目录
ToggleShanghai Infomercial Company Service Program
In the bustling city of Shanghai, infomercial companies are like bright stars, providing a full range of professional services for enterprises in the field of digital marketing. These services are designed to help companies reach their target audience, enhance their brand influence and achieve their marketing goals.
I. In-depth market research and strategy customization
- Market Insights and Trend Analysis
Shanghai Infomercials conducts in-depth research on domestic and international market dynamics, with a particular focus on the unique characteristics of the local Shanghai market. We analyze industry reports, consumer research data, and market trends to understand the current state of development, competitive landscape, and future direction of different industries. For example, in the fashion industry, the company pays close attention to the trends of international fashion weeks, the unique tastes of local consumers, and the competitive strategies of emerging fashion brands, to provide clients with a forward-looking perspective on the market. - Target Audience Profiling and Profiling
Utilizing advanced data mining technology and rich market research experience, we accurately portray a detailed portrait of the target audience. This includes in-depth analysis of the audience's demographic information (e.g., age, gender, income level, area of residence, etc.), consumption psychology (e.g., fashion pursuit, quality preference, price sensitivity, etc.), and behavioral patterns (e.g., online shopping habits, frequency of social media use, and offline consumption scenarios, etc.). For example, for a high-end skincare brand, the target audience profile may be a group of women aged 25-45, living in the core city of Shanghai, with high income and focus on quality of life, frequent browsing of fashion and beauty information, and keen on purchasing high-end skincare products both online and offline. - Personalized Advertising Strategy Planning
Customized advertising strategies based on comprehensive market research and audience analysis. Clearly define advertising objectives, whether it is to raise brand awareness, increase product sales or expand into new markets. This includes choosing the right infomercial platform, determining the time period for advertising, allocating the budget, and planning the theme and style of the ad content. For example, for a new smart home company entering the Shanghai market, the advertising strategy might be to focus on the peak renovation season, choosing to display ads on real estate and home information platforms and social media home groups, highlighting the convenience and technology of the product to attract consumers who are renovating or have the need for home upgrades.
II. Excellence in Creative Advertising Development
- Creative Conceptualization and Copywriting
With a professional creative team, we specialize in conceptualizing advertisements from different perspectives to make them unique in the information flow. Copywriting focuses on accurately conveying the core value of the product or service, while adapting to the language habits and cultural background of Shanghai consumers. Copywriting styles are varied and can be adapted to the target audience and brand tone. For young and trendy brands, the copy may be full of vibrant and trendy elements, such as "Hi, Shanghai's fashionable hipsters! The new products of [brand name] are coming, bringing you to unlock the coolest wear and become the focus of the street"; for high-end business brands, it reflects professionalism and dignity, "[brand name], the first choice of Shanghai elites, highlighting your honorable status with excellent quality". - Visual Design and Multimedia Production
When it comes to visual design, the professional designers at Shanghai Infomercials are able to create attractive images and video footage. From color matching to compositional design, every element is carefully crafted to ensure that it instantly captures the audience's attention in the infomercial stream. For multimedia production, the video ads will incorporate Shanghai's urban elements and brand characteristics to tell compelling stories. For example, the production of an infomercial video on Shanghai's specialty food will show the bustling streets of Shanghai, lively restaurant scenes, and the delicate production process of the food, which will evoke the audience's taste buds and emotional resonance with the culture of Shanghai. - Creative testing and optimization
After the advertisement idea is formed, data is collected to evaluate the effectiveness of the idea through a small-scale test placement. Based on the test feedback, the creative is optimized to ensure that the advertisement can achieve the best attraction effect and communication effect in the actual placement. For example, test different copy headlines, arrangements of visual elements, or opening clips of a video to determine which combination will get the highest click-through rate and user engagement.
III. Accurate advertisement placement service
- Platform Screening and Integration
Shanghai Infomercial Company has established close cooperation with many well-known infomercial platforms, such as social media platforms (WeChat, Weibo, Jittery, etc.), news and information platforms (Today's Headlines, Tencent News, etc.), local life service platforms (Volkswagen Dianping, Meituan, etc.) as well as vertical platforms of the industry. According to the client's target audience characteristics and advertising objectives, we screen and integrate the most suitable combination of platforms for advertising. For example, for a local parent-child amusement park in Shanghai, it will choose to advertise on local parent-child platforms such as Dianping and Mom.com, as well as platforms with a wide range of young parents, such as Jittery Voice and WeChat Circle of Friends. - Targeted delivery technology applications
Using advanced targeting technology, ads are precisely delivered to target users based on multi-dimensional data such as geographic information (accurate to each district and business district in Shanghai), demographic attributes, interests, and purchasing behavior history. For example, a high-end gym located in Shanghai's Xuhui District can target its ads to users aged 25-45 who are interested in fitness and have a certain level of spending power in the Xuhui District and its surrounding areas, thus increasing the relevance of the ads and the conversion rate. - Delivery time and budget management
In-depth analysis of the target audience's living and consumption habits in Shanghai to determine the best time to place ads. For example, product advertisements targeting office workers will be increased during the morning and evening peaks and lunch breaks on weekdays, while products targeting weekend leisure consumption will be centrally placed on Friday evenings to Sundays. At the same time, we reasonably manage the advertising budget, flexibly allocating the daily and total budgets according to the effects of different platforms and the stage of placement to ensure the efficient use of the budget and maximize the benefits of advertising.
IV. Data-driven Advertising Optimization and Effectiveness Evaluation
- Real-time data monitoring and analysis
In the process of advertising, professional data analysis system is utilized to monitor the advertising data in real time, including exposure, clicks, click rate, conversion rate, user retention rate, cost data (e.g. CPC, CPM, CPA) and other key indicators. Through data analysis, we can gain a deeper understanding of the spreading effect of advertisements and users' behavioral feedback. For example, to grasp in real time the difference of click rate of an advertisement in different areas of Shanghai, and the conversion rate of users of different age groups. - Optimization tuning strategy development
Based on the results of data analysis, we quickly develop optimization and adjustment strategies. If an advertisement is found to have a low conversion rate in a certain area of Shanghai or among a specific audience group, the targeting parameters will be adjusted, the advertisement creative will be optimized or the bidding strategy will be adjusted in a timely manner. For example, if a cosmetic advertisement is found to have a low click-through rate among young women in the suburbs of Shanghai, the advertisement image and copy will be changed to better match the aesthetics and consumption psychology of this group. - Effectiveness evaluation and report presentation
Regularly conduct a comprehensive evaluation of the effectiveness of advertisement placement and provide detailed reports to clients. The report covers the overall effect of advertisement placement, the performance of each platform, comparative analysis with the target, and optimization suggestions. Through intuitive data visualization, such as bar charts, line graphs, pie charts, etc., the client can clearly understand the results and value of advertisement placement. For example, a monthly report is presented to the client, showing important information such as the increase of brand awareness in the Shanghai market, sales growth data of products in different regions, and advertising ROI.
V. Professional customer service and communication
- Account Management and Maintenance Guarantee
Provide customers with one-stop infomercial account management services, including account opening, setting, recharging and security maintenance. Ensure the stable operation of the account, and promptly deal with any account-related problems, such as abnormal traffic, advertising violations and other situations. At the same time, provide customers with clear records and reminders of budget utilization to help customers reasonably control advertising costs. - Regular communication and feedback mechanisms
Establish regular communication mechanism to maintain close communication with clients. Hold weekly or monthly meetings to report the progress, effect and problems of advertisement placement to clients. Actively collect clients' feedback and opinions, and promptly adjust advertising strategies and service contents according to clients' needs. For example, discuss with clients the impact of market changes on advertising strategies and how to adjust advertising creativity according to new product launches. - Training and knowledge sharing services
Provide clients with training courses related to infomercials to help them understand the process, principles and techniques of ad placement. Share the latest technologies and trends in the industry to enhance clients' level of knowledge in the field of digital marketing. For example, organizing training activities on topics such as how to interpret advertising data reports and how to utilize new forms of advertising to improve results, to promote synergistic cooperation between clients and advertising agencies to achieve better advertising results.
With its professional and comprehensive service programs, Shanghai Infoway Advertising Company provides strong marketing support for enterprises in the fierce market competition in Shanghai, an international metropolis, and helps brands to ride the waves in the ocean of infoway and sail to the other side of the shore of success.
Shanghai Infomercial Company Quotation Cost
In Shanghai, an international metropolis, the competition in the infomercial industry is fierce, and different infomercial companies have their own quotation systems and charges. The following is a detailed analysis of the quotation cost of infomercial companies in Shanghai.
I. Billing
- CPM (billed per thousand displays)
- This is one of the more common billing methods for infomercials and is suitable for advertisers seeking brand exposure. In the Shanghai market, the CPM price varies according to different platforms, advertisement positions and the precision of the target audience. Generally speaking, the CPM price of common platforms may range from 50 RMB to 150 RMB. For example, some less well-known information platforms may charge advertisers around RMB 50 per 1,000 displays, while some popular social media platforms or platforms with highly sticky user groups may charge higher CPM prices, reaching RMB 150 or even more. If the advertiser's goal is to get a lot of brand exposure in a short period of time, CPM billing is a good choice.
- CPC (cost per click)
- That is, only when the user clicks on the advertisement link, the system will deduct the fee. This billing method focuses on the clicking effect of the advertisement, which is more suitable for advertisers who pursue accurate traffic and conversion. In Shanghai, the price of CPC varies from platform to platform, the CPC price of some common platforms may range from 1 yuan to 3 yuan, while the CPC price of popular platforms may range from 3 yuan to 10 yuan. For example, if the CPC price of an advertisement on a local life service platform in Shanghai is RMB 2 yuan, the advertiser needs to pay RMB 2 yuan every time a user clicks on the advertisement. Advertisers can increase the click rate of ads by optimizing ad creative and setting precise target audiences, thus reducing the cost of a single click.
- CPA (cost per action)
- Actions here can be specific behaviors such as user registration, purchase, download, etc. CPA quotes are usually based on the specific actions required by the advertiser and the characteristics of the industry. In Shanghai, the CPA quote for some industries may range from 50 RMB to 500 RMB. For example, for credit card application ads in the financial industry, the CPA offer may be around RMB 200, i.e., advertisers need to pay RMB 200 for each user completing a credit card application through an infomercial; for product purchase ads in the e-commerce industry, the CPA offer may vary according to the price of the product and the profit margins, and is generally in the range of RMB 50 to RMB 200. This type of billing is relatively low-risk for advertisers, as payment is only required when a user completes a specific action.
- OCPC (Optimized Pay Per Click)
- This is a kind of optimization mode based on CPC billing method, the advertising system will automatically adjust the bidding price according to the target conversion cost set by the advertiser, in order to achieve the best conversion effect. The offer of Shanghai infomercial company in OCPC will be evaluated according to different projects and target audiences. Generally speaking, OCPC bidding will be slightly higher than ordinary CPC bidding, but it can bring better conversion effect. For example, if the target conversion cost set by the advertiser is $50 per conversion, the system will automatically adjust the bid according to the user's behavioral data and algorithms to ensure that as many conversions as possible can be achieved under the premise of controlling costs.
- CPD (charge per day)
- Advertisers pay according to the length of time an advertisement is displayed or runs for a certain period of time. This model is suitable for some advertising campaigns that require long-term branding and display. In Shanghai, CPD offers vary depending on the platform and the ad space, and may range from a few hundred to a few thousand dollars per day. For example, on a certain local Shanghai news client, a popular channel may charge around 1,000 RMB per day for an ad space on which advertisers can display ads for a whole day.
II. Platform selection
- Head social media platforms
- Head social media platforms like WeChat, Weibo and Jitterbit occupy an important position in the infomercial market in Shanghai. These platforms have a large user base and high activity, with good ad exposure, but the corresponding offer cost is also higher. For example, the price of placing infomercials on WeChat's circle of friends may range from thousands to tens of thousands of yuan, depending on different placement areas, crowd targeting, placement time and other factors. If advertisers want to accurately place to specific age, gender, and interest groups of users in Shanghai, and choose to place during prime time, then the cost will be relatively higher; while on the Weibo platform, the cost of placing infomercials on the popular topic pages is not low, and the price may range from a few thousand to tens of thousands of yuan, depending on the topic's heats and influence.
- Search Engine Platform
- Baidu and other search engine platforms' infomercials are also a common placement channel for Shanghai companies. The advantage of these platforms is that they are able to accurately place ads based on the user's search keywords, increasing the conversion rate of the ads. The offer of infomercials on search engine platforms is generally based on factors such as the hotness of the keywords and the degree of competition. For example, some popular industry keywords, such as "Shanghai real estate", "Shanghai food", etc., may have a higher cost of clicking on their infomercials, which may be around $5 to $10 per click, while some relatively cold keywords may have a cost of $1 to $3 per click. In addition, search engine platforms also provide some value-added advertisements. In addition, search engine platforms will also provide some value-added services, such as keyword optimization and creative design of advertisements, etc., and these services may be charged extra.
- Vertical Industry Platforms
- Vertical platforms targeting specific industries, such as Auto Home in the automotive industry and Housing World in the real estate industry, also have a certain market share in Shanghai. The user groups of these platforms are relatively more accurate, and the advertising effect is better. The offer of infomercials on vertical industry platforms will be determined based on factors such as the popularity of the platform, the scale of users and the characteristics of the industry. For example, the price of placing infomercials of automobile brands on the platform of Auto Home may range from tens of thousands of yuan to hundreds of thousands of yuan depending on factors such as the form of the advertisement (graphic, video, interactive, etc.), the location of the advertisement (the home page, the channel page, the detailed page of the vehicle model, etc.), and the period of the advertisement. For some high-end automobile brands or advertisers who need to carry out large-scale promotional activities, choosing vertical industry platforms can better reach the target user groups and improve the effect and influence of advertisements.
III. Advertising forms and creativity
- graphic advertisement
- This is the most common form of infomercial and consists of images and text. The production cost of graphic ads is relatively low and the quoted cost is relatively cheaper. In Shanghai, a common graphic infomercial may cost around several thousand dollars to produce and place. If the advertiser only needs a simple combination of pictures and text with no special design requirements, the cost will be relatively low; however, if high-quality picture shooting, professional copywriting, and beautiful typography are required, the cost may increase. For example, the graphic infomercials of some fashion brands need to invite professional photographers to take pictures and be equipped with senior copywriters, so the production and placement costs of such ads may be more than 10,000 yuan.
- video advertisement
- With the rise of short videos, video infomercials are increasingly favored by advertisers. Video ads can show products or services more vividly and attract users' attention, but the production cost is high. In Shanghai, the production cost of a simple video infomercial may be around tens of thousands of yuan, while the production cost of some high-quality and creative video ads may be even higher, even reaching hundreds of thousands of yuan. For example, the brand promotion video ads of some large enterprises require professional film and television production teams for shooting, editing and post-production, and may invite celebrity spokespersons or professional actors to participate in the shooting, so the production cost of such video ads will be very high. In addition, the placement cost of video advertisements will also vary according to the platform and the broadcast volume. Generally speaking, the larger the broadcast volume of video advertisements, the higher the placement cost will be.
- interactive advertising
- Interactive advertisements have a strong sense of fun and user participation, such as quizzes, sweepstakes, mini-games and other forms of advertisements. The production and technical requirements of interactive ads are high, and the quoted costs are relatively expensive. In Shanghai, the production and placement cost of an interactive infomercial may range from tens of thousands to hundreds of thousands of RMB. For example, for some branded interactive lottery ads, it is necessary to develop a special lottery program and set up prizes and activity rules, so the production and placement cost of such ads may be more than 50,000 yuan; while some complex interactive mini game ads require professional game development team to develop, and to ensure the smoothness and fun of the game, so the production and placement cost of such ads may be more than 100,000 yuan.
IV. Services and packages
- Basic Service Package
- Some Shanghai infomercial companies will provide basic ad placement service packages, including ad planning, creative design, placement execution and data analysis. The offer of such packages is relatively fixed, generally between tens and hundreds of thousands of yuan, with the specific price determined according to the platform, duration, frequency and other factors of advertisement placement. For example, a one-month basic service package including advertisement placement on two common platforms, simple creative design of advertisement and basic data analysis service may be quoted at around RMB 50,000 yuan; whereas if it includes advertisement placement on three popular platforms, professional creative design of advertisement and detailed data analysis service, the quoted price may be more than RMB 100,000 yuan.
- Customized services
- For some advertisers with special needs, Shanghai infomercial companies will provide customized services to carry out all-round advertising planning and placement according to advertisers' specific requirements and goals. The quoted costs for customized services are high and need to be evaluated based on the specifics of the project, which may range from hundreds of thousands to millions of dollars. For example, the new product launch activities of some large enterprises require large-scale infomercials on multiple platforms and require advertising companies to provide a series of customized services such as creative planning, activity promotion, user interaction, etc., and the quotation for such a project may be more than 1 million yuan.
- Outsourcing Services
- Some advertisers choose to outsource the operation service of infomercials to advertising companies due to the lack of a professional advertising operation team. Generally, there are two ways of charging for the service, one is according to the monthly or annual fee, and the other is according to a certain percentage of the advertisement placement fee. In Shanghai, the monthly fee for the service may range from several thousand dollars to tens of thousands of dollars, and the percentage fee is generally around 10% to 20% of the advertisement placement cost. For example, if the advertiser's monthly advertising cost is 100,000 RMB and the proportion of 15% is charged for the operation fee, then the monthly fee for the operation service is 15,000 RMB.
In a word, the quoted cost of Shanghai infomercial companies is affected by many factors such as billing method, platform choice, ad format and creativity, service content and packages. When choosing an infomercial advertising company, advertisers need to make comprehensive considerations based on their budget, target audience and promotion needs, and choose the most suitable advertising program for them.
