目录
ToggleShanghai network promotion outsourcing company service projects: help enterprises take off the digital engine
In Shanghai, an international metropolis full of opportunities and challenges, the development of enterprises is like a hundred boats competing for the current, not to advance or retreat. In today's digital era, network promotion has become a key means for enterprises to enhance brand awareness, expand market share, and acquire customer resources. However, network promotion involves many fields and professional knowledge, for many enterprises, set up their own team for network promotion is not only costly, and the effect is difficult to guarantee. Therefore, choose a professional Shanghai network promotion outsourcing company has become a wise move for many enterprises. In this article, we will introduce the services of Shanghai network promotion outsourcing company in detail, and reveal to you how they can help enterprises stand out in the fierce competition in the market and achieve business goals.
I. Search Engine Optimization (SEO) Services
- Keyword research and analysis
In-depth understanding of the characteristics of the enterprise's products or services, target customer groups and market competition, through professional keyword research tools, mining and enterprise business-related and high search volume, low competition keywords. These keywords will serve as the core of the subsequent optimization work, laying the foundation for the enterprise website to obtain higher rankings in the search engine results page. - Website Structure Optimization
Comprehensively optimize the architecture, code and page layout of the corporate website to make it conform to the search engine's crawling and indexing rules. Optimize the internal link structure of the website to ensure that the search engine spiders can smoothly traverse the various pages of the website to improve the page inclusion rate. At the same time, optimize the loading speed of the site to improve user experience, which is also one of the important factors in search engine ranking. - Content Optimization and Creation
Develop a high-quality content strategy to write original, valuable and keyword-rich articles, product descriptions, news and information for your business website. By regularly updating high-quality content, attracting frequent visits from search engine spiders and improving the weight and ranking of the website. At the same time, pay attention to the readability of the content and user experience, to ensure that users can get the information they need when they visit the site, so as to improve the user's residence time and conversion rate. - External Link Building
By establishing cooperative relationships with industry authority websites, blogs, forums, etc., to obtain high-quality external links. External links are one of the important indicators for search engines to assess the authority and credibility of a website, and high-quality external links can effectively improve the ranking of an enterprise's website in the search engines. In addition, social media promotion, blog comments, forum posting and other activities will be carried out to increase the exposure of the site and brand awareness.
II. Search engine marketing (SEM) services
- Baidu online marketing
As the largest search engine in China, Baidu has a huge user base. Shanghai network promotion outsourcing company will help enterprises to carry out keyword advertising on the Baidu platform, through the setting of reasonable bids and advertising ideas, to ensure that the enterprise's ads can be displayed in the forefront of the search results page when users search for relevant keywords. At the same time, we will monitor and analyze the effect of advertising in real time and adjust the advertising strategy according to the data feedback, so as to improve the click rate and conversion rate of the advertisement and bring more potential customers for the enterprise. - 360 Promotion
Besides Baidu, 360 search engine is also one of the important search platforms in China. The outsourcing company will develop a corresponding promotion program on the 360 platform according to the enterprise's needs and target audience, including keyword selection, creative design of advertisements, placement time and geographical settings. Through precise placement strategies, the company will increase its exposure and market share on the 360 search engine, realize the complementarity with Baidu's promotion, and comprehensively cover the potential customer groups. - Social Media Ad Placement
With the popularity of social media, social media advertising has become one of the important channels for network promotion. Shanghai network promotion outsourcing company will choose suitable social media platforms, such as WeChat, Weibo, Jittery Voice, Xiaohongshu, etc., to place ads according to the brand positioning and target customer groups of the enterprise. Through accurate user positioning and personalized advertising creativity, it attracts users' attention and interaction to increase brand awareness and product sales. At the same time, it will combine the characteristics of social media to carry out social marketing activities, such as fan interaction, topic discussion, brand promotion, etc., to enhance users' sense of identity and loyalty to the brand.
III. Content marketing services
- Blog Marketing
Create a professional blog platform for the enterprise and develop a regular update plan. Write high-quality blog posts related to the enterprise's industry, covering industry news, technology sharing, product application cases, user experience and other content. Optimize the title, keywords, tags and other elements of the blog articles to improve the blog's ranking in the search engine and attract more potential customers to visit. At the same time, use the blog platform to interact with readers, collect user feedback, and further optimize the enterprise's products and services. - Video Marketing
In today's world where video content dominates, video marketing has become an important tool for business promotion. Outsourcing companies will plan and produce attractive video content for enterprises, such as corporate videos, product demonstration videos, user case videos, knowledge science videos and so on. By posting and promoting these videos on video platforms (e.g. Youku, Tencent Video, Aikiye, Jitterbug, etc.), they will attract users to watch and share them, increasing brand awareness and product exposure. At the same time, it will analyze the video playback data, user behavior, etc. to optimize the video content and promotion strategy and enhance the effect of video marketing. - infographic marketing
Infographic is a marketing tool that presents complex information in an intuitive and graphic way. Shanghai Network Promotion Outsourcing Company will design and produce beautiful infographics according to the publicity needs of enterprises, the content can include industry data reports, product features comparison, process introduction, etc.. By publishing infographics on social media, industry websites, blogs and other platforms, it attracts users' attention and sharing, and improves the efficiency of information dissemination and brand influence. As infographics have high visual appeal and information transfer effect, they can effectively enhance users' recognition of corporate brands and products.
IV. Social media marketing services
- Social Media Account Operation
Help enterprises create and manage official accounts on mainstream social media platforms, such as WeChat public number, Weibo official account, Shake enterprise number, etc. Develop a detailed account operation strategy, including content release plan, fan interaction activity planning, brand image shaping, etc. Regularly publish high-quality content, covering text, pictures, videos and other forms, to attract users' attention and subscription. At the same time, actively interact with fans, respond to user comments and private messages, establish good user relations, and enhance fan activity and loyalty. - Social media campaign planning and execution
According to the enterprise's marketing objectives and market hotspots, we plan and execute various social media activities, such as online lucky draws, interactive games, topic discussions, and limited-time offers. Through these activities, users are attracted to participate and share, expanding the scope of brand dissemination and increasing the number of fans and user stickiness. In the process of activity planning, we focus on the creativity, fun and interactivity of the activities, and at the same time, combined with data analysis, we conduct real-time monitoring and evaluation of the effect of the activities, and adjust the activity strategy in a timely manner to ensure that the activities achieve the expected results. - Social Media Crisis Communications
In the era of social media, enterprises are facing increasing risks of public opinion. Shanghai Network Promotion Outsourcing Company will provide enterprises with social media crisis public relations services, establish crisis early warning mechanism, real-time monitoring of public opinion dynamics on social media, and timely detection of potential crisis information. When a crisis occurs, it will quickly formulate a response strategy to defuse the crisis and maintain the brand image and reputation of the enterprise by timely releasing statements, responding to concerns, and actively communicating. At the same time, it will summarize and analyze the crisis event and provide improvement suggestions for the enterprise to avoid the recurrence of similar crisis.
V. E-mail marketing (EMM) services
- Mailing List Building and Management
Helps businesses collect and organize email addresses of potential and existing customers to build high-quality mailing lists. Categorize and manage the mailing lists, segmenting them according to customers' attributes, behaviors, interests and other factors in order to target email content. At the same time, the mailing list is regularly cleaned and updated to remove invalid addresses and inactive users to ensure email deliverability and open rates. - Email content planning and design
According to the enterprise's marketing objectives and customer needs, we plan personalized email content, including product promotion emails, promotional activity emails, holiday blessing emails, industry information emails, and so on. Focus on the value and attractiveness of the email content, using simple and clear language and beautiful layout design to improve the readability and user experience of the email. At the same time, set Call-to-Action (CTA) buttons reasonably in the emails to guide users to purchase, register, subscribe and other operations to improve the conversion rate of email marketing. - Mail delivery and performance monitoring
Utilize a professional email marketing platform to send emails to target customers according to a predetermined sending plan. In the process of email sending, strictly comply with relevant laws and regulations and email marketing norms to ensure the legality and compliance of emails. At the same time, real-time monitoring and analysis of email delivery results, including email delivery rate, open rate, click rate, conversion rate and other indicators. Based on the results of data analysis, we optimize the email content and sending strategy to continuously improve the effect and ROI of email marketing.
VI. Data analysis and reporting services
- Data monitoring and collection
Shanghai network promotion outsourcing company will establish a perfect data monitoring system for enterprises, real-time tracking and collection of various data in the process of network promotion, including website traffic data, search engine ranking data, social media interaction data, advertising data, email marketing data. Through multi-channel data collection, a comprehensive understanding of the effect of enterprise network promotion and user behavior, to provide data support for subsequent data analysis and decision-making. - Data analysis and interpretation
Apply professional data analysis tools and methods to deeply analyze and interpret the collected data. Mining the laws and trends behind the data to find out the problems and opportunities in the process of network promotion. For example, by analyzing website traffic sources and user behavior paths, we can understand users' interests and needs, and optimize the content and structure of the website; by analyzing advertisement placement data, we can adjust the advertisement strategy and improve the click rate and conversion rate of advertisements; by analyzing social media interaction data, we can understand the users' attitudes and feedbacks towards the brand, and improve the social media marketing plan, and so on. - Periodic reports and recommendations
Based on the results of data analysis, we regularly provide enterprises with detailed network promotion reports, which include network promotion effect evaluation, data analysis summary, problems and suggestions. The report content is presented in the form of intuitive, easy-to-understand charts and text, so that the enterprise management can clearly understand the progress and effect of network promotion. At the same time, based on data analysis and industry experience, provide enterprises with targeted optimization recommendations and decision-making support to help enterprises develop a reasonable network promotion strategy, and continuously improve the effectiveness of network promotion and return on investment.
VII. Branding and word-of-mouth marketing services
- Brand positioning and strategy development
Deeply understand the core values, product characteristics, market positioning and target customer groups of the enterprise, and develop a clear brand positioning and brand strategy for the enterprise. Determine the enterprise's brand image, brand slogan, brand personality and other core elements, shaping the unique brand value and brand culture. Through the development of brand positioning and strategy for the enterprise's network promotion activities to provide direction guidance to ensure that the enterprise in the market competition to establish a distinctive brand image, to win the recognition and trust of users. - Brand Communication and Promotion
Combining various channels and means of network promotion, we develop a comprehensive brand communication plan to deliver the brand image and brand value of the enterprise to the target customer groups. Increase brand exposure and awareness through search engine optimization, social media marketing, content marketing, advertising and other means. At the same time, focus on the consistency and coherence of the brand image, maintain a unified brand style and brand appeal in all promotional activities, deepen the user's impression and cognition of the brand. - Word of Mouth Marketing and Management
In today's era of highly developed information dissemination, user word-of-mouth is crucial to the development of an organization. Shanghai Internet Promotion Outsourcing Company will help enterprises to carry out word-of-mouth marketing campaigns and encourage users to spread word-of-mouth by providing quality products and services. At the same time, it actively monitors and manages user word-of-mouth on the Internet, and promptly identifies and handles negative comments and public opinion crises. By actively communicating and interacting with users, solving their problems and dissatisfaction, and enhancing their satisfaction and loyalty, we can establish a good brand reputation and corporate image.
VIII. Website construction and optimization services
- Website Planning and Design
Conduct website planning and design for enterprises according to their brand image, business needs and user experience. Develop the website architecture, page layout, functional modules and other programs to ensure that the website has good user navigation and information display effect. At the same time, focus on the visual design of the website, create a website interface that meets the corporate brand style and user aesthetic needs, and enhance the attractiveness and competitiveness of the website. - Web development and production
Develop customized websites for businesses using advanced web development technologies such as HTML5, CSS3, JavaScript, and more. Ensure that the website has perfect functionality, stable performance, strong compatibility, and is able to run properly on different devices and browsers. At the same time, integrating the background management system of the website, it is convenient for enterprises to update and maintain the content of the website. - Website optimization and maintenance
Continuously optimize and maintain the website after it goes live to ensure its security and stability. Regularly back up the website to prevent data loss. At the same time, according to the search engine algorithm changes and user demand adjustment, optimize the website, including page speed optimization, keyword optimization, content update, etc., to improve the website's ranking in the search engine and user experience. Handle website failures and problems in a timely manner to ensure the normal operation of the website and provide a solid foundation for the enterprise's network promotion activities.
To sum up, the services provided by Shanghai network promotion outsourcing companies cover all aspects of network promotion, from search engine optimization to social media marketing, from content creation to data analysis, from branding to website construction, providing enterprises with all-round, one-stop network promotion solutions. Through their professional teams and rich experience, these outsourcing companies can help enterprises quickly enhance brand awareness, expand market share, acquire customer resources and realize sustainable development in the digital era. If your business is experiencing difficulties in network promotion or needs professional support, you may want to consider choosing a professional Shanghai network promotion outsourcing company, so that they can inject new impetus into the development of your business.
Shanghai do public small program company service offer analysis
In Shanghai, a metropolis full of business vitality and technological innovation, there is a growing demand for public applets from many enterprises and businesses. And knowing the service offer of the company that does public applets is crucial for interested customers.
First, the basic configuration class public number small program offer
- Domain & Server Fees: Domain names are usually cheaper to register, generally ranging from a few dozen to hundreds of dollars per year, depending on the suffix and popularity of the domain name. Server, if it is a small public small program, the preliminary use of basic configuration of the cloud server, the monthly cost may be a few hundred dollars. This part of the cost is not directly charged by the small program development company, but it is the basic cost of the whole service offer needs to be considered, because the development company usually assists customers to complete the domain name registration and server configuration, or cover related services in the offer.
- Accreditation Fee: The certification of the public small program is an essential part of the process, and the official certification fee charged by Tencent is 300 yuan. Some development companies will include certification services in the offer to help customers complete the certification process to ensure that the small program is successfully launched.
II. Impact of functional modules on the offer
Content display type function
- For the public small program that mainly focuses on the display of articles, pictures, videos and other content, the development is relatively simple. This kind of applet usually includes basic modules such as category browsing, search function and content detail page display. If the existing template is applied for simple modification and customization, the quotation may be around 5000 - 15000 RMB. The cost mainly focuses on the design adjustment of the front-end interface and the construction of the content management system to facilitate customers to update and publish content by themselves.
Interactive Function Module
- When the applet needs to have user interaction features, such as user comments, likes, shares, online customer service, etc., the development cost will increase. The development company needs to build the corresponding database and interaction logic, and the quotation may be in the range of 15,000 - 30,000 yuan. In addition, if it involves user community functions, such as users can pay attention to each other, private messages, etc., the development complexity is further increased, and the price range may rise to $ 30,000 - 50,000.
E-commerce function module
- Public small program with e-commerce function is the more complicated type. It includes product display, shopping cart system, order management, payment interface integration (WeChat Pay, Alipay Pay, etc.), membership system, coupons and promotions modules, etc. The basic e-commerce applet quotes are usually in the range of $30,000 - $80,000. If you need more advanced functions, such as multi-merchant stationing, distribution system, etc., the quotation may exceed 100,000 yuan, because it involves the design of complex backend logic and security mechanism.
III. Design factors in the offer
- Templated design: Costs can be reduced by using generic design templates, and some development companies will provide multiple styles of templates for clients to choose from. In this case, the design cost accounts for a relatively low percentage of the total quote, usually around 10% - 20%, mainly to make some adjustments to the template colors, fonts and so on.
- Customized design: If a company has unique requirements for the visual effects of the public applet and needs a customized design, the price will be significantly higher. The customized design includes unique interface layout, personalized icons and animation effects, and so on. In this case, the design cost may account for 30% - 50% of the total quote, making the overall quote increase accordingly. For example, for a public applet of a fashion brand pursuing a high-end brand image, custom design may add $20,000 - $50,000 to the total quote.
IV. Development model and offer differences
Template Development
- Template development is a fast, low-cost solution. The development company utilizes an existing template framework and makes limited modifications based on the client's needs. The price quoted for this approach is usually low, typically in the range of $5000 - $20,000, but the limitation of template development is that the functionality and design is less scalable and may not fully meet the individual needs of the business.
custom development
- Custom development, on the other hand, develops public applets from scratch according to the specific business processes and functional requirements of the client. Although the development cycle is longer and more costly, it is able to meet the individual needs of enterprises to the greatest extent possible. The quotation for custom development varies from tens of thousands to hundreds of thousands of dollars depending on the complexity of the functions and design requirements.
V. Post-service and maintenance offer
- Updates and Optimizations: Public applets need to be constantly updated and optimized with business development and user needs. Some development companies include free update service for a certain period of time in their quotes, after which they may charge according to the workload of updating, and the cost of each update may range from 1000 - 5000 RMB. In the long run, if the update cost is calculated on a yearly basis, it may be in the range of $5,000 - $20,000.
- Server maintenance and security: Ensuring the stable operation of servers and the security of small programs is an important part of continuous service. This includes daily monitoring of the server, data backup, security vulnerability repair and so on. The annual cost of server maintenance and security may be in the range of $5,000 - $15,000, depending on the size of the server and the security level required for the applet.
In Shanghai, the service offer of different do public applet companies will vary due to a variety of factors mentioned above. When choosing a development company, enterprises should fully understand their own needs, weigh the price and service quality, so as to find the most suitable partner to ensure the smooth implementation and long-term operation of the public applet project.
Shanghai network promotion outsourcing company quote costs
In Shanghai, an international metropolis with a booming economy and fierce competition, network promotion is crucial to the development of enterprises. Many enterprises choose to outsource their web promotion business to professional companies to get better promotion results. However, the quoted cost of an outsourced web promotion company in Shanghai varies depending on a number of factors. Below is a detailed analysis of these factors and common quote ranges.
I. Factors affecting the offer
- Promotion Channels and Methods
- Search Engine Optimization (SEO): This is a form of promotion that improves the natural ranking of a website in the search engines. If the SEO optimization is carried out for websites with less competition and less difficult keywords, the offer of the outsourcing company may be relatively low, with a monthly cost of about $3,000 to $5,000. However, if it is a highly competitive industry with difficult keyword optimization that requires a lot of time and technical input, the cost may exceed $10,000 per month.
- Search Engine Marketing (SEM)SEM is a pay-per-click promotion model, and outsourcing companies usually charge a certain percentage of service fee. Generally speaking, the service fee is around 15% - 20% of the monthly consumption of the account. For example, if the monthly consumption of the promotion account is 10000 RMB, the service fee of the outsourcing company will be 1500 RMB to 2000 RMB.
- Social Media Promotion: In Shanghai, the promotion of social media platforms such as WeChat, Weibo and Jitterbit is very popular. For simple content publishing and account operation and management, the monthly cost may range from RMB 3,000 to 8,000. However, if in-depth fan interaction and event planning are required, the cost will be higher and may be more than RMB 10,000.
- content marketing: This includes writing high quality articles, producing images, videos and other content. The quality and quantity of content will directly affect the quote. A high-quality original article may cost anywhere from a few hundred to a thousand dollars, while a complete content marketing program may cost from $5,000 to $20,000 per month.
- Project size and complexity
- Mini-projects: For example, a small start-up business that requires only basic web promotion, including building a website, performing simple SEO optimization, and creating and operating social media accounts, may spend between $20,000 and $50,000 for the overall project.
- Medium-sized projects: For enterprises of a certain scale that require comprehensive network promotion, including multi-channel promotion, brand building, data analysis, etc., the project cost may range from $50,000 to $200,000.
- Large-scale projects: Online promotion programs for large corporations or brands are often very complex, involving multiple regions, multiple languages, and integration with other marketing campaigns. Such projects can cost upwards of $200,000 or even up to millions.
- Extension cycle
- Short-term promotion: If a company only needs to conduct a short-term online promotion campaign, such as a month or a few months of promotional activities to promote its products, the quotation of the outsourcing company may be relatively high because it needs to put in a lot of manpower and resources within a short period of time. For example, a short-term social media promotion campaign may cost between $10,000 and $50,000 dollars.
- Long-term cooperation: Long-term online promotion partnerships usually come with certain discounts. For example, the outsourcing company may give certain discounts to customers who sign contracts on a yearly basis, and the average monthly cost will be relatively low. Moreover, long-term cooperation is conducive to the outsourcing company's better understanding of the needs and characteristics of the enterprise and the development of more effective promotion strategies.
- Company strength and experience
- Well-known outsourcing companies: There are some well-known web promotion outsourcing companies in Shanghai, which have professional team, rich experience and good reputation. The quotation of these companies may be relatively high, but they are able to provide better quality service and higher promotion effect. For example, some large network promotion companies may charge 30% - 50% more than ordinary companies for their projects.
- Small outsourcing firms or teams of individuals: Smaller outsourcing companies or individual teams have lower operating costs and may offer cheaper prices. However, the quality of their services and the effectiveness of their promotion may vary, and companies need to choose carefully.
Second, the different types of network promotion offer range
- Website Development and Optimization
- WebsiteA simple corporate showcase website costs about $10,000 to $30,000; a complex e-commerce website or customized website can cost more than $50,000
- Website Optimization: SEO optimization quotes for websites are generally calculated on a monthly basis, based on the current state of the website and optimization goals. Basic SEO optimization services cost around $3,000 per month, while in-depth and long-term optimization may cost more than $5,000 per month.
- Social Media Promotion
- WeChat Promotion: The operation and management of WeChat public numbers, including content creation, fan interaction, activity planning, etc., ranges from RMB3,000 to RMB15,000 per month. The placement of WeChat Friend Circle advertisements varies according to the scope of the advertisement and the target audience, and generally costs from thousands to tens of thousands of yuan per placement.
- Microblog Promotion: The cost of operating and promoting a microblog account is relatively low, ranging from $2,000 to $8,000 per month. The cost of Weibo hot topic promotion, fan pass advertisement, etc. is determined according to the placement strategy and time duration.
- Jitterbug Promotion: Shake Shack videos are expensive to produce and promote; a high-quality short video can cost from $1,000 to $5,000 to produce, and Shake Shack ad placements can cost thousands to tens of thousands of dollars each time.
- content marketing
- Copywriting: Ordinary copywriting, such as press releases, product introductions, etc., can cost from $200 to $500 per article; high-quality, original articles can cost upwards of $800 per article.
- Photo and video production: The cost of picture production is determined by the complexity and number of pictures, generally ranging from $100 to $500 per picture. Video production costs are higher, a simple promotional video production costs 5,000 to 10,000 yuan, complex advertising video production costs may be more than 50,000 yuan.
III. Points to note in the offer
- Clarification of services: When negotiating the offer with the network promotion outsourcing company, be sure to clarify the content of the service, including the promotion channels, promotion methods, work progress, effect evaluation and so on. Avoid disputes at a later stage.
- Pay attention to the details of the offer: Look carefully at the breakdown of the costs in the quote, such as whether taxes, service fees, and advertising placement costs are included. Some companies may hide some costs in the quote, which companies need to be aware of.
- Evaluate the effectiveness and reasonableness of the offer: Don't just look at the price of the offer, but also combine it with a comprehensive assessment of the outsourcing company's strength, experience and promotion results. Choose a cost-effective network promotion outsourcing company.
In short, the cost of Shanghai network promotion outsourcing company's offer is affected by a variety of factors, enterprises in the choice of outsourcing companies, according to their own needs and budgets, take into account all aspects of the factors, choose the right network promotion program and outsourcing company.
