Shanghai Minhang network promotion company services

I. Search Engine Optimization (SEO)

1. Keyword research and strategy development
   • In-depth understanding of the enterprise's products or services, target markets and competitors, the use of professional keyword research tools, mining and business highly relevant and have a high search volume and low competition of keywords.
   • Develop a personalized keyword strategy for the enterprise, including the selection and layout of core keywords and long-tail keywords, to ensure that the enterprise's website can obtain better rankings in the search engine results page, and improve the website's exposure and traffic.
2. Website Structure Optimization
   • Comprehensive analysis and optimization of the architecture of the corporate website, including the site directory structure, page URL settings, internal link layout, etc., so that the site structure is more clear, reasonable, and easy for search engine crawlers to crawl and index.
   • Optimizing a website's navigation system improves the user's browsing experience on the site, reduces the bounce rate of the site, and also helps search engines better understand the content and structure of the site.
3. Page content optimization
   • Write high-quality, original and keyword-rich content for each page of your business website, including titles, descriptions, body copy, etc. Ensure that the content meets the requirements of the search engine algorithms, but also meets the needs and interests of users and provides valuable information.
   • Optimize the multimedia elements of the page, such as pictures and videos, by adding ALT tags and relevant descriptions, to improve the overall quality score of the page, and also to facilitate the search engine's identification and inclusion of these elements.
4. External Link Building
   • Get high quality external backlinks by establishing partnerships with industry authority websites, blogs, forums and so on. External links are one of the important factors for search engines to assess the weight of a website, and high-quality external links can effectively improve the ranking of the enterprise website in the search engine.
   • Develop a reasonable external link building program, focus on the quality and diversity of links, avoid over-reliance on low-quality links, while regularly monitoring and maintaining links to ensure the effectiveness and stability of links.
5. SEO Data Analysis and Reporting
   • The use of professional SEO analysis tools, real-time monitoring and analysis of various data on the corporate website, such as keyword ranking changes, site traffic sources, user behavior.
   • According to the results of data analysis, timely adjustment of optimization strategy, and provide detailed SEO report for enterprises, so that enterprises clearly understand the optimization effect and development trend of the website, in order to make reasonable decisions.

II. Search Engine Marketing (SEM)

1. Bidding Ads Management
   • Open bidding advertisement accounts for enterprises on mainstream search engine platforms such as Baidu, 360, Google, etc., and conduct keyword bidding advertisement placement. According to the enterprise's marketing objectives and budget, develop a reasonable bidding strategy, including keyword selection, bid adjustment, advertisement creative design.
   • Monitor the display position and click situation of advertisements in real time, adjust the bidding price and optimize the advertising strategy according to the dynamics of competitors and market changes, to ensure that the advertisements can get a higher display position in the search result page, and attract potential customers to click and visit the enterprise website.
2. Creative Optimization
   • Write attractive ad copy and design beautiful ad pictures to highlight the advantages and features of the company's products or services, and stimulate users' interest and desire to buy. At the same time, conduct A/B testing to continuously optimize the advertisement ideas and improve the click rate and conversion rate of the advertisements.
   • Combining different search intents and user needs, we develop diversified advertising creative solutions to meet users' personalized needs and improve the relevance and attractiveness of advertisements.
3. Landing Page Optimization
   • Set up a dedicated landing page for each bidding advertisement to ensure that the content of the landing page is highly relevant to the advertisement, and the page design is simple and clear, so that users can quickly find the information they need and complete the corresponding operations, such as filling out forms and purchasing products.
   • Optimize the loading speed, layout and user experience of the landing page to improve user satisfaction and conversion rate. At the same time, real-time monitoring and analysis of the conversion effect of the landing page is carried out by setting conversion goals and tracking code, so as to adjust the optimization strategy in time.
4. SEM Data Analysis and Optimization
   • Monitor the effect of bidding ads in real time, and analyze the display volume, click volume, conversion rate, cost and other data in detail. Through the data analysis, find out the problems and shortcomings in the advertisement placement, such as improper keyword selection, too high or too low bid, poor advertisement creativity and so on.
   • According to the results of data analysis, timely adjust keyword bids, advertising time, geography and other parameters, optimize the advertising strategy and improve the return on investment (ROI). At the same time, we regularly summarize and report on SEM data to provide enterprises with decision-making basis and optimization suggestions.

III. Social media marketing

1. Social Media Platform Operations
   • Help enterprises set up official accounts on WeChat, Weibo, Jittery, Xiaohongshu and other mainstream social media platforms, and carry out professional operation and management. Develop a personalized content release plan, including graphic, video, live broadcast and other forms, and regularly release interesting and valuable content related to the enterprise's brand, products or services to attract users' attention and interaction.
   • Communicate and interact positively with users, respond to their comments and private messages, and establish a good user relationship. At the same time, by organizing online activities, topic discussions, etc., to enhance the user's sense of participation and stickiness, and increase brand awareness and influence.
2. Social Media Ad Placement
   • According to the target audience and marketing objectives of the enterprise, advertisements are placed on social media platforms, such as WeChat Friend Circle Ads, Weibo Fan Pass Ads, Jittery Tone Infomercials and so on. Accurately locate the target users and formulate appropriate advertisement placement strategies, including advertisement form, placement time, placement budget, etc., to improve the exposure rate and conversion rate of advertisements.
   • We conduct real-time monitoring and analysis of the effect of social media advertising, and adjust the advertising strategy and optimize the advertising creativity according to the data feedback in order to achieve the best advertising effect. At the same time, we combine the characteristics of social media platforms and user behavior to explore innovative advertising forms and marketing games to enhance brand communication and user experience.
3. Social Media Marketing Data Analytics
   • Comprehensive analysis of the operation data and advertising data of the enterprise's social media account, including fan growth, content interaction rate, advertising conversion rate, user profiles, etc.. Through data analysis, we understand users' interests, behavioral habits and demand characteristics, which provides the basis for the enterprise's marketing strategy development and content creation.
   • Based on the results of data analysis, evaluate the effectiveness and ROI of social media marketing, summarize the lessons learned, and continuously optimize the social media marketing program to improve marketing effectiveness and ROI.

IV. Content marketing

1. Content curation and creation
   • Develop a comprehensive content marketing strategy based on the company's brand positioning and target audience. Curate various types of valuable content, such as blog posts, industry reports, case studies, video tutorials, e-books, etc., to meet the different needs and interests of users.
   • High-quality, original and attractive content is written by a professional content creation team, focusing on the practicality, interest and readability of the content. At the same time, combined with the requirements of search engine optimization and social media communication, the reasonable use of keywords and topic tags to improve the exposure rate and dissemination of the content.
2. Content distribution and promotion
   • Distribute and promote the created content through various channels such as corporate websites, social media platforms, industry forums, emails and so on. Formulate a reasonable content distribution plan, choose the appropriate content form and release time according to the characteristics of different channels and user groups, and ensure that the content can reach the target audience.
   • We establish cooperative relationships with famous bloggers, media, and opinion leaders in the industry to reprint and recommend the content to expand the scope and influence of the content. At the same time, paid promotion of high-quality content is carried out through search engine marketing and social media advertising to increase the exposure and traffic of the content.
3. Content Marketing Effectiveness Evaluation
   • Evaluate the effect of content marketing by monitoring and analyzing the content's readership, likes, comments, shares, conversion rate and other indicators. Based on the evaluation results, we understand users' feedback and preferences for content, identify problems and deficiencies in content creation and distribution, and promptly adjust content strategy and optimize content quality.
   • Establish the ROI evaluation model of content marketing, comprehensively consider the cost of content creation, promotion expenses, traffic conversion and other factors, evaluate the contribution of content marketing to the business growth of the enterprise and return on investment, and provide data support for the enterprise's content marketing decision-making.

V. Website construction and optimization

1. Web design and development
   • We design and develop professional websites for enterprises according to their brand image and business needs. The website design focuses on user experience and visual effect, adopting simple and clear layout, beautiful and generous interface and color matching in line with the corporate style, as well as ensuring the compatibility and responsive design of the website, which is able to adapt to the access of different devices and screen sizes.
   • In the process of website development, focusing on the realization of the functions of the website and performance optimization, including the background management system of the website, user registration and login system, online customer service system, product display system, shopping cart system, etc., to ensure that the website is fully functional, easy to operate, and able to meet the needs of enterprises to display their products, serve their customers, and carry out e-commerce and other various needs.
2. Website Performance Optimization
   • Optimize the website's loading speed, stability, security and other performance. By optimizing the website code, image compression, server configuration and other means, the loading speed of the website is improved, the waiting time of users is reduced, and the user experience is enhanced. At the same time, strengthen the security protection of the website, take measures such as firewall, data encryption, vulnerability repair, etc., to protect the user's information security and the normal operation of the website.
3. Website User Experience Optimization
   • From the user's point of view, optimize the website's navigation bar, search box, page layout, content layout, etc., to improve the user's browsing experience and ease of operation on the website. Ensure that users can quickly find the information they need and smoothly complete various operations, such as registration, login, purchase, consultation, etc., to improve the conversion rate and user satisfaction of the website.
   • Conduct user testing and feedback collection of the website, understand the problems and suggestions encountered by users in the process of using the website, optimize and improve in a timely manner, and continuously improve the user experience of the website.

VI. E-commerce promotion

1. E-commerce platform operation
   • We open stores for enterprises on e-commerce platforms such as Taobao, Jingdong and Jindoduo, and provide a full range of operational services. Including store decoration, product shelves, inventory management, order processing, customer service, etc., optimize store page design, improve product display effect, develop reasonable product price and promotion strategy, increase store sales and user evaluation.
   • Analyze the operation data and user behavior of the e-commerce platform, understand the market trend and competitors' situation, adjust the store operation strategy and product selection in time to improve the competitiveness and profitability of the store. At the same time, actively participate in various activities and promotion channels of the e-commerce platform, such as double 11, 618 and other promotional activities, through-train, drill show and other advertising to improve the exposure rate and traffic of the store.
2. E-commerce marketing promotion
   • Combined with the characteristics of the e-commerce platform and user needs, develop a personalized e-commerce marketing and promotion plan. In addition to utilizing the internal promotion tools of the e-commerce platform, social media marketing, content marketing, search engine marketing and other means can be used to attract traffic and promote the e-commerce store, and increase the store's visibility and sales.
   • Carry out e-commerce live marketing, through live broadcasting to show the characteristics of the goods and how to use them, real-time interaction and communication with users, answering their questions and promoting their purchasing decisions. At the same time, the social communication properties of live broadcasting are utilized to expand the brand's influence and user base.
3. E-commerce data analysis and optimization
   • Real-time monitoring and analysis of various data of e-commerce stores, including store traffic, sales, conversion rate, customer unit price, product sales ranking and so on. Through data analysis, find out the problems and deficiencies in store operation, such as improper product selection, unreasonable pricing strategy, and poor marketing activities.
   • According to the results of data analysis, timely adjust the operation strategy and optimize the product detail page, promotional activity plan, etc., to improve the operational efficiency and profitability of the store. At the same time, the establishment of e-commerce data analysis report system, regularly provide enterprises with detailed data analysis reports and optimization recommendations, to provide data support for the enterprise's e-commerce decision-making.

VII. Branding

1. Brand Positioning and Planning
   • Help enterprises to clarify brand positioning and core values, and formulate brand development strategies and promotion plans. Through market research and analysis, understand the target market and competitors, explore the unique selling points and advantages of the enterprise, and create a differentiated brand image for the enterprise.
   • Develop the brand's communication strategy and slogan, design the brand's logo, visual image system, etc., to ensure the consistency and recognizability of the brand's image, and to enhance the brand's popularity and reputation.
2. Brand Communication and Promotion
   • Utilize a variety of channels and methods for brand communication and promotion, including online and offline advertising, PR activities, news media releases, and word-of-mouth marketing. Develop an integrated brand communication program, select appropriate communication content and forms according to different communication channels and target audiences, and increase brand exposure and influence.
   • Plan PR activities and event marketing for the brand, and attract media and public attention to enhance the brand's image and reputation by organizing press conferences, product launches, and public welfare activities. At the same time, we actively utilize social media and Internet word-of-mouth for brand communication, guiding users to positively evaluate and share the brand, and expanding the brand's word-of-mouth effect.
3. Brand Image Maintenance
   • Pay attention to the dynamics and reputation of the enterprise brand in the market, and deal with brand crisis and negative information in a timely manner. Establish a brand crisis management mechanism, formulate plans and measures to deal with the crisis, and be able to take prompt action when the crisis occurs, defuse the crisis through active public relations measures and user communication, and safeguard the image and reputation of the brand.
   • Regularly evaluate and monitor the brand image to understand the image and cognition of the brand in the minds of users, and optimize and upgrade the brand image in a timely manner according to market changes and adjustments in user needs to ensure the long-term and stable development of the brand.

Shanghai Qingpu network promotion company quote costs

• Basic Optimization Package: For new websites or websites that need initial optimization, some web promotion companies offer basic SEO optimization packages. This includes site restructuring, keyword research and layout, page content optimization, site map creation and other basic work. Usually, the monthly quotation for this basic package is around 2,000 yuan to 5,000 yuan. If the website has a poor foundation and requires more work to rectify, the cost may increase. Generally, it is more cost-effective for companies to sign a quarterly or annual contract, with quarterly costs ranging from roughly $6,000 to $15,000, and annual costs possibly ranging from $20,000 to $60,000 dollars.
• Keyword Ranking Improvement Service: If a company has a specific keyword that it wants to rank for, the web promotion company will quote a price based on the competition of the keyword. Keywords with low competition may cost $1,000 to $3,000 per month to optimize; while highly competitive industry core keywords may cost up to tens of thousands of dollars per month. For example, some popular technology and financial industry keywords, want to enhance to the first few pages of the search engine, the monthly SEO cost may need 10,000 to 30,000 yuan ranging.
• Whole Site SEO Optimization Service: For enterprises seeking to comprehensively improve the performance of their websites in search engines, network promotion companies will provide whole-site SEO optimization services. This service covers all aspects of the website, including technical optimization, content optimization, user experience optimization and so on. The quotation for whole-site SEO optimization is usually high, and the monthly cost may range from 5,000 yuan to more than 20,000 yuan, depending on the size and complexity of the website.

• Account custodian services: SEM account hosting is an important service of an online promotion company. The hosting company will charge a certain percentage of hosting fee according to the monthly consumption amount of the account. For small accounts with a monthly consumption of less than 10,000 yuan, the proportion of hosting fees may be around 15% to 20%, i.e., monthly hosting fees of 1,500 yuan to 2,000 yuan; if the monthly consumption of the account is more than 50,000 yuan, the proportion of hosting fees may be reduced to 5% to 10%, with monthly hosting fees of 2,500 yuan to 5,000 yuan.
• Advertising budget: The budget for ad placement is the core cost of SEM services. In Shanghai Qingpu, the cost per click of advertisement varies according to the competition of keywords and industries. Generally speaking, the cost per click for keywords in common industries may range from $5 to $20; while some highly competitive industries, such as healthcare and education, may cost more than $30 per click. Enterprises can set their daily advertising budget according to their target audience and market demand. Generally speaking, the daily budget for small enterprises may range from $200 to $500, medium-sized enterprises may range from $500 to $2,000, and the advertising budget for large enterprises may be even higher.

• Platform promotion packages: Different social media platforms have different promotion packages and offers. Taking WeChat as an example, network promotion companies may provide services such as public number operation and advertisement placement in the circle of friends. Ordinary monthly public number operation services, including content creation, release, fan interaction, etc., the cost may range from 1,500 yuan to 3,000 yuan; the cost of advertising in the circle of friends is calculated according to the amount of exposure and the area of placement, and the cost of each exposure may range from 0.1 yuan to 0.5 yuan, and companies can choose different exposure packages according to their own budgets.
• Social Media Campaign Planning: If a company wants to organize a marketing campaign on social media, the online promotion company will make a quotation according to the scale and complexity of the campaign. For example, a small online sweepstakes may cost $3,000 to $5,000 for planning and execution, while a large-scale branding campaign, including online and offline interactions and celebrity cooperation, may cost more than $50,000 dollars.
• KOL (Key Opinion Leader) Cooperative Promotion: Collaboration with KOLs on social media is also a common way of promotion. In Qingpu, the cost of cooperation with KOLs varies according to the number of followers, influence and industry sectors. For a small KOL with about 10,000 followers, the cost of a cooperative promotion may range from 1,000 to 3,000 yuan; for a moderately influential KOL with more than 100,000 followers, the cost may range from 5,000 to 20,000 yuan; and for a headline KOL with more than a million followers, the cost of a cooperative promotion may be as high as hundreds of thousands of yuan.

• Copywriting services: High-quality copywriting is the foundation of content marketing. The copywriting services provided by network promotion companies, the charges are usually determined according to the word count, difficulty and creative requirements of the article. Generally speaking, the cost of an ordinary product introduction, press release and other copywriting may range from $200 to $800 per article; if it is an in-depth article in a specialized field, case study, etc., the cost of each article may be more than $1,000.
• Content Publishing and Promotion: Publishing and promoting the created content to major online platforms also requires certain costs. For example, in some well-known industry forums, information websites to publish articles, the cost of publishing each may be in the range of 100 yuan to 500 yuan; if it is a large-scale content distribution and promotion activities, the cost will vary according to the promotion channels and coverage of different.

• Customized SolutionsFor some large enterprises or enterprises with special needs, network promotion companies will provide customized integrated network promotion solutions. This kind of program will combine a variety of promotion methods, such as SEO, SEM, social media promotion, content marketing, etc., to provide enterprises with a full range of network promotion services. The quotation for customized solutions is usually higher, and the monthly cost may range from 10,000 yuan to more than 50,000 yuan, depending on the complexity of the project and the content of the service.
• Project cooperation offer: If the enterprise has a specific network promotion project, such as new product release promotion, rebranding, etc., the network promotion company will quote according to the project's objectives, cycle and expected results. The cost of project cooperation may be a one-time or phased payment, and the specific quotation needs to be determined according to the specific circumstances of the project.

Shanghai Minhang network promotion company service cost analysis

I. Search Engine Optimization (SEO) Service Fees

(i) Basic website optimization package

(ii) Changes in costs under the influence of keyword competitiveness

(iii) Long-term optimization of service contract preferences

II. Search engine marketing (SEM) service fees

(i) Account custodian fees

(ii) Advertising budget and cost per click

III. Cost of social media promotion services

(i) Mainstream social media platform promotion packages

1. WeChat platform

2. Microblogging platform

(ii) KOL cooperative promotion costs

IV. Cost of content marketing services

(i) Copywriting costs

(ii) Content distribution and promotion costs

V. Cost of integrated network promotion services

(i) Customized programme costs

(ii) Project-based promotion costs