Shanghai integrated marketing company services: omni-channel marketing, help the brand take off

I. Market research and targeting services

1. Macro market analysis
   A fully integrated online marketing company will first conduct an in-depth study of the macro market environment. By collecting and analyzing a large number of industry reports, economic data, and information on policies and regulations, we understand the development trend, market size, growth potential, and possible challenges of the entire industry. For example, in the emerging new energy vehicle market, we analyze the role of worldwide industrial policies in driving the market and the impact of technological development on the technological upgrading of new energy vehicles, so as to provide a macro basis for enterprises to formulate strategies.
2. Micro Market Insights
   Focuses on the market segment in which the company operates and conducts a detailed micro-analysis. Study the number, size, market share, product characteristics, pricing strategy, marketing tactics, etc. of competitors. At the same time, gain an in-depth understanding of the target consumers' behavioral habits, purchasing motives, demand pain points, information access channels, etc. For example, in the highly competitive beauty market, analyze the differences between different brands of lipstick products in terms of color, texture, packaging, and price, as well as the decision-making factors of female consumers when purchasing lipsticks, such as brand word-of-mouth, social media recommendations, and trial experiences.
3. Targeting strategy development
   Based on the results of market research, assist companies to define their target market and target audience. Determine the positioning of the brand, including brand image, value proposition and competitive points of differentiation. For example, positioning a high-end skincare brand as "blending natural and rare ingredients with advanced technology to provide a luxurious skincare experience for high-net-worth women who are in pursuit of superior skin care results" enables the brand to stand out from the crowd of competitors and accurately appeal to target customers.

II. Brand building and brand equity enhancement services

1. Brand strategy planning
   Develop a comprehensive brand strategy for the organization, covering the setting of brand vision, mission and values. Plan the long-term development path of the brand and define the goals and strategies for the brand at different stages of development. For example, for a start-up smart wearable device company, develop a three-stage brand strategy from brand awareness building, product recognition enhancement to brand loyalty cultivation, and gradually build a brand with market influence.
2. Brand Image Design and Shaping
   Design unique and attractive brand visual identity, including brand logo, brand color system, brand fonts, brand graphics, etc. Ensure that the brand image remains consistent and highly recognizable in various online channels and offline scenarios. At the same time, shape the brand's cultural connotation and personality, and convey the brand value through brand stories and brand slogans. For example, Apple's simple and stylish brand logo and "Think Different" brand slogan deeply reflect its innovative and high-end brand image and culture.
3. Brand Reputation Management
   Actively maintain and enhance the brand's reputation. By monitoring brand-related information on the Internet, including user reviews, social media discussions, news reports, etc., we promptly identify and deal with negative information that may cause damage to the brand's reputation. At the same time, we create a favorable brand reputation through positive PR activities and user interaction. For example, when there are questions about the quality of a brand's products, the fully integrated online marketing company will quickly formulate a response strategy, such as releasing an official statement, providing product testing reports, and strengthening customer service, in order to protect the brand's reputation.

III. Network platform construction and optimization services

1. Official website construction and optimization
   • Web design and development: Design and develop official corporate websites based on brand positioning and user experience principles. Ensure the website has an aesthetically pleasing interface, convenient navigation, fast loading speed and good compatibility. For example, adopt responsive design so that the website can be perfectly displayed on different devices such as computers, tablets and cell phones, providing users with a seamless browsing experience.
   • Content optimization and updating: Optimize website content, including text, images, videos, etc. Ensure that the content is relevant, high quality and attractive, as well as compliant with search engine optimization (SEO) requirements. Regularly update website content, such as posting company news, product information, industry news, etc., to keep the website fresh and vibrant, and improve ranking in search engines.
   • User Experience Optimization: Optimize the interaction design of the website from the user's point of view, such as form filling, search function, and shopping flow. Improve the ease of use and user satisfaction of the website, and promote the user's stay time and conversion rate. For example, simplify the shopping process of an e-commerce site, reduce checkout steps, and lower user churn.
2. Mobile application development and promotion (if required)
   • application development: Develop mobile applications with practical functions and friendly interfaces according to the business needs of enterprises and the needs of users. For example, develop takeaway ordering application for catering enterprises, integrating menu browsing, ordering, payment, order tracking and other functions, so as to facilitate users to order food anytime and anywhere.
   • Application Optimization and Promotion: Optimize the performance of mobile applications to ensure stable operation on different operating systems and devices. Increase app downloads and user activity through Application Store Optimization (ASO), social media promotion, offline event promotion and other methods.

IV. Search Engine Marketing (SEM) and Optimization (SEO) Services

1. SEM Advertising
   • Keyword Research and Selection: In-depth research on keywords related to enterprise products or services, including popular keywords, long-tail keywords and so on. Analyze the search volume, competition level, conversion rate and other factors of the keywords, and choose the most suitable combination of keywords for advertising. For example, for a travel booking website, in addition to choosing popular keywords such as "travel booking", it will also choose long-tail keywords such as "National Day travel special price booking" and "parent-child tour hotel booking". keywords to improve the accuracy of the advertisement.
   • Advertising strategy development and execution: Develop search engine advertising strategies, including ad budget allocation, bidding strategies, ad creative design, placement time and geographic settings. Create different types of ads, such as search ads, display ads, shopping ads, etc., according to different marketing objectives and product characteristics. For example, during the e-commerce promotion period, increase the advertising budget and bidding price to get more traffic and orders.
   • Advertising Effectiveness Monitoring and Optimization: Real-time monitoring of advertising effectiveness, including click rate, conversion rate, cost-effectiveness and other indicators. According to the monitoring results, timely adjust the advertising strategy, optimize the advertisement creativity, keywords and bidding price, and improve the return on investment of the advertisement.
2. SEO Services
   • Website SEO Diagnostics & Optimization: Conduct a comprehensive SEO diagnosis of the corporate website to analyze the problems of the website's structure, code, content, links and other aspects. According to the diagnostic results, targeted optimization, such as optimizing the site title, meta tags, keyword density, internal link structure, etc., to improve the site's ranking in the search engine natural search results.
   • Content SEO Optimization: Optimize the quality and relevance of your website's content, ensuring that it revolves around your target keywords while providing depth and value. Attract search engine attention and user visits by creating high-quality blog posts, product pages, feature pages, and more. For example, create quality content such as "Fitness Training Methods for How to Lose Weight Fast" for a health club website and layout keywords appropriately to improve the website's ranking in fitness-related searches.
   • External Link Building: Enhance your website's weight and ranking by building high-quality external links with high-powered and relevant websites. Use a variety of link building methods, such as link exchange, publishing guest posts, participating in industry directories, etc., but ensure the legitimacy and naturalness of link building to avoid being penalized by search engines.

V. Social media marketing services

1. Social Media Strategy Development
   According to the enterprise's brand positioning and target audience, choose appropriate social media platforms, such as WeChat, Weibo, Shake, Xiaohongshu, Station B, Facebook, Twitter, etc. (according to the geographical differences of the target market). Formulate the operation strategy for each platform, including content direction, posting frequency, and interaction methods. For example, for brands targeting young fashion groups, focus on sharing content such as fashion wear and beauty tutorials on Jittery and Xiaohongshu, and increase user stickiness through interactive activities.
2. Content creation and distribution
   • Diversified content creation: Create content suitable for social media dissemination, including graphics, short videos, live broadcasts, comics, audio and other forms. The content should be interesting, practical and emotional, and be able to attract users' attention and interest. For example, create interesting short videos of pets to show cute moments and funny behaviors of pets to attract the attention and sharing of pet lovers.
   • Content Publishing Plan and Execution: Post content on social media platforms according to the established posting frequency and time. At the same time, according to the user activity time and algorithm rules of different platforms, optimize the publishing time to get maximum exposure. For example, on Weibo, 8 - 10 p.m. is the peak time for user activity, so you can choose to publish important content during this time.
3. Social Media Interaction and Community Operation
   • User Interaction: Actively interact with users on social media by responding to their comments, private messages, likes and so on. Build good user relationships through interaction to enhance users' favorability and loyalty to the brand. For example, when users ask for product information under the brand's microblog, reply promptly and accurately, providing detailed answers and suggestions.
   • Community Building and Operation: Establish brand-related communities, such as WeChat fan groups, QQ groups, and Jitterbug fan groups, etc. Organize activities within the community to share benefits and promote communication and interaction among users. Organize activities, share benefits, and promote communication and interaction among users within the community to form a loyal fan base for the brand. For example, organize regular lucky draws and product trial activities within the WeChat fan group to increase fan participation and motivation.
4. Social media advertising and promotion
   • Advertising Strategy Planning: Develop a social media advertising strategy based on the marketing objectives and budget of the company. Choose the right form of ads, such as infomercials, open screen ads, fan pass ads, etc., and make precise placement for different target audiences. For example, for new user acquisition, infomercials can be placed on Jitterbug to attract potential users to pay attention to the brand.
   • Advertising Effectiveness Evaluation and Optimization: Monitor the effect of social media advertising, including exposure, clicks, conversion rate, cost and other indicators. Based on the evaluation results, adjust the advertising strategy, optimize the advertisement creativity, target audience positioning, etc., to improve the advertisement effect and ROI.

VI. Content marketing and online public relations services

1. Content Marketing Strategy Development
   Develop a content marketing strategy that takes into account the company's brand image, product characteristics and marketing objectives. Determine the topic areas, types of content (e.g., industry white papers, case studies, user stories, expert opinions, etc.), distribution channels, and schedules. For example, a technology company may develop a content marketing plan to publish a white paper on industry technology trends every month and a product application case study every two weeks, which will be disseminated through channels such as the corporate website, social media, and industry media.
2. Content creation and production
   Set up a professional content creation team, including senior copywriters, editors, designers, video producers and so on. Create high-quality, in-depth and valuable content to ensure that the content meets the brand tone of the company and the needs of the target audience. For example, we created a professional investment white paper for a financial services company, analyzing market trends, investment strategies and risk prevention in-depth to provide investors with valuable references.
3. Content distribution and online public relations
   • Content distribution channel selection: Select diversified content distribution channels, including enterprise-owned platforms (official website, official microblogs, official WeChat, etc.), authoritative media in the industry, famous blogs, forums, and so on. Ensure that the content can be widely disseminated by establishing cooperative relationships with these channels. For example, publish the enterprise's product review articles on well-known technology blogs and industry media to increase the exposure and credibility of the products.
   • Web-based public relations campaigns: Carry out online public relations activities, such as press conferences, new product launches and media meetings. By establishing a good relationship with the media, we strive for media coverage and publicity to enhance the brand awareness and reputation of the enterprise. For example, when a new product is released, major media are invited to attend the conference, and the information about the new product is spread to a wider audience through media coverage.

VII. E-commerce marketing services (if applicable)

1. E-commerce platform selection and onboarding
   According to the type of products and target market of the enterprise, choose a suitable e-commerce platform, such as Taobao, Jingdong, Pinduoduo, Amazon and other well-known domestic or international platforms. Assist enterprises in completing the platform entry procedures, including store registration, qualification review, product shelves and other processes. For example, for an enterprise selling household products, analyze the user groups, traffic characteristics and competition of each e-commerce platform and choose to open flagship stores on Taobao and Jingdong.
2. E-commerce store operation and optimization
   • Store decoration and product display: Renovate e-commerce stores and design beautiful and attractive store pages. Optimize the product display, including product picture shooting and processing, product description writing, price setting and so on. Ensure that the product information is accurate, detailed and able to attract consumers to buy. For example, shoot high-quality clothing pictures for clothing e-commerce stores to show the details and wearing effect of the clothing, and write vivid product descriptions to highlight the features and advantages of the clothing.
   • Promotional activity planning and execution: Planning and executing various e-commerce promotional activities, such as discounts, markdowns, giveaways, seconds, group buys, etc. Develop activity programs, including activity time, activity rules, publicity and promotion and other aspects. For example, during the "Double 11" period, launch promotional activities such as 50% discount, full 300 minus 50, free gifts for the first 100 orders, etc., to attract consumers to buy.
   • Client service and evaluation management: Provide quality customer service and handle customer inquiries, order processing, returns and exchanges in a timely manner. Actively manage customer reviews, respond to customer evaluations, resolve customer dissatisfaction, and improve store credibility and reputation. For example, establish a 24-hour customer service online system to respond quickly to customer needs and ensure a good customer shopping experience.

VIII. Data analysis and marketing effectiveness evaluation services

1. Data collection and integration
   Collect data from various online marketing channels, including website traffic data (visits, sources, dwell time, page views, etc.), social media data (number of followers, amount of interaction, scope of dissemination, etc.), advertisement placement data (clicks, conversions, costs, etc.), and e-commerce sales data (orders, sales, customer unit price, etc.). Integrating these data into a unified data platform provides comprehensive data support for subsequent analysis.
2. Data Analytics & Insights
   Utilize data analysis tools and methods to conduct in-depth analysis of integrated data. Mining the information behind the data, such as user behavior patterns, marketing campaign effects, channel value assessment, and customer life cycle analysis. For example, by analyzing users' browsing paths and purchasing behaviors on the website, we find out which product combinations are more likely to be purchased together, so as to optimize the product recommendation strategy; by comparing the conversion rates and costs of different marketing channels, we determine the most effective marketing channels and increase investment.
3. Marketing Effectiveness Evaluation and Decision Support
   Based on the results of data analysis, we conduct a comprehensive evaluation of the effectiveness of the whole network integrated marketing campaign. Evaluation indicators include brand awareness enhancement, potential customer acquisition, customer conversion rate, sales growth, return on investment, etc. Based on the evaluation results, we provide decision-making support for enterprises to adjust marketing strategies, optimize marketing activities, and reasonably allocate marketing budgets to achieve better marketing results and business growth.