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ToggleShanghai professional network promotion company Services
In Shanghai, an international metropolis, the competition among enterprises is extremely fierce, professional network promotion company has become a powerful assistant for many enterprises to enhance brand awareness and expand market share. The following are the common services of professional network promotion companies in Shanghai:
1. Search engine optimization (SEO) services
- Keyword research and analysis: A professional web promotion company will thoroughly study the characteristics of the enterprise's industry, target audience, and competitors to dig out the most valuable keywords. These keywords will become the basis of website optimization to ensure that the enterprise's website can be accurately found by potential customers on the search engine. For example, for a gourmet restaurant in Shanghai, the promotion company will analyze the search volume and competition level of keywords such as "Shanghai Gourmet Recommendations" and "Shanghai Specialty Restaurants" to develop an appropriate keyword strategy for the restaurant.
- Website Content Optimization: Quality content is at the heart of SEO. The promotion company will optimize the content of the corporate website, including copywriting, image optimization, video addition, etc., so that the content is both attractive and meets the requirements of the search engine algorithms. For example, writing keyword-rich, clearly structured articles with unique insights improves the quality and readability of the website's content.
- Website Structure Optimization: A reasonable website structure helps search engine crawlers to crawl the website content better. The promotion company will optimize the website's directory structure, page links, navigation bar, etc. to ensure that the website's architecture is clear and easy to access. At the same time, it will also optimize the loading speed of the website to improve the user experience, which is also one of the important factors for search engine ranking.
- External Link Building: Building high quality external links is an important means of improving the weight and ranking of a website. Network promotion companies will get high quality backlinks by cooperating with quality websites in related industries. For example, to establish cooperation with Shanghai food bloggers, food forums, etc., and publish relevant information and links of corporate restaurants on their websites.
2. Search engine marketing (SEM) services
- Competitive advertising placement: Placing bidding ads on search engines is a quick way to get traffic. The promotion company will develop a detailed strategy for placing bidding ads according to the budget and goals of the company. Including keyword selection, bid adjustment, advertising creative design, etc., to ensure that the advertising effect is maximized. For example, placing ads in Baidu, Google and other search engines in Shanghai to attract potential customers to click and visit the enterprise website.
- Advertising data analysis and optimization: After placing advertisements, the promotion company will monitor and analyze the advertisement data in real time to understand the display volume, click volume, conversion rate and other indicators of the advertisements. According to the results of data analysis, timely adjustment of advertising strategy to optimize the effect of advertising. For example, if the conversion rate of a keyword is found to be low, the promotion company will adjust the bid or replace the advertisement idea to improve the effect of the advertisement.
- Landing Page Optimization: The landing page is the page that users enter after clicking the advertisement, and its quality directly affects the conversion of users. Network promotion companies will optimize the landing page to ensure that the content of the page matches the advertisement, the page design is simple and beautiful, and users can quickly find the information they need. For example, for an e-commerce company's advertising landing page, the promotion company will optimize the page's product display, purchase process, etc., to improve the user's purchase conversion rate.
3. Social media marketing services
- Social Media Platform Building: Help enterprises to set up official accounts on mainstream social media platforms, such as WeChat, Weibo, Jieyin, Xiaohongshu and so on. And personalize the design and settings of the account to make it conform to the brand image and positioning of the enterprise. For example, design exclusive avatar, cover and profile for the enterprise to improve the recognition of the account.
- Content creation and distribution: Develop a social media content strategy based on the company's brand characteristics and target audience. Create interesting, valuable and interactive content to attract users' attention and participation. For example, publish the enterprise's product information, industry news, preferential activities and other content to increase user stickiness.
- Social Media Engagement and Management: Interact and communicate with users by responding to their messages, comments and private messages in a timely manner. Establish good user relationship and improve user satisfaction and loyalty. Meanwhile, manage and maintain the social media accounts to ensure the safety and stable operation of the accounts.
- Social Media Ad Placement: Place advertisements on social media platforms to expand the enterprise's brand influence and product exposure. The promotion company will choose the appropriate form of advertisement and placement platform according to the needs and goals of the enterprise, such as WeChat Friend Circle Ads, Weibo Fan Pass Ads, Shake Tone Infomercials and so on.
4. Content marketing services
- Blogging & Article Writing: Write high-quality blog articles and press releases for enterprises and publish them on their official websites, industry forums, self-media platforms and other channels. The content of the articles covers the enterprise's product introduction, industry knowledge, case studies, etc., providing users with valuable information and improving the enterprise's professional image and brand awareness.
- Video production and promotion: Produce creative and attractive video content, such as corporate videos, product demo videos, user case videos, etc. And promote it on video platforms, such as Youku, Tencent video, Aikiye, Shake, etc., to attract users' attention and sharing.
- E-Book and White Paper Production: Produce professional eBooks and white papers for the industry characteristics and target audiences of enterprises. The content includes industry trends, market analysis, solutions, etc., providing users with in-depth industry insights and solutions, and improving the enterprise's industry influence and brand authority.
5. Website development and optimization services
- Web design and development: Design and develop professional corporate websites according to the needs and brand image of the company. The design style of the website should be simple, beautiful and atmospheric, in line with the user's aesthetics and habits of use. At the same time, it is important to ensure that the website is fully functional, easy to operate, and able to meet the business needs of the enterprise.
- Website Performance Optimization: Optimize the performance of the website to improve the loading speed, stability and security of the website. Optimize the website's code, images, database, etc. to reduce the loading time of the website and improve the user's visiting experience. At the same time, strengthen the security protection of the website to prevent the website from being hacked and data leakage.
- Website Maintenance and Updates: Maintain and update the website on a regular basis to ensure its proper functioning. Including website content updates, functional upgrades, vulnerability fixes and so on. At the same time, according to the user's feedback and data analysis, optimize and improve the website to improve the user experience and conversion rate of the website.
6. Branding services
- Brand Positioning and Planning: To help enterprises clarify their brand positioning and brand value, and formulate brand promotion strategies. Through market research, competitor analysis and other means, understand the advantages and disadvantages of the enterprise, explore the unique selling points of the enterprise, and create a unique brand image for the enterprise.
- Brand Communication and Promotion: Utilize various network channels and media resources to communicate and promote the enterprise's brand. Including news media release, public relations activities planning, word-of-mouth marketing, etc., to improve the brand awareness and reputation of the enterprise.
- Brand monitoring and evaluation: Monitor and evaluate the effect of brand promotion of the enterprise to understand the influence of the brand and market feedback. Through data analysis, user research and other means, we evaluate the effect of brand promotion and provide a basis for the adjustment of the enterprise's brand strategy.
7. E-commerce promotion services
- E-commerce platform building: Build professional e-commerce platforms for enterprises, such as Taobao stores, Jingdong stores, Jinduoduo stores and so on. And decorate and design the store to make it conform to the brand image and product characteristics of the enterprise.
- E-commerce Operations Management: Helps companies with the operation and management of e-commerce platforms, including product shelving, price adjustment, order processing, customer service and so on. Improve the operation efficiency and service quality of the store, and increase the purchase conversion rate and repurchase rate of users.
- E-commerce marketing promotion: Marketing and promotion on the e-commerce platform, such as participating in promotional activities on the platform, placing advertisements, and conducting live streaming with products. Improve the exposure of the store and product sales, help enterprises realize the rapid development of e-commerce.
In short, professional network promotion companies in Shanghai provide a wide variety of service programs that can meet the network promotion needs of different enterprises. Enterprises can choose the right network promotion company and service program according to their own development stage, target market and budget and other factors, to enhance the brand awareness and market competitiveness of enterprises.
Shanghai professional network promotion company Service fee
In Shanghai, an international metropolis, the competition among enterprises is extremely fierce, and professional network promotion companies have become an important partner for many enterprises to enhance brand awareness and expand the market. However, the service costs of different network promotion companies vary greatly, which makes many enterprises feel confused when choosing. The following is a detailed analysis of the service costs of professional network promotion companies in Shanghai.
I. Search Engine Optimization (SEO) Service Fees
- base costSEO optimization for new websites is relatively expensive due to the need to start from scratch with a lot of basic work such as website restructuring, keyword research, content optimization, etc. Generally speaking, basic SEO optimization services for new websites may cost from $5,000 to $15,000 per month. Generally speaking, the basic SEO optimization services for new websites may cost from 5,000 yuan to 15,000 yuan per month. If there is a certain SEO foundation of the old website, optimization work is relatively easy, the monthly cost is about 3000 to 8000 yuan.
- Keyword Competition Impact: Popular and competitive keywords are difficult to optimize and require more time and effort. For example, some industry core keywords, its SEO optimization costs may be as high as tens of thousands of dollars per month. While some of the less competitive, long-tail keywords, optimization costs are relatively low, may only need a few hundred to a few thousand dollars per month.
- Long-term cooperation discount: If a business signs a long-term SEO service contract with a web promotion company, there are usually some discounts. For example, a business that signs a contract on a yearly basis may be able to enjoy a discount on fees from 10% - 20%.
II. Search engine marketing (SEM) service fees
- Account hosting fees: SEM account hosting services in Shanghai are usually charged as a percentage of the monthly spending of the account. For small accounts with low monthly consumption (usually below 5000 RMB), the hosting company may charge around 15% - 20%, i.e. the monthly hosting fee is 750 to 1000 RMB. For larger accounts with higher monthly spending (over $100,000), the percentage may be reduced to 5% - 10%, with monthly hosting fees ranging from $5,000 to $10,000.
- Cost of advertising: In addition to hosting costs, the cost of ad placement is also an important part of SEM services. This part of the cost depends on the enterprise's advertising budget, keyword bids, advertising geography and time and other factors. In Shanghai, the cost of advertising per click ranges from a few cents to tens of dollars or even hundreds of dollars, and enterprises need to make reasonable bids according to their target audience and market conditions.
III. Cost of social media promotion services
- Platform Selection and Package Costs: The cost of promotion varies across different social media platforms. For example, for WeChat public number promotion, the cost of ordinary graphic push service may range from RMB 2,000 to 5,000 per month, and the cost will be higher if customized content creation, event planning and other services are required. The cost of microblog promotion is relatively more flexible, according to the number of fans, interaction rate and other indicators, the price of the promotion package ranges from 1,000 yuan to tens of thousands of yuan per month.
- KOL Partnership FeeKOLs: It is also common to work with key opinion leaders (KOLs) on social media, whose fees vary greatly depending on their number of followers, influence, industry sector and other factors. In Shanghai, a moderately influential KOL with around 100,000 followers may charge 5,000 to 10,000 RMB for a single promotion, while a headline KOL with more than a million followers may charge hundreds of thousands of RMB.
IV. Cost of content marketing services
- Copywriting costs: High-quality copywriting is the foundation of content marketing. For ordinary copywriting, the cost per article may range from $300 to $1,000, depending on the number of words in the article, the difficulty of the topic, and the requirements for creating the article. If it is an in-depth article or creative copywriting in a specialized field, the cost will be higher and may be over $2,000 per article.
- Content distribution and promotion costs: It also costs a certain amount to publish and promote the created content to major platforms. For example, the cost of publishing an article in some well-known industry forums and information websites may range from 500 to 2,000 yuan per article. For large-scale content distribution and promotion campaigns, the cost will vary depending on the promotion channel and coverage.
V. Cost of integrated network promotion services
- Customized programme costs: Some businesses require a full range of web promotion services, and web promotion companies will develop customized promotion plans based on the specific needs of the business. The cost of this comprehensive service is usually higher, and may range from 20,000 yuan to over 100,000 yuan per month, depending on the content of the service and the complexity of the project.
- Project cooperation costs: For some large-scale network promotion projects, such as brand promotion activities, new product release promotion, etc., network promotion companies will charge according to the project. The project cost is determined according to the scale of the project, cycle, objectives and other factors, and may range from hundreds of thousands of dollars to millions of dollars.
In short, the cost of services of professional network promotion companies in Shanghai varies depending on a variety of factors. When choosing a network promotion company, enterprises should not only consider the cost factor, but also comprehensively assess the company's professional ability, service quality, industry experience, etc., in order to ensure that they get the best promotional results.
