Shenzhen information flow advertising company services

I. Precise market insight and strategic planning

1. In-depth market research
   Shenzhen Infomercial Company will first conduct a comprehensive and in-depth research on the market. This includes analyzing the development trend of the industry the client is in, the competitive situation, the size and growth potential of the target market, and so on. For example, for a technology startup, the advertising agency will study the dynamics of the technology industry in Shenzhen and even the whole country, to understand the market share of similar products, the application of new technologies and the trend of potential consumers' demand for technology products.
2. Audience Analysis and Profile Building
   Utilizes big data analysis and a variety of research tools to accurately portray the target audience. This covers demographic characteristics (age, gender, geography, occupation, etc.), psychological characteristics (interests, values, consumption motives, etc.), and behavioral characteristics (purchasing habits, browsing behavior, preference for online and offline activities, etc.). For example, for a fashion apparel brand, the company will determine that the target audience may be young consumers between the ages of 20 - 35, mainly concentrated around the busy business districts in Shenzhen, pursuing fashion trends, frequently browsing fashion information and social platforms, with high purchase frequency and brand loyalty.
3. Advertising strategy development
   Develop tailor-made advertising strategies based on the results of market research and audience analysis. Determine the advertising objectives, such as increasing brand awareness, promoting product sales, and obtaining potential customer leads, and plan the corresponding advertising paths, budget allocations, and schedules. In the case of a newly opened restaurant, the advertising strategy might be to focus on infomercials in the surrounding area in the first two weeks of opening with the goal of increasing awareness, and then adjust to promotional ads after opening with the goal of attracting customers to the restaurant.

II. High-quality creative production of advertisements

1. copywriting
   A team of professional copywriters will write attractive copy for the advertisement. Copywriting styles are diversified and adapted to the target audience and advertising objectives. For young and fashionable audiences, the copy will be energetic and trendy; for business people, it will be more professional and persuasive. The content of the copy highlights the core selling points of the product or service, its unique advantages and the value it can bring to consumers. For example, an intelligent office software ad copy: "Say goodbye to cumbersome, [software name] intelligent office software for you to create a new realm of efficient work. With one-click data integration and real-time collaboration, your team can double its efficiency and easily meet challenges."
2. visual design
   The design team is responsible for creating compelling visual materials, including images and videos. In terms of image design, the focus is on color matching, composition and visual impact to ensure that the user's attention is quickly caught in the flow of information. Video production, on the other hand, puts more emphasis on storytelling, interest and smoothness of information delivery. For example, the production of infomercial videos for a tourist destination will show the beauty of the local scenery, unique culture and rich travel experience through wonderful clips, which will stimulate users' desire to travel.
3. Creative Planning and Concept Development
   Come up with unique creative concepts for advertisements that will make them stand out in a sea of information streams. This may involve novel forms of expression, unique perspectives, or clever combinations with popular topics. For example, in conjunction with a popular environmental topic, design an infomercial for an environmental product company with the theme of "Green Life, Start from Choosing Us", which enhances the attractiveness of the advertisement and the sense of social value by showing vivid images of how the product contributes to environmental protection.

III. Diversified advertising services

1. Platform Selection and Optimization
   Shenzhen Infomercial Company is familiar with all kinds of infomercial platforms, such as social media platforms (WeChat, Weibo, etc.), news and information platforms (Today's Headlines, etc.), video platforms (Jittery, Shutterbug, etc.), and platforms of specialized fields. According to the client's target audience and advertising characteristics, we choose the most suitable delivery platform and optimize the delivery parameters of the platform. For example, for a product targeting young gamers, it will choose to place on platforms such as Jittery Tone and game-related professional forums in order to obtain accurate traffic.
2. Precision Targeted Placement
   Utilizing advanced technology and platform tools, it realizes accurate targeted placement. Ads can be accurately delivered to potential customers based on multi-dimensional information such as users' geographic location (accurate to each district and business area in Shenzhen), age, gender, interests, and purchasing behavior. For example, a local mother and baby store in Shenzhen can target ads to women aged 25-35 who live within 5 kilometers of the store and have recently browsed information on mother and baby products.
3. Delivery time management
   Analyze the active time pattern of the target audience and reasonably arrange the advertisement placement time to increase the exposure rate and click rate of the advertisement. For the audience mainly consisting of office workers, the placement time may focus on weekday evenings and weekends; for the student group, the placement will be increased after school and during holidays. At the same time, it will be flexibly adjusted according to the peak traffic hours of different platforms.

IV. Data-driven advertising optimization and monitoring

1. Real-time data monitoring
   In the process of advertising, the use of professional data analysis tools, real-time monitoring of various data indicators of advertising. Including exposure, click volume, click rate (CTR), conversion rate (CVR), cost data (such as CPC, CPM, CPA) and so on. For example, data reports are generated hourly or daily to keep track of the effect of advertisement placement.
2. Data Analytics & Insights
   Analyze the monitoring data in depth and dig out the hidden information and laws behind the data. Through data analysis, understand the performance of advertisements on different platforms, different audience groups, and different delivery times, and discover problems and opportunities in advertisement delivery. For example, if an advertisement is found to have a higher conversion rate in a specific time period, analyze the reason for this may be that the audience in that time period has a better match with the product, so as to adjust the subsequent placement plan.
3. Optimization adjustment strategy
   Ongoing optimization of the advertising strategy based on the results of data analysis. This may include adjusting ad creatives, optimizing targeted placement parameters, changing bidding strategies, updating placement times, and so on. For example, if the click-through rate of a certain advertisement is low, the advertisement image or copy may be replaced; if the cost of a certain platform is found to be too high and the conversion rate is unsatisfactory, the placement budget on that platform will be reduced.

V. Comprehensive customer service and communication

1. Account Management and Maintenance
   Provide customers with management services for infomercial accounts, including account opening, setting, recharging and other operations. Ensure the safe and stable operation of the account, and promptly deal with any problems arising from the account, such as abnormal login and payment failure. At the same time, assist customers in budget management and rationalize the arrangement of advertising expenses.
2. Regular reporting and communication
   Regularly submit detailed advertisement placement reports to clients, which cover the overall situation of advertisement placement, analysis of various data indicators, optimization suggestions, etc. Maintain close communication with clients, answer clients' questions in a timely manner, and adjust advertising strategies and service contents according to clients' feedback. For example, hold weekly or monthly communication meetings to report the progress of work and next steps to the client.
3. Training and knowledge sharing
   We provide training services related to infomercials to help clients understand the basic principles of advertisement placement, operation process and effect evaluation methods. At the same time, we share the latest information and best practice cases in the industry to enhance our clients' digital marketing literacy and promote better cooperation between the two sides.

In Shenzhen, a vibrant and innovative city, the infomercial industry is developing rapidly, and many enterprises have chosen infomercials to enhance brand awareness and expand their business. However, different infomercial companies have certain differences in the quoted costs, which makes many enterprises feel confused when choosing. The following is a detailed analysis of the quoted costs of infomercial companies in Shenzhen.

I. Billing

1. CPM (billed per thousand displays)CPM is one of the more common billing methods for infomercials, and is more suitable for branding, event promotion, and other advertising needs that require a lot of exposure. In Shenzhen market, CPM price varies according to different platforms and advertisement positions. Generally speaking, the CPM price of common platforms may be around 10 yuan to 50 yuan, while the CPM price of some popular platforms with large user traffic, such as Jittery, Today's Headlines, etc., may be higher, reaching 50 yuan to 200 yuan or even more. For example, if the CPM quote of an advertisement is 100 yuan, then the advertiser needs to pay 100 yuan for every 1,000 times the advertisement is displayed.
2. CPC (cost per click)In Shenzhen, some common platforms may charge CPC price between RMB 0 and RMB 10, while popular platforms may charge CPC price between RMB 0 and RMB 10. In Shenzhen, the CPC price of some common platforms may range from 0.5 yuan to 2 yuan, while the CPC price of popular platforms may range from 2 yuan to 10 yuan. For example, if the CPC price of an advertisement is 5 yuan, the advertiser needs to pay 5 yuan when a user clicks on the advertisement. This billing method is more suitable for advertisers who pursue accurate traffic and conversion effect.
3. CPA (cost per action)The actions here can be specific behaviors such as user registration, purchase, download, etc. The CPA offer is usually based on the specific actions required by the advertiser and the characteristics of the industry. In Shenzhen, the CPA offer for some industries may range from 10 RMB to 100 RMB. For example, the CPA quote for registration of a financial product is RMB 50, so when a user completes the registration behavior through an infomercial, the advertiser needs to pay RMB 50. This type of billing is relatively low risk for advertisers because payment is only required when a user completes a specific action.
4. OCPC (Optimized Pay Per Click)This is a kind of optimization mode based on CPC billing method, the advertisement system will automatically adjust the bidding price according to the target conversion cost set by the advertiser, in order to achieve the best conversion effect. The offer of Shenzhen infomercial company in OCPC will be evaluated according to different projects and target audiences. Generally speaking, the bidding price of OCPC will be slightly higher than the ordinary CPC bidding price, but it can bring better conversion effect.
5. CPD (charge per day): Advertisers are paid according to the length of time an advertisement is displayed or runs over a certain period of time. This model is suitable for some advertising campaigns that require long-term branding and display. In Shenzhen, CPD offers vary depending on the platform and the ad space, and may range from a few hundred to a few thousand dollars per day.

II. Platform selection

1. Head social media platforms: Head social media platforms like WeChat, Weibo, Jitterbug, etc. occupy an important position in the infomercial market in Shenzhen. These platforms have a large user base and high activity, the advertising exposure effect is good, but the corresponding offer cost is also higher. For example, the price of placing infomercials in WeChat's circle of friends may range from thousands of yuan to tens of thousands of yuan, depending on different placement areas, crowd targeting and other factors. On the other hand, the cost of placing infomercials in popular time slots on the Jitterbug platform is also relatively high.
2. Search Engine Platform: Baidu and other search engine platforms of information flow advertising is also Shenzhen enterprises often choose the placement channels. The advantage of these platforms is that they can accurately place ads according to the user's search keywords and improve the conversion rate of the ads. Search engine platform infomercial quotes are generally based on the heat of the keyword, the degree of competition and other factors to determine, some popular keywords of infomercial click cost may be higher.
3. Vertical Industry PlatformsVertical platforms targeting specific industries, such as Auto Home in the automobile industry and Housing World in the real estate industry, also have a certain market share in Shenzhen. The user groups of these platforms are relatively more accurate, and the advertising effect is better. The information flow advertising offer of vertical industry platforms will be determined according to the platform's popularity, user scale and industry characteristics, and generally speaking, the price is relatively moderate.

III. Advertising forms and creativity

1. graphic advertisement: This is the most common form of infomercial and consists of images and text. The production cost of graphic ads is relatively low and the quoted cost is relatively cheaper. In Shenzhen, the production and placement cost of an average graphic infomercial may be around several thousand dollars, and the cost may increase if high quality images and copywriting are required.
2. video advertisement: With the rise of short videos, video infomercials are increasingly favored by advertisers. Video ads can show products or services more vividly and attract users' attention, but the production cost is high. In Shenzhen, the production cost of a simple video infomercial may be around tens of thousands of yuan, while the production cost of some high-quality and creative video ads may be even higher.
3. interactive advertising: Interactive advertisements have a strong sense of fun and user participation, such as those in the form of quizzes and sweepstakes. The production and technical requirements of interactive ads are high, and the quoted costs are relatively expensive. In Shenzhen, the production and placement cost of an interactive infomercial may range from tens of thousands of yuan to hundreds of thousands of yuan.

IV. Services and packages

1. Basic Service Package: Some Shenzhen infomercial companies will provide basic advertisement placement service packages, including advertisement planning, creative design, placement execution and data analysis. The offer of this package is relatively fixed, generally between tens of thousands of yuan and hundreds of thousands of yuan, the specific price according to the platform, length, frequency and other factors to determine the advertisement.
2. Customized services: For some advertisers with special needs, Shenzhen infomercial companies will provide customized services to carry out all-round advertising planning and placement according to the specific requirements and objectives of advertisers. The quoted cost of the customized service is higher and needs to be evaluated according to the specifics of the project, which may range from hundreds of thousands of dollars to millions of dollars.
3. Outsourcing ServicesSome advertisers choose to outsource the operation service of infomercials to advertising companies due to the lack of a professional advertising operation team. Generally, there are two ways of charging for the service, one is according to the monthly or annual fee, and the other is according to a certain percentage of the advertisement placement fee. In Shenzhen, the monthly fee for the operation service may range from thousands of yuan to tens of thousands of yuan, and the percentage charge is generally around 10% to 20% of the advertisement placement cost.

In a word, the quoted cost of Shenzhen infomercial companies is affected by many factors such as billing method, platform selection, advertisement form and creativity, service content and packages. When choosing an infomercial advertising company, advertisers need to make comprehensive considerations based on their budget, target audience and promotion needs, and choose the most suitable advertising program for them.