order to better customize the content of the promo. Choose a shooting location that matches the style of the promotional video, and carry out the necessary venue rental and setup work.
Equipment and Team Preparation
- Prepare advanced photography equipment, lighting equipment and professional grade audio equipment to ensure the quality of the shoot. Assemble a professional team, including director, photographer, make-up artist, etc. to ensure a smooth shooting process.
On-site filming and mentoring
- Conduct on-site shooting according to the script determined by pre-planning. Provide guidance according to the requirements of the scene and the storyline, and make the shooting effect more vivid and wonderful by means of rational lens utilization, angle selection and action guidance.
Post-production and editing
- Organize and screen the shooting materials, and edit and special effects according to the storyline. Perform audio processing, color grading and color correction, as well as subtitle addition to enhance the quality and effect of the promotional video.
Music Scoring and Sound Design
- Choose the background music suitable for the style of the promo and carry out sound design to enhance the audience's audio-visual experience and make the promo more attractive and infectious.
Creative & Marketing Strategy
- Combine current events, product characteristics and target audience preferences to develop unique creative and marketing strategies. For example, a microfilm can be used to convey the relationship between the product and the audience, or a celebrity can be invited to endorse the product to increase its popularity.
Delivery and promotion
- Deliver the final promotional video product to the client with video files in different formats. Assist the client in the promotion and dissemination of the promotional video, such as uploading it on major video platforms and sharing it on social media, in order to expand the impact of the promotional video.
Budget and costs
- The cost of producing an advertising film depends on many factors, including the content of the film, production style, film length, equipment used, production team, etc. In Shanghai, as an international metropolis, the labor cost is high, so the overall production cost will be relatively high. In Shanghai as an international metropolis, labor costs are high, so the overall production costs will be relatively high, but corresponding to the professional standard and creative level will be better protected.
After-sales service and feedback
- Excellent Shanghai product video production companies focus on after-sales service and customer feedback. They will deal with customers' problems and demands in time and provide necessary technical support. At the same time, they will also take the initiative to collect customer feedback in order to continuously improve and enhance their service quality.
Please note that the above content is for reference only, the specific production process and service content may vary depending on the production company. When choosing a Shanghai product video production company, please be sure to consider its professionalism, quality of work and after-sales service and other factors to ensure that you can finally get a satisfactory promotional video products.
What do I need to prepare for shooting a promotional video?
The main things you need to prepare for shooting a promotional video include the following areas
installations
camcorder
Camera is the core equipment for promotional video production and shooting, which can capture delicate images to meet the needs of different types of promotional video production.
microphones
Microphones are important recording devices that capture fine sound and are especially important for promo production.
Lighting & Accessories
Lighting is an important piece of equipment for shooting promos that can make the picture more vivid; and lighting accessories can assist in maneuvering the lights to make them more flexible.
movie camera
The camera is able to make the shot clearer and more detailed, allowing the viewer to become more immersed in the promo.
audiovisual equipment
Used for post-production of promotional films, such as film editing, sound and image mixing.
recording device
Used for recording when shooting promos, capturing clear sound to make the promo more convincing.
Computers & Software
Used for post-production of movies, such as editing, special effects production, etc.
mobile device (smartphone, tablet, etc)
Allows the photographer to capture images with more flexibility and to capture complex environments.
area
- Depending on the theme and style of the shoot, choose a suitable venue, either indoors or outdoors. Outdoor locations usually produce more realistic and natural images due to the natural light source, but be aware of the weather conditions.
Script and shooting schedule
- Write scripts based on promotional objectives, identifying scenes, lines, characters, etc. Prepare detailed shooting schedule, including what, where and when to shoot each day, etc.
officers
moviemaker
Responsible for operational coordination, supervision, prodding, and supporting staff for the entire promo.
account manager
Take full ownership of the client's needs and ensure that the creation meets the client's requirements.
copywriter
Responsible for creative copywriting and shooting script conceptualization for promotional videos.
director (film etc)
The soul of the promotional video production process, responsible for the entire shoot.
cinematographer
Bringing the content of the split-screen script to life by filming it.
lighting technician
In the process of propaganda filming, lighting plays an important role and affects the artistic effect of the propaganda film.
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means of transportation
Prepare the appropriate transportation according to the needs of the location.
stage props
Prepare props according to the needs of the script.
Before shooting a promotional video, be sure to make a detailed shooting plan and preparation list based on the theme, style, budget and other factors to ensure a smooth shooting process.
