In the bustling commercial city of Shanghai, a professional marketing plan is indispensable for an enterprise to emerge in the fierce competition in the market. When it comes to marketing planning companies in Shanghai, Shanghai Leverage Marketing Planning Co., Ltd. is undoubtedly the ideal choice for many enterprises.
With its comprehensive, in-depth and innovative service concepts, Shanghai Leverage Marketing Planning Co., Ltd. provides customers with one-stop full-case marketing solutions. From market research to brand positioning, from marketing strategy development to activity execution, each link is carefully planned to achieve the best results.
Shanghai Full Service Marketing Planning Company
They are well aware that in-depth understanding of the market and target audience is the key to successful marketing. Therefore, at the beginning of the project, they invested a lot of energy in conducting market research, collecting and analyzing data to lay a solid foundation for the subsequent planning work. For example, when doing full-service marketing for a catering company, they discovered through in-depth research the potential demand of consumers for healthy diets, and thus developed a marketing strategy for the company with the theme of "Green, Healthy, and Delicious", which enabled the catering brand to quickly gain the favor of consumers.
When it comes to branding, Lend Leverage Marketing & Planning Limited has unique insights and extensive experience. They are able to tap into the core values and unique selling points of a company and transform them into an attractive brand image and story. For example, when building a brand for an emerging technology company, through skillful brand positioning and image design, it stood out from its competitors and established a high-end and innovative brand image.
Not only that, the company has also demonstrated excellent ability in the integration and utilization of marketing channels. Whether it's traditional advertising campaigns or emerging social media marketing and content marketing, they are able to make precise choices and optimize combinations according to the needs of clients and the characteristics of target audiences. For example, an integrated online and offline marketing campaign planned for a fashion brand achieved a double increase in brand awareness and sales through social media warm-up, interaction with offline activities, and promotions on the online mall.
Ltd. focuses on details in the implementation process, strictly control the quality and progress of each link, to ensure the smooth development of marketing activities and achieve the expected results.
Ltd. has become an outstanding representative in the field of full-service marketing planning in Shanghai by virtue of its professional team, rich experience, innovative thinking and rigorous implementation. If you are looking for a reliable partner for the development of your business, then Shanghai Leverage Marketing Planning Co.
The core of Shanghai brand planning company planning
The core points of Shanghai Brand Planning Company's planning usually include the following aspects:
- Clear brand positioning: This is the foundation of brand planning and entails identifying the brand's position in the marketplace and the brand's points of differentiation from its competitors. Brand positioning should be based on the needs, expectations of the target audience and the competitive environment to ensure that the brand has unique value and appeal in the marketplace.
- Developing a brand strategy: Brand strategy is the core of brand planning, which involves how a brand connects with consumers, conveys brand value and shapes brand image. Brand strategy should include product strategy, price strategy, channel strategy and promotion strategy, etc. to ensure the effective promotion and sustainable development of the brand in the market.
- Branding: Brand image is an important part of brand planning, which involves the brand's visual identity, brand story, brand culture and other aspects. Brand image should be compatible with the brand positioning, can accurately convey the brand's value and concept, and improve consumer awareness and favorability of the brand.
- Developing a communication strategy: Communication strategy is a key part of brand planning, which involves how the brand communicates and interacts with consumers through various channels and media. The communication strategy should be based on the target audience's media habits and consumption behavior, choose the appropriate communication channels and media to ensure that the brand message can be accurately and effectively delivered to the target audience.
- Implementation and monitoring: Brand planning is not just a process, it is a continuous work. Brand planning company needs to constantly monitor the market and competition dynamics, timely adjustment of brand strategy and communication program. At the same time, the brand planning company also needs to maintain close communication and cooperation with customers to ensure the smooth implementation of the planning program.
In addition to the above core points, Shanghai brand planning company also need to pay attention to the following points:
- Focus on innovation: In the process of brand planning, it is necessary to focus on innovation and constantly try new strategies and methods to improve the market competitiveness and attractiveness of the brand.
- Focus on consumer needs: Brand planning should always be consumer-centric, focusing on consumer needs and expectations, and constantly optimizing products and services to improve consumer satisfaction.
- Focus on brand culture: Brand culture is an important part of brand planning, which involves the values, mission and vision of the brand. Brand planning companies need to focus on the construction of brand culture, to ensure that the brand culture can penetrate into people's hearts and minds, and improve the cohesion and influence of the brand.
In short, the core points of a Shanghai brand planning company lie in the areas of clarifying brand positioning, formulating brand strategy, shaping brand image, developing communication strategy, as well as implementation and monitoring. At the same time, it is also necessary to focus on innovation, attention to consumer demand and brand culture construction and other aspects.
Shanghai Full-service Marketing Planning Company Services
Full-service marketing planning firms in Shanghai typically offer a range of service programs that are designed to help companies achieve branding, marketing and sales growth. Below are some of the common service programs:
- brandingIt includes brand positioning, brand story building, brand image design, brand communication strategy, etc. It aims to help companies create a unique brand image and improve brand awareness and reputation.
- market research: Conduct in-depth research on the market, competitors, and consumers to understand market dynamics, consumer demand and behavior, and provide data support for the development of marketing strategies for enterprises.
- Marketing Strategy Development: Based on the company's objectives and market research results, develop a marketing strategy in line with the actual situation of the company, including product positioning, price strategy, channel strategy, promotion strategy, etc..
- Creative Design & Execution: Including advertising design, packaging design, promotional material design, event planning and execution, etc. Through creative design and execution to attract consumers' attention and improve the marketing effect.
- digital marketing: Marketing using Internet and digital media technologies, including social media marketing, search engine optimization (SEO), search engine marketing (SEM), and content marketing to increase brand exposure and website traffic.
- Public relations and media relations management: Establishing a good relationship with the media, media placement, crisis communication, etc. in order to maintain the image and reputation of the company.
- Data analysis and impact assessment: Real-time monitoring and evaluation of the effectiveness of marketing activities using data analysis tools and technical means in order to adjust strategies and optimize programs in a timely manner.
These services can be customized and combined according to the actual needs of enterprises to meet their different needs. When choosing a full-service marketing planning company in Shanghai, companies can evaluate and choose based on the company's strength, experience, and service content.
It should be noted that different full-service marketing planning companies may offer different service programs, and companies should make comprehensive considerations based on their needs and budgets when choosing one. At the same time, enterprises should maintain close communication and collaboration when cooperating with marketing planning companies to ensure that marketing activities are carried out smoothly and achieve the expected results.
Shanghai full case marketing planning company charges
The rates of a full-service marketing planning company in Shanghai are usually determined based on a number of factors, including but not limited to the following:
- Brand Design Fee::
- Brand font design: ranging from $3,000 - $15,000.
- Brand Logo Design: 5000RMB-30000RMB depending on the complexity.
- Brand logo decoration design: $10,000 - $50,000 range.
- VI (visual identity system) design: ranging from 10,000 to 50,000 yuan.
- Branding costs::
- Customization of brand center concept: $20,000 - $50,000 range.
- Brand positioning strategy development: $10,000 - $30,000 range.
- Design of brand marketing programs: ranging from $5,000 - $20,000.
- brandingWebsite: $50,000 - $500,000 depending on program needs.
- Brand communication costs::
- Microblogging, WeChat public number on behalf of the operation: 5,000 yuan - 20,000 yuan / month range.
- Branded press release writing: ranging from 1,000 RMB - 5,000 RMB per article.
- Brand advertising: ranging from 50,000 RMB to 500,000 RMB.
- Brand Maintenance Costs::
- Brand Maintenance Application Fee: ranging from 3,000 RMB/month.
- Branded software maintenance costs: $10,000/year range.
- Event planning and execution costs::
- The cost of event planning program writing, event branding, and event budgeting can range from thousands to tens of thousands of dollars each.
- Venue rental costs, material preparation costs, and event execution costs are also subject to specific calculations based on the scale and needs of the event.
- Company Size and Experience: The size, experience and expertise of the branding firm will also affect the rates. Larger and more experienced firms may charge higher fees.
- Project Requirements: Fees vary depending on the specific needs of the client and the complexity of the project. For example, if the project requires a highly customized strategy or innovative design, the fee may increase accordingly.
Please note that the above rates are for reference only, and the exact cost is subject to the pricing strategy of the brand planning company and the actual needs of the client. When choosing a brand planning company, it is recommended that clients communicate fully with the company to clarify the project needs and budget range in order to get the most accurate quote. At the same time, it is also necessary to pay attention to the terms of the contract, the scope of services and other details in order to avoid unnecessary disputes in the future.
