Shanghai Little Red Book Promotion: Expat Face, Shopper, Food, Fitness

Shanghai, a city full of magic, is not only a trend-setting place in China, but also attracts many expatriates to start their exciting chapters here. Today, let's follow in the footsteps of the expat face and shopaholics as they explore the world of food and fitness in Shanghai.

Shanghai Xiaohongshu Promotion

face value is righteousness

In the streets and lanes of Shanghai, you can often see foreign high-profile figures. Their unique temperament and fashionable outfits have become a bright landscape of the city. Whether in the bustling Nanjing Road or Tianzifang full of artistic and cultural flavor, foreign handsome men and women can always attract a lot of attention. Their beauty and self-confidence add an international charm to Shanghai.

Shopper's Tour: Discovering Shanghai's Treasure Places

Foreign shopaholics are like treasure hunters, traveling to all corners of Shanghai. From vintage cafes hidden in old mansions to futuristic restaurants, they use their keen taste buds and unique perspectives to reveal the secrets of delicious food that are unknown to us. For example, there's a niche western restaurant in the French Concession, whose exquisite French desserts are a hit with expatriates; and there's also a local Chinese cuisine restaurant hidden in a lane, whose classic dishes in thick oil and red sauce make them linger.

The Temptation of Food: Shanghai on the Tip of Your Tongue

Shanghai has a rich and diverse culinary culture, and expatriates are deeply enamored by it. Traditional snacks such as pan-fried dumplings, xiaolongbao, and crab shell yolk give them an authentic taste of Shanghai. And with the integration of international cuisine, specialty restaurants from various countries have also blossomed in Shanghai. Foreign food experts are not only eager to taste, but also happy to share the production process, so that more people feel the charm of food without borders.

Fitness Craze: Getting in Shape

Healthy lifestyles are all the rage in Shanghai, and foreign fitness enthusiasts are among the most active advocates. From modern gyms to scenic riverside walkways, they can be seen sweating it out. They bring new fitness concepts and training methods, which are intertwined with the local fitness culture and promote the development of Shanghai's fitness industry.

In Shanghai, expatriate faces, shoppers, foodies and fitness experts paint a colorful picture of life. This is a stage for dreams and a place where cultures mingle, so let's look forward to more exciting stories to be told here.

Shanghai Xiaohongshu Promotion Process

The promotion process of Shanghai Xiaohongshu usually includes the following steps:

1. Program Creation::
   • Choosing a Marketing AppealWhen you create a new ad program on the Spotlight platform, you can select marketing claims such as "product sales" as a way to directly promote your products.
   • Choosing the type of advertisement and promotion target: Choose the right type of ads according to your needs, such as full-site smart casting, search promotion, infomercial promotion and video streaming promotion. For novice merchants, full-site smart investment may be a good choice. The promotion goal can be set according to the brand stage, such as the initial period to the commodity order volume as the goal, and later turn to improve the order ROI.
2. Add Notes & Products::
   • Add Notes: Select quality notes posted under your account and choose the best ones to promote based on readership and interaction rates.
   • Add Product: Depending on the promotional goal, choose a strategy that guides users into the store or directly purchases goods, usually direct sales of goods are more effective.
3. Developing a promotion strategy::
   • Segmenting the search field: According to the user search behavior, find the user's search interest field (blue ocean of placement) for placement, from the demand search field back to the interest search field, reduce the search cost.
   • content marketing: Combining real user reviews and competitor performance, we collect information sources in multiple dimensions and levels to deeply explore product functions and deep-seated features, and transform the places that users are interested in into product selling points.
   • Optimize promotion timeOnline promotion needs to set up a reasonable promotion cycle and promotion time, understand the active time period of the user group, and choose the peak traffic period for promotion.
4. Executive promotion::
   • advertising placement: Conduct advertisement placement according to the advertisement plan and strategy, and optimize the advertisement effect through data monitoring and analysis.
   • Cooperative Promotion: You can work with KOLs/darlings on Xiaohongshu and use their influence to promote.
5. Tracking and evaluation::
   • Monitor the effect of promotional activities, including click rate, conversion rate, ROI and other indicators, adjust and optimize according to the data.
6. long-term strategy::
   • Consider establishing a long-term relationship with Little Red Book Netflix for multiple or ongoing promotions.

Please note that the above process is for reference only, the specific promotion process may need to be adjusted and optimized according to brand and product characteristics, target audience, budget and other factors. Meanwhile, the promotion strategy and platform policy of Xiaohongshu may change over time, so it is recommended to check the latest official documents or consult professional organizations before promotion.

Shanghai Xiaohongshu Promotion Fee

The cost of promoting Shanghai Xiaohongshu varies depending on a number of factors, which include but are not limited to:

1. Promotion Methods: Little Red Book offers several forms of promotion, such as original articles, window recommendations, topic recommendations, etc., and the cost of each form of promotion is different.
2. Promotion Channels: Little Red Book has a variety of paid promotion channels including, but not limited to, Spud Tools, official ad placements (e.g. Spotlight Ads), and more. The account opening fee for Spotlight Ads starts at 5,000 RMB and varies according to different placement needs and budgets.
3. Number of followers and influence of the blogger: For Xiaohongshu Darren promotion, ordinary vegetarian promotion is mainly the real sharing of bloggers after use, the offer is usually between a few dozen dollars to a few hundred dollars. While KOL promotion usually has a certain fan base, the offer will be based on the amount of fans and the quality of the fans of the Darren decided, the cost ranges from a few thousand dollars to hundreds of thousands of dollars.
4. Quality of content: The higher the quality of the content, the higher the fee will usually be.
5. Duration of promotion: The longer the promotion lasts, the more the cost will increase accordingly.
6. industry competition: If your promotion industry is highly competitive, the price will be relatively high.
7. Outreach objectives: If the goal of the promotion is to increase brand influence, the fee may be higher because brand influence improvement requires more efforts and resources.

To summarize, the promotion cost of Shanghai Little Red Book needs to be formulated according to the specific promotion needs and budget. When formulating the promotion strategy and budget, it is recommended to have in-depth communication with the official or professional promotion agencies of Little Red Book to get more accurate quotes and more effective promotion programs. At the same time, it is also necessary to ensure that the promotion content is in line with the rules and requirements of the Little Red Book platform to avoid unnecessary risks.

Shanghai Xiaohongshu Promotion List Ranking