Shenzhen new media promotion What are the marketing models of new media

Shenzhen, a city full of vigor and innovation, is showing unique charm and unlimited potential in the field of new media promotion.

Shenzhen has a highly developed technology industry and innovation ecosystem, providing solid technical support for new media promotion. From the advanced mobile Internet infrastructure to the rich variety of intelligent terminal devices, Shenzhen's technological strength makes new media promotion like a tiger with wings. Whether it is high-definition video production, smooth live broadcast experience, or accurate big data analysis, all can be realized here.

Shenzhen New Media Promotion

Shenzhen's multiculturalism and young demographics also inject a constant stream of creativity and vitality into new media promotion. The city brings together talents from all over the world, who bring different cultural backgrounds and ways of thinking, and collide with colorful creative sparks. In new media promotion, we can see a variety of new and unique marketing cases, from the virtual experience full of sense of science and technology to the emotional resonance of storytelling, Shenzhen's new media promotion can always attract the attention of the audience.

In addition, many small and medium-sized enterprises (SMEs) and startups in Shenzhen have a strong demand for new media promotion and a positive spirit of exploration. They dare to try new promotion methods and constantly seek breakthroughs and innovations. This not only brings rich practical experience to the new media promotion industry, but also promotes the development and progress of the whole industry.

Meanwhile, the Shenzhen government's strong support for innovation and entrepreneurship has created a favorable policy environment for new media promotion. Various preferential policies and support measures encourage enterprises and individuals to make bold attempts in the field of new media and contribute to Shenzhen's economic development and city image promotion.

For example, a local brand utilized Shenzhen's new media resources to successfully attract the attention of a large number of young consumers through creative short videos on social media, realizing a rapid increase in brand awareness and significant growth in sales.

In short, Shenzhen's new media promotion is becoming a powerful force in promoting urban development and brand communication with its innovative concepts, rich resources and active exploration.

Shenzhen new media promotion cost

The cost of new media promotion in Shenzhen varies depending on a number of factors, including but not limited to the promotion platform, promotion method, target audience, service content and so on. Here are some possible cost references:

1. Basic service fee: some platforms may charge according to the number of clicks, such as Baidu promotion of the basic service fee is clicked once at 0.3 yuan to start with, each increase in a keyword, each time an additional charge of 0.5 yuan, but the cumulative consumption of 10 times no longer charge the fee.
2. Ad space cost: The cost will vary for different positions and display volume. For example, Baidu Promotion's Business Tomboy advertising space charges from 1 to 80,000 yuan per keyword, depending on the location and display volume.
3. Special position advertising costs: In addition to the cost of basic advertising space, there are some special position advertising costs, such as the top, bottom and left side of the home page of the website, the middle and bottom of the article page, etc. The advertising costs of these positions will also vary according to the specific location and the amount of display.
4. Operation service cost: If the enterprise chooses to outsource the promotion to a professional new media operation company, then it also needs to pay the corresponding service cost. For example, the winning bid for the project of "2024 "Shenzhen Political Law" website and new media operation service" of the Policy Research Office was RMB 643,000, and the service content includes planning the political law theme publicity, carrying out the promotion and diffusion, and attracting the fans, etc. The project is expected to be completed by the end of 2011, with the completion of the project.

In addition, due to the relatively high economic level and spending power of the Shenzhen region, the cost of new media promotion in Shenzhen may also be slightly higher compared to other cities.

In general, the cost of new media promotion in Shenzhen needs to be determined according to the specific situation, and it is recommended that enterprises fully consider their own needs and budgets when formulating promotion plans, and choose suitable promotion methods and platforms. At the same time, it is also necessary to pay attention to reasonable cost control to ensure that the promotion effect is maximized.

What are the new media marketing models?

There are a variety of marketing models for new media, some of the main ones are listed below:

1. Social Media Marketing::
   • Utilize social media platforms (e.g., Weibo, WeChat, Shake, Xiaohongshu, etc.) for content creation, community operation, and co-marketing.
   • Collaborate with internet celebrities or opinion leaders (KOLs) and utilize their influence for product promotion.
2. Search Engine Optimization (SEO)::
   • Increase traffic and conversions by optimizing your website's content and structure to improve your website's ranking in search engine results pages (SERPs).
3. content marketing::
   • Create valuable and engaging content to attract subscribers, including blog posts, videos, email marketing, and more.
   • Utilize story marketing, knowledge marketing, etc. to engage users by telling stories related to the brand or delivering valuable knowledge.
4. Email Marketing::
   • Marketing products or services to subscribers by sending emails with special offers or previews of new product features.
5. affiliate marketing::
   • By partnering with other websites or brands to co-promote a product or service for a cut.
6. Video Marketing::
   • Utilize short videos or live streaming to showcase products or services and increase users' desire to buy.
7. Brand Ambassador Program::
   • Invite influential individuals or groups to endorse the brand to increase its visibility and credibility.
8. event marketing::
   • Increase brand awareness by organizing or sponsoring large-scale events (e.g. music festivals, exhibitions, lectures, etc.).
9. Data-driven marketing::
   • Collect and analyze user data, including user behavioral analysis, purchase history, interests, etc. to develop more effective marketing strategies.
10. experiential marketing::
    • Get users interested in a product or service by creating immersive experiences (e.g., virtual reality, augmented reality, etc.).
11. "hunger marketing" (i.e. selling products at a fraction of their cost)::
    • A marketing strategy that intentionally lowers production to create the illusion that demand exceeds supply in order to preserve the product's image and maintain higher selling prices and profit margins.
12. marketing by word of mouth::
    • Enhance brand impact through word-of-mouth communication among users.
13. interactive marketing::
    • Build an emotional connection between brands and consumers through interaction with users (e.g., comment replies, online Q&A, etc.).
14. emotional marketing::
    • Starting from the people's emotional appeal, it hits the softest part of their heart and causes emotional resonance, thus impressing consumers.
15. Membership Marketing::
    • Attract users to keep spending by setting up a membership system and offering privileges or points redemption for members.

These marketing modes can be selected and combined according to the characteristics of the brand and the needs of the target audience to achieve the best marketing effect. Meanwhile, with the changes of new media technology and market environment, new marketing models will continue to emerge.

How many forms of new media do you know?

Multiple forms of new media include, but are not limited to, the following:

1. social media::
   • Social media refers to the form of media that realizes information exchange and content sharing among users through the Internet platform. Common social media platforms are microblogging, WeChat, Qzone, Facebook, Twitter, Instagram, etc.
2. video media::
   • Video media is a form of media that distributes video content over the Internet. Common video media platforms include YouTube, Shake, Shutter, Bilibili, TikTok, and so on. Video media can provide rich and diverse content, including movies, TV dramas, variety shows, short videos and so on.
3. blogosphere::
   • Blog media refers to a form of media that publishes articles and opinions through an individual or organization's blogging platform. Common blog media platforms include WordPress, Sina blogs, Zhihu columns, and so on.
4. news media::
   • News media are forms of media that disseminate news and information via the Internet. Common news media include news websites, news clients, etc.
5. gaming media::
   • Game media refers to forms of media that disseminate game-related content via the Internet. Common game media include game websites, game forums, and so on.
6. live broadcasting platform::
   • Live streaming platforms are a form of real-time interactive media that allows users to broadcast live, showcase their talents, share their lives, and discuss popular topics. Common live streaming platforms include Douyu TV, Huajiao Live, Yingke Live, and so on.
7. E-commerce platform::
   • E-commerce platforms are used to sell goods and services online, such as Taobao, Jingdong, and Jinduoduo. These platforms not only sell goods, but also promote them through content marketing and live sales.
8. Content Creation Platform::
   • Content creation platforms are new media platforms that allow users to create and share various types of content, such as Zhihu and Xiaohongshu. These platforms offer a variety of content forms, such as text, images, video, audio, and so on.
9. Online Education Platform::
   • Online education platforms are platforms used for online learning and education, such as NetEase Cloud Classroom and Tencent Classroom. These platforms provide a variety of courses and learning resources, such as vocational skills training, academic education, and hobby development.
10. voice assistant::
    • Voice assistant is a new type of artificial intelligence technology that allows interaction by voice, such as playing music and checking the weather. Although it is seen more as a technology than a new media platform, it is increasingly used in the new media field.

These are just some of the forms of new media, with the development of technology and changing user needs, new forms of new media will continue to emerge.

Enterprises choose the importance of new media promotion

The importance of choosing a new media promotion for your business is reflected in a number of ways:

1. Extensive coverage: New media platforms have a large user base and can quickly cover a large number of potential customers. Whether through social media, search engines or short video platforms, companies can quickly reach a large number of target audiences.
2. Precise targeting: New media promotion allows companies to target users precisely based on their interests, behaviors, geographic location, and other information, thus ensuring that ads and messages are delivered to the target audience that is truly interested. This type of precision marketing increases conversion rates and reduces wasted marketing resources.
3. Powerful Interactivity: The new media platform provides rich interactive functions, such as commenting, liking and sharing, etc. Enterprises can interact with users in real time through these functions to understand users' needs and feedbacks, and adjust their marketing strategies in time. This interactivity helps to enhance the user's knowledge and trust in the enterprise and improve user stickiness.
4. Low cost and high efficiency: Compared with traditional advertising, new media promotion has lower costs. Enterprises can release information independently through social media, blogs, video platforms and other channels, reducing advertising costs. At the same time, due to the interactivity and precision of the new media platform, enterprises can attract potential customers more effectively, increase the conversion rate and realize high efficiency.
5. Branding and communication: New media platforms provide a window for enterprises to showcase their brand image and values. By publishing high-quality content, interacting with users, and participating in social welfare, enterprises can build a positive brand image and increase brand awareness and reputation. At the same time, new media platforms can also help enterprises quickly spread brand information and expand brand influence.
6. Market Trend Insights: User data and behavioral analysis on new media platforms help enterprises understand market dynamics and consumer trends. By analyzing user interests, preferences, consumption habits and other information, enterprises can gain insight into market changes, develop more targeted marketing strategies and improve market competitiveness.
7. Enhanced customer relationship management: New media promotion can help businesses build and maintain customer relationships. Through channels such as social media, companies can maintain real-time communication with customers, understand customer needs and feedback, and provide personalized services. This type of customer relationship management helps to enhance customer loyalty and satisfaction and improve customer retention.

In conclusion, new media promotion is of great significance to enterprises, which can help them to improve their visibility, shape their brand image, expand their market channels, and enhance their customer relationships. Therefore, enterprises should actively embrace new media promotion as one of the important marketing tools.