Shanghai Expat Netflix Promotion
Shanghai expatriate netizen promotion service process
The process of Shanghai expat netizen promotion service may involve several parts, combined with search results, here is the possible service flow:
- Determination of promotion objectives: Brands need to define their promotional objectives, which should be specific, measurable and consistent with the brand's overall marketing strategy. Common promotional objectives include increasing brand awareness, increasing product sales, and enhancing brand image.
- Netflix Research and Selection: Brands need to conduct market research to understand the expat netizens in their target market, including their audience groups, influence and activity on social media platforms, and cases of cooperation. Based on the research results, the brand should select suitable foreign netizens for cooperation. At the same time, the brand should screen out the netroots that fit the brand image according to the promotion objectives and target audience.
- Networking and communication: Establish initial contact and communication through brokers, agents or direct contact with expat netizens. Introduce the brand's intention to cooperate, discuss the cooperation method, scope and expected results, etc.
- Business negotiations and contract signing: Further discuss the details of the cooperation, including costs, timeframe, content of the cooperation, branding requirements, etc. Ensure that both parties reach an agreement and sign a formal contract to clarify the terms and responsibilities of cooperation.
- Developing a promotion plan: Develop a detailed promotion plan, including promotion schedule, content ideas, promotion forms, budget planning, etc.. Ensure that the promotion activities are carried out in an orderly manner, while rationally allocating funds.
- Creative and content development: Brands work with expat webmasters to plan and develop creative ideas and content. This may include defining the theme of the promotion, the format of the content to be produced (e.g. video, photos, blog posts, etc.), storytelling and the incorporation of brand elements.
- Promotion of implementation and dissemination: Execute co-promotion campaigns, produce and publish collaborative content. Brands co-promote content with expat netizens to ensure they receive maximum exposure and reach on social media platforms.
- Tracking and evaluation: During the duration of the promotion, brands need to track the performance and results of the campaign. Monitor social media data, audience interactions and feedback, etc. and evaluate the effectiveness and returns of the partnership based on this data.
- Cooperation follow-up and long-term relationships: Maintain a good working relationship with the expatriate netizen after the collaboration is over. This can include following up on the results of the collaboration, mutual publicity and promotion, and exploration of future collaboration opportunities. Establishing a long-term relationship helps the brand maintain a continuous presence in the market.
Please note that the above process is for reference only, and the specific service process may vary depending on the brand, expatriate netizens, and the content of cooperation. In actual operation, brands should flexibly adjust and optimize the service process according to their own needs and target market conditions.
Shanghai Expat Netflix Promotion List
| Account Name | municipalities | Jitterbug ID | Jitterbug followers (10,000) | Average airplay (million) | Average number of interactions (10,000) |
| Neo in China | Shanghai | 1701004454 | 188 | 120 | 1.5 |
| Gogo in Shanghai | Shanghai | gogo021 | 243 | 120 | 1.5 |
| Ala in Shanghai | Shanghai | ala021 | 145 | 120 | 1.5 |
| Kiki in Shanghai | Shanghai | 021kiki | 125 | 120 | 1.5 |
| Just in Shanghai. | Shanghai | 46754345348 | 96 | 120 | 1.5 |
| Duanzi in Shanghai | Shanghai | dsjgs021 | 128 | 120 | 1.5 |
| Lamay Shanghai | Shanghai | shlm021 | 118 | 120 | 1.5 |
| Eat, Drink & Live in Shanghai | Shanghai | shgs021 | 486 | 100 | 1.5 |
Shanghai Expatriate Netizen Promotion Service Program
Shanghai's expat netizen promotion service programs mainly cover a number of aspects, especially in the field of cross-border e-commerce. Below are some of the relevant service programs and their contents:
- Foreign anchors help national products go to seaFor example, some enterprises in Shanghai, such as Dream Rate Technology, have opened an international netizen live-streaming incubation base in Lingang, with the aim of helping national brands to develop the international market. The base includes a live broadcasting base, platform warehousing, foreign staff apartments and other functions, providing anchor incubation, cross-border live broadcasting and other related businesses for countries and regions along the "Belt and Road".
- Promote on specific social media platforms::
- Instagram: The platform features images and short videos as its main content features, making it suitable for promoting products with high value, fashion and trend attributes. When collaborating with celebrities on Instagram, you need to make sure that the product theme is vertical and the interests are precise.
- Youtube: This is a super media base for brand message insertion, advertisement insertion and so on. However, the threshold for producing content is higher, and it is harder to control the quality of the production material.
- TikTok: The platform is extremely popular globally, with a large and loyal user base. TikTok is an excellent platform for brands that focus on the youth market.
- Developing and implementing promotional programs: This includes defining the promotional objectives, selecting the right webstars, developing a detailed promotional plan and executing the promotional activities. Brands need to define their promotional goals, such as enhancing brand awareness and increasing product sales, and choose the right netizens accordingly. At the same time, work with the netizen to plan the promotional content to ensure that the content is creative and attractive, and accurately conveys the brand's message.
- budget planning: Determine the budget including webstar fees, content production costs and platform promotion costs, etc., according to the needs of the promotion activities to ensure rational allocation of funds.
It should be noted that the cost of Netroots promotion is not uniform, and the price depends on factors such as the number of Netroots' fans, channels, interaction, and the amount of content to be produced. In addition, although small and micro netroots may not be as good as big netroots in terms of the number of fans, they are favored by more and more brands because they have a closer relationship with their fans, a higher rate of participation, and more affordable prices.
The above information is for reference only, the specific service items of Expat Netflix Promotion may vary from company to company and individual to individual.
