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In today's globalized business environment, effective overseas press releases are crucial for companies to gain widespread attention and recognition in the international market. Among the many choices available, Shanghai Leverage Marketing Planning Co.

Overseas News Media Distribution Company

Overseas News of Shanghai Leverage Marketing Planning Co.Media ReleaseThe field has many significant advantages.

First of all, it has an extensive and in-depth network of media resources. Covering all major well-known news media around the world, whether in Europe, America, Asia-Pacific or other regions, it ensures that your message is delivered accurately and in a timely manner to your target audience.

Secondly, the professional team is one of its core competencies. The team members are not only fluent in multiple languages, but also have a deep understanding of the culture and market of different countries and regions. This enables them to customize the most suitable distribution strategy according to your needs and goals, ensuring that your content will be published in theOverseas Mediaon making the biggest impact.

Furthermore, we focus on the quality and relevance of the content. Before sending out the article, the information you provide will be carefully planned and edited to make it conform to the reporting style of overseas media and the reading habits of the audience. At the same time, we combine hot topics and trends to make your articles more attractive and spreadable.

For example, a Chinese technology company wanted to increase its brand awareness in the European and American markets. Ltd. carefully wrote and released a series of press releases about the company's innovative achievements and social responsibility, which successfully gained a lot of coverage and attention in the local mainstream media, laying a good public opinion foundation for the company to open up the European and American markets.

Another example is an emerging environmental protection company that wanted to promote its unique environmental protection technology in the Asia-Pacific region. With the professional services of Shanghai Leverage Marketing Planning Co., Ltd, the company's technological advantages and social values were accurately conveyed to the local media, triggering widespread discussion and attention, and attracting the attention of many partners and investors.

In short, with its rich resources, professional team and excellent service, Shanghai Leverage Marketing Planning Co., Ltd. is your reliable partner in overseas press releases. Choosing Shanghai Leverage Marketing Planning Co., Ltd. is choosing the road to successful overseas communication.

Overseas News Media Release Service Process

The process of overseas news media release service usually includes the following steps:

  1. preliminary::
    • Define the goal, theme and target market of the release. For example, whether you want to promote a new product, announce a major partnership or enhance your brand image.
    • Based on the objectives, identify the key messages to be conveyed and write a high-quality press release. Press releases need to be in line with the reading habits of overseas audiences, with authentic and accurate language, and with sufficiently attractive and valuable content, avoiding the use of overly complex or out-of-the-way vocabulary.
  2. Select Media::
    • Carefully identify suitable overseas media platforms. This may include authoritative media in the industry, which have a high degree of influence and specialization in a particular field and can provide precise audience coverage for the release, as well as well-known general media, which can bring about wider dissemination.
    • Consider the media's audience, circulation, influence and other factors, and choose the right media partner according to the company's positioning and target audience.
  3. Manuscript Submission::
    • Submit press releases accurately and precisely in the format and manner required by the chosen media. If necessary, relevant multimedia materials such as pictures and videos should also be provided to enhance the attractiveness and richness of the release.
  4. Translation and Adaptation::
    • If a press release needs to be translated into another language, you need to make sure that the translation is accurate and in line with the language and cultural context of the target country.
  5. Editorial Review::
    • The editors of the media will scrutinize the manuscript and may suggest some modifications from a professional point of view. At this time, it is necessary to actively communicate with the editor effectively to ensure that the manuscript can finally meet the standards and requirements of the media.
  6. Publication schedule::
    • The media will determine the release time and layout according to their own situation, and it is important to follow up on the progress of the release in a timely manner to ensure that everything goes smoothly and according to plan.
  7. Effectiveness monitoring::
    • Use specialized tools or platforms to monitor the dissemination effect of the release, such as counting the number of views, retweets and other data. Through in-depth analysis of these feedback data to assess the effectiveness of the release, so as to provide valuable reference and improvement direction for subsequent release activities.

In addition, some companies or agencies may offer additional services such as media relations maintenance, post-posting results tracking and optimization.

Please note that the above process may vary depending on the specific distribution service organization and target market. When conducting overseas media releases, it is recommended to work with a professional release service organization to ensure an efficient and successful release process.

Overseas News Media Release Service Fees

The cost of overseas news media distribution services varies depending on a number of factors, here are some of the main influencing factors and reference prices:

  1. Platform fees::
    • PRNewswire: per articlePress releasesThe prices range from $500 to $1,000, and the release reaches the media and public around the world.
    • BusinessWire: Prices range from $400 to $800 per news release, with the same global reach.
    • GlobeNewswire and Marketwired: The price range is between $200 and $500 per press release, and the distribution is global.
  2. Media level::
    • Top-tier media outlets (e.g., The New York Times, The Wall Street Journal, etc.): publication costs can run into the tens of thousands of dollars.
    • Trade media or regional media: The cost is relatively low and may only cost a few thousand RMB.
  3. Type of manuscript::
    • Press releases are usually less expensive.
    • Op-eds and interviews can cost more.
  4. Other factors::
    • Word count and language of the manuscript: the more words there are, the more the translation will cost and the higher the price will be. In addition, if it needs to be translated into multiple languages, this will also add additional translation costs.
    • Time of release: Manuscripts released during prime time have more exposure and will command a higher price.
    • Other services: Some websites will also offer other services such as copywriting, layout and design, media promotion, etc. These services will also add additional costs.

It is important to note that the above prices are only approximate reference ranges and the actual charges may vary according to specific needs and customized services.

When choosing overseas news media distribution services, in addition to the price factor, you also need to consider the media's audience, influence, professionalism and other factors to ensure that the distribution results meet expectations. In addition, the cost of media releases may vary from country to country and region to region, which needs to be evaluated and selected on a case-by-case basis.

How to distribute press releases in foreign media?

The steps for distributing press releases in foreign media are as follows:

  1. Define target audiences and media platforms::
    • First, determine who your target audience is and what their characteristics and interests are. This will help you choose the most suitable media platform.
    • Research mainstream media platforms in your target market, including news sites, social media, trade publications, etc., to understand their audience segments, publishing requirements and processes.
  2. Writing quality press releases::
    • Write an engaging and informative press release. Make sure the headline is concise and will grab the attention of your target audience.
    • The body of the press release should elaborate on the news event, the company's relevant information and core values, while ensuring that the language is accurate, objective and professional.
    • Use an engaging introduction, clear and concise paragraphs, and appropriate quotes to add credibility and appeal to your press release.
  3. Translation and adaptation to local culture::
    • If your target market is non-English speaking, it is important to translate the press release into the local language of your target market.
    • Ensure linguistic authenticity and accuracy in the translation process and adapt to local culture, customs and expressions.
  4. Selection of publishing platforms and channels::
    • Depending on the target audience and budget, choose the right press release distribution platform, such as PR Newswire, Business Wire, etc.
    • Utilize social media platforms (e.g., Twitter, Facebook, LinkedIn, etc.) to share links to press releases, engage with followers, and use relevant hashtags to increase exposure.
    • Connect with specialized websites, blogs and forums in the industry and issue press releases through them or collaborate with them.
  5. Submit press releases and wait for review::
    • Submit press releases to selected media platforms or channels, formatting and optimizing content according to their requirements.
    • Wait for a review by the media platform or channel, who may evaluate the press release for content, format and adaptability.
  6. Issuing press releases and tracking results::
    • Once the press release has been approved, it will be published on the selected media platform or channel.
    • Use the reporting and analytics tools provided by the distribution platform to track the performance of your press releases for readership, click-throughs, and media coverage.
    • Adjust and optimize future launch strategies based on feedback and effectiveness evaluation.
  7. Building media relations::
    • Maintain regular contact with the media and establish and maintain good media relations. This helps to increase the exposure and credibility of press releases.
    • Offer exclusive content or interview opportunities to attract media attention and increase the appeal of your press releases.

Please note that the process of issuing press releases may vary depending on different media platforms, industries and regions. Therefore, it is recommended that you carefully study the release requirements and processes of your target media platforms before publishing, and adjust and optimize them accordingly.

What is the exact process of sending a press release to overseas news media?

The specific process of sending an overseas news media release usually includes the following major steps:
1. Clarify the target and audience of the release::
  • Determine what you want to accomplish with your release, such as increasing brand awareness, promoting a product or service, announcing a major event, etc.
  • Define your target audience, including their location, age, interests, and other characteristics to target media selection and content.
2. Curating news content::
  • Write newsworthy copy that highlights key messages, unique selling points and engaging story elements.
  • Ensure that the content is accurate, objective, clear and in line with the style and requirements of the target media.
3. Selection of appropriate media::
  • According to the target audience and distribution objectives, relevant overseas news media are screened, including newspapers, magazines, websites and TV stations.
  • Consider a mix of general media, industry-specialized media and local media.
4. Contacting the media or through distribution platforms::
  • If contacting the media directly, you can send them a pitch email or communicate with them by finding contact information on their official website, such as an editor's email or phone number.
  • There is also the option of using a professionalOverseas Press Releasesplatforms, which often have partnerships with a wide range of media outlets and allow for easier submission of manuscripts.
5. Submission of manuscripts::
  • Submit manuscripts and related materials according to the requirements of the selected media or platforms, which may include pictures, videos, company profiles, etc.
  • Ensure that complete and accurate information is provided and that its submission format and regulations are followed.
6. Review and editing::
  • The media outlet or platform will review the manuscript and may suggest changes or make editorial adjustments to ensure that the content complies with its standards and policies.
7. Determine when and how to publish::
  • Negotiate with the media or platforms to determine the release time and specific release method of the manuscript, such as whether it is recommended on the home page, released in a specific section or pushed as hot news.
8. Payment of fees (if required)::
  • Certain media outlets or distribution platforms may charge a fee, which will be paid according to a mutually agreed upon price and payment method.
9. Tracking and evaluating effectiveness::
  • After a manuscript is published, track its dissemination effects, such as the number of readers, retweets, comments, etc.
  • Analyze effectiveness data to assess the contribution of the release to the achievement of the objectives and summarize lessons learned to inform subsequent release improvements.
For example, a Chinese new energy vehicle company wanted to promote its new model in the European market, with the clear goal of increasing brand awareness among European consumers. A press release on the innovative technology and environmental benefits of the new model was planned and written for a selection of well-known European automotive industry media and some general news websites. The press release was submitted through the distribution platform, reviewed and edited to be published at a specific time. After the release, we tracked the readership and user feedback, and found that the brand's search popularity in Europe increased significantly, achieving a better promotion effect.
It is important to note that there may be slight variations in different media and regions, and the whole process may take some time and patience.
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