How does WidePoint promote? How do you charge for WeChat WidePoint?

How is WidePoint promoted?

1. Account Opening and Account Setup

• • Register for an account: Advertisers first need to visit the official website of WidePoint to register, fill in the relevant information of the enterprise or individual, such as company name, contact information, contact details, etc., to complete the initial creation of the account.
  • Qualification Audit: Submit relevant supporting documents, such as business license, legal identity card, etc., in order to pass the qualification audit of WidePoint. This step is to ensure the legitimacy and authenticity of the advertiser, and is a prerequisite for the ads to be placed properly.
  • Recharge your account: After approval, advertisers need to recharge their accounts with a certain amount of advertising fees. The amount of recharge depends on the advertiser's budget and promotion needs, generally speaking, the first recharge has a certain minimum amount required.
  • Setting up an advertising program: Create an advertisement plan on the Broad DotCom platform, specifying the objectives of the promotion, such as brand exposure, product sales, user registration, etc.; set the budget for the advertisement, including the daily budget and the total budget; and determine the timing of the advertisement, such as the start date, the end date, and the period of time for the advertisement to be placed.
• Select Advertisement Space
  • Mobile version::
    • WeChat Friend Circle Ads: This is a very important edition of WidePoint, with high exposure and user interaction. Friend circle ads are presented in the form of graphic and video, which can be naturally integrated into the user's friend circle information flow without bringing too much interference to the user. Advertisers can make precise targeting according to the age, gender, geography, interests and hobbies of the target audience to improve the effect of the advertisement.
    • QQ space advertisingQQ Space has a large group of young users and various forms of advertisements, including native infomercials and banner ads. Advertisers can choose the appropriate form of advertisement and placement position according to their product characteristics and target audience to attract users' attention.
    • Tencent News Infomercials: Tencent News is a well-known information application with wide user coverage and high authority and credibility. Placing ads in Tencent News information stream allows advertisers to quickly deliver their message to target users and increase brand awareness and influence.
  • PC version::
    • QQ.com adsTencent.com is a well-known domestic comprehensive portal website with a large number of user visits. Advertisers can place advertisements on Tencent.com's homepage, channel pages, article pages and other locations, and the display forms include banner ads, pop-up ads, native ads and so on, to meet the needs of different advertisers.
    • QQ Client AdsQQ Client is one of Tencent's core products and has a huge user base. Advertisers can place advertisements on the QQ client's chat window, QQ space entrance, QQ music and other locations to attract users' clicks and attention.
• Precision Targeted Placement
  • basic orientation: Based on Tencent's massive user data, the WidePoint platform is able to provide a wealth of targeting options. Advertisers can target according to basic dimensions such as geography, age, gender, interests and hobbies to ensure that the ads can accurately reach the target audience. For example, if the advertiser's product is a fashionable clothing targeting young people, it can select users between 18-30 years old who are interested in fashion for placement.
  • Advanced Orientation: In addition to basic targeting, WidePoint also supports advanced features such as customized crowd packs and similar crowd extensions. Advertisers can upload their own user data, such as existing customer lists, member information, etc., to create customized crowd packs for accurate advertisement placement. Meanwhile, through the similar crowd extension function, advertisers can find potential users with similar characteristics according to the existing target user groups, expanding the coverage of ads.
• Creative design for advertising
  • graphic design: Graphic ads are one of the common forms of ads in WidePoint. Pictures should be attractive and visual impact, able to attract users' attention in a short time; text should be concise and highlight the features and advantages of the product to guide users to click. For example, the graphic advertisement of a beauty product can show the comparison picture before and after using the product, with concise text description, such as "use [product name], 7 days to brighten the skin", so that users can quickly understand the effect of the product.
  • Video Production: Video ads can show products or services more vividly and increase users' attention and engagement. The length of the video should be moderate, usually between 15-30 seconds, and the content should be interesting, valuable, and able to resonate with users. At the same time, pay attention to the video quality and sound effects to ensure that users can have a good viewing experience.
• Bidding and Budget Setting
• • bidding strategyBroad DotCom supports various bidding methods, such as CPC (pay-per-click), CPM (pay-per-thousand-exposures), CPA (pay-per-conversion), etc. Advertisers need to choose the right bidding method and set a reasonable bidding amount according to their promotion objectives and budget. Advertisers need to choose the appropriate bidding method and set a reasonable bidding amount according to their promotion objectives and budget. When bidding, you can refer to the average bidding level of the industry, and at the same time adjust it with your own advertising effect and budget. For example, if the advertiser's goal is to increase brand exposure, he can choose CPM bidding method; if the goal is to get users' clicks or conversion, he can choose CPC or CPA bidding method.
  • Budgetary control: Advertisers need to set a reasonable advertising budget, including a daily budget and a total budget. The daily budget refers to the advertising cost that the advertiser is willing to spend every day, and the total budget refers to the upper limit of the advertiser's budget in the whole promotion cycle. During the advertising process, WidePoint platform will automatically control the amount of advertisement according to the advertiser's budget setting to ensure that the budget will not be exceeded.
• Effectiveness monitoring and optimization

• Data monitoring: BroadPoint platform provides detailed data analysis tools, advertisers can real-time monitor the exposure of ads, clicks, conversion rate and other indicators to understand the effect of advertising. By analyzing these data, advertisers can find out the problems in advertising, such as low click-through rate and low conversion rate.
• Optimization adjustments: Based on the results of data monitoring, advertisers can optimize and adjust their advertisements. For example, if the click rate of an advertisement is found to be low, the creative of the advertisement can be optimized and the picture or text can be replaced; if the conversion rate of a certain region is found to be high, the advertisement can be increased in that region; if the user activity of a certain period of time is found to be high, the advertisement can be adjusted to the time of placing the advertisement. Through continuous optimization and adjustment, the effect and ROI of the advertisement can be improved.

How do you charge for WeChat WidePoint?

1. CPC (pay-per-click)
   • Definitions and modus operandi: CPC is Cost Per Click, which is charged according to the number of clicks on an advertisement. Whenever a user clicks on an advertiser's advertisement, the advertiser needs to pay a corresponding fee. This model is suitable for those promotion programs that focus on user interaction and conversion rate, because advertisers need to pay only when users are interested in the ads and click on them actively.
   • Fee ScheduleThe CPC model of WeChat Widepoint has a certain price range, the lowest limit is usually $0.1 / time, but the maximum may not exceed $50 / time according to the market competition and the specific situation of advertisement placement. If the advertiser's creative ideas and target audience positioning are accurate, and can attract more users to click, then within a reasonable bidding range, you can get higher traffic and conversion.
2. CPM (pay per thousand exposures)
   • Definitions and modus operandi: CPM, or Cost Per Mille, refers to the cost that needs to be paid per thousand ad exposures. When advertisers choose this model, as long as the ads are displayed a certain number of times on the WeChat platform, they need to pay the platform according to the agreed price. This model is suitable for brand promotion or large-scale exposure scenarios, where advertisers are more concerned about the display volume and coverage of the ads rather than pure click conversion.
   • Fee ScheduleIn WeChat GuangDotCom, the minimum price for CPM mode is generally RMB 1.5/thousand exposures, and the maximum price is not more than RMB 100/thousand exposures. Advertisers can choose the appropriate price and exposure according to their brand promotion needs and budget.
3. CPA (pay per conversion action)
   • Definitions and modus operandiCPA, or Cost Per Action, is a model that pays users according to their specific actions. The "action" here can be the user's specific conversion behavior, such as downloading an APP, registering for an account, or purchasing goods. This charging model is relatively low-risk for advertisers, because advertisers need to pay only when the user completes the preset conversion behavior, and can more directly measure the effect of advertising and ROI.
   • Fee Schedule: Since the charges of CPA mode are related to the specific conversion behaviors of users, its charges are not like CPC and CPM, which have a clear fixed price range, but are determined according to different industries, products, promotion goals and other factors. For example, for some high-value products or services, the CPA charges may be relatively high, while for some simple APP downloads and other behaviors, the CPA charges may be relatively low.

1. Creative Design Costs: WeChat WidePoint supports a variety of creative forms, such as pictures, videos, graphics, small programs, etc. The design and production cost of each creative is different. If the advertiser needs a professional design team to produce high-quality advertisement materials, then this part of the cost also needs to be taken into account.
2. Cost of placement time: The cost of an advertisement may vary from one spot to another and from one time period to another. For example, during some popular time periods or special festivals, the competition for advertisements is more intense and the placement price may increase. In addition, if the advertisement is placed for a longer period of time, the cumulative cost will increase accordingly.
3. Bidding costs: In the process of advertising, advertisers need to participate in bidding, and the higher the bid, the greater the chance for the ad to gain exposure. Therefore, the bidding cost is also one of the important factors affecting the cost of WeChat Widepoint advertising, and the bidding price will vary for different keywords and advertisement positions.
4. labor cost: If advertisers choose to rely on value-added services such as strategy planning and live promotion provided by WeChat's advertising team or third-party agencies, then they will also need to pay a certain amount of labor service fees.