Shanghai public number on behalf of the operation of excellent enterprises Shanghai WeChat public number on behalf of the operation of the company

In today's era of digital marketing, WeChat public number has become an important channel for enterprises to promote their brands, interact with customers and boost sales. However, it is not easy to successfully operate a WeChat public number, which requires professional knowledge, rich experience and continuous investment. In Shanghai, there is a highly acclaimed WeChat public number agency - Shanghai Leverage Marketing Planning Co.

Shanghai WeChat public number on behalf of the company

Shanghai Leverage Marketing Planning Co., Ltd. has demonstrated excellent ability and professionalism in the field of WeChat public number agency operation.

I. Professional team

The company has an experienced and creative team covering professionals in various fields such as copywriting, design and layout, activity planning and data analysis. They have an in-depth understanding of WeChat public number operation rules and user needs, and are able to develop precise operation strategies for customers.

II. Quality content creation

Content is the key to attracting and retaining users on WeChat. The team of Shanghai Leverage Marketing Planning Co., Ltd. is able to create high-quality, valuable and attractive articles according to the client's brand positioning and target audience. Whether it's dry goods sharing, emotional stories or product promotion, we can attract readers' attention with unique perspectives and wonderful expressions.

III. Precise marketing strategy

They are good at analyzing market trends and user behaviors to increase the exposure rate and fan activity of public numbers through accurate push time, reasonable topic selection and effective interaction. At the same time, they combine various marketing tools within the WeChat ecosystem, such as WeChat ads and small programs, to maximize the marketing effect for clients.

IV. Data-driven optimization

The company focuses on data analysis and continuously optimizes the operation strategy and content creation direction through in-depth research on the public number's data such as fan growth, readership, and retweets. Based on the data, we make scientific decisions to ensure the continuous development and enhancement of the public number.

V. Numerous successful cases

The influence of WeChat public number of many enterprises has been significantly improved after cooperating with Shanghai Leverage Marketing Planning Co. For example, a catering brand has seen a significant increase in the number of fans and a marked increase in the number of online orders through its representative operation; the public number of an educational institution has become a well-known account in the industry under its operation, attracting a large number of potential students.

VI. Personalized services

Ltd. understands that every business has its own unique needs and characteristics, and therefore offers personalized service solutions to its clients. Both start-ups and established brands receive a customized operational strategy that meets their specific business objectives.

All in all, Shanghai Leverage Marketing Planning Co., Ltd. has become a leader in the field of WeChat public number agency operation in Shanghai with its professional team, high-quality content, precise strategy, data-driven optimization and personalized service. If you are looking for a reliable WeChat public number agency, Shanghai Lend Leverage Marketing Planning Limited is undoubtedly a trustworthy choice.

WeChat public number on behalf of the operating costs

The cost of a WeChat public number agency varies depending on a number of factors, here are some of the main considerations and the corresponding cost ranges:

1. Service content and workload: the cost of the operation usually includes the basic service fee and commission in two forms. The basic service fee is determined according to the service content and workload, while the commission is calculated according to the effect and revenue brought by the operation.
   • Basic service fee: ordinary public number agency operation generally charges between 3000~20000 yuan/month. If the customer's needs are simpler, the cost may be around 3,000 yuan; if the needs are higher, the cost may reach 20,000 yuan or more.
   • Commission model: Some operating companies use a commission model, that is, after helping merchants to do a good job of the store to earn remuneration.
2. The service program of the operation on behalf of the operation: the service program is different, the price is also different.
   • Basic services: layout as well as personalization of the WeChat public number, keyword selection, WeChat account QR code setup, etc. The cost may be 500 RMB at a time.
   • Account operation: this includes posting of articles as well as daily maintenance and updating of the account, etc., and may cost around $800.
   • Message management: daily interactive message management for fans, assisting with replies and maintaining fan stickiness, may cost around $200.
   • Fan operation: to publicize the event, attract new fans and retain old ones, the cost may be around $600.
   • Content Update: Each article update costs around $200 and is charged around $3,000 on a monthly basis.
3. Type and size of public number: For enterprise numbers or public numbers with large subscription volume, the operation cost will increase accordingly due to the increased management complexity.
4. Service cycle: Monthly, quarterly or annual billing is a common model. Long-term cooperation can usually enjoy more favorable prices.
5. Industry and market competitiveness: In a competitive market, some experienced agency may charge higher fees because they can provide better services and guaranteed results.

When choosing a representative service, in addition to focusing on the price, it is more important to examine the company's ability, success stories and reputation.

Please note that the above costs are for reference only and need to be agreed upon based on specific needs and market conditions.

WeChat public number on behalf of the operation of the service program

WeChat public number operation service programs are usually provided by professional operation companies or teams, and these services are designed to help businesses and individuals who do not have enough time, knowledge or experience to independently maintain their public numbers to realize their marketing andBrandingObjectives. Specific services include, but are not limited to:

1. Content planning and production: the agency team will plan and produce content according to the needs of enterprises or individuals. This includes writing articles, designing typography, creating images, etc. to ensure the content quality and readability of the public number.
2. Fan Interaction and Maintenance: The agency team will enhance the interaction and stickiness with fans by replying to their messages and organizing interactive activities to increase their loyalty and participation.
3. Data analysis and optimization: the agency team will regularly analyze the data of the public number, including the number of readers, likes, retweets, etc., and optimize and adjust according to the data feedback, in order to improve the exposure rate of the public number and the conversion rate of users.
4. Channel promotion and cooperation: The agency team will promote and cooperate through various channels according to the needs of enterprises or individuals, such as mutual promotion with other public numbers, using social media promotion, organizing offline activities, etc., in order to expand the coverage and influence of public numbers.
5. Customized services: the agency team will also provide customized services according to the special needs of enterprises or individuals, such as the development of small programs, building micro-malls and so on, in order to meet the needs of different users.
6. Account positioning and planning: according to the brand positioning and target audience of the enterprise, help the enterprise to develop the content strategy and marketing plan of the public number, including theme selection, content planning, user interaction, etc..
7. Brandingand marketing: the agency will carry out brand promotion and marketing activities through WeChat public number, including online promotion, social media interaction, joint marketing, etc., in order to expand the awareness and influence of the enterprise brand among the target audience.

Please note that the specific service items may vary depending on the agency or team. When choosing a surrogate service, please be sure to understand the content and quality of the other party's services and choose according to your needs.

Operation of WeChat public number then what is the scope of business

The business scope of operating a WeChat public number usually includes a range of services and activities that are designed to help the public number achieve its marketing, branding and user interaction goals. Here are some common WeChat public number business scope:

1. WeChat public number operation: this includes a series of operational work such as registration, certification, article release, content planning, marketing and promotion of WeChat public number. The agency can help enterprises or individuals to develop WeChat public number operation strategy, provide high-quality content writing, editing and publishing services, as well as fan interaction, data analysis and so on.
2. WeChat public number content production: according to the needs of enterprises or individuals, the agency team will carry out content planning and production, including writing articles, designing layout, making pictures, etc., to ensure the quality and readability of the content of the public number.
3. Fan Interaction and Maintenance: The agency team will enhance the interaction and stickiness with fans by replying to their messages and organizing interactive activities to increase their loyalty and participation.
4. Data analysis and optimization: the agency team will regularly analyze the data of the public number, including the number of readers, the number of likes, the number of retweets, etc., and optimize and adjust according to the feedback of the data, so as to improve the exposure rate of the public number and the conversion rate of the users.
5. Channel promotion and cooperation: The agency team will promote and cooperate through various channels according to the needs of enterprises or individuals, such as mutual promotion with other public numbers, using social media promotion, organizing offline activities, etc., in order to expand the coverage and influence of public numbers.

In addition, with the development of the WeChat platform, the scope of WeChat public business may also include WeChat small program operation, WeChat payment and mall construction, WeChat advertising and so on. For example, the agency can be responsible for the development, design, operation and maintenance of small programs to help enterprises get more users and traffic in the WeChat ecosystem; it can also configure the WeChat payment function for enterprises, set up WeChat shopping malls, and provide a series of e-commerce operation services such as product display, order management, customer service, etc.; and it can also design, produce, and place WeChat advertisements for enterprises in order to enhance their brand awareness and sales effect.

Please note that the specific scope of business may vary depending on the agency or team. When choosing a surrogate service, please make sure you understand the content and quality of the other party's services and choose according to your needs.

How much does public promotion cost? What are the rates?

The cost of public outreach is not fixed, but the rates are based on a number of factors. Here are some of the major considerations and their impact:

1. Type of advertisement:
   • Article ads: Fees are calculated by the number of times the ad is displayed, and the rate may range from $100 to $500 per time.
   • Image Ads: Again, cost per display, price range similar to article ads.
   • Video ads: are usually paid for by the number of times the ad is played, and are also priced between $100 and $500 per play.
   • Hybrid Ads: Combine multiple ad formats and their costs will be stacked accordingly.
2. Drop-off time:
   • If the ads are placed on weekends or holidays, their rates may be higher than on weekdays.
3. Drop frequency:
   • Advertisements are placed too frequently, which may result in higher rates.
4. Drop zone:
   • If the area where the advertisement is placed is located in a Tier 1 city, its rate may be higher than that of a Tier 2 or Tier 3 city.
5. Advertiser budgets and needs:
   • The advertiser's budget and demand will also affect the rates, with limited budgets likely to choose lower-cost ad types and placement strategies, and high demand likely to choose more effective but more costly programs.

In addition, there are specific charging models:

• CPC (Cost-per-Click) deduction: charged according to the number of clicks, the actual deduction is related to the advertisement bid and advertisement quality. Advertisement bidding is free bidding, the lowest bid is 0.5$/click. The quality of the advertisement mainly depends on the click rate of the advertisement.
• CPM (Cost-per-Mille) deduction: charge according to 1,000 displays, support advance booking of traffic in the next 1-28 days. Step pricing by city, for example, the price of non-video style in the core city is $35/thousand displays, key cities is $30/thousand displays, and ordinary cities is $25/thousand displays.

Please note that the above costs are for reference only, and the specific price needs to be negotiated with the agency or platform according to the advertiser's specific needs and budget. If you want to know more accurate public advertising prices, we suggest you contact the platform or the relevant advertising agency directly for consultation, they can provide detailed quotes and placement advice according to the specific needs and budget.

Specific cases of Shanghai WeChat public number operation company

• Points real dollar universe public number agency operation: In 2022-2023, Shanghai Point True Technology Company's Point True Planet WeChat Service Number and Point True Yuan Universe WeChat Subscription Number entered into an annual operation cooperation with Benyi. Benyi focuses on WeChat original graphic writing, holiday poster design, graphic editing and layout, publishing and data promotion work, while assisting the public number annual audit, menu bar update work, the average single reading over 1000 +.
• Chao's Studio: In June 2022, the studio provided WeChat graphic agency services for clients. The services include ordinary graphics (300 yuan/article, semi-original content, about 1,000 words, up to 5 pictures, simple layout), high-quality graphics (600 yuan/article, original content, about 1,000 words, up to 10 pictures, complex layout), deluxe graphics (800 yuan/article, original content, about 2,000 words, up to 20 pictures, complex layout, with the possibility of additional svg, user interaction and other non-development needs) and WeChat Typography (80-200/article, can provide a variety of services such as single article, monthly package, the monthly package can provide value-added services such as data analysis of public number operation, the price of specific communication). The client evaluates that it has a plan before delivery, can deliver the manuscript in advance, and is generally satisfied with the first cooperation.