Shanghai WeChat public number on behalf of the company
In today's highly competitive market environment, if enterprises want to stand out, the innovation and optimization of marketing means is crucial. The WeChat public number agency in Shanghai has shown excellent ability and unique strategy in leveraging marketing.
Momentum marketing, as the name suggests, is the use of hot events, festivals, popular trends and other elements to create exposure and dissemination opportunities for the brand. The agency in Shanghai understands the essence of this strategy.
For example, during major festivals, the agency will carefully plan a series of creative activities. Like during the Spring Festival, interactive topics related to reunion and affection are launched to attract users to participate in sharing their stories, thus enhancing the emotional connection between brands and users.
When popular movies and TV shows are released, they are able to quickly capture the highlights and skillfully integrate their brands with them. Through interesting copywriting and creative design, the brand is able to gain attention in popular topics.
Another example is that when hot social events occur, the agency will guide public opinion in an appropriate way to convey the brand's values and sense of social responsibility and enhance the brand image.
With keen market insight and rich creative experience, these WeChat public number operating companies in Shanghai are able to accurately grasp the timing and methods of leveraging marketing to bring significant promotional results for enterprises.
Shanghai WeChat public number on behalf of the operation of the cooperation process
The cooperation process of Shanghai WeChat public number operation usually includes the following steps:
- demand analysis::
- First of all, the agency team will communicate with potential customers in detail to understand their needs, goals and the current situation of the public number. This includes analyzing the positioning of the public number, target audience, content needs and so on.
- Programming::
- Based on the results of the demand analysis, the agency team will develop a customized operation plan. This plan will take into full consideration the positioning, target audience and brand image of the public number to ensure that the content fits in with the overall strategy of the public number. At the same time, a reasonable content plan will be developed to ensure that valuable content is updated regularly to attract and retain fans.
- Content curation and production::
- The agency team will work closely with the client to agree on a content strategy, including theme, format, frequency, etc. The team will also provide the client with original content and related material. At the same time, it will provide clients with high-quality original content and related materials. In terms of content production, various ideas and techniques will be utilized to create high-quality, interesting and attractive content.
- Management and Maintenance of Public::
- The agency team will be responsible for the daily management and maintenance of the public number, including posting content, replying to user comments, managing user groups and so on. Meanwhile, it will also analyze and evaluate the operation effect of the public number on a regular basis and make corresponding optimization suggestions.
- Promotion & Marketing::
- The agency team will utilize multiple channels for public number promotion, such as social media platforms, circle of friends, WeChat groups, etc., in order to expand the influence of the public number. In addition, it will also provide WeChat marketing services according to customers' needs, such as WeChat promotion and WeChat advertising.
- Data monitoring and optimization::
- The OEM team will regularly analyze the operation data of the public number, such as the number of readers, likes, comments, etc., in order to understand the popularity of the content and user behavior. Based on the data analysis results, the team will adjust and optimize the operation strategy to improve the operation effect of the public number.
- Customer Feedback and Adjustments::
- The OEM team communicates with clients on a regular basis to collect feedback and make adjustments and optimizations accordingly. This helps to ensure that the OEM service meets the expectations and needs of our clients.
It is important to note that the above process may vary depending on different surrogate companies and customer needs. When choosing a surrogate service, it is recommended that customers have full communication and understanding with the surrogate team to ensure that the cooperation between both parties can be carried out smoothly and achieve good results.
Shanghai wechat public number on behalf of the operating costs
The cost of Shanghai WeChat public number agency operation varies depending on the service content, workload, public number type and customer needs. Generally speaking, the charging mode of public number agency operation mainly includes two forms of basic service fee and commission.
The basic service fee is determined according to the service content and workload. The basic service fee for ordinary public number agency operation is usually charged between 3,000-20,000 RMB/month. If the customer's needs are simpler, the fee may be around $3,000; if the needs are higher, the fee may reach $20,000 or more.
Also, the cost varies depending on the type of public number. Subscription numbers start at $1,500 due to a minimum of 1 post per day, while service numbers start at $600 due to a limited number of posts per month.
Some OEMs also offer packages, such as basic, advanced and deluxe packages, and the cost will vary according to the content and quality of the services provided. For example, the basic package may include regular weekly release of original articles, daily interaction management, data analysis and report writing, etc., and the cost may be around RMB 5,000 per month; while the deluxe package may include more services such as offline event planning and execution, short video production and release, etc., and the cost may reach RMB 12,000 per month or higher.
In addition to the basic service fee, there is also a commission model. This model is to earn a reward after helping the merchant to do well in the store, and the exact fee needs to be determined based on the final result.
In addition, the public number agency may also include some additional costs, such as the cost of articles, the cost of increasing fans, and the cost of customized development functions. The cost of an original article may be 100-300 RMB/article, while the cost of increasing fans is 1-3 RMB/each, and the price may be higher if they are high-quality fans.
Please note that the above costs are for reference only, and the specific price may be adjusted according to factors such as the scale of the public number, industry characteristics and operational needs. When choosing a representative operation service, it is recommended to contact the service provider directly in order to better understand your specific needs and get an accurate quote.
WeChat public number on behalf of the company to take advantage of the marketing success stories
Here we share with you some successful cases of WeChat public number agency marketing by momentum:
Case 1: A sports brand and the Olympic Games to leverage the combination of
During the Olympic Games, WeChat Public Company planned a series of activities for a sports brand. They launched the interactive topic of "Cheer for Olympic athletes, win sports equipment", invited users to share their favorite Olympic sports and athletes, and encouraged them to show their sports photos. At the same time, in conjunction with the hotspots of the Olympic events, timely release of related product recommendations, such as athletes with the same type of sports equipment, suitable for family fitness equipment, and so on. During the campaign, the brand's public number saw a significant increase in readership and fan interaction, as well as a significant increase in product sales.
Case 2: A Restaurant Brand's Clever Integration with Traditional Festivals
During the Mid-Autumn Festival, the agency created a campaign for a restaurant brand with the theme of "Mid-Autumn Reunion Dinner, Sharing Delicious Tastes". They released beautiful pictures and recipes of mid-autumn family feast dishes, and invited users to leave comments to share their family's mid-autumn traditions and favorite mid-autumn dishes. In addition, they also launched a Mid-Autumn limited set meal booking service and promoted the offer through their public website. This campaign not only increased brand awareness, but also drove restaurant bookings during the festive season.
Case 3: Linkage between an e-commerce platform and a popular movie and TV series
When a popular costume drama hit the airwaves, a WeChat public number operation company planned a campaign for an e-commerce platform, "Traveling through ancient times, fashion remains the same". They launched a campaign that featured ancient clothing similar to the characters in the drama, and attracted a lot of users' attention through interesting copywriting and photo comparisons. At the same time, they organized a contest for users to upload photos of their costumes to participate in the contest and have a chance to win shopping coupons. This momentum marketing led to a huge increase in sales of vintage clothing items on the e-commerce platform.
Case 4: The combination of a beauty brand and celebrity hotspots
After a celebrity's unique makeup look created a buzz on social media, WeChat's public number agency quickly launched the "Same Celebrity Makeup Tutorial" content for a beauty brand. The products and steps needed to create the look were described in detail, with a link to purchase. At the same time, the launch of the "imitation star makeup" challenge, users uploaded their own makeup photos to participate, attracting the participation of many fans and beauty enthusiasts, and enhance the brand's popularity and product sales.
