Foreign business media releases

In today's globalized business environment, expanding international markets and enhancing the international influence of brands have become important goals for many enterprises. Foreign business media distribution is playing a key role as an effective means of communication. The combination of momentum marketing and foreign media direct investment packages has brought unprecedented opportunities for enterprises.

Momentum marketing refers to the skillful use of social hotspots, major events or popular trends by enterprises to associate their own brands with them, so as to attract the attention of consumers. The use of momentum marketing in foreign business media releases can quickly increase brand exposure and awareness.

Foreign business media releases

For example, when major events related to hot topics such as technology, environmental protection and health occur globally, companies can release timely views, products or services related to them. By precisely capitalizing on the situation, the brand can stand out from the crowd of information and arouse the interest of foreign media and audiences.

Foreign media direct investment packages, on the other hand, provide direct and efficient communication channels for enterprises. These packages usually cover a variety of well-known foreign media resources, including mainstream newspapers, magazines, TV stations and websites. Enterprises can choose the right package for distribution according to their own needs and target audiences.

Through the foreign media direct submission package, enterprises can ensure the accurate and timely delivery of manuscripts to the target media platforms, reduce the interference of intermediate links, and improve the success rate and effect of sending manuscripts. At the same time, the media resources in the package are carefully selected and integrated to maximize the coverage of the target market and audience.

For example, a company dedicated to the research and development of environmentally friendly products can choose direct investment packages in foreign media related to the environmental protection field. Publishing its latest environmental innovations to these media outlets attracts the attention of international environmental organizations, investors, and consumers.

In short, the integration of momentum marketing and foreign media direct investment packages provides a powerful boost to the communication and promotion of enterprises in the international market. Help enterprises in the fierce international competition, quickly seize the opportunity to enhance brand image and expand market share.

Foreign business media release service process

The process of foreign business media distribution services generally includes the following steps:

1. preliminary::
   • Clarification of objectives and themes: Define the objective, theme, and target market of the release, such as promoting a new product, announcing a major partnership, or enhancing a brand image.
   • Writing press releases: Write high-quality press releases based on the target market and corporate culture. Press releases should be truthful, informative, fluent and in line with the cultural background and consumption habits of the target market.
2. Selection of target media::
   • According to the enterprise's positioning and target audience, choose a suitable overseas media platform, which may include well-known international media, industry-specialized media, and local media.
   • Consider factors such as the media's audience, circulation, and influence to ensure that the media matches the company's marketing strategy.
3. Translation and Adaptation::
   • For multinational companies, translating press releases into the language of the target country and adapting to local culture and media rules ensures that the message is accurately conveyed to the target audience.
4. Contact Media Cooperation::
   • Send press releases to targeted overseas media and establish a good liaison relationship. You can take the initiative to communicate with the media by email and phone to provide more information.
5. Manuscript Submission::
   • Submit press releases accurately and accurately in the format and manner required by the chosen media. If necessary, provide relevant multimedia materials such as pictures and videos.
6. Editorial Review::
   • The editor of the media will scrutinize the manuscript and may suggest some changes from a professional point of view. At this point, you need to actively communicate with the editor to ensure that the manuscript will eventually meet the media's standards and requirements.
7. Publication schedule::
   • The media will determine the release time and layout according to their own situation, and will need to follow up on the progress of the release to ensure that everything goes smoothly and according to plan.
8. Effectiveness monitoring::
   • Use specialized tools or platforms to monitor the dissemination effect of the release, such as counting the number of views, retweets and other data. Through in-depth analysis of these feedback data to assess the effectiveness of the release, so as to provide valuable reference and improvement direction for subsequent release activities.
9. Building media relations::
   • Keeping in touch with journalists and media on a regular basis and building good media relations will help increase the success of press release distribution.

Please note that the process of foreign business media release service may vary from one media outlet and organization to another. It is recommended to communicate in detail with the specific media organization or release service company to ensure a smooth process.

Quotes from foreign business media distribution services

Quotations for foreign business media distribution services vary depending on a number of factors, including media type, distribution platform, quality of the article, scope of distribution, word count limit, etc. Below are some quotes for foreign business media distribution services for reference:

1. Additional fees based on the number of words and images sent: for example, the general price for a 400-word piece may be within a certain range, which will vary depending on the country and the media outlet. For example, French media may have a price tag of between $4,000 and $6,000. Additionally, if the manuscript contains images, additional fees may apply.
2. Quotes from reputable press release distribution platforms: such as PRNewswire, BusinessWire, GlobeNewswire, and Marketwired, with price ranges from $200 to $1,000 per press release, with distribution coverage around the globe.
3. Customized services and special needs: Actual charges may vary depending on specific needs and customized services. For example, if translation services are required, the rate for Chinese to English translation may be 600 RMB/thousand words.

It should be noted that these quotations are only rough reference ranges, and the actual prices may vary due to various factors. Therefore, when choosing foreign business media distribution services, it is recommended to contact the relevant media organizations or distribution platforms directly for detailed quotes and services.

In addition, the market conditions of commercial media in different countries and regions may also affect the price quoted for distribution services. For example, in some economically developed countries and regions with abundant media resources, the price quoted for distribution services may be relatively high. In some emerging markets or developing countries, where there are relatively few media resources, the price quoted for distribution services may be relatively low.

Finally, please note that when choosing a distribution service, in addition to the price factor, you also need to consider the media's popularity, influence, and coverage to ensure that the distribution effect is maximized.

overseas countries

Recommend some successful examples of leveraged marketing

1. Hongxingerke: When Henan was affected by the disaster, it was the first to donate 50 million dollars of supplies. This good deed made its image of social responsibility deeply rooted in people's hearts, triggered widespread attention and support from netizens, and dramatically increased brand awareness and sales. This case embodies the Law of Social Responsibility, which contrasts sharply with many brands, and also demonstrates the importance of long-term accumulation (the Law of Water Drops and Stones) and grasping the general trend (the 3S Law).
2. Good Hope WaterIn last year's Mid-Autumn Festival, the brand chose to use the ancient non-heritage craft of oil-paper lanterns to illustrate the theme of "Hope for Reunion". By visiting the masters of oil paper lanterns in the ancient villages of Chaoshan, we combined the brand's festive blessings with the oil paper lanterns. It not only inherits and spreads the lantern skills, but also expresses the brand's wish through the non-heritage, and conveys the good wishes of "hope for reunion" to consumers.
3. Hegemony Tea Kiddie (1935-), Taiwanese pop idolIn the Spring Festival of the Year of the Dragon, the company, together with the famous fashion magazine ELLE and actor Gong Jun, launched the first stop of the "Tribute to Non-Heritage Culture" - "Fireworks and Fire Dragons" in Jieyang, Guangdong Province, presenting the beauty of the fusion of the aroma of a thousand years of tea and non-heritage culture, bringing people more festive omens and wishes. With a cup of oriental tea as a guide, it presents the beauty of the fusion of the thousand-year tea aroma and the non-heritage, bringing more good omens and wishes for people to celebrate. This is in line with the brand culture of Bawang Cha Ji, which insists on the inheritance and innovation of China's millennium tea culture.
4. Winona (name)The brand also launched the Special Protection of Non-heritage Action, using Yunnan Kama as a guide, building a communication bridge between non-heritage culture and young groups through a field visit by ten million travel blogger Fang Qi, and a joint shooting of non-heritage culture short films by Kama artists to bring the non-heritage culture and young groups closer to the young people. It also conveys the idea of guarding the health and beauty of the skin.
5. INTO YOUIn cooperation with Hu Xin, the heir to the national non-heritage women's script, the brand has created the INTO YOU women's script salon, launched the "women's script posters" and other activities to let people feel the love and wisdom of women from the depths of civilization. It also joined hands with National Geographic to launch the "Born to be Colorful - 100 Years of Women's Transformation Art Exhibition", combining elegant and romantic art appreciation with brand public welfare to complete in-depth communication with consumers.
6. FAW Red flag (automobile manufacturer)During the Tokyo Olympics, due to a joke of Yang Haoran, the champion of 10m air rifle mixed team competition, "one person comes with a car", the official microblog of FAW Red Flag posted a message on August 5, saying that it would present one Red Flag H9 for the athlete who won the gold medal of Chinese Olympic delegation, and present the right to use the products of Red Flag H9 to the athlete who won the silver and bronze medals. This move has gained attention and netizens' praise, and the related topic has been on the microblogging hot search, realizing the brand out of the circle.
7. Pleasant ValleyAfter 14-year-old Quan Hongchan won the gold medal in the women's single 10-meter platform and revealed that she had never been to an amusement park, Happy Valley said on August 5 that it would let Quan Hongchan choose to play in its nine amusement parks, and on August 6, it said that it would give every Chinese athlete who won the 2020 Tokyo Olympics a Happy Valley Limited Collector's Edition Lifetime Annual Card. The news was fermented on the microblogging hot search, so that Happy Valley harvested attention and praise, and stood out among many amusement park brands.
8. JD.com: In an advertisement inserted during CCTV-5's broadcast of the Olympics, "Coming up is the Poundland team!" This advertising slogan appeared 6 times in half an hour, leaving a deep impression on the audience. Although it was wildly criticized by netizens, it successfully pried open consumers' minds and formed a strong memory.