Shanghai integrated marketing promotion company services: to help the brand rise in all directions

I. Market research and analysis

1. Industry Insights
   To conduct in-depth research on the development history, current status and future trends of the industry in which the company operates. To understand the market size, growth rate, competitive landscape, as well as key development opportunities and challenges of the industry by collecting and analyzing industry reports, statistics, expert opinions and other information. For example, for the emerging smart technology industry, analyze the trend of technological innovation, the speed of development of different segments, and the impact of policies on the industry, so as to provide a macro background basis for enterprises to formulate marketing strategies.
2. Consumer Research
   Utilize a variety of research methods, such as questionnaires, in-depth interviews, focus groups, and observation, to conduct a comprehensive analysis of target consumers. Construct a detailed consumer portrait from consumers' demographic characteristics (age, gender, income, geography, etc.) to psychological characteristics (values, attitudes, interests, lifestyles, etc.) to purchasing behaviors (purchasing motives, purchasing decision-making process, purchasing frequency, brand loyalty, etc.). For example, when studying cosmetic consumers, it is important to understand the preferences of women of different age groups for cosmetic ingredients, brand image, and price, as well as what factors influence their purchases of cosmetic products (e.g., advertisements, friends' recommendations, counter experience, etc.), so that the company can accurately meet the needs of consumers.
3. Competitor Analysis
   Conduct an in-depth study of the direct and indirect competitors of the enterprise. Starting from competitors' brand positioning, product or service characteristics, pricing strategy, channel layout, marketing activities, market share, etc., to find out their strengths and weaknesses. Through comparative analysis, it helps enterprises to clarify their own competitive position and differentiated competitive strategies. For example, in the catering industry, analyze competitors' dish characteristics, decoration style, service quality, online and offline promotion methods, and consumer evaluations, so as to determine the unique selling points and competitive direction of our company.

II. Brand planning and construction

1. brand positioning
   Assist enterprises in determining the unique position of the brand in the target market. Combine the results of market research and the enterprise's own resources and advantages to clarify the core value, brand image and brand personality of the brand. For example, positioning a high-end home furnishing brand as "blending art and quality to create a unique home furnishing experience for elites pursuing a refined life" gives the brand a clear recognition and unique appeal in the minds of consumers.
2. Brand Naming and Design
   According to brand positioning, brand naming for enterprises or optimization of existing brand names. At the same time, design the brand's visual identity system (VIS), including the brand logo, standard fonts, standard colors, auxiliary graphics, application specifications and so on. A good brand name and visual image should be easy to remember, recognize and spread, and be able to stand out among many brands. For example, the famous sports brand Nike's "hook" logo is simple and dynamic, conveying the brand connotation of speed and power, and is highly recognizable worldwide.
3. Brand Storytelling and Culture Building
   Create a compelling story for the brand, incorporating elements such as the brand's origin, development history, core values and social mission. Brand story can trigger the emotional resonance of consumers and enhance the connection between the brand and consumers. At the same time, the construction of brand culture, so that it becomes the internal impetus for brand development and the spiritual bond of consumer recognition. For example, Coca-Cola has established a strong brand image in consumers' minds by telling its 100-year brand history, the joyful concept of global sharing and positive cultural connotations.

III. Online marketing services

1. Search Engine Marketing (SEM) and Optimization (SEO)
   • SEM Services: Carrying out paid advertisement placement for enterprises on search engines such as Baidu and Google. Including the development of advertising strategy, selecting keywords, designing advertising ideas, determining the bidding strategy, setting the placement time and geography, etc.. Through precise advertising placement, the company's advertisements get the ideal display position and click rate in the search result page, attracting potential customers to click into the company's website or landing page. For example, travel companies in the peak travel season for popular tourist destinations related keywords to increase advertising efforts to improve the booking conversion rate.
   • SEO Services: Comprehensive optimization of a corporate website to improve its ranking in the natural search results of search engines. Starting from website structure optimization, page content optimization, keyword research and layout, external link construction, etc., to improve the search engine friendliness of the website. For example, optimize the product page of an e-commerce website, through the reasonable choice of keywords, optimize the product description and picture ALT tags, etc., so that the page is easier to be found by users when searching for keywords such as "related products + purchase".
2. Social Media Marketing
   • Platform Strategy Planning: According to the target audience and marketing objectives of the enterprise, choose the appropriate social media platforms, such as WeChat, Weibo, Shake, Xiaohongshu, Linking and so on. Different platforms have different user characteristics and functions, so they need to develop targeted operation strategies. For example, brands targeting young and fashionable consumers can focus their marketing activities on Jittery and Xiaohongshu, while B2B companies targeting business people are more suitable for brand promotion on Linking.
   • Content creation and distribution: Produce high-quality and diversified social media content, including graphics, videos, live broadcasts and other forms. The content should be centered on brand promotion, product promotion, user interaction and other topics, combined with hot topics and user interest points, to attract users' attention, likes, comments and sharing. For example, food brands publish beautiful dish pictures, production tutorials and restaurant recommendations on WeChat, and interesting short food videos on Jitterbug to attract the attention and interaction of food lovers.
   • Social Media Ad Placement: Utilizing the advertisement placement function of social media platforms, accurate advertisements are placed according to the user's age, gender, region, interests and other characteristics. By creating attractive advertisement ideas and choosing appropriate advertisement forms (e.g. Friend Circle Ads, Weibo Fan Pass Ads, Shake Tone Infomercials, etc.), we can increase the exposure rate and click rate of advertisements, and divert social media users to the enterprise's website or offline stores.
3. Email Marketing
   • Mailing List Creation and Management: Help companies to build and maintain high-quality mailing lists and collect email addresses of potential and existing customers through legal means. Categorize and manage the mailing lists, classify users into different segments based on their characteristics (e.g. purchase history, interests, industry attributes, etc.) for more accurate email marketing.
   • E-mail design and production: Design attractive email templates, including email subject, body, images, links and other elements. The email subject should be concise and attractive to increase the open rate of the email; the body content should be concise and valuable, highlighting the company's promotional activities, new product releases, important information and other information, and guide the recipient to take action, such as clicking on the link, buying products, registering for membership and so on.
   • Email marketing campaign planning and execution: Plan a series of email marketing campaigns, such as new product promotion, promotional activities, member care, etc., according to the company's marketing plan and objectives. Determine the time, frequency and target audience of email sending to ensure that the effect of email marketing campaigns is maximized. At the same time, comply with the relevant laws and regulations of email marketing to avoid being marked as spam by recipients.

IV. Offline marketing services

1. Event Marketing
   • Event planning and organization: Planning and executing all kinds of offline marketing activities, such as new product launches, opening ceremonies, promotional activities, industry exhibitions, seminars, and public welfare activities. From the theme, process, venue selection, personnel arrangements to the event's publicity and promotion, all-round careful planning to ensure the smooth progress and good results of the event. For example, automobile brands hold new product launches to attract the attention of media and consumers through exciting vehicle displays, test-drive experiences, celebrity support, etc. to enhance brand awareness and product sales.
   • Event publicity and promotion: In the preparatory stage of the event, utilize multiple channels for publicity and promotion of the event, including online social media, offline advertisements, news media reports, partner publicity, etc., to increase the awareness and participation of the event. At the same time, brand display area and interactive experience area are set up at the event site to enhance the interaction and communication between the brand and participants and leave a deep brand impression.
2. Traditional advertising
   • Advertising Channel Selection: According to the target market and budget of the enterprise, choose appropriate traditional advertising channels, such as TV, newspapers, magazines, outdoor advertising (billboards, bus stop advertising, subway advertising, etc.). Different advertising channels have different audience coverage and dissemination effects. For example, TV ads can cover a wide range of mass groups, while outdoor ads can target specific geographic areas and mobile populations.
   • Creative design and placement of advertisements: Design attractive advertising content, whether it is the video script of TV ads, the graphic design of newspaper and magazine ads or the visual presentation of outdoor ads, to highlight brand characteristics and product selling points. In the process of advertising, according to the advertising plan and budget arrangement, rationally choose the time, frequency and area of advertising to ensure the effective dissemination of advertisements.

V. Content marketing services

1. Content Strategy Development
   Develop a comprehensive content marketing strategy that takes into account your organization's brand positioning, target audience and marketing objectives. Determine the thematic direction, type of content (e.g., blog posts, white papers, case studies, video tutorials, etc.), distribution channels and publishing schedule. For example, a tech company's content strategy might include regular blog posts analyzing industry technology trends, videos showcasing product use cases, and whitepapers for professional clients.
2. Content creation and production
   Form a professional content creation team, including copywriters, designers, video producers, etc., to create high-quality, original and valuable content for the company. Content creation focuses on depth, readability and visual appeal to meet the needs and interests of different types of users. For example, for a travel company, we create beautiful travel guide articles with compelling images and vivid videos to stimulate readers' desire to travel.
3. Content distribution and promotion
   Distribute and promote created content through multiple channels, including corporate websites, social media platforms, industry forums, emails, and more. At the same time, use search engine optimization techniques to improve the ranking of the content in search engines and increase natural traffic. In addition, cooperate with famous media and bloggers in the industry to reprint and recommend the content to expand its dissemination and influence.

VI. Customer relationship management (CRM) services

1. Customer data collection and integration
   Collect customer data generated by the enterprise in various marketing channels and business processes, including basic customer information, purchase history, browsing behavior, consultation records, complaints and suggestions. Integrate and clean these data to establish a unified customer database to provide data support for customer relationship management.
2. Customer Segmentation and Profiling
   Based on customers' characteristics and behavioral data, data analysis technology is used to segment customers, such as classifying them according to dimensions such as purchase frequency, consumption amount, loyalty, and so on. At the same time, detailed customer profiles are drawn for each segmentation group, including customers' age, gender, geography, hobbies, consumption preferences, etc., so that enterprises can better understand the needs and behavioral patterns of different types of customers.
3. Personalized Marketing and Service
   Based on customer segmentation and profiling, personalized marketing programs and service contents are developed for different types of customers. For example, exclusive promotional activities and quality after-sales services are provided to high-spending and loyal customers; for potential customers, targeted marketing activities are used to guide them to complete their first purchase. Through personalized marketing and services, customer satisfaction and loyalty are improved, and repeat purchases and word-of-mouth communication are promoted.

VII. Data analysis and optimization services

1. Data collection and monitoring
   Integrate data from various online and offline marketing channels, including website traffic data, social media interaction data, advertisement placement data, offline activity participation data, sales data, etc. Establish a perfect data monitoring system to track data changes in real time and provide a comprehensive data foundation for data analysis.
2. Data Analytics & Insights
   Utilize data analysis tools and professional data analysis methods to conduct in-depth analysis of collected data. Explore the information behind the data, such as user behavior patterns, marketing campaign effects, and channel quality assessment. For example, by analyzing users' browsing paths and purchasing behaviors on the website, we can discover users' purchasing decision process and potential needs; by comparing the conversion rates and input-output ratios of different marketing activities, we can assess the effectiveness of the activities.
3. Optimization strategy development and execution
   Develop targeted optimization strategies based on data analysis results. Adjust the content, form, time, channel and other elements of marketing activities to optimize brand strategy, product strategy, price strategy and channel strategy. For example, if you find that the conversion rate of an online advertising channel is low, you can adjust the advertising strategy, such as replacing the advertising creative, adjusting the keywords or changing the time of placement; if you find that the sales of a certain product in a certain region are poor, you can analyze the reasons and adjust the product strategy or price strategy.