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1. WeChat public number operation
   • Content planning and writing, including industry news, product promotion, corporate news, etc.
   • Graphic layout design to create beautiful, appealing pages.
   • Fan interaction and maintenance, responding to user messages and comments in a timely manner.
2. Microblogging
   • Publish real-time information, hot topics for discussion to increase brand exposure.
   • Organize online activities, such as lucky draws and topic interactions, to attract users' participation.
3. Jitterbug short video operation
   • Creative short video planning and shooting to show brand features and product advantages.
   • Video editing and post-production, adding special effects, music, etc. to enhance the quality of the video.

1. Quality Copywriting
   • Press releases, soft copy, jingles, etc. to enhance brand image and awareness.
   • Storytelling content creation that triggers emotional resonance with users.
2. Visual Content Design
   • Poster and photo production in line with brand style and marketing needs.
   • Infographics designed to clearly communicate complex information.
3. Content Marketing Planning
   • Develop a content distribution strategy and choose the right channels and timing for distribution.
   • Monitor content effectiveness and optimize based on data feedback.

1. Branding
   • Develop brand positioning and communication strategies to enhance brand awareness and reputation.
   • Designing brand logos, slogans and other elements to create a unique brand image.
2. Online Event Planning
   • E-commerce promotions planning, such as Double 11, 618, etc.
   • Special event planning for new product launches, anniversaries, etc.
3. Offline Activities
   • Assist in organizing offline activities such as exhibitions, roadshows, etc.
   • Conduct online publicity and promotion of the event.

1. Data monitoring and analysis
   • Regularly collect and analyze data from social media platforms such as follower growth, readership, retweets, etc.
   • Analyze user behavior data to understand user preferences and needs.
2. Strategy Adjustment and Optimization
   • Adjust operational strategies and content direction based on data analysis results.
   • Optimize promotion channels and activity forms to improve marketing effectiveness.

Shanghai New Media Operation Company Service Price List

Shanghai New Media OperationThe price list of the company's services varies depending on the company, service content, platform differences and other factors. Below are some reference prices compiled from search results:

1. Public number operation::
   • Basic Package: $5,000 per month, including regular publication of 3 original articles per week, daily interaction management (including responding to comments, private messages, etc.), data analysis and report writing, and a monthly strategy meeting.
   • Advanced Package: RMB 8,000 per month, adding 1 offline event planning and execution per month and 1 short video production and publishing per week to the basic package.
   • Deluxe Package: 12,000 RMB per month, adding 2 offline event planning and execution per month, 2 short video production and publishing per week, graphic design and editing on top of the advanced package.
2. Short video generation operation::
   • Charge by package: RMB 2,000-4,000 per month, including account basic operation, shooting, editing, publishing and other services, and the service cycle can be selected from monthly, quarterly and yearly.
   • Charge by number of videos: billed according to the type and number of videos, e.g. $500/$1500/$3000/article.
   • Charge by full case service: including full case service of public number, official website, self media, etc. The annual fee is 50,000 dollars.
3. E-commerce operations(e.g. Taobao, Jingdong, Pinduoduo, etc.):
   • Basic service fee: $2,500 per month.
   • Annual fee: $25,000 per year.
4. Shake Shop Agency::
   • Ordinary operation service fee: ranging from 5,000 yuan to 10,000 yuan per month, according to the size of the store and the operational needs of the charge.
   • Customized agency service fee: customized service for specific needs, charged according to factors such as project complexity and required resources, generally ranging from 20,000 yuan to 100,000 yuan.
   • Advertising and promotion costs: typically 10% to 20% of the agency fee.
   • Additional service fees: such as design and production, merchandise photography, event planning, etc., are charged according to the complexity of the specific project and the resources required, usually ranging from $500 to $10,000 dollars.

Please note that the above price list is for reference only, the actual price may vary depending on the scale of the operating company, service content, customer demand, industry differences and other factors. When choosing an agency, we recommend that you make a comprehensive assessment based on the company's strength, reputation, service quality and other factors, and compare with several companies to choose the most suitable partner for you.

Shanghai new media operating company service considerations

Here are some things to keep in mind when choosing the services of a new media agency in Shanghai:

1. Company strength and experience::
   • Examine the size of the company and how long it has been in operation; larger, more experienced agency companies usually provide more consistent and professional service.
   • Learn about the company's past agency cases and customer feedback to assess the quality and effectiveness of its services.
2. Services and costs::
   • Clarify the services provided by the agency, including content creation, social media management, and advertising, to ensure that they meet your needs.
   • Ask about the cost of the service and the payment method to avoid unnecessary disputes at a later stage.
3. Contractual terms and confidentiality agreements::
   • Before signing a contract, read the terms of the contract carefully to ensure that the rights and interests of both parties are protected.
   • Pay attention to confidentiality clauses to ensure that the company's trade secrets, technical secrets and other sensitive information are not disclosed.
4. Service Processes and Communication Mechanisms::
   • Understand the service process of the agency to ensure that the work can go smoothly.
   • Establish an effective communication mechanism to regularly communicate with the operating company on behalf of the progress of the work and feedback on issues to ensure the smooth progress of the work.
5. Effectiveness evaluation and adjustment::
   • Set clear KPIs (Key Performance Indicators) and evaluate the effectiveness of the agency on a regular basis.
   • According to the evaluation results, we will adjust the service content and strategy in time to improve the effect of the operation on behalf of the company.
6. risk prevention::
   • In the process of cooperation, attention is paid to the prevention of various risks, such as data leakage and copyright issues.
   • Risk taking and solutions are clearly defined in the contract to ensure that the rights and interests of both parties are safeguarded.
7. Compliance and Ethics::
   • Ensure that the service content of the agency follows national laws and regulations and ethical standards.
   • Avoid publishing illegal, illicit or undesirable information that could damage the brand image and reputation.

Please note that the above is for reference only, and specific considerations may vary depending on the company and service content. When choosing the services of Shanghai new media operating company, it is recommended to make comprehensive consideration according to their own needs and actual situation.

What businesses should look for when doing new media operations

There are several things that businesses should keep in mind when doing new media operations:

1. Clarify operational objectives::
   • Before starting a new media operation, companies need to define their operational goals, such as branding, product promotion, user interaction, data collection and so on. These goals will guide subsequent strategy development and content creation.
2. Choosing the right new media platform::
   • According to the characteristics of the target audience and the needs of the enterprise, choose the appropriate new media platform for operation. For example, young people groups may be more inclined to use short video platforms such as Jitterbug and Shutterbug, while middle-aged and old-aged groups may be more inclined to use graphic and text platforms such as public numbers.
   • Also, consider creating a new media matrix that covers multiple platforms to reach more consumers.
3. Developing a content strategy::
   • Determine the content theme based on the brand characteristics and the needs of the target audience. The content theme should be attractive, interesting and practical.
   • The form of content should be diversified, combining graphics, video, audio and other forms to enrich the content presentation and improve the user reading experience.
   • Maintain a certain frequency of content updates so that users get into the habit of browsing regularly.
   • Increase user interaction sessions such as commenting, liking, sharing, etc. to improve user engagement.
4. Improving the quality of content::
   • Try to publish original content to show the characteristics of the company and establish a brand image.
   • Provide valuable and in-depth content to meet user needs and enhance user satisfaction.
   • Use creative thinking to produce new and unique content that attracts users' attention.
   • Continuously optimize content and improve content quality based on user feedback and data analysis.
5. Enhanced user interaction::
   • Respond to user comments in a timely manner to demonstrate the sincerity of the enterprise and improve user satisfaction.
   • Regular online activities, such as lucky draws, quizzes and polls, are organized to stimulate user participation.
   • Through questionnaires and polls, we understand user needs and opinions to provide a basis for operational decisions.
   • Establish a brand community, encourage users to share and communicate, and form a good user reputation.
6. Data analysis and adjustment::
   • Use the data analytics tools provided by new media platforms to understand users' interests, needs and behaviors in order to develop more accurate marketing strategies.
   • According to the results of data analysis, timely adjustment and optimization of content strategy, marketing strategy, etc., in order to improve the operational effectiveness.
7. Brand Image Protection::
   • existNew Media MarketingDuring the process, care is taken to protect the brand image and avoid negative incidents or public opinion.
   • If there is negative news, it needs to be responded to and dealt with in a timely manner in order to avoid the spread of negative impacts.

In short, when doing new media operation, enterprises need to define their goals, choose the right platform, develop content strategy, improve content quality, strengthen user interaction, focus on data analysis and adjustment, and protect brand image. Through these efforts, you can improve your brand awareness, attract more users, increase user satisfaction and enhance user loyalty.

How to assess the service quality of a new media agency?

1. Quality of content::
   • Review published content for accuracy, professionalism and appeal. Is the content valuable, unique and relevant to the needs and interests of the target audience.
   • Check the level of copywriting, including grammar, logic and clarity of expression.
   • Evaluate the quality of visual content (e.g., images, videos), including creativity, level of production, and consistency with brand identity.
2. Fan Growth and Engagement::
   • Observe the trend of growth in the number of followers, whether it is steady and continues to rise.
   • Analyze fan activity, such as the frequency and quality of comments, likes, and shares.
   • Check the timeliness and effectiveness of the agency's responses to fan messages and comments.
3. Data analysis capacity::
   • Ask if they can provide detailed data analysis reports that include key metrics such as traffic sources, user behavior, and conversion rates.
   • Find out if they can make targeted optimization strategies and recommendations based on data analysis.
4. Strategy Planning and Execution::
   • Evaluate whether the new media marketing strategy it has developed is in line with the brand's goals and positioning.
   • Examine the execution of the strategy and whether activities and tasks are moving forward on time and according to plan.
5. Industry experience and expertise::
   • Understand the company's experience in operating in the industry in which it operates and whether it is familiar with industry dynamics and the competitive environment.
   • Examine team members' mastery of new media platform rules and algorithms, as well as their knowledge of the latest marketing trends.
6. Communication and Collaboration::
   • Evaluate the timeliness and effectiveness of communication and whether it responds to your needs and questions in a timely manner.
   • Observe whether they actively collaborate with you in developing and adapting strategies during the partnership.
7. Results and effects::
   • Compare the contracted objectives with the results actually achieved, such as increased brand awareness and sales growth.
   • Refer to the results of similar projects in the same industry to determine the level of service quality in the market.
8. Client testimonials and case studies::
   • Seek reviews and feedback from other clients about their experience working with them.
   • Study the company's past successes to understand its performance and results in different projects.