目录
ToggleShanghai Fengxian network promotion company services
In today's digital era, network promotion has become a key means for enterprises to enhance brand awareness, expand market share and achieve business growth. Shanghai Fengxian, as one of the important areas in Shanghai, has many dynamic and innovative enterprises, and the demand for network promotion is also growing. With its professional team, rich experience and innovative marketing strategies, Shanghai Fengxian Network Promotion Company provides local enterprises with a full range of network promotion services to help them shine in the online world and achieve sustainable development. The following are the main services of Shanghai Fengxian Network Promotion Company:
I. Search Engine Optimization (SEO) Services
- Keyword research and analysis
In-depth understanding of the enterprise's products or services, target markets and competitors, the use of professional keyword research tools, mining and business-related keywords with high search volume and low competition. We develop a scientific and reasonable keyword strategy for the enterprise to ensure that the enterprise website can get better rankings in the search engine results page, and improve the exposure and traffic of the website. - Website Structure Optimization
Comprehensively evaluate and optimize the architecture of the enterprise website, including the website directory structure, page URL settings, internal link layout, etc.. Make the website structure more clear and reasonable, easy for search engine crawlers to crawl and index, and at the same time improve the user's browsing experience on the website and reduce the bounce rate of the website. - Page content optimization
Write high-quality, original and keyword-rich content for each page of your business website, including titles, descriptions, body copy, etc. Ensure that the content meets the requirements of the search engine's algorithms, but also meets the needs and interests of users and provides valuable information. At the same time, optimize the images, videos and other elements of the page to improve page loading speed and user experience. - External Link Building
Get high quality external backlinks by establishing partnerships with industry authority websites, blogs, forums and so on. External links are one of the important factors in the search engine to assess the weight of the site, quality external links can effectively enhance the ranking of the enterprise website in the search engine. At the same time, regular monitoring and maintenance of external links to ensure the effectiveness and stability of links. - SEO Data Analysis and Reporting
Using professional SEO analysis tools, real-time monitoring and analysis of various data on the corporate website, such as keyword ranking changes, website traffic sources, user behavior, and so on. According to the results of data analysis, timely adjustment of optimization strategy, and provide detailed SEO report for enterprises, so that enterprises clearly understand the optimization effect and development trend of the website.
II. Search engine marketing (SEM) services
- Bidding Ads Management
Open bidding advertisement accounts for enterprises on mainstream search engine platforms such as Baidu, 360, Google, etc., and conduct keyword bidding advertisement placement. According to the enterprise's marketing objectives and budget, develop a reasonable bidding strategy, including keyword selection, bid adjustment, advertising creative design. Ensure that the advertisements can obtain a high display position in the search result page, attracting potential customers to click and visit the enterprise website. - Creative Optimization
Write attractive ad copy and design beautiful ad pictures to highlight the advantages and features of the company's products or services, and stimulate users' interest and desire to buy. At the same time, conduct A/B testing to continuously optimize the advertisement ideas and improve the click rate and conversion rate of the advertisements. - Landing Page Optimization
Set up a dedicated landing page for each bidding advertisement to ensure that the content of the landing page is highly relevant to the advertisement, and the page design is simple and clear, so that users can quickly find the information they need and complete the corresponding operations, such as filling out forms and purchasing products. By optimizing the landing page, we can improve the user experience and conversion rate, and reduce the cost of advertising. - SEM Data Analysis and Optimization
Monitor the effect of bidding ads in real time, and analyze the display volume, click volume, conversion rate, cost and other data in detail. According to the results of data analysis, timely adjustment of keyword bids, advertising time, geography and other parameters, optimize the advertising strategy to improve the return on investment (ROI).
III. Social media marketing services
- Social Media Platform Operations
Help enterprises establish official accounts on WeChat, Weibo, Jittery, Xiaohongshu and other mainstream social media platforms, and carry out professional operation and management. Develop a personalized content release plan and regularly publish interesting and valuable content related to the enterprise brand, products or services to attract users' attention and interaction and increase the number of fans and stickiness. - Social Media Ad Placement
According to the target audience and marketing objectives of the enterprise, advertisements are placed on social media platforms, such as WeChat Friend Circle Ads, Weibo Fans Pass Ads, Jittery Tone Infomercials and so on. Accurately locate the target users, formulate appropriate advertising strategies, increase the exposure rate and conversion rate of advertisements, and realize the purpose of brand promotion and product sales. - Social Media Interactive Marketing
Actively interact with users, reply to their comments and private messages, organize online activities, topic discussions, etc., to enhance the interaction and communication between users and the enterprise, establish a good user relationship, and enhance the brand image and reputation. - Social media data analysis and reporting
Monitor and analyze the operation data of the enterprise's social media account, including the growth of fans, content interaction rate, and advertising effect. Based on the results of data analysis, evaluate the effectiveness of social media marketing, provide optimization suggestions and decision-making basis for enterprises, and continuously improve the influence and effect of social media marketing.
IV. Content marketing services
- Content curation and creation
Develop a comprehensive content marketing strategy based on the company's brand positioning and target audience. Curate various types of valuable content, such as blog posts, industry reports, case studies, video tutorials, e-books, etc. High-quality, original and attractive content written by a professional content creation team to meet users' information needs and establish the company's professional image in the industry. - Content distribution and promotion
Distribute and promote the created content through various channels such as corporate websites, social media platforms, industry forums, emails, and so on. Ensure that the content can reach the target audience and increase the exposure rate and dissemination effect of the content. At the same time, cooperate with famous bloggers and media in the industry to reprint and recommend the content to expand its influence. - Content Marketing Effectiveness Evaluation
Evaluate the effect of content marketing by monitoring and analyzing the content's readership, number of likes, number of comments, number of shares, conversion rate and other indicators. Based on the evaluation results, adjust the content strategy and creation direction, continuously optimize the content quality and promotion methods, and improve the ROI of content marketing.
V. Website construction and optimization services
- Web design and development
We design and develop professional websites for enterprises according to their brand image and business needs. The website design focuses on user experience and visual effect, adopting simple and clear layout, beautiful and generous interface and color matching in line with corporate style. At the same time, we ensure that the website is fully functional and easy to operate, and can meet the needs of the enterprise to display products, serve customers and carry out e-commerce. - Website Performance Optimization
Optimize the website's loading speed, stability, security and other performance. Improve the loading speed of the website and reduce the waiting time of users by optimizing the website code, image compression and server configuration. Strengthen the security protection of the website to prevent the website from hacker attacks and data leakage, and safeguard the information security of users. - Website User Experience Optimization
From the user's point of view, optimize the website's navigation bar, search box, page layout, content layout, etc., to improve the user's browsing experience and ease of operation on the website. Ensure that users can quickly find the information they need, successfully complete the various operations, and improve the website's conversion rate and user satisfaction.
VI. E-commerce promotion services
- E-commerce platform operation
To open stores for enterprises on Taobao, Jingdong, Jinduo and other e-commerce platforms, and provide a full range of operational services. Including store decoration, product shelving, inventory management, order processing, customer service, etc. Optimize store page design, improve product display effect, develop reasonable product price and promotion strategy, increase store sales and user evaluation. - E-commerce marketing promotion
Carry out various marketing activities on the e-commerce platform, such as participating in the platform's promotional activities (such as Double 11, 618, etc.), setting up store coupons, carrying out through-train promotions, diamond booth placement and so on. Through a variety of marketing means, to improve the exposure and traffic of the store, to attract more potential customers to buy goods. - E-commerce data analysis and optimization
Real-time monitoring and analysis of store data on the e-commerce platform, including store traffic, sales, conversion rate, customer unit price, product sales ranking, etc. According to the results of data analysis, timely adjust the operation strategy and marketing plan, optimize product selection, price strategy, promotion methods, etc., to improve the operational efficiency and profitability of the store.
VII. Branding services
- Brand Positioning and Planning
Help enterprises to clarify brand positioning and core values, and formulate brand development strategies and promotion plans. Through market research and analysis, understand the target market and competitors, explore the unique selling points and advantages of the enterprise, and create a differentiated brand image for the enterprise. - Brand Communication and Promotion
Utilize a variety of channels and methods for brand communication and promotion, including online and offline advertising, PR activities, news media releases, and word-of-mouth marketing. Increase brand awareness and reputation, establish a good brand image, and enhance the competitiveness of the brand in the market. - Brand Image Maintenance
Pay attention to the dynamics and reputation of the corporate brand in the market, and deal with brand crisis and negative information in a timely manner. Maintain the image and reputation of the brand through active public relations measures and user communication to ensure the long-term stable development of the brand.
In short, Shanghai Fengxian Network Promotion Company's services cover all aspects of network promotion, from search engine optimization to social media marketing, from content creation to website construction, from e-commerce promotion to branding, providing one-stop network promotion solutions for enterprises. Through professional services and innovative marketing strategies, we help enterprises achieve rapid brand dissemination and sustained business growth in the digital era, and enhance their competitiveness and influence in the market. If your business is in Shanghai Fengxian area and you want to achieve better results in network promotion, you may want to choose a professional Shanghai Fengxian network promotion company and let them customize suitable network promotion solutions for your business, helping your business stand out in the fierce market competition and achieve greater business value.
Shanghai Fengxian network promotion company service offer
In Shanghai Fengxian, the service quotes of network promotion companies vary depending on a variety of factors, the following is a detailed analysis of common types of services and their quotes:
1. Search engine optimization (SEO) services
- Basic Optimization Package: For newly established websites or websites with a weak foundation, Fengxian Network Promotion Company will provide basic SEO optimization services. This includes sorting out and optimizing the structure of the website, keyword research and preliminary layout, setting and optimizing the meta tags of the page, and simple optimization of the website content. The monthly quote for this basic package is usually around $2,000 to $4,000. For small business websites or websites with a relatively simple business, this package can help them gain initial exposure on search engines.
- Advanced Optimization ServicesIf a company has higher SEO needs, such as improving rankings for specific high-competition keywords and deeply optimizing website content to improve user experience and search engine friendliness, it will need to choose advanced optimization services. For keywords with medium competition, the optimization cost may range from $5,000 to $8,000 per month; while for highly competitive industry core keywords, the monthly optimization cost may exceed $10,000. In general, the more difficult and numerous the optimized keywords, the higher the cost.
- Long-term cooperation discountIf an enterprise signs a long-term SEO service contract with a web promotion company, for example, more than one year, the promotion company will usually give some price concessions. The discount range may be around 10% - 20%, which helps enterprises to reduce the long-term promotion costs, and also ensures the continuity of SEO work and the stability of the results.
2. Search engine marketing (SEM) services
- Account custodian services::
- Small Account Hosting: For small SEM accounts with a monthly advertising budget of less than 3,000 yuan, Fengxian's web promotion company's monthly hosting fee is about 500 yuan to 1,000 yuan. This type of account usually requires basic account setup, keyword selection, ad creative writing, etc. to improve the display effect and click-through rate of the ads.
- Medium-sized account escrowFor medium-sized accounts with a monthly advertising budget of $3,000 to $10,000, the hosting fee is generally around 10% - 15% of the advertising budget, i.e. $300 to $1,500 per month. The promotion company will carry out more in-depth analysis and optimization of the account, including keyword expansion, bidding strategy adjustment, real-time monitoring of the effect of advertisement placement, etc., in order to improve the conversion rate of advertisements and return on investment.
- Large account hosting: For large accounts with a monthly advertising budget of more than $10,000, the hosting company's fee percentage may drop to 5% - 10%, with monthly hosting fees ranging from $500 to more than $10,000. For this kind of large accounts, the promotion company will be equipped with a professional team to carry out all-round management and optimization, provide detailed data analysis reports and marketing strategy suggestions.
- Advertising budget: The advertising budget for SEM is determined by the company itself, while the cost per click is based on the degree of competition of the keywords, the precision of the target audience, and other factors. In Fengxian area, the cost of keyword clicks for general industries may range from 2 yuan to 10 yuan, while the cost of keyword clicks for highly competitive industries such as healthcare, education, finance, etc. may be as high as 10 yuan to 50 yuan or even higher.
3. Social media outreach services
- Mainstream platform promotion packages::
- WeChat Promotion: The operation and promotion of WeChat is an important part of social media promotion. Including daily services such as content creation, layout, publishing, fan interaction, etc., the monthly cost is about 1,500 yuan to 3,000 yuan. If it involves the development and promotion of WeChat small program, the cost depends on the functional requirements. Simple WeChat small program development costs from 8,000 yuan to 20,000 yuan, and with subsequent promotion costs, the overall project may cost 15,000 yuan to 30,000 yuan.
- Microblog Promotion: Microblog promotion services include content planning, publishing, topic marketing, fan growth, etc., with monthly fees ranging from 1,000 to 2,000 RMB. Advertisement placement on Weibo, such as fan pass, etc., varies in cost according to the scale of placement and effect requirements, with each interaction (likes, comments, retweets, etc.) costing around RMB 0.5 to 2 yuan.
- NetroStar Cooperative Promotion: It is also common to cooperate with local Fengxian or other regional netizens and opinion leaders (KOL) for promotion. For small KOLs with 10,000 to 50,000 followers, the cost of one cooperation is about 800 to 3,000 yuan; for medium-sized KOLs with 50,000 to 100,000 followers, the cost of cooperation is 3,000 to 8,000 yuan; and for large-sized KOLs with more than 100,000 followers, the cost of a single cooperation may be more than 8,000 yuan.
4. Content marketing services
- copywriting: High-quality copywriting is the foundation of content marketing. Ordinary product introductions, press releases and other copywriting costs $200 to $500 per piece of creative work; for in-depth industry analyses, brand stories and other more specialized copywriting, the cost per piece may be $800 to $2,000. For companies that need to publish a large amount of copy on a regular basis, network promotion companies may offer packaged discounted prices based on workload.
- Content Publishing and Promotion: There are also costs associated with posting created content to major online platforms. Publishing articles on some well-known industry websites and forums can cost $50 to $200 per post. For large-scale promotion through professional content distribution platforms, the cost depends on the number of channels promoted and the coverage, and may range from $1,000 to $5,000 per month.
5. Integrated network promotion services
- Customized Solutions: For enterprises with comprehensive network promotion needs, Fengxian Network Promotion Company will develop a customized and comprehensive promotion plan, integrating a variety of promotional methods to achieve the best promotional results. The cost of this customized program is higher, and may range from 8,000 yuan to 20,000 yuan per month, depending on the size of the enterprise, industry characteristics, promotion goals and other factors.
- Project-based roll-out: For enterprise-specific projects, such as new product launches, promotional activities, branding campaigns, etc., the network promotion company will quote according to the specific requirements and expected results of the project. The project cost may range from tens of thousands of dollars to hundreds of thousands of dollars, for example, some large-scale brand promotion activities, which need to invest in higher promotional costs to get wide exposure and influence.
It should be noted that the above offer is for reference only, the actual service offer may vary depending on the size of the network promotion company, degree of professionalism, market competition and other factors. Enterprises in the choice of Fengxian network promotion company, should be based on their own needs, budgets and expected goals, and promotion company for full communication and consultation, choose the most suitable for their own promotion program and services.
