New media generation operation These three criteria are important ......

In today's digital era, more and more companies and organizations are aware of the importance of new media operations, but due to the limitations of their own resources and professional capabilities, finding a new media agency has become a common choice. However, it is not easy to find a reliable new media operation company, the following three criteria are crucial. One-stop new media marketing and promotion solutions from Shanghai Leverage Marketing Planning Co.

New media operation

Criteria I: Professional competence and experience

First of all, the professional ability and experience of the generation operation team is the core consideration. This includes familiarity with the rules of various new media platforms, such as WeChat, Weibo, Jitterbug and so on. They should be able to skillfully use various promotion tools and strategies to develop accurate marketing programs.

A team with a lot of experience is able to create engaging content by gaining quick insights into market trends and user needs. For example, they know how to make engaging short videos and how to write copy that triggers widespread communication. At the same time, they should also have the ability to analyze data, and be able to adjust their operation strategies based on data feedback to achieve the best promotion results.

Criteria II: Quality of service and customized solutions

Secondly, high quality service quality is the key. A good agency will maintain close communication with customers, respond to customer needs in a timely manner, and report on the progress of the work on a regular basis.

Moreover, instead of adopting a one-size-fits-all approach, they will tailor an exclusive new media operation program based on the client's characteristics and goals. For example, for a fashion brand with young consumers as its main target group, the agency team may focus on creative marketing on platforms such as Jittery Voice and Xiaohongshu; while for a B2B company catering to corporate clients, WeChat public number and LinkedIn may be more appropriate promotion channels.

Criterion 3: Word of mouth and success stories

Finally, it is essential to examine the reputation and success stories of the agency. You can learn about its service level and effectiveness by checking the reviews and feedback from its past clients.

Successful cases, on the other hand, can visually demonstrate their operational capabilities. For example, a certain operating company has helped a start-up enterprise significantly increase brand awareness and product sales in a short period of time, or successfully built a traditional enterprise's new media account into a well-known account in the industry. These actual results can strongly prove its strength.

Anyway, in searching forNew media operationWhen doing so, it is important to pay attention to three important criteria: professional competence and experience, quality of service and customized solutions, and reputation and success stories. Only in this way can you find a partner that really suits you and achieve outstanding results in the new media field.

The cost of new media agency services

New media operationThe service cost varies according to various factors such as service content, platform, region, target audience, service period, and the professional level of the service provider. Below is some reference information about the cost of new media agency services:

1. Fee-based model:

• Pure service fee model: a small-scale agency operating company, the service fee may be a few thousand dollars a month; a large-scale agency operating company, the service fee may be tens of thousands of dollars a month. The advantage of this model is flexibility, the disadvantage is that the operating company may lack of motivation.
• Pure commission mode: merchants do not need to pay service fees to the operating company, and the other side only collect commission. Although it does not seem to need any input, but later on the operating company may be in order to sales require merchants to carry out a variety of paid operations, need to pay attention to the invisible consumer traps.
• The basic service fee + commission model: a common model for the regular operating companies in the market. The basic service fee guarantees the regular operation of the store, and the commission incentivizes the operation team to create more data for the store. This charging model can incentivize the company to invest more energy to improve the sales of the store.

2. Cost range:

• Public number operationCost: Depending on the content of the service and the professionalism of the team, the cost ranges from $2,000 to $8,000.
• Online store and e-commerce agency costs: more fixed, usually around $2500.
• Self-media operation cost: the basic service cost is in the range of 1,000-5,000 yuan / month, while the change of the cost according to the difficulty of the project and the market price fluctuation.

3. Cost of specific services:

• New media operation planning services: depending on the complexity of the project, market competition and other factors, the charges range from a few thousand to tens of thousands of dollars.
• New media content creation services: Fees are determined according to the type of content published (graphics, video, audio, etc.), quantity and quality, and other factors.
• New media promotion services: according to the promotion channel, time cycle, promotion strategy and other factors to charge, common charging methods include per day charges, per volume charges, etc., the price ranges from a few hundred to a few thousand dollars.

Please note that the above information is for reference only, and the specific cost needs to be negotiated and determined according to the specific situation. When choosing new media operation services, it is recommended that enterprises fully examine the professional ability, service experience, reputation and other factors of the service provider, and clarify the service content and cost to ensure smooth cooperation.

What platforms are supported by the new media agency

The platforms supported by the new media agency are very extensive and cover several types of media platforms. Here are some of the major platforms supported by new media agency:

1. Social media platforms::
   • Weibo: one of the largest social media platforms in China, with a wide user base and strong social influence.
   • WeChat: not only a social media platform, but also contains a variety of functions such as public number, small program, circle of friends, etc., is the enterprise forNew Media MarketingThe important tool of the
   • Jitterbug: a short video social platform with a large user base, suitable for young user groups, and fast spreading video content.
   • Racer: a short video social platform similar to Jitterbug, with high user activity.
   • Station B (Beili Beili): a video sharing platform with ACG (animation, comics, games) content, high user stickiness, suitable for content creators.
2. Video Platform::
   • Tencent Video, Aikiye, Youku, etc.: Long video platforms, suitable for film and television content, variety shows.
3. E-commerce platform::
   • Taobao, Jingdong, Jinduoduo, etc.: E-commerce platforms not only provide merchandising services, but also support new media marketing and content promotion.
4. Content Creation and Distribution Platform::
   • Xiaohongshu: a life sharing platform that shares fashion, beauty, and travel content in the form of graphics and short videos.
   • Zhihu: a knowledge sharing platform where users can share professional knowledge, experience insights and more.
5. Content Audit and Management System (CAMS)::
   • Antsy: A content review and management system specifically for new media platforms that helps platforms identify and filter out false information, bad information and illegal content.
6. live broadcasting platform::
   • Douyu, Hootsuite, Panda, etc.: live platforms can be more intuitive and real-time display of information, suitable for live events, celebrity appearances and endorsements.
7. Audio Platform::
   • Himalaya FM, Lychee FM, etc.: The audio platform is mainly a listening pleasure, suitable for advertising implantation or building their own platform account or program.

These platforms provide diversified choices for new media generation operation, and according to customer needs and brand positioning, one or more platforms can be selected for generation operation services. At the same time, with the continuous development of the new media industry, new platforms are emerging, and the scope of new media agency operation services will continue to expand.

What are the promotion channels for new media operations?

The promotion channels for new media operations are very diverse and include, but are not limited to, the following:

1. Social media platforms::
   • Microblogging: A large number of registered users form an important part of socialized media, which is the basis of new media operation for enterprises, groups or individuals.
   • WeChat public number: almost every enterprise will now register public number as the basis of operation, at the same time, WeChat has also developed a large number of small programs, which are able to draw traffic with the public number to each other.
   • Facebook, Instagram, Twitter, etc.: Suitable for global promotion, providing precise ad targeting function and supporting multiple media forms.
2. Short video platform::
   • Jitterbug: With short videos as the main form, it attracts a large number of young users, posting interesting and creative videos can attract users' attention and enhance brand awareness.
   • Shutterstock: one of the largest short video platforms in China, also has a huge user base, suitable for promoting brands.
3. Content Sharing Sites::
   • Station B: A video sharing site featuring animation, gaming, and secondary culture, it's a great place for creative marketing and content promotion for brands involved in these fields.
   • Zhihu, Jianshu, Douban, etc.: Suitable for publishing blog articles, tutorial videos and other content that matches the brand's image, to enhance the brand's professionalism and authority.
4. Search Engine Optimization (SEO)::
   • Conduct SEO optimization of your official website to improve your website's ranking in search engines, thus increasing your website's visitation and exposure.
5. Self-media platform::
   • Today's headlines: as a self-media platform, its recommendation mechanism is very helpful to promote the content, but pay attention to the quality of the article, high-quality content to get more readers.
   • Baike: Baidu's content publishing, content realization and fan management platform for content creators, supporting a variety of content forms.
6. APP Promotion::
   • Mobile APP is also an important promotion channel, enterprises can develop their own APP for operation and promotion.
7. Influencer Marketing (KOL)::
   • Utilizing the brand's values in line with theKOLTo collaborate and communicate the brand's message to its fans, rapidly expanding the brand's reach.
8. paid advertisement::
   • Advertise on social media, search engines or partner websites to quickly increase brand exposure, accurate targeting and ad optimization are key to improving ad effectiveness.
9. infomercial::
   • Based on the rapid development of new media platforms and local advertising systems, infomercials on platforms such as Jittery, Headline News, and Circle of Friends need to have accurate user profiles to improve conversion rates.

Each of the above channels has its own characteristics, and enterprises can choose appropriate channels for new media operation and promotion according to their own needs and the characteristics of the target audience. At the same time, multi-channelintegrated marketingIt is also one of the most important means to increase brand awareness and sales.

How can I improve the success of my new media operation?

There are several key steps and strategies that can be followed to increase the success of your new media operation:

1. clear-cut objective::
   • Determine specific goals for the new media operation, such as increasing brand awareness, increasing user interaction, and improving conversion rates.
   • Set clear KPIs (Key Performance Indicators) to measure operational effectiveness.
2. Deeper understanding of the audience::
   • Understand the needs, interests and behavioral patterns of your target audience through data analysis and market research.
   • Segment the audience and develop targeted operational strategies based on the characteristics of different groups.
3. content is king::
   • Create high-quality, valuable content and ensure that it meets the needs and interests of your audience.
   • Maintain a variety of content, including graphics, video, audio and more.
   • Continuously optimize content strategy and adjust content direction and publishing frequency based on data analysis.
4. Interaction and Communication::
   • Encourage users to engage in interactions such as commenting, sharing, voting, etc.
   • Respond to user feedback in a timely manner, solve user problems and enhance user satisfaction.
   • Regular online activities to enhance user stickiness and loyalty.
5. Multi-channel promotion::
   • Promote new media content using multiple channels such as social media, search engine optimization (SEO), and ad placement.
   • Collaborate with other media outlets and KOLs (Key Opinion Leaders) to expand the reach of your brand.
   • Experiment with different promotional methods to find the best promotion channel for you.
6. Data Analysis and Optimization::
   • Regularly collect and analyze new media operation data to understand user behavior, content effect, etc.
   • Adjust the operation strategy according to the data analysis results, optimize the content quality, promotion channels and so on.
   • Focus on industry trends and competitor dynamics to adjust your operational direction in a timely manner.
7. Team & Training::
   • Assemble a professional new media operations team and ensure that team members have relevant skills and experience.
   • Conduct regular team training to enhance the professionalism and creativity of team members.
   • Encourage team members to share experiences and cases to create a good learning atmosphere.
8. Continuous optimization and iteration::
   • Continuously experimenting with new operational methods and tools to explore what works for you.
   • Track industry trends and latest technologies and apply new technologies to new media operations.
   • Continuously optimize user experience and operational effectiveness to improve the success rate of new media operations.

In short, improving the success rate of new media operations requires clear goals, in-depth understanding of the audience, providing valuable content, active interaction and communication, multi-channel promotion, data analysis and optimization, professional team and training, as well as continuous optimization and iteration.