目录
ToggleShanghai Bashi SEO Outsourcing Service Program: Help Enterprises Grab the Search Engine High Ground
In the highly competitive business environment of Shanghai, if the enterprise wants to stand out in the field of network search, the screen SEO outsourcing services have become a very valuable choice. These specialized services are like tailor-made network promotion tools for enterprises to enhance the visibility of enterprises in the search engine results page, the following are its main services:
I. Keyword Research and Strategy Development
- In-depth market researchThe SEO outsourcing team in Shanghai will conduct an in-depth study of the Shanghai local market and the characteristics of the industry in which the company operates. We analyze the keywords that the target customer groups may use when searching for products or services, covering local characteristic words, industry popular words, long-tail keywords and so on. For example, for a local food store in Shanghai, in addition to researching generic keywords such as "food" and "restaurant", we will also dig into "must-eat restaurants for Shanghai local dishes" "Shanghai Nanjing Road food recommendations" and other region-specific keywords.
- Competitor Analysis: Carefully analyze competitors' websites, including their keyword rankings, content strategy, website structure, etc.. By understanding the competitors' strengths and weaknesses in SEO, we can develop a differentiated keyword strategy for the enterprise. For example, if you find that competitors in the same industry in a popular keyword ranking, but ignored some of the relevant long-tail keywords, you can target the enterprise to optimize these long-tail keywords, in order to gain a competitive advantage.
- Keywords Strategy Planning: Develop a comprehensive keyword strategy for your business based on the results of market research and competitor analysis. Determine the distribution and optimization focus of core keywords, secondary keywords and long-tail keywords. At the same time, consider the search volume, competition and commercial value of the keywords, and reasonably arrange the layout of keywords in the website pages to ensure that each page has a clear direction of keyword optimization.
II. Website optimization services
- Website Structure Optimization: Check and optimize the overall structure of your corporate website to ensure that search engine spiders can easily crawl and index the content of your website. Create a clear and reasonable directory structure, optimize internal links, and make the weight transfer between pages smoother. For example, for enterprise websites with more content, re-plan the categorized directory to reduce the depth of the page and improve the efficiency of users and search engines in finding information.
- Page Optimization::
- Title tag optimization: Write unique and keyword-inclusive title tags for each page so that they accurately reflect the content of the page while enticing users to click through. For example, optimize the title of a page about Shanghai travel tips as "Shanghai Essentials Travel Tips: Must-See Attractions and Food Explained - [Site Name]".
- Meta description optimization: Well-written meta descriptions in which keywords are naturally incorporated to increase the page's click-through rate in search results. The meta description should be concise, highlighting the core values and unique selling points of the page.
- Content Optimization: Ensure that website content is high quality, valuable and relevant to keywords. In-depth optimization of content, including keyword density adjustment, semantic analysis, content update frequency. At the same time, combined with Shanghai local culture and enterprise characteristics, make the content more attractive and targeted. For example, when introducing a product, you can mention the unique application scenarios or user cases of the product in the Shanghai market.
- Image and multimedia optimization: Optimize multimedia elements such as images and videos on your website. Add accurate descriptive alt text, use appropriate file names, and optimize the size of multimedia files to improve page loading speed and facilitate search engine inclusion.
III. High-quality content creation and marketing
- Content Creation Program: Develop a detailed content creation plan based on keyword strategy and enterprise business needs. Content comes in a variety of forms, including blog posts, product introductions, case studies, video scripts, and more. For example, a content plan for a Shanghai-based tech company might include two blog posts per month on the latest technology trends in the industry, a detailed video introduction of a new product, etc.
- Localized Content Creation: Create content with Shanghai characteristics, taking into account the specificities of the Shanghai market. Incorporate elements such as Shanghai dialect, landmarks and cultural practices to enhance the emotional connection with local users. For example, in an article about financial services, the impact of the development of Shanghai's Lujiazui Financial District on the local financial market can be mentioned to bring the content closer to the Shanghai audience.
- Content Marketing Promotion: Promote the quality content created through a variety of channels to increase the exposure and reach of the content. This includes sharing on social media platforms, publishing in cooperation with local industry-related websites and forums in Shanghai, and participating in local content sharing events. At the same time, the content is utilized to attract external links and improve the weight and ranking of the website.
IV. Local link building
- Local directory and platform submissions: Submit your corporate website to well-known local Shanghai directory websites, industry platforms, yellow pages, etc.. These high quality local directory links can improve the weight of the website in the local search results. For example, if a wedding company website in Shanghai is submitted to a local wedding service directory website, the website is more likely to appear in the top position when users search for wedding services in Shanghai.
- Partner and Industry Relationship Development: Actively expand relationships with local partners, suppliers, distributors and other related enterprises in Shanghai. Through cooperation to obtain high-quality links, while carrying out joint promotional activities to achieve mutual benefit and win-win situation. For example, a Shanghai apparel brand can establish cooperation with local fabric suppliers, clothing design studios, etc., add links to each other's websites, and jointly organize offline fashion events to enhance brand awareness and website SEO results.
- Local news media and blogger outreach: Connect with local news media and influential bloggers in Shanghai to gain access to coverage or guest posts on their platforms. These links from authoritative local media outlets and well-known bloggers are highly valuable and can significantly boost a website's ranking in local searches. For example, an innovative company in Shanghai could work with local tech media to publish stories about its innovations, attracting more attention from local users and improving its SEO rankings.
V. Technical SEO Services
- Website Speed Optimization: Improve the loading speed of your website by optimizing server configuration, compressing code, optimizing images and caching techniques. In a fast-paced city like Shanghai, where users have high demands for website loading speed, a fast website can enhance user experience and also benefit search engine rankings. For example, by using a Content Distribution Network (CDN), website content is cached to a server node closer to the user, reducing data transfer time and improving loading speed.
- Mobile Optimization: Ensure the compatibility and good user experience of your corporate website on mobile devices. With the high popularity of mobile internet in Shanghai, search engines pay more and more attention to the quality of mobile websites. Optimize the responsive design, page layout and interactive features of your website so that it can be smoothly browsed on both cell phones and tablets. For example, adjust the size and position of buttons to make it easy for users to click and operate on mobile devices, and improve the retention and conversion rate of mobile users.
- Website Security: Enhance the security of your website to prevent hacking, malware intrusion, and other security issues. Search engines usually give higher rankings to secure websites. Use SSL certificates to encrypt website data transmission, regularly update website security patches, and conduct security vulnerability scanning and repair to ensure stable website operation. For example, providing a secure payment environment for e-commerce websites protects users' personal information and transaction security, enhances users' trust in the website, and also helps SEO rankings.
VI. Data monitoring and analysis
- SEO Data Tracking: Use professional SEO monitoring tools to track keyword rankings, website traffic, page views, user behavior and other data. Regularly collect and organize these data to establish a data file in order to analyze the SEO effect of the website trends. For example, the daily record of the enterprise's core keywords in the Shanghai region search engine rankings, as well as ranking changes corresponding to fluctuations in site traffic.
- Data Analytics & Insights: Analyze the collected data in depth and dig into the information behind the data. Understand which keywords bring more traffic and conversion, which pages users stay longer, the user's search behavior patterns on the site, and so on. Through these analyses, discover the strengths and weaknesses in your SEO strategy and provide a basis for optimization. For example, if you find that a page has a high bounce rate, it may be that the content doesn't meet user expectations or the page is loading too slowly and needs to be further optimized.
- Reporting and FeedbackWe provide detailed SEO data reports to our clients on a regular basis, including data charts, data analysis conclusions, optimization recommendations, and so on. Through a visual way to show customers the progress and effect of SEO work, and at the same time to maintain close communication with customers, according to customer feedback and timely adjustment of SEO strategy. For example, we submit a monthly report to our clients containing keyword ranking trend charts, analysis of website traffic sources and optimization plans for the next month.
With the above comprehensive SEO outsourcing services in Shanghai, companies can effectively improve the visibility of their websites in search engines, attract more local target customers, and achieve sustained business growth in the highly competitive market of Shanghai.
Shanghai Bashi SEO outsourcing service cost analysis
In Shanghai, a highly competitive business metropolis, the importance of online marketing for enterprises is self-evident. As a highly effective way of online promotion, Bashi SEO has attracted the attention of many enterprises. The cost of SEO outsourcing services varies depending on a number of factors.
A. Factors affecting the cost of SEO outsourcing services in Shanghai
1. Difficulty and number of keywords
- Keyword DifficultyIf the keywords chosen by the enterprise are highly competitive and have a high search volume, for example, some popular industry terms or generic terms, then the difficulty of optimization will be greatly increased. For example, "Shanghai real estate" such a keyword, due to the competition involving many large real estate companies, to make it to the dominant effect, you need to invest more time, energy and technical resources, the cost of services will naturally rise. While some of the more cold, professional and small search volume of long-tail keywords, such as "Shanghai customized industrial software solutions", the optimization difficulty is relatively low, the cost will be relatively cheap.
- Number of keywords: The more the number of keywords a company needs to optimize, the more work an outsourcing company needs to put in. Whether it is keyword research, analysis, or content creation and optimization, it takes a lot of time and energy. As a result, the cost of outsourcing services will increase accordingly for projects with a higher number of keywords.
2. Basic status of the website
- New vs. old website: When a new website is being optimized for dominant SEO, it needs to start from scratch with comprehensive optimization work, including the construction of website structure, filling of content, internal and external links, etc., because it does not have any historical data and weight accumulation, and it needs to spend more time and energy. While the old site if there is already a certain SEO foundation, such as a certain weight, good site structure and rich content, then the difficulty of optimization will be relatively lower, the cost will also be relatively less.
- Technical aspects of the website: If there are technical problems with the website, such as confusing code, slow page loading, poor website compatibility, etc., these problems will affect the effectiveness of SEO optimization, and the outsourcing company needs to solve these technical problems before it can carry out effective hegemonic SEO optimization. Solving these technical problems requires additional time and technical investment, thus increasing the cost of services.
3. Periodicity and objectives of services
- service interval: Bully SEO is a long-term process that requires continuous optimization and maintenance. Generally speaking, the longer the service period, the higher the input cost of the outsourcing company, and the service cost will increase accordingly. For example, if you sign a one-year SEO outsourcing service contract versus a three-month contract, the average monthly cost of the former may be relatively lower, because long-term cooperation can reduce the marketing and management costs of the outsourcing company.
- target effectThe higher the target effect of SEO, the more resources and technology the outsourcing company needs to invest. If the enterprise requirements in a short period of time to achieve the effect of keyword screen, or the requirements of multiple search engines to achieve screen, then the outsourcing company needs to use more efficient optimization strategy and more resources, the cost of services will also increase significantly.
4. Strength and credibility of outsourcing companies
- Company size and professional team: Larger outsourcing companies with specialized SEO teams and extensive experience are usually able to provide better quality services. These companies are strong in technology development, data analysis, content creation, etc., and can better meet the needs of enterprises. As a result, their service fees may be relatively higher. For example, some well-known SEO outsourcing companies, with professional SEO analysts, technical engineers, content editing team, etc., can provide enterprises with a full range of dominant SEO services, and their charges will be higher than some small outsourcing companies.
- Industry credibility and reputation: Outsourcing companies with good reputation and outstanding word of mouth tend to bring higher value to the organization. These companies focus on quality and results during the service process, are able to complete project tasks on time, and provide good after-sales service. As a result, organizations are willing to pay higher service fees for such companies. On the contrary, some poor reputation, poor reputation outsourcing company, even if the offer is lower, enterprises need to be careful to choose, so as not to affect the effect of the dominant SEO.
Second, Shanghai screen SEO outsourcing services common charging mode
1. Project-based fees
This charging model is usually based on the specific needs of the enterprise and the complexity of the project to determine the total cost. For example, if an enterprise requires a comprehensive dominant SEO optimization for a new website, including keyword research, website structure optimization, content creation, external chain construction and many other aspects, the outsourcing company will evaluate the workload and difficulty of the project and give a fixed project quote. This charging model is suitable for one-time, more complex projects, and enterprises can clearly understand the total cost of the project, which is convenient for budget control.
2. Monthly or quarterly fees
This is the more common charging mode, the outsourcing company according to the enterprise's needs and goals, to develop a monthly or quarterly optimization plan, and according to a fixed time cycle to charge service fees. For example, for some enterprises that need long-term SEO optimization, the outsourcing company will charge according to the monthly workload and results. The advantage of this charging model is higher flexibility, the enterprise can decide whether to continue to cooperate according to the actual results, but also facilitate the outsourcing company in accordance with the needs of enterprises to make timely adjustments and optimization.
3. Charge by keyword ranking
Outsourcing companies charge for their services based on the ranking of keywords, usually priced according to where the keyword ranks on the search engine. For example, a keyword ranking on the first page will be charged at a higher rate than a keyword ranking on the second or third page. This charging model is relatively low risk for the enterprise, only when the keyword reaches the expected ranking position, the enterprise needs to pay the corresponding fees. However, there is some uncertainty in this charging model because search engine algorithms are constantly changing and keyword rankings can be affected.
4. Pay-for-performance
This charging model is based on the actual results brought by the dominant SEO optimization, such as the increase in traffic to the website, the increase in conversion rate, the increase in sales, and so on. The outsourcing company will agree in advance with the enterprise on the effect indicators and charging standards, when these indicators are met or exceeded, the enterprise needs to pay the corresponding service fees. This charging mode is the most attractive for enterprises, because enterprises can directly see the commercial value of the screen SEO optimization, but for the outsourcing company, the risk is higher, the need to have strong technical strength and data analysis capabilities.
Third, the general scope of the cost of the SEO outsourcing services of the Shanghai screen
In Shanghai, the cost of outsourced SEO services varies widely, depending on a combination of these factors. Generally speaking, the cost of outsourced SEO services for small businesses may range from a few thousand dollars to tens of thousands of dollars per month, medium-sized businesses may cost between tens of thousands of dollars and hundreds of thousands of dollars per month, and large businesses may cost even more, hundreds of thousands of dollars or even millions of dollars per month.
For example, for a small enterprise website with a certain SEO foundation, choose the monthly fee mode, the monthly service cost may be in the range of 5,000 yuan to 10,000 yuan; if it is a new medium-sized enterprise website, need to carry out a comprehensive dominant SEO optimization, according to the project fee, the total cost of the project may be in the range of 50,000 to 100,000 yuan; for the large-scale enterprise large-scale projects, such as multiple For large-scale projects of large enterprises, such as multiple websites of the screen SEO optimization, long-term service cooperation, etc., the cost may be higher.
In short, the cost of SEO outsourcing services in Shanghai is a complex issue, enterprises in the choice of outsourcing companies, not only to consider the cost factors, but also to consider the strength of the outsourcing company, reputation, quality of service and other factors, to ensure that you can get satisfactory SEO results of the dominant screen.
