Where to place ads in WidePoint Ads

Where to place ads in WidePoint Ads

WidePoint ads are mainly placed on Tencent's numerous platforms and cooperative third-party websites and applications

1. Tencent social networking platform

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  • microsoft: As one of the most powerful social applications under Tencent, it has a huge user base and extremely high activity. In WeChat, the placement locations of WidePoint ads include the circle of friends, public numbers, small programs and so on. The advertisements in the circle of friends are presented in the form of graphics, videos, etc., and can be accurately placed according to users' interests, behavioral habits, geographic location, etc., so that users will see the relevant advertisements during the process of brushing the circle of friends; the advertisements on public numbers can appear at the bottom and middle of the articles of public numbers, or in the form of recommendations on the attention page of the public numbers, which provides a variety of opportunities for advertisers to gain exposure; and advertisements on small programs can be displayed in the page of the small program, helping advertisers to promote more widely within the WeChat ecosystem.
  • QQWidepoint ads can appear in QQ Space, QQ Chat window, QQ Watch, etc. Widepoint ads can be found in various forms, including graphic ads and video ads. On QQ, WDT ads can appear in QQ space, QQ chat windows, QQ Watchpoints, etc. The ads in QQ space are in various forms, including graphic ads and video ads, which users will be exposed to when browsing space dynamics; the ads in QQ chat windows are relatively simple, in the form of text chains or small picture ads; and the ads in QQ Watchpoints are information platforms in QQ, so the ads can be integrated into the information content to realize more natural promotion effects. QQ Watch is an information platform in QQ, and advertisements can be integrated into the information content to realize a more natural promotion effect.
• Tencent News PlatformTencent News is a well-known news and information platform in China, with a large number of users browsing news every day. WidePoint ads can be placed on Tencent News' news content pages, channel pages, feature pages, etc., and presented in the form of graphics, videos, etc., which can display ads during the process of users' access to news information and help advertisers reach their potential target customers.
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• Tencent video platformTencent Video has rich video content resources and a large number of users. WDT ads can appear in Tencent videos in the form of video patch ads, pause interstitial ads and corner ads. Video patch ads are ads that appear before, in the middle of, or at the end of video playback; pause interstitial ads are ads that pop up when users pause video playback; corner ads are small ad logos displayed in the corners of the video playback interface, which can be clicked by users to enter the advertiser's promotion page.
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• Third-party websites and applications: WidePoint also cooperates with many third-party websites and applications to place advertisements on these platforms to help advertisers achieve wider coverage. These third-party platforms cover a variety of fields and types, such as news and information, entertainment, life services, etc., which can meet the promotion needs of different advertisers.

The

Tencent Wide DotCom Advertising Costs

1. billing method::
   • CPC (pay-per-click): This is a common billing model in which advertisers are paid for each click on an advertisement link. The starting price is usually around $0.5, but the specific cost per click will be affected by a variety of factors, such as the degree of competition in the advertisement, the accuracy of the target audience, etc., and may reach up to tens of dollars. If the ad material is attractive and matches the target audience well, the click-through rate will increase, and the corresponding cost-per-click may decrease, but the overall average cost-per-click fluctuates greatly.
   • CPM (pay per thousand exposures): i.e. the cost the advertiser needs to pay for every 1000 times the advertisement is displayed. Depending on the city, the price of 1,000 exposures varies. For example, Beijing, Shanghai and other first-tier cities may start from 100 RMB for 1,000 exposures; Chongqing, Shenzhen, Xi'an, Hangzhou and other second-tier cities may start from 60 RMB for 1,000 exposures; and third-tier cities and below may start from 30 RMB for 1,000 exposures.
   • CPA (pay per conversion action): This kind of billing method is to charge according to the actual conversion behaviors brought by the ads, such as users' registration, purchase, download and so on. For advertisers, this method can better guarantee the advertising effect, but the corresponding cost will be relatively high, because advertisers need to pay only when the user has completed a specific conversion behavior. However, the specific charges will vary according to different industries, products and conversion goals.
2. Other influencing factors::
   • Ad PlacementBroad DotCom provides a variety of advertisement placement forums, such as WeChat Friend Circle Ads, QQ Space Ads, Tencent News Information Stream Ads, etc. Different forums have different user groups and exposure volumes. Different ads have different user groups and exposure, and their charges will also be different. Generally speaking, WeChat Friend Circle Ads will have a higher price due to its high user activity and influence, while the price of some emerging or relatively small traffic volume will be relatively lower.
   • Advertisement Time Slot: The cost of advertising at different times of the day may vary. For example, on holidays, weekends or during the prime time of the day (e.g., 7:00 p.m. to 10:00 p.m.), users are more active and the exposure and click-through rate of advertisements will be increased accordingly, and the cost of advertisements at this time may be a bit higher than that of normal times.
   • Degree of advertising competition: If the competition for advertisements in a certain industry or keyword is fierce, advertisers need to raise their bids in order to get better advertisement display positions and exposure, which will lead to an increase in advertisement costs. On the contrary, if the competition is low, advertisers can get their ads displayed at a lower price.
   • Quality of advertising material: High-quality advertisement materials can attract more users' attention and clicks, thus improving the effect of advertisements. WidePoint platform will also evaluate the quality of the advertisement material, if the quality of the advertisement material is high, the platform may give certain discounts or better display opportunities, which can reduce the cost of advertisers to a certain extent.