Shanghai Jing'an network promotion company services

I. Search Engine Optimization (SEO) Services

1. Precise Keyword Research
   In-depth understanding of the enterprise's products or services, target markets and competitors, the use of professional keyword research tools and data analysis methods, to dig out and enterprise business is highly relevant, has a high search volume and competition is relatively reasonable keywords. These keywords will become the core of enterprise website optimization, laying the foundation for improving the ranking of the website in the search engine results page, thus attracting more potential customers to visit.
2. Website Structure Optimization
   Comprehensively evaluate and optimize the architecture of the corporate website, including the design of the website directory structure, the planning of page URLs, and the layout of internal links. Ensure that the site structure is clear and concise, easy for search engine crawlers to crawl and index, but also provide users with a good browsing experience. Optimized website structure can improve the weight transfer efficiency of the website, so that the important pages are more likely to be included and ranked by search engines.
3. Page content optimization
   Write high-quality, original and valuable content for each page of your corporate website, while reasonably incorporating keywords so that it meets the requirements of search engine algorithms as well as the needs and interests of users. Content optimization covers all aspects of the title, description, body text, etc. By carefully writing appealing copy, the relevance and readability of the page is improved, thus increasing the user's dwell time and conversion rate. In addition, multimedia elements such as images and videos on the page will be optimized to improve the overall quality and loading speed of the page.
4. External Link Building
   Actively carry out external link building work, and industry authority websites, high-quality blogs, related forums, etc. to establish cooperative relations, to obtain high-quality backlinks. External links are one of the important factors for search engines to assess the authority and credibility of a website, and high-quality external links can effectively improve the ranking of the enterprise website in the search engine. In the process of building external links, focus on the quality and diversity of links, follow the rules of the search engine, avoid using improper means to obtain links to ensure the long-term stable development of the site.
5. SEO Data Analysis and Reporting
   The use of professional SEO analysis tools, real-time monitoring and in-depth analysis of various data on the corporate website, including keyword ranking changes, site traffic sources, user behavior. Through the data analysis, timely discovery of problems and deficiencies in the process of website optimization, and accordingly develop targeted optimization strategies. Regularly provide enterprises with detailed SEO report, the report with intuitive charts and data to show the optimization effect and development trend of the website, so that enterprises can clearly understand the progress and results of the network promotion work, to provide strong data support for the enterprise's decision-making.

II. Search engine marketing (SEM) services

1. Bidding Ads Management
   We open bidding advertisement accounts for enterprises on mainstream search engine platforms such as Baidu, 360, Google, etc., and formulate scientific and reasonable bidding strategies according to the enterprises' marketing objectives, budgets and market competition. We accurately select keywords that are highly relevant to the enterprise's products or services, reasonably set bids, and meticulously design attractive advertising ideas to ensure that the advertisements gain a prominent display position in the search results page and attract potential customers to click. At the same time, we monitor the effect of advertising in real time, adjust bids, optimize creative ideas and keywords according to the data feedback, in order to improve the click rate and conversion rate of advertisements and maximize the return on investment.
2. Creative Optimization
   We set up a professional advertising creative team to understand the company's brand image, product characteristics and the psychological needs of the target audience, write infectious and attractive advertising copy, and design exquisite and unique advertising pictures and videos. Through constant A/B testing and data analysis, we continuously optimize our advertising ideas to find the most eye-catching and stimulating forms of advertising expression to improve the effectiveness and competitiveness of the advertisements. In the process of optimizing advertisement ideas, we focus on interaction and communication with users, and guide them to take actions, such as clicking on advertisements, filling out forms, and purchasing products.
3. Landing Page Optimization
   Design a specialized landing page for each bidding advertisement to ensure that the content of the landing page is highly consistent with the theme of the advertisement, and that the page layout is simple, clear and focused, so that users can quickly find the information they need on the landing page and successfully complete the expected operations, such as filling out forms, purchasing products, consulting services, and so on. Optimize the loading speed, user experience and conversion rate elements of the landing page, such as adding clear call-to-action buttons, simplifying the process of filling out forms, etc., to improve the conversion rate of users on the landing page, and effectively transform advertising traffic into actual business results. At the same time, through the data analysis of the landing page, we can understand the user's behavior and needs, further optimize the design and content of the landing page, and improve the overall effect of advertising.
4. SEM Data Analysis and Optimization Services
   We have established a perfect SEM data analysis system to conduct all-round, real-time monitoring and in-depth analysis of bidding advertisement placement data. Through the analysis of key indicators such as ad display volume, click volume, click rate, conversion rate, cost, etc., we deeply understand the user's behavioral patterns and demand characteristics, and find out the problems and bottlenecks in the process of advertisement placement. Based on the results of data analysis, we adjust the advertising strategy, optimize keyword combinations, bidding strategy, advertising time and other parameters, and continuously improve the effectiveness and ROI of SEM advertising. At the same time, we regularly provide detailed SEM data analysis reports and optimization suggestions to help companies better grasp the effect of advertising and make informed decisions.

III. Social media marketing services

1. Social media platform strategy development
   According to the enterprise's brand positioning, target audience and marketing objectives, develop a personalized social media platform strategy for the enterprise. In-depth analysis of the characteristics and user groups of different social media platforms, such as the strong social relationship of WeChat, the information dissemination speed of Weibo, and the short video entertainment of Jittery, etc., and select the social media platforms suitable for the enterprise to focus on the layout and operation. At the same time, formulate content release plans and interaction strategies for different platforms to give full play to the advantages of each platform and realize the best results of brand promotion and user interaction.
2. Social Media Account Operation and Management
   Help enterprises establish and improve their official accounts on mainstream social media platforms, including WeChat public number, Weibo account, Shake account, etc. Conduct professional account operation and management, and regularly publish high-quality and attractive content, such as graphic messages, videos, live broadcasts, etc., to keep the account active and fresh. Content creation should be closely centered on corporate brand image and product services, combined with hot topics and user interest points, in order to attract users' attention and interaction. At the same time, active communication and interaction with users, timely response to user comments and private messages, to establish a good user relationship, and enhance the user's sense of identity and loyalty to the corporate brand.
3. Social Media Ad Placement and Optimization
   Based on the social media platform's big data analysis and precise positioning function, we formulate social media advertising plan for enterprises. Accurately place ads according to the characteristics of the enterprise's target audience, such as age, gender, region, interests, etc., to ensure that the ads can accurately reach potential customers. Choose appropriate ad formats, such as Friend Circle Ads, Weibo Fan Pass Ads, Jitterling Infomercials, etc., and combine them with creative ad content and appealing interactive formats to increase the click rate and conversion rate of the ads. Monitor the effect of advertisement placement in real time, and adjust the advertisement placement strategy and optimize the advertisement creativity according to the data analysis results, so as to improve the effect of advertisement placement and ROI.
4. Social media marketing campaign planning and execution
   Plan and organize a variety of creative and interactive social media marketing activities, such as online lucky draws, Q&A interactions, topic discussions, and user-generated content (UGC) solicitations. Through these activities, inspire users' enthusiasm for participation and desire to share, and expand the scope and influence of the brand. At the same time, online publicity and interaction are carried out in conjunction with offline activities, realizing integrated online and offline marketing and enhancing brand awareness and user participation. In the process of activity planning and execution, we pay attention to details and user experience to ensure that the activities are carried out smoothly and achieve the expected marketing effect.
5. Social media data analysis and reporting
   Using professional social media data analysis tools, we conduct in-depth mining and analysis of the operation data and advertising data of enterprise social media accounts. Including fan growth trend, content interaction rate, fan portrait analysis, advertising effect evaluation and other aspects. Through data analysis, we understand the behavioral habits, interests and demand characteristics of users, which provides the basis for the enterprise's marketing strategy development and content creation. Regularly provide enterprises with detailed social media data analysis reports, which visually present the changes of various data indicators and analysis results, summarize the effectiveness and shortcomings of social media marketing activities, and put forward targeted optimization suggestions to help enterprises continuously improve the effectiveness and influence of social media marketing.

IV. Content marketing services

1. Content strategy planning and development
   Develop a comprehensive content marketing strategy in conjunction with the company's brand positioning, target audience and marketing objectives. Deeply understand users' needs and pain points, explore the core values and unique selling points of the enterprise, and determine the thematic direction and style positioning of the content. Plan the form and distribution channels of the content, including articles, images, videos, e-books, white papers and other forms, as well as corporate websites, social media platforms, industry forums, emails and other distribution channels. Develop content release plans and schedules to ensure continuous output and update of content to attract users' attention and build long-term user relationships.
2. High-quality content creation and production
   We have set up a professional content creation team, consisting of copywriters, designers, video producers, etc., to provide high-quality content creation and production services for enterprises. Copywriters have rich writing experience and professional knowledge, able to write in-depth, infectious articles, covering corporate news, industry trends, product introduction, technical interpretation, case studies and other areas. Designers specialize in visual design based on content themes and brand styles, creating beautiful images, infographics and posters to enhance the visual appeal of the content. Video producers are capable of producing high-quality video content, including corporate videos, product demonstration videos, user case studies, etc., conveying corporate information and brand image through vivid images and sound. All content creation and production strictly follow the content strategy planning to ensure the quality and relevance of the content to meet the needs and expectations of users.
3. Content distribution and promotion
   Develop a scientific and reasonable content distribution strategy, and widely disseminate the created high-quality content through a variety of channels in order to expand the influence and coverage of the content. In addition to releasing content on the enterprise's own official channels, it also actively cooperates with industry media, famous bloggers, partners, etc., to reproduce and recommend content. Use search engine optimization (SEO) techniques to optimize content, improve its ranking in search engine result pages, and increase natural traffic. At the same time, combined with social media marketing and email marketing and other means, the content is precisely pushed to the target audience to increase the open rate and read rate of the content. Through effective content distribution and promotion, more users can learn about the brand and products of the enterprise, and enhance the visibility and reputation of the enterprise.
4. Content marketing effectiveness evaluation and optimization
   Establish a perfect content marketing effect evaluation system to assess the effect and influence of content marketing activities by monitoring and analyzing key indicators such as the number of readers, likes, comments, shares and conversion rate of the content. Based on the evaluation results, we gain an in-depth understanding of users' feedback and preferences for different types of content, identify problems and deficiencies in the process of content creation and distribution, and promptly adjust the content strategy and optimize the quality of the content. At the same time, we continuously track and analyze the content marketing trends in the industry and the dynamics of competitors, constantly innovate and improve the methods and approaches of content marketing to enhance the competitiveness and attractiveness of the content, and ensure that the content marketing campaigns can bring sustained value and returns to the enterprise.

V. Website construction and optimization services

1. Website Planning and Design
   Planning and designing websites for enterprises according to their brand image, business needs and user experience requirements. Deeply understand the target audience and business characteristics of the enterprise, formulate the overall structure and functional modules of the website, and ensure that the website has a reasonable layout, clear navigation and friendly user interface. Focusing on the visual design of the website, we combine the brand style and color elements of the enterprise to create a website interface with unique personality and visual impact. At the same time, give full consideration to the responsive design of the website to ensure that the website can be adaptively displayed on different devices (e.g. computers, tablets, cell phones) to provide users with a consistent and high-quality experience.
2. Website development and construction
   Adopting advanced website development technologies and frameworks, we build websites with perfect functions and stable performance for enterprises. In the process of website development, pay attention to the quality and standardization of the code to ensure the security and maintainability of the website. Realize various functional modules of the website, such as product display, online shopping, user registration and login, customer service, content management, etc., to meet the business needs of the enterprise and the user's operational needs. At the same time, we conduct strict testing and debugging of the website to ensure that the website can operate normally without loopholes and compatibility problems after going online.
3. Website Performance Optimization
   The performance of the website directly affects the user experience and search engine ranking. Therefore, Shanghai Jing'an Network Promotion Company focuses on optimizing the performance of the website, including the loading speed, stability and security of the website. By optimizing the website code, compression of images and file size, reasonable configuration of the server and other measures to improve the loading speed of the site, reduce the user's waiting time. Strengthen the security protection of the website, adopt firewalls, data encryption, vulnerability repair and other security technology means to ensure the safe and stable operation of the website, and prevent the website from hacker attacks and data leakage and other risks. Regularly monitor and evaluate the performance of the website, identify and solve potential performance problems in a timely manner, and ensure that the website always maintains a good operating status.
4. Website User Experience Optimization
   Focusing on the user, we optimize the user experience of the website in all aspects. Starting from the website's navigation design, page layout, content layout, interactive elements, etc., to improve the user's ease of operation and comfort on the website. Ensure that the information structure of the website is clear and users can easily find the information they need. Optimize the form filling, search function, online customer service and other interactive links of the website to improve the efficiency and satisfaction of the interaction between users and the website. At the same time, through user testing and feedback collection, etc., constantly understand the user's feelings and needs in the process of using the website, and timely improve and optimize the website in order to enhance the user experience and the conversion rate of the website.

VI. E-commerce promotion services

1. E-commerce platform construction and operation
   For enterprises carrying out e-commerce business, we provide e-commerce platform building and operation services. According to the business needs and brand positioning of the enterprise, choose the suitable e-commerce platform solution, such as building its own e-commerce website or opening a store on mainstream e-commerce platforms (e.g., Taobao, Jingdong, Jinduoduo, etc.). Conduct overall planning and design of e-commerce platform, including optimization and operation of store page decoration, product shelving management, inventory management, order processing, logistics and distribution. Develop reasonable e-commerce operation strategies to increase store exposure and sales, and enhance users' shopping experience and loyalty.
2. E-commerce marketing and promotion strategy development and execution
   Combining the characteristics of e-commerce and market demand, we develop a comprehensive e-commerce marketing and promotion strategy for enterprises. Utilize various channels such as search engine marketing (SEM), social media marketing, content marketing, email marketing, etc. to promote the products and services of the e-commerce platform to potential customers. Carry out various e-commerce promotions, such as limited-time discounts, full-reduced activities, giveaway promotions, group-buying activities, etc., to attract users to make purchases. At the same time, use the data analysis tools of the e-commerce platform to conduct in-depth analysis of user behavior and market trends, and adjust the marketing strategy in a timely manner according to the analysis results, so as to improve the marketing effect and return on investment.
3. E-commerce data analysis and optimization
   Establish a perfect e-commerce data analysis system, real-time monitoring and in-depth analysis of all data on the e-commerce platform. This includes the analysis of key indicators such as store traffic, conversion rate, customer unit price, product sales ranking, user behavior, etc. Through data analysis, we understand the needs and purchasing habits of users, and find out the problems and shortcomings in e-commerce operation. Based on the results of data analysis, we optimize and improve the e-commerce platform's page design, product display, marketing strategy, customer service, etc., so as to improve the operational efficiency and profitability of the e-commerce platform. Regularly provide detailed e-commerce data analysis reports for enterprises, providing data support and reference basis for their e-commerce decision-making.
4. E-commerce Customer Relationship Management
   Focus on the management and maintenance of e-commerce customer relationship, establish customer database, collect, organize and analyze customer information. Maintain close communication and interaction with customers through email, SMS, social media and other channels, respond to customer inquiries and complaints in a timely manner, and provide quality customer service. Carry out customer loyalty programs, such as membership system, points exchange, exclusive offers, etc., to increase customer loyalty and repurchase rate. Meanwhile, through customer feedback and market research, we continuously improve our products and services to meet customers' needs and expectations and enhance customer satisfaction and reputation.

VII. Branding services

1. Brand positioning and strategy development
   We help companies define their brand positioning and core values, and analyze the market environment, competitors, and the needs and psychological characteristics of the target audience. Through market research and brand analysis, we explore the company's unique selling points and competitive advantages, and develop a clear and accurate brand positioning strategy for the company. On this basis, we formulate brand development strategy and long-term planning, including brand image shaping, brand communication and promotion, brand value enhancement and other aspects of the strategy, to provide comprehensive and systematic guidance for the enterprise's brand building.
2. Brand Identity Design and Communication
   According to the brand positioning and cultural connotation of the enterprise, design and shape the brand image. Including brand name, brand logo, brand slogan, brand visual image system (such as brand colors, fonts, images, etc.) design, to ensure the consistency and uniqueness of the brand image, to be able to stand out in the market, to attract the attention and recognition of the target audience. At the same time, we formulate a brand communication strategy and comprehensively utilize various channels and methods, both online and offline, for brand communication and promotion. Online channels include website construction, social media marketing, search engine optimization, online advertising, etc.; offline channels include traditional advertising media (e.g., TV, newspapers, magazines, outdoor advertising, etc.), public relations activities, trade shows and exhibitions, seminars, brand cooperation, and so on. Through integrated communication, we improve brand awareness and reputation and establish a good brand image.
3. Brand reputation management and maintenance
   Brand word of mouth is an important part of the corporate brand image. Shanghai Jing'an Network Promotion Company focuses on the management and maintenance of brand word of mouth, through the establishment of brand word of mouth monitoring mechanism, timely understanding of the user's evaluation and feedback on the corporate brand. Actively guide users to generate positive word of mouth, through the provision of high-quality products and services to meet the needs and expectations of users, to improve user satisfaction and loyalty. At the same time, for the user's negative comments and complaints, timely processing and response, take effective public relations measures to defuse the crisis, and maintain the image and reputation of the brand. Through continuous brand reputation management and maintenance, enhance the reputation and market competitiveness of the corporate brand.
4. Brand Equity Appreciation and Valuation
   Brand equity is an important intangible asset of the enterprise, which is of great significance to the development of the enterprise. Through a series of brand building and promotion activities, Shanghai Jing'an Network Promotion Company helps enterprises realize the value-added of brand assets. At the same time, it regularly evaluates and analyzes the enterprise's brand assets, understands the value of brand assets and the trend of change, and provides a reference basis for the enterprise's brand decision-making. Through the value-added and evaluation of brand assets, we promote the sustainable development and growth of corporate brands and enhance the market value and competitiveness of enterprises.