Shanghai SEO advertising company services: help companies stand out in the search engine

I. Website diagnosis and optimization services

1. Comprehensive website check
   • Code review: SEO experts analyze the code structure of a corporate website in-depth, checking for redundant code, irrational use of tags, or obstacles that affect search engine spiders' ability to crawl. For example, removing empty tags and unnecessary comments from HTML code, and optimizing the way CSS and JavaScript are loaded to improve page loading speed.
   • structural analysis: Evaluate the overall architecture of the website, including page hierarchy, navigation bar setup and internal link layout. Ensure that the website has a clear logical structure, so that users and search engines can quickly find the content they need. For example, for content-rich e-commerce sites, optimize the link relationship between category pages and product detail pages so that search engines can easily index each product page.
   • Page element checking: Check each page element of the website in detail, such as title tags, meta descriptions, keyword density, image alt attributes, etc.. Ensure that each page has an accurate and attractive title and meta description, keyword distribution is reasonable and natural, the picture can be correctly identified by the search engine. For example, optimize the title tags of articles on news and information websites to make them more attractive and relevant in search results.
2. Speed and performance optimization
   • Server Optimization: Optimize server configurations to improve server responsiveness by working with or advising server providers. Adopt caching technology, optimize database query and other methods to reduce user waiting time. For high-traffic enterprise websites, load balancing technology is used to ensure that servers can run stably even during peak hours.
   • Page Load Optimization: Compress images, merge CSS and JavaScript files, reduce HTTP requests, and more to dramatically improve page load speeds. In the era of mobile Internet, fast page loading is crucial for user experience and SEO ranking. For example, shortening the loading time of the homepage of a large enterprise's official website from 5 seconds to less than 2 seconds effectively reduces user churn.

II. Keyword Research and Strategic Planning

1. Market Research and Keyword Mining
   • Industry Trend Analysis: In-depth research on local and global trends in related industries in Shanghai, combined with market research reports, industry forums and social media discussions to uncover potential keywords. For example, in Shanghai's financial industry, focus on keywords in emerging trends such as fintech and green finance.
   • Competitor Analysis: Detailed profiling of competitors' websites to find out their top ranking keywords and content strategies. Through tools to analyze competitors' keyword density, ranking position and traffic sources, to develop differentiated keyword strategies for enterprises. For example, for the local restaurant competition in Shanghai, analyze the rival's specialty dishes keywords and restaurant evaluation related keywords.
   • User Search Intent Insights: Understand the real intent of users when searching for enterprise-related products or services through big data analysis, user surveys and search behavior research. Distinguish between information-based search (e.g., users querying the functions of a product), navigation-based search (e.g., looking for the official website of a specific brand) and transaction-based search (e.g., preparing to buy a certain commodity), and mine keywords in a targeted manner. For example, for a travel service company in Shanghai, keywords such as "Shanghai spring family tour guide" and "best hotel recommendation for business travel in Shanghai" are mined for different seasons and travel purposes.
2. Keyword Strategy Development
   • Keyword screening and categorization: Filter and categorize the keywords mined according to their search volume, competition level, relevance and commercial value. Determine the combination of core keywords, secondary keywords and long-tail keywords to meet the SEO goals at different stages. For example, for a wedding photography company in Shanghai, "Shanghai Wedding Photography" is the core keyword, and "Shanghai Vintage Wedding Photography Style Recommendation" is the long-tail keyword.
   • Keyword Layout Planning: Reasonably allocate the screened keywords to different pages of the website, including the home page, product pages, blog posts, etc. Develop a layout strategy for keywords in the title, body, meta description and other positions to ensure a high degree of match between the content and keywords, while avoiding over-stacking. For example, in the enterprise product introduction page, the core product keywords are naturally integrated into the copy to highlight the product features and advantages.

III. Content creation and optimization services

1. High-quality content creation
   • Professional Copywriting Team: We have a team of experienced copywriters who are familiar with the local culture of Shanghai and the characteristics of different industries, and are able to create high-quality and valuable content. Whether it's professional industry reports, vivid product descriptions or engaging blog posts, we can meet the needs of companies. For example, we write in-depth technical explanatory articles for technology companies in Shanghai and create fashion trend analysis for fashion brands.
   • Content customizationCustomized content based on brand positioning, target audience and SEO keyword strategy. Incorporate Shanghai elements to make the content more relevant to local users. For example, when creating content for a local Shanghai home furnishing brand, you can mention Shanghai's home furnishing style characteristics and local consumer preferences.
2. Content optimization and updating
   • SEO Content Optimization: Ongoing optimization of existing content, including keyword optimization, semantic analysis and readability enhancement. Ensure that the content not only meets the requirements of the search engine algorithm, but also meets the user's reading experience. For example, adjust the keyword distribution of the product introduction content on the company's official website to make it more natural and smooth, while improving the information density of the content.
   • Content Update Program: Develop a regular content update program to keep your website content fresh and current. Search engines prefer websites that frequently update their content, which helps to improve their rankings. For example, develop a weekly or monthly posting schedule for a corporate blog that covers industry news, product usage tips and more.

IV. Link building services

1. Quality External Link Acquisition
   • Industry Resource Collaboration: Actively expand partnerships with quality websites, organizations and brands in the same industry, both locally in Shanghai and at home and abroad. Obtain high-quality external links through partner link exchange and cooperative promotion programs. For example, an education and training organization in Shanghai establishes cooperation with a well-known educational publishing house website to recommend each other and enhance the authority of both parties in the field of education.
   • News media and blogger outreach: Establish contact with local news media and influential bloggers in Shanghai, and strive for opportunities to get coverage or publish guest posts on their platforms. These links to authoritative media and well-known blogs can bring high weight and traffic to the corporate website. For example, an innovative company in Shanghai published an interview article in a well-known local technology media, which attracted a lot of attention from potential customers and search engines.
2. Internal Link Optimization
   • Rational Linking Architecture: Optimize the link structure within the website so that a good weight transfer and user navigation system is formed between pages. Through the establishment of reasonable links between related content pages, to improve the user's stay in the site and the depth of browsing. For example, add related product recommendation links between the product pages of an enterprise to guide users to browse more products.
   • Anchor Text Optimization: Carefully choose the anchor text for internal links so that it accurately reflects the content of the page to which the link is pointing and incorporates keywords. Proper anchor text helps search engines understand the relationship between pages and improves the overall SEO results of a website. For example, in an article about tourist attractions in Shanghai, "Shanghai Disneyland Ticket Booking" is used as the anchor text to point to the relevant booking page.

V. Local SEO Services

1. Geolocation optimization
   • Local Keyword Optimization: Optimize keywords containing the name of the Shanghai region for the Shanghai local market. Reasonable layout of local keywords in the title, meta-description, and content to improve the enterprise's ranking in the search results of the Shanghai region. For example, for a florist in Shanghai, focus on optimizing keywords such as "Shanghai Xuhui District flower delivery" and "Shanghai birthday bouquet booking".
   • Map Optimization: Improve the business's information in mapping services (e.g., Baidu Maps, Gaode Maps), including address, phone number, and business hours. Ensure that the map display of the business in local search results is accurate and convenient for users to find the physical store. For example, help a restaurant in Shanghai accurately mark its location on the map and add information about the restaurant's specialties and offers.
2. Local Catalog & Platform Promotion
   • Local Directory Inclusion: Submit your company's website to well-known local directory websites, industry platforms, life service platforms, etc. in Shanghai. Increase the exposure of the enterprise in the local network ecology, improve the local weight of the website. For example, submit the information of a beauty salon in Shanghai to the beauty salon categorized directory of the local life service platform.
   • Local platform cooperation and advertising: Cooperate with local influential platforms in Shanghai, such as placing advertisements in local forums and community websites or participating in promotional activities. These platforms gather a large number of local users and can effectively increase brand awareness and potential customer acquisition. For example, a fitness club in Shanghai organizes online and offline promotions on local fitness forums.

VI. Data analysis and reporting services

1. Data collection and monitoring
   • SEO Data Tracking Tools: Use professional SEO data tracking tools to comprehensively collect various data of the website, including keyword rankings, website traffic, page views, user sources, user behaviors and so on. For example, through Google Analytics and Baidu Statistics and other tools, real-time monitoring of site visits.
   • Data Integration and Storage: Integrate and store data collected from different channels to establish an enterprise-specific data warehouse. Ensure the completeness and accuracy of the data and provide a reliable data source for subsequent analysis.
2. Data Analytics & Insights
   • Ranking and Traffic Analysis: In-depth analysis of the relationship between keyword ranking changes and website traffic to identify the key factors affecting rankings and traffic. For example, analyze which keywords have seen significant traffic growth as a result of rising rankings and which keywords have seen a drop in rankings leading to a decrease in traffic.
   • User Behavior Analysis: Understand users' preferences and needs by analyzing data such as users' behavioral paths on the website, dwell time, and bounce rate. Optimize the content and layout of the website according to user behavior data to improve user experience and conversion rate. For example, if it is found that the user's stay time on a product page is very short, it may be necessary to optimize the content or presentation of that page.
3. Reporting and decision support
   • Periodic report generation: Regularly generate detailed SEO data analysis reports for corporate clients, presenting data and analysis results in the form of intuitive data visualization (e.g. charts, graphs, etc.). The report includes overall SEO performance, keyword ranking trends, traffic source analysis, user behavior insights and so on.
   • Strategy Adjustment Recommendations: Provide targeted SEO strategy adjustment suggestions for enterprises based on data analysis results. Help enterprises optimize SEO advertising and website optimization according to market changes and user needs to achieve better marketing results.