目录
ToggleBeijing Infomercial Company Service Program
In today's rapid development of digitalization, Beijing Infomercial Company provides diversified marketing solutions for many enterprises with its professional services and innovative ideas. The following are the common services provided by Beijing Infomercial Company:
I. Market research and analysis
- Target Audience Positioning: Using big data technology and professional market research tools, we analyze the market characteristics, consumer behavior and habits, interests and other information in Beijing to accurately locate the target audience. For example, for a fitness app targeting young office workers, the advertising agency will analyze the data to find out the people in Beijing who are 25-35 years old, whose workplaces are concentrated in business districts, and who have fitness habits or pursue a healthy life, so as to provide a precise audience base for the advertisement placement.
- Industry Competition Analysis: Conduct a comprehensive assessment of the competitive landscape of the client's industry, including competitors' advertising strategies, market share, strengths and weaknesses. Through comparative analysis, it will formulate differentiated advertising strategies for the client and help the company stand out in the competition. For example, in the restaurant industry, the advertising agency will analyze the advertising channels, publicity focus, and promotional activities of the same type of restaurants, and develop a more attractive infomercial program for the client's restaurant.
- Market Trend Research: Always pay attention to the dynamic changes in the Beijing market and industry development trends, such as emerging consumer hotspots, changes in policies and regulations, and technological innovations. According to these trends, the advertising strategy will be adjusted in a timely manner to ensure that the client's advertising will follow the market trend and achieve better results. For example, as Beijing consumers' attention to environmentally friendly products continues to grow, the advertising agency will advise relevant companies to highlight the environmental characteristics of their products in their infomercials to attract consumers' attention.
II. Creative planning and content production
- CopywritingWe have a team of professional copywriters who are able to write creative and engaging advertising copy based on the client's brand positioning and product characteristics. The content should not only convey the core message of the product or service in a clear and concise manner, but also be able to arouse the resonance and interest of the target audience. For example, to create infomercial copy for a Beijing snack, the copywriting team will combine the cultural elements of Beijing and the unique flavor of the snack to create infectious copy such as "Taste the flavor of old Beijing, start with this bite of snack".
- visual design: A professional design team will design beautiful visual advertising materials, including pictures, videos, animations, etc., according to the ad copy and the preferences of the target audience. The visual design focuses on color matching, composition and layout, and selection of elements to ensure that the advertising materials have a high visual impact and attraction. For example, when producing infomercials for a fashion brand, the design team will use fashionable and trendy elements and colors to design ad images and videos that match the brand's style.
- Creative Programming: Develop innovative advertising creative solutions based on clients' needs and objectives. The creative plan should not only consider the form and content of the advertisement, but also combine with the characteristics of the platform where the advertisement is placed and the user's behavioral habits, in order to improve the click rate and conversion rate of the advertisement. For example, for infomercials on short video platforms, advertising agencies will formulate creative solutions suitable for the short video format, such as attracting users' attention through interesting plots and wonderful special effects.
III. Advertising and optimization
- Platform Selection and Placement: We are familiar with various infomercial platforms, such as Jittery Voice and Today's Headlines under ByteDance, and WeChat and QQ under Tencent, etc., and choose the appropriate ad delivery platforms according to the client's target audience and advertising objectives. At the same time, according to the characteristics of the platform and user attributes, we formulate targeted placement strategies to ensure that the ads can accurately reach the target audience. For example, for an electronic product targeting young consumers, the advertising company will choose to place the ad on the Jitterbit platform, where young people gather, and develop a personalized placement plan based on the interests and behavioral habits of Jitterbit users.
- Optimization of delivery time and frequency: Optimize the time and frequency of advertising according to the active time and consumption habits of the target audience. For example, for office workers, the advertising company will increase advertising in the morning before going to work, lunch breaks, and after work in the evening; for weekends and holidays, it will adjust the content and delivery strategy of advertisements according to people's leisure and entertainment needs. At the same time, through real-time monitoring and analysis of advertising data, the frequency of advertising is adjusted in a timely manner, so as to avoid over-investment of advertisements to cause user resentment.
- Effectiveness monitoring and optimization: Utilize professional advertising monitoring tools to monitor and analyze the effect of advertising placement in real time, including exposure, clicks, conversion rate, cost and other indicators. According to the monitoring results, timely adjust the advertisement placement strategy and creative content, in order to improve the effect of advertisement and ROI. For example, if an advertisement is found to have a low click-through rate, the advertising agency will analyze the reasons, which may be that the advertisement copy is not attractive enough, the visual design is not prominent enough, or the placement platform is not properly selected, etc., and then optimize and adjust the advertisement accordingly based on the results of the analysis.
IV. Data reporting and analysis
- Periodic reports: Provide clients with detailed advertisement placement data reports on a regular basis, including statistics and analysis of advertisement exposure, clicks, conversion rate, cost and other indicators. The content of the report is simple, clear and intuitive, so that clients can easily understand the effect and progress of advertising. For example, we provide clients with a monthly report, which analyzes in detail the data indicators of the advertisement placement in the current month and compares them with the data of the previous month, so that clients can clearly see the changes in the effect of advertisement placement.
- in-depth analysis: In addition to regular reports, advertising agencies also conduct in-depth data analysis and mining according to clients' needs. Through the analysis of user behavioral data, we can understand the user's interests, purchasing intentions, consumption habits and other information, and provide clients with more valuable market insights and marketing strategy suggestions. For example, by analyzing users' clicking behavior and stay time in infomercials, we can understand users' attention and interest in different types of advertisement content, which can provide reference for clients' advertisement creativity and placement strategies.
- Strategy Adjustment Recommendations: Provide clients with professional strategy adjustment suggestions based on data reports and analysis results. According to the effect of advertisement placement and market changes, timely adjust the advertising strategy to ensure the effect of advertisement placement and ROI. For example, if you find that the effect of a certain advertising platform is unsatisfactory, the advertising agency will advise the client to adjust the platform or optimize the advertising strategy; if you find that users in a certain region have a greater demand for the product, the advertising agency will advise the client to increase the advertising efforts in that region.
V. Branding and promotion
- Branding: Through the continuous placement of infomercials, we help our clients shape a favorable brand image. In the content of the advertisement, it focuses on conveying the brand's values, cultural connotations and entrepreneurial spirit, so as to make the target audience identify with and feel good about the brand. For example, when producing infomercials for an environmental protection company, the advertising agency will highlight the company's environmental protection concept and social responsibility, shaping a good image of the company.
- Branding Campaign Planning: Planning various online and offline brand promotion activities in conjunction with clients' brand promotion needs. For example, on important festivals or anniversaries, we plan related theme activities; when new products are released, we plan new product launches or online live broadcasting activities, and so on. Through these activities, we can increase brand awareness and influence, and attract more users' attention and participation.
- Word-of-mouth marketing and user interaction: Utilize the interactive functions of the information flow advertising platform to carry out word-of-mouth marketing and user interaction activities. For example, set up user evaluation, liking, sharing and other functions in advertisements to encourage users to participate in interactions; through word-of-mouth spreading by users, expand the influence and reputation of the brand. At the same time, timely response to user inquiries and feedback to improve user satisfaction and loyalty.
All in all, the services of Beijing Infomercials cover a wide range of aspects such as market research, creative planning, advertisement placement, data analysis, brand building, etc., providing enterprises with all-round, one-stop digital marketing solutions. Through professional services and innovative ideas, we help enterprises gain advantages in the fierce market competition and realize rapid brand development and business growth.
Beijing Infomercial Company Quotation Cost
At a time when digital marketing is booming, Beijing, as the political, cultural and economic center of China, has an increasingly prosperous infomercial market. Numerous infomercial companies have sprung up, and their quotation costs show rich differences due to a variety of factors. The following is a detailed analysis of the quotation cost of Beijing infomercial companies.
I. Billing
- CPC (cost per click): This is one of the more common billing models favored by advertisers. In Beijing, CPC quotes vary across platforms and advertising scenarios. For example, on some mainstream social media platforms, the CPC price is usually between RMB 0.3 and RMB 0.8, but for some highly competitive industries, such as finance, education and healthcare, the CPC price may rise to RMB 1 or even higher. This is because the target customers in these industries are of higher value and the competition among advertisers is more intense, requiring higher click costs to acquire potential customers.
- CPM (cost per thousand exposures): This billing method is mainly suitable for brand publicity and promotion, focusing on the exposure of advertisements. Beijing Infomercial Company's CPM offer varies according to different platforms and audience groups. Generally speaking, the CPM price of common platforms is around $10 to $30, while the CPM price of some head platforms or high-quality traffic platforms in specific fields may reach $50 or even higher. For example, if you place infomercials on some professional industry information platforms, the CPM price is relatively high due to the high precision of its audience.
- CPA (cost per action)CPA billing is relatively low-risk for advertisers, as users are paid only when they complete a specific action. In Beijing, the CPA quotes for different industries vary greatly. For example, the CPA fee for an APP download may range from 5 RMB to 50 RMB, depending on the type of APP, the difficulty of promotion, and the acquisition cost of the target user group. For some high-value services or products, such as consulting form submission for high-end financial products, the CPA fee may be higher.
- CPT (time-based billing): Advertisers pay according to the length of time the ads are placed, usually in days, weeks, months, etc. The CPT offer is based on the platform's influence and the placement of the ads. In the Beijing market, CPT offers are based on the influence of the platform, the location of the ad space, and the duration of the placement. For example, on the opening screen of some popular APPs, the cost of placing ads on a daily basis may be tens of thousands of yuan, while on some common information flow pages, the cost of placing ads on a weekly basis may range from a few thousand yuan to tens of thousands of yuan.
II. Platform selection
- Head social media platforms: Head social media platforms like WeChat and Weibo occupy an important position in Beijing's infomercial market. Infomercials on WeChat's circle of friends are relatively expensive due to their large user base and strong social attributes, which enable precise placement. Depending on the placement area, crowd targeting and the form of the advertisement, the placement cost of a single advertisement may range from tens of thousands of yuan to hundreds of thousands of yuan. Weibo's infomercial offer is relatively flexible, with pricing based on factors such as the amount of exposure, the amount of interaction, and the duration of the advertisement.
- Short video platform: Short video platforms such as Jittery and Shutterfly are developing rapidly in Beijing's infomercial market and are favored by many advertisers. Shakeyin's infomercial offer depends on different types of ads and placement objectives, with CPC prices ranging from around $0.2 to $0.5, CPM prices ranging from $4 to $10, and OCPM (optimized billing for 1,000 exposures) prices being relatively high, generally ranging from $30 to $80 per 1,000 exposures. Racer's infomercial offer is similar, and at the same time, Racer also provides a variety of promotional tools and packages, so companies can choose the right promotional program according to their needs.
- News and information platformToday's headlines, Netease News and other news and information platforms are also important channels for Beijing's infomercials. These platforms are based on news and information content, with a wide range of user groups and high exposure and click-through rates for advertisements. Today's Headline's CPM quotes range from 5 yuan to 15 yuan, and CPC quotes range from 0.2 yuan to 0.5 yuan. Netease News' infomercial offer is also in a similar range, but the specific price will fluctuate according to the ad placement position, placement time and audience targeting and other factors.
III. Advertising creative and production costs
In addition to the cost of ad placement, ad creative and production are also important factors that affect the total cost of infomercials. Professional ad creative planning and high-quality ad material production can increase the attractiveness and conversion rate of ads, thus bringing better marketing results for advertisers.
In addition to the cost of ad placement, ad creative and production are also important factors that affect the total cost of infomercials. Professional ad creative planning and high-quality ad material production can increase the attractiveness and conversion rate of ads, thus bringing better marketing results for advertisers.
- Creative advertising planning: Influencer advertising companies in Beijing usually develop personalized advertising creative planning plans based on the company's product characteristics, target audience and marketing objectives. The cost of creative advertising planning depends on the complexity and innovation of the program, usually ranging from several thousand dollars to tens of thousands of dollars. For some large enterprises or brands, a higher level of creative planning may be required, and the cost will increase accordingly.
- Production of advertising materials: Includes the cost of producing advertising materials such as pictures, videos, copywriting and so on. If the enterprise provides its own advertising material, then this part of the cost can be omitted; but if you need an advertising company to provide professional material production services, the cost will vary according to the type and quality requirements of the material. For example, the production cost of a high-quality short video advertisement material may range from thousands of dollars to tens of thousands of dollars, and the production cost of a beautiful picture advertisement material may range from a few hundred dollars to thousands of dollars.
IV. Service packages and modes of cooperation
- service packageInfluencer advertising companies in Beijing usually offer a variety of service packages to meet the needs of different enterprises. Basic service packages may include basic services such as advertisement planning, placement execution and effect monitoring at a relatively low cost; advanced service packages may also include value-added services such as brand positioning, market research and creative optimization at a relatively high cost. Enterprises can choose the right service package according to their budget and needs.
- Mode of cooperation: Long-term clients are usually offered a certain discounted price, while short-term cooperation or one-off projects are quoted at a relatively high price. In addition, some advertising agencies will offer discounts and incentives according to the advertising budget of the enterprise. For example, for enterprises with large advertising budgets, advertising agencies may offer certain discounts on billing methods or provide additional advertising resources and service support.
To summarize, the quoted cost of Beijing infomercial companies is affected by a variety of factors such as billing methods, platform selection, advertisement creativity and production as well as service packages and cooperation modes. When choosing an infomercial advertising company, enterprises should consider these factors according to their own needs, budgets and marketing goals, and choose the most suitable infomercial advertising program for them.
