In today's age of information explosion, effective media release is a crucial tool for companies to stand out from their competitors. In Shanghai, there is a highly acclaimed media release company, Shanghai Leverage Marketing Planning Co., Ltd, which has become the first choice of many enterprises with its excellent service and extensive media resources.
Shanghai Media Release Company
Ltd. has an impressive network of media resources that can cover the global mainstream media. Whether it is domestic well-known newspapers, television stations, online media, or international authoritative media platforms, we can realize efficient distribution and dissemination.
The company's team of professionals possesses extensive industry experience and keen journalistic insights. They know how to write engaging press releases that can present the company's message and story to the media and the public in the most appropriate way, thus generating widespread attention and discussion.
In addition, Shanghai Leverage Marketing Planning Co., Ltd. provides personalized service solutions. According to the different needs and goals of enterprises, we customize the media release strategy to ensure that each release can achieve the best results.
For example, when a new technology enterprise launched an innovative product, it successfully published product reports in many famous technology media at home and abroad through the services of Shanghai Leverage Marketing Planning Co.
As another example, a traditional manufacturing enterprise in the process of transformation and upgrading, with the help of the company's media release service, the company conveyed the new strategy and image of the enterprise to the industry and the society, which enhanced the brand influence and won more market opportunities for the enterprise.
Ltd. has become a leader in the field of Shanghai media release with its strong media resources, professional team and personalized service. If you are looking for a reliable media release company, Shanghai Leverage Marketing Plan is undoubtedly the right choice for you.
Shanghai media release company service process
Shanghai Media Release CompanyThe service process typically includes the following steps:
- demand analysis: First of all, the publishing company will have an in-depth communication with the client to understand the client's publishing needs, including the target audience, budget, publishing time, publishing channels and so on.
- Press Release Writing: According to the client's needs, the distribution company will arrange a professional copywriting team to write the press release. This step is very critical, because a good press release is more likely to be accepted and spread by the media.
- Media Selection and Contact: Depending on the topic and target audience of the press release, the distribution company will select the appropriate media platforms for the client and liaise and communicate with these media outlets to ensure that the release can be distributed smoothly.
- Manuscript review and revision: Before a release is submitted to the media, the distribution company will scrutinize and revise the release to ensure that the content meets the media release requirements and is highly newsworthy. This step usually involves ongoing communication with the client to ensure that the final copy meets the client's expectations.
- Publishing and Follow-up: After the manuscript passes the review, the distribution company will be responsible for publishing the manuscript to the selected media platforms and following up the dissemination effect of the manuscript after publishing. This includes monitoring indicators such as the number of readers, retweets, and comments on the article, as well as collecting and analyzing feedback from the media and the audience.
- Effectiveness evaluation and optimization: The publishing company will evaluate the effectiveness of the published articles, including evaluating the communication effect of the articles, audience feedback and so on. Based on the evaluation results, the publishing company will optimize the publishing strategy to improve the effectiveness of the next publishing.
Please note that the above process only represents the service process of media release companies in general, and the service process may vary from company to company. When choosing a media release company, it is recommended that customers communicate with the company in detail to understand the company's service content and process in order to better meet their needs.
In addition, when choosing a media release company, clients need to pay attention to the company's professionalism and credibility. A professional media release company usually has a wealth of experience and resources and is able to provide high-quality services to clients. At the same time, clients also need to know the company's reputation and credibility to ensure that their interests are protected.
Shanghai Media Release Service Fees
The cost of media release services in Shanghai varies depending on a number of factors, including the type of media, release channel, industry, media influence, quality of the manuscript, release area, release period and number of times. Below are some general reference prices:
- Central Media(e.g. People's Daily, People's Daily, Xinhua, Guangming Daily, etc.): the cost of such centralized media is usually in the big thousands or even higher. These media are recognized as the most authoritative sites in the industry, with a smaller number and very high quality requirements for manuscript content.
- Mainstream Portal/Vertical Industry Media(e.g. Tencent, Sina, Phoenix, Netease, Sohu, etc.): the cost of posting articles on such websites is about several hundred to thousands, depending on the media's popularity and influence. These sites are also more stringent on the requirements of the manuscript, but the media visibility is high, the search engine index is good, suitable for brands or enterprises to use to do publicity.
- local portal media(e.g., Shanghai Hotline, etc.): These sites are relatively inexpensive to post, usually in the tens to hundreds. Because of the low price of such sites, but also a lot of news source sites, so many brands and companies in the release will choose some of these sites, in the local get more attention from users and media endorsement.
- Self-service publishing platform(e.g. WeChat Public, Today's Headlines, Baike, etc.): the fees charged by these platforms vary, depending on the platform's policies and regulations.
There are also companies that specialize in press release distribution services, such as Dark Communications, and their quotes vary depending on factors such as the type and reach of the media outlet. For example, Dark Communications gave a quote of 382 RMB per article in June 2024 for the Shanghai debut of China News.
It should be noted that the above prices are for reference only and the actual prices may be adjusted due to market conditions and company strategies. When choosing media distribution services, it is recommended to choose the right media and channels according to your needs and budget, and make detailed consultation and communication with relevant organizations.
What is the typical price of a news media release?
The price of a news media release varies depending on a number of factors, including the type of media outlet, its influence, the location of the release, and the quality and length of the press release. Here are some approximate reference prices:
- General media (local media): The price range may be tens to hundreds of RMB. This type of media is usually small media or personal websites, the requirements for manuscripts are relatively loose, and formal and legal manuscripts can basically be published. It is suitable for small promotional activities with limited budget.
- Quality media: The price range may be from RMB 50 to 200. These media include well-known portals such as Sina, Sohu, NetEase, Tencent, etc. Baidu includes better results, but has higher review standards and clear requirements for manuscript quality. It is suitable for medium-budget promotion campaigns that can get better online exposure.
- Authoritative media: The price range may be from 150 to 1,000 RMB. These media are centralized media with high authority and popularity. The review of manuscripts is extremely strict, not suitable for soft marketing-type content, and the review cycle is long. It is suitable for enterprises that need to publicize in high-end media, which helps to establish brand image and enhance brand reputation.
Specific to different media platforms, for example:
- CCTV network: As a central key news website, the price of CCTV webpage placing content is about 1,000+RMB/article, while the price of CCTV APP posting is relatively cheap, generally at 50+RMB/article.
- People's Daily Online (PRC newspaper)The price for posting articles on local channels of People's Daily ranges from 300~1000+/article, and the price for posting articles on mobile is usually not more than 200/article.
- phoenix.com: Most of Phoenix's web posting prices are under $1,000, and most of its mobile posting prices are under $50.
Additionally, if a business needs professional press release writing services, there is the additional consideration of the cost of writing the press release, which usually ranges from 500-5000 RMB.
The above data is for reference only, the specific distribution price needs to be determined according to the specific needs of the enterprise, the actual situation of the press release and the requirements of the media platform. When choosing a media platform, enterprises need to consider the influence of the media, audience groups, charges and other factors in order to choose the most suitable media for their release.
What are the success stories of Shanghai Leverage Marketing Planning Co.
Here are some successful cases of Shanghai Leverage Marketing Planning Co:
When launching an innovative product, an emerging technology enterprise successfully published product reports in many famous technology media at home and abroad through the company's services, attracting the attention of a large number of potential customers and partners, which brought a great impetus to the development of the enterprise.
In the process of transformation and upgrading, a traditional manufacturing enterprise, with the help of its media release service, conveyed the new strategy and image of the enterprise to the industry and the society, enhanced its brand influence and won more market opportunities.
The cryptocurrency and NFT projects promoted for the Taiwan and Singapore teams quickly gained maximum exposure for INNER's NFT through various forms such as Netflix KOLs, press releases, and account generation operations, absorbing a lot of small partners in the community and continuing to work together.
There is also a company with the help of Shanghai Leverage Marketing Planning Co., Ltd's rich marketing and promotion experience and global news media resources, so that its advertising investment to get greater exposure and conversion. The company is more economical in its investment, and its product promotion quickly covers Europe, America and Southeast Asia.
These cases demonstrate Shanghai Leverage Marketing Planning Co., Ltd.'s professional ability and resource advantages in new media operation, promotion, press release marketing, Netflix marketing, etc. It is able to provide effective marketing solutions for different types of enterprises, helping them to enhance their brand awareness, influence and market competitiveness. However, the effect of specific cases may vary depending on a variety of factors, and the actual situation may be different. If you want to know more detailed information, it is recommended to contact the company directly for consultation.
