Shanghai WeChat agency services

First, the public number of basic construction and optimization

1. Account Registration and Authentication
   Assist enterprises to complete the registration process of WeChat public number and choose the right type of public number (subscription, service or enterprise) according to their needs and characteristics. At the same time, we help enterprises to carry out WeChat certification to improve the credibility and authority of the public number, and unlock more advanced functions, such as customized menus, WeChat Payment and so on.
2. Public Name and Avatar Design
   According to the brand image and positioning of the enterprise, design a concise, memorable and representative name and avatar for the public number. The name should be able to accurately convey the core business or brand concept of the enterprise, and the avatar should be highly recognizable and visually appealing, so that it can stand out among the many public numbers and leave a deep impression on users.
3. Customized menu settings
   According to the enterprise's business structure and user needs, carefully design the customized menu of the public number. Reasonable division of menu columns, such as product display, service introduction, enterprise news, customer cases, contact us, etc., to ensure that users can easily and quickly find the information they need. At the same time, set the corresponding sub-menu for each menu section to further refine the content classification and improve the user experience.
4. Follow the welcome message and autoresponder settings
   Write a personalized follow welcome message to welcome new followers and briefly introduce the function and value of the public number. At the same time, set up auto-reply rules to automatically reply to the corresponding information for users' common questions and keywords, so as to improve the efficiency and satisfaction of users' interaction. Auto-reply content can include text, pictures, voice, video and other forms, according to the actual situation for flexible use.

II. Content creation and curation

1. Content planning and selection
   Deeply understand the enterprise's industry characteristics, target audience and brand positioning, and develop a detailed content planning program. According to the user's interests, reading habits and demand pain points, mining valuable content selection, covering enterprise news, product knowledge, industry trends, user cases, life tips, emotional stories and other areas, to ensure that the public number of the content is rich and diverse, and can attract the attention of different types of users.
2. Copywriting and editing
   With a team of professional copywriters, we are able to write high-quality, original articles for companies. The copywriting style is customized according to the company's brand image and target audience, and can be rigorous and professional, as well as lively and emotional. We focus on the structural layout, logical organization and language expression of the article to ensure that the content is easy to understand and engaging. At the same time, the article is carefully edited and typeset, adding appropriate pictures, charts, videos and other multimedia elements to enhance the visual effect and attractiveness of the content and improve the user's reading experience.
3. Content push program development
   According to the user's active time and reading habits, develop a reasonable content push plan. Determine the number of weekly or monthly push times, push time, and the theme and form of the push content to ensure that the content can be pushed to the users on time and in an orderly manner. At the same time, in conjunction with holidays, hot events and other special periods, plan the corresponding thematic content to increase the timeliness and attention of the content and improve the exposure and influence of the public number.

III. Fan growth and interaction

1. Fan pulling strategy development
   Attract new fans for the enterprise public number through a variety of channels and methods. For example, use social media platforms (e.g., Weibo, Jittery, Xiaohongshu, etc.) to publicize and promote and guide users to pay attention to WeChat public number; carry out online and offline activities (e.g., lucky draws, quizzes, lectures, exhibitions, etc.) to attract users to participate in and pay attention to the public number; and cooperate and promote with other related public numbers or industry KOLs to expand the scope of dissemination and impact of the public number, and to attract more potential users to pay attention to the public number.
2. Fan Interaction and Maintenance
   Actively interact with fans to enhance their stickiness and activity. Respond to users' messages and comments in the background of the public number in a timely manner, answer users' questions, listen to users' opinions and suggestions, and establish a good user relationship. Regularly carry out fan interactive activities, such as voting, topic discussion, user research, etc., to stimulate the enthusiasm of users to participate, and improve the sense of belonging and loyalty of users. At the same time, based on the interactive behavior of fans and data feedback, we carry out classification management and precise marketing for fans, and provide personalized services and contents for different types of fans.
3. Community Operation and Management
   We assist enterprises in establishing and operating WeChat communities to bring together fans with the same interests or needs to form a tight social circle. In the community, regularly publish valuable content, organize topic discussions and interactive activities to promote communication and cooperation among fans. At the same time, community administrators are set up to maintain the order of the community, answer questions from group members, and deal with bad information and violations in a timely manner to ensure the healthy development of the community. Through community operation, further enhance the contact and interaction between fans and enterprises, and improve the conversion rate and repurchase rate of fans.

IV. Microblogging activity planning and implementation

1. Event Planning and Creative Design
   Plan attractive and innovative WeChat campaigns according to the marketing objectives of the company and the needs of users. The types of activities include online promotional activities (such as discounts, full reductions, giveaways, etc.), interactive game activities (such as lucky draws, jigsaw puzzles, quizzes, etc.), brand publicity activities (such as new product launches, collection of brand stories, sharing of user experience, etc.), and offline activities such as online registration and promotion. In the process of activity planning, we focus on the theme planning, process design, prize setting and user experience to ensure that the activities can arouse users' interest and enthusiasm for participation.
2. Event Page Design and Development
   Design an exclusive event page for the WeChat campaign, the page style should be in line with the event theme and corporate brand image, with good visual effect and interactive experience. The design of the event page includes page layout, color matching, image selection, text layout, button design and other aspects, to ensure that the page is concise and focused, and that users can participate in the event easily and quickly. At the same time, according to the needs and flow of the activity, the development and functional realization of the activity page to ensure the smooth progress of the activity.
3. Event promotion and publicity
   Develop a comprehensive event promotion program to publicize and promote the event through WeChat public number, friend circle ads, WeChat groups, social media platforms, offline channels and other methods to expand the scope of dissemination and influence of the event and attract more users to participate. In the process of campaign promotion, produce attractive campaign posters, copywriting and videos and other materials to highlight the highlights and advantages of the campaign and increase the exposure rate and click rate of the campaign. At the same time, according to the characteristics of different channels and user groups, targeted promotional strategy development, to improve the effect of the campaign promotion and conversion rate.
4. Campaign execution and data analysis
   During the execution of the campaign, closely monitor the progress of the campaign, and deal with user feedback and problems in a timely manner to ensure the smooth progress of the campaign. At the same time, real-time monitoring and analysis of campaign data, including the number of participants, the number of shares, the conversion rate, the distribution of prizes, etc., according to the results of the data analysis and timely adjustment of campaign strategy and optimization of the campaign process, to improve the effectiveness of the campaign and the return on investment. After the end of the event, the event is comprehensively summarized and evaluated to analyze the strengths and weaknesses of the event and provide experience reference for future event planning.

V. Micro letter small program development and operation

1. Applet Requirements Analysis and Planning
   Conduct in-depth communication with the enterprise to understand its business needs and target user groups, and conduct comprehensive demand analysis and planning for the functions, interface design, user experience and other aspects of the WeChat applet. According to the actual situation of the enterprise, develop personalized small program solutions, including small program function module planning, page layout design, process logic design, etc., to ensure that the small program can meet the business needs of the enterprise and the use of user needs.
2. Applet development and customization
   With a professional small program development team, we are able to provide high-quality small program development services for enterprises. According to the demand analysis and planning scheme, we carry out the front-end page development and back-end logic development of the applet to realize the functions of the applet. During the development process, we focus on the performance optimization, compatibility testing and security of the applet to ensure that the applet can run stably on different WeChat versions and devices, and provide users with a smooth using experience. At the same time, according to the enterprise's brand image and personalized needs, customized development of the small program, such as adding enterprise characteristic elements, customized function modules, etc., so that the small program and the enterprise's brand image integration, enhance the enterprise's brand recognition and user satisfaction.
3. Small program on-line and promotion
   Assist enterprises in submitting the completed small programs to the official WeChat platform for review and approval on line, and provide relevant technical support and services. After the small program is online, develop an effective promotion strategy to publicize and promote the small program through WeChat public number, circle of friends ads, WeChat groups, offline channels and other ways to improve the exposure rate and usage rate of the small program. At the same time, combined with the characteristics and advantages of the small program, carry out some targeted marketing activities, such as exclusive offers for the small program, offline code scanning to use the small program, etc., to attract users to use the small program, and improve the user stickiness and conversion rate of the small program.
4. Small program operation and maintenance
   Provide daily operation and maintenance services for small programs for enterprises, including small program content updating, function optimization, data monitoring and analysis, and user feedback processing. Regularly monitor and analyze the data of applets to understand the user's usage behavior and demand changes, and timely adjust the operation strategy and function optimization direction of applets according to the data analysis results, so as to improve the operation effect and user experience of applets. At the same time, timely processing of the problems and feedback encountered by users in the process of using the small program, constantly improve the functions and services of the small program to ensure the stable operation and sustainable development of the small program.

VI. Micro letter advertising and optimization

1. WeChat Advertising Strategy Development
   According to the enterprise's marketing objectives, budget and target audience, develop a personalized WeChat advertising strategy. Determine the form of advertisement placement (e.g. friend circle advertisement, public number advertisement, small program advertisement, etc.), placement time, placement geography, placement crowd targeting and other parameters, to ensure that the advertisement can accurately reach the target user group, and to improve the effect of advertisement placement and return on investment.
2. Advertising creative design and production
   With a professional advertising creative team, we are able to design and produce attractive and infectious WeChat advertising creative for enterprises. The forms of advertisement creative include picture advertisement, video advertisement, graphic advertisement, etc. The creative design and production are based on the form of advertisement delivery and the characteristics of the target audience. The advertisement creativity should highlight the enterprise's product or service advantages, brand image and marketing activity highlights, and at the same time, it should conform to the norms of WeChat advertisement and the user's aesthetic habits, so as to improve the click rate and conversion rate of the advertisement.
3. Advertising placement and monitoring
   Utilize the WeChat advertising platform for advertisement placement, and conduct real-time monitoring and data analysis of the advertisement placement effect. Through the data analysis tools provided by the advertising platform, we can understand the key indicators such as exposure, clicks, click rate, conversion rate, cost, etc. We can adjust the advertising strategy and optimize the advertising creativity according to the data analysis results in a timely manner, so as to improve the effect of advertisement placement and return on investment. At the same time, we regularly summarize and evaluate the effect of advertisement placement, and provide detailed advertisement placement reports and data analysis suggestions to help enterprises optimize their marketing strategies and advertisement placement plans.
4. Ad Optimization and Enhancement
   Based on the results of data analysis and user feedback, we continuously optimize and improve the advertisements. This includes adjusting the targeting of the advertising population, optimizing the creative content of the advertisements, and adjusting the time and geography of the advertisements, so as to continuously improve the accuracy and effect of the advertisements. At the same time, we pay attention to the policy changes and functional updates of the WeChat advertising platform, adjust the advertising strategy and optimize the advertising method in a timely manner, and make use of the new functions and tools of the platform to improve the advertising effect and competitiveness.

VII. Data analysis and reporting

1. Data monitoring and collection
   Establish a perfect data monitoring system to monitor and collect various data of WeChat public number and small program in real time. This includes user data (e.g., fan growth, fan profile, user behavior, etc.), content data (e.g., article readings, number of likes, number of comments, number of retweets, etc.), activity data (e.g., number of participants in the activity, conversion rate, distribution of prizes, etc.), advertisement data (e.g., advertisement exposure, clicks, click rate, conversion rate, cost, etc.) and other relevant data. Through a variety of data collection tools and methods, we ensure the accuracy and completeness of the data and provide a reliable basis for data analysis.
2. Data Analysis and Mining
   Use professional data analysis tools and methods to conduct in-depth analysis and mining of collected data. Through data analysis, we can understand users' needs and behavioral characteristics, evaluate the operation effect of public numbers and small programs, discover existing problems and deficiencies, and provide a basis for optimizing operation strategies and decision-making. Data analysis includes user behavior analysis, content effect analysis, activity effect analysis, advertisement effect analysis, fan growth and loss analysis and other aspects. Through data mining technology, we discover the connection and potential law between data, and provide valuable market insights and marketing suggestions for enterprises.
3. Data reporting and visualization
   Regularly provide detailed data reports for enterprises, which are presented in the form of intuitive and easy-to-understand charts and text. Data reports include weekly, monthly, quarterly and annual reports, etc., which are customized according to the needs and actual situation of enterprises. The content of the report covers the analysis results of key data indicators, the implementation of operational strategies and evaluation of their effectiveness, existing problems and suggestions for improvement, as well as the next step of the work plan and goals. Through the data report, enterprise management can clearly understand the current situation and trend of WeChat operation, timely adjust the business strategy and decision-making, and promote the sustainable development of the enterprise in the WeChat ecosystem.

VIII. Brand image building and communication

1. Brand positioning and strategy development
   Understand the enterprise's brand culture, core values, product or service characteristics and market competition, and develop a clear brand positioning and brand strategy for the enterprise. Determine the brand image and personality characteristics of the enterprise in the WeChat ecosystem, clarify the core demands and communication objectives of the brand, and provide direction guidance for brand image shaping and communication.
2. Branded content distribution and promotion
   Develop brand content communication plan according to brand positioning and strategy. Through WeChat public number, small program, circle of friends and other channels, publish brand-related high-quality content, including brand stories, corporate culture, product concepts, social responsibility, etc., to convey the brand's values and personality characteristics, and to enhance the user's recognition and identification with the brand. At the same time, utilizing the communication characteristics of social media, we actively guide users to share and spread, expanding the influence and popularity of the brand.
3. Brand reputation management and maintenance
   Focusing on the management and maintenance of brand reputation, we establish a good brand image and reputation by providing high-quality products or services, handling users' complaints and suggestions in a timely manner, and actively carrying out user interaction. On the WeChat platform, we pay attention to users' evaluation and feedback in a timely manner, respond positively to and promote positive evaluations, and deal with and defuse negative evaluations in a timely manner to avoid the proliferation of negative word-of-mouth. At the same time, through the conduct of user satisfaction surveys and other ways to understand the user's satisfaction and loyalty to the brand, and constantly improve the brand's products and services to enhance the brand's reputation and competitiveness.