Guangdong Information Stream Advertising Company

Nov 8, 2024 | Marketing Report, Project reports | Guangdong Infomercials Guangdong Information Stream Advertising Company Guangdong infomercial placement

Services of Guangdong Infomercial Company

In Guangdong, an economically prosperous region with a strong business atmosphere, infomercial companies are springing up, providing diversified professional services for all kinds of enterprises. The following are the common services provided by infomercial companies in Guangdong:

I. Advertising planning and creative design

Market Research and Analysis: To gain an in-depth understanding of the market environment, industry trends, competitors as well as the characteristics and needs of target customer groups in Guangdong. Through big data analysis, questionnaire survey, field research and other methods, we collect a large amount of information and data to provide a solid foundation for advertising planning. For example, for a company that wants to promote catering services in Guangdong, the infomercial company will analyze local consumers' eating habits, spending power, dining preferences, etc., in order to develop a more targeted advertising strategy.
Advertising strategy development: Based on the client's marketing objectives, budget and market research results, we formulate a detailed infomercial placement strategy. We determine key elements such as ad delivery platform, delivery time, delivery region, target group targeting, etc., to ensure that the ads can accurately reach the target customers, and improve the effect and conversion rate of the ads. At the same time, we will continuously adjust and optimize the advertising strategy based on market changes and real-time feedback on advertising results.
Creative Design and Production: With a professional creative team and design team, we are able to design creative, attractive and infectious infomercial materials according to customers' brand image and product characteristics. Including short video scripting, video shooting and editing, image design, copywriting, etc., to ensure that the ads stand out among many infomercials and attract users' attention and clicks. For example, make a vivid and interesting short video to show the use scene and advantages of the product, and at the same time, match it with concise and clear copy to guide users to learn more about the product.

II. Advertising and optimization

Account Setup and Management: Help clients build ad accounts on major infomercial platforms, set parameters such as ad budgets, bids, and placement targets, and perform daily management and maintenance of the accounts. Ensure the safe and stable operation of the account, handle account exceptions in a timely manner, and ensure the smooth operation of advertising. At the same time, we also provide regular account reports for our clients, analyzing in detail the advertising data and effects of the account, so that they can understand the progress of advertising.
Advertisement placement execution: Upload the designed advertisement materials to the infomercial platform in accordance with the formulated advertisement placement strategy, and make the placement. In the process of placement, we strictly monitor the effect of advertisement placement, including exposure, clicks, conversion rate and other indicators, to ensure that the advertisement can achieve the expected effect. At the same time, it will also continuously optimize the placement method and bidding strategy of the ads according to the rules and algorithms of the ad platform, so as to improve the competitiveness and effect of the ads.
Optimization of placement results: Based on in-depth analysis and mining of advertisement placement data, we continuously optimize and improve advertisements. Based on the user's behavioral data and feedback information, we adjust the advertisement's creativity, copywriting, delivery time, delivery geography, etc. to improve the click rate and conversion rate of the advertisement. At the same time, we also maintain close communication with customers, keep abreast of their needs and opinions, and adjust and optimize the advertisements according to their feedback.

III. Data analysis and reporting

Data monitoring and collection: Utilize professional data analysis tools and platforms to monitor and collect real-time data on the placement of infomercials. Including user behavior data, ad exposure data, click data, conversion data, etc., to fully understand the advertising effect and user feedback. Through in-depth analysis of these data, we can explore users' needs and behavioral habits, and provide a basis for the optimization of advertisements and the adjustment of marketing strategies.
Data analysis and interpretation: Conduct in-depth analysis and interpretation of collected data, transforming complex data into intuitive and easy-to-understand charts and reports. We analyze key indicators such as advertising effectiveness, user's behavioral path, conversion rate, etc., and evaluate the ROI and marketing effect of the advertisements. At the same time, we will share the results and conclusions of data analysis with our clients and provide them with professional advice and decision-making support.
Effectiveness Evaluation and Feedback: Evaluate and summarize the effect of infomercial placement based on the results of data analysis. Work with the client to develop evaluation indicators and standards, and regularly evaluate and feedback on the effect of advertisements. For advertisements with good results, we summarize the experience and practices to provide reference for subsequent advertisements; for advertisements with unsatisfactory results, we analyze the reasons and put forward improvement measures to continuously improve the effect and quality of advertisements.

IV. Branding and promotion

Branding: We help our clients to build a good brand image through the placement of infomercials. In the content of the advertisements, we focus on conveying the client's brand values, cultural connotation and social responsibility, and improving the brand's popularity and reputation. At the same time, it will also combine the client's brand positioning and target audience, develop brand promotion strategies, and expand the brand's influence and scope of dissemination through a variety of channels and methods.
Branding Campaign Planning: Plan various online and offline brand promotion activities according to clients' needs and market conditions. For example, we organize brand launch, new product launch and promotion activities in Guangdong to attract users' participation and attention and increase brand awareness and influence. At the same time, we can also cooperate with netizens, celebrities, media, etc. in Guangdong to carry out brand promotion and product publicity to expand brand exposure and user groups.
User Interaction and Operations: Utilize the interactive features of the infomercial platform to actively interact and communicate with users. Respond to users' comments and private messages in a timely manner, answer users' questions, collect users' feedback and suggestions, and improve users' satisfaction and loyalty. At the same time, you can also strengthen the contact and interaction with users by establishing brand official accounts and fan groups to cultivate users' brand identity and sense of belonging.

V. Training and advisory services

Infomercial Training: Provide clients with training services on infomercials to help them understand the principles, rules, placement techniques and other knowledge and skills of infomercials. The training includes the introduction of infomercial platforms, the formulation of advertisement placement strategies, creative design methods, data analysis techniques, etc. Through training, we improve the clients' infomercial placement ability and level.
Marketing consulting services: Provide professional marketing consulting services for customers, according to the actual situation and needs of customers, to develop personalized marketing plans and strategies for customers. Including market positioning, target customer group analysis, marketing strategy development, marketing channel selection, etc., to provide customers with a full range of marketing consulting and solutions. At the same time, we will also provide clients with regular analysis reports on market dynamics and industry trends to help clients understand market changes and adjust their marketing strategies in a timely manner.

All in all, the services of Guangdong Infomercials cover a wide range of aspects such as advertising planning, placement, optimization, data analysis, branding, training and consulting, providing customers with comprehensive and one-stop infomercial marketing solutions. Through professional services and innovative ideas, we help our clients gain an edge in the market competition in Guangdong and realize marketing goals and business growth.

Guangdong infomercial offer cost

In Guangdong, an economically active and commercially prosperous region, the infomercial industry is developing rapidly, with many infomercial companies providing diverse advertising services for enterprises. The following is a detailed analysis of the common quotation cost models and influencing factors of infomercial companies in Guangdong.

1. Billing modalities

CPC (cost per click): This is one of the more common and basic billing models. In Guangdong, the price of CPC varies depending on the platform, industry, ad position and other factors. For example, the CPC price of infomercials on some popular social media platforms or information APPs may range from 0.3 yuan to 1.5 yuan. For more competitive industries, such as finance, e-commerce, games, etc., due to the advertiser's higher demand for user clicks, the bidding price will be increased accordingly, and may reach $2 or even higher. For some relatively niche or specialized industries, the CPC price will be relatively low. This kind of billing method is suitable for advertisers who have a clear pursuit of advertisement conversion effect and hope to accurately obtain user clicks.
CPM (billed per thousand displays)The cost of CPM varies widely in Guangdong, depending on the influence of the media platform and the quality of the audience. The CPM price varies greatly in Guangdong, mainly depending on the influence of the media platform and the quality of the audience. For some large comprehensive platforms, such as headline news and information platforms or social platforms, the CPM price may range from RMB10 to RMB30. For some vertical specialized platforms, the CPM price may be between $5 and $15. For some emerging platforms or platforms with relatively few users, the CPM price may be even lower.CPM billing method is suitable for brand promotion, product exposure and other objectives, which can help advertisers quickly enhance brand awareness.
OCPC (Optimized Pay Per Click): It is essentially an optimization algorithm based on the CPC billing model. Advertisers set a target conversion price, and the system will dynamically adjust the cost per click according to the conversion quality of the user. In Guangdong, the offer of OCPC is usually slightly higher than ordinary CPC billing because it involves more complex algorithms and optimization services. However, the conversion rate and ROI of advertisements can be improved in this way, which is a good choice for advertisers who have some data accumulation and want to further optimize the effect of advertisement placement.
CPA (cost per action): Charge advertisers for specific user actions, such as registration, downloads, purchases, and so on. Due to the large difference in the value of user behavior in different industries, the CPA offer also varies greatly. In Guangdong, for some high-value industries, such as finance and high-end education, the CPA price may range from $50 to $500, while for some common e-commerce products or APP promotion, the CPA price may range from $5 to $50. This kind of billing method is relatively less risky for advertisers, as they only need to pay after users have completed specific actions, but it also puts higher requirements on the quality of ads and placement strategies.

2. Factors affecting the offer

Selection of media platforms: There are numerous media platforms that infomercial companies in Guangdong cooperate with, and there is a big difference in the offer of different platforms. Large head platforms, such as those under Tencent and ByteDance (WeChat, Jittery, Today's Headlines, etc.), offer relatively high prices due to their large number of users and high-quality traffic. While some small and medium-sized media platforms or emerging information flow platforms, in order to attract advertisers, the offer will be relatively low. For example, the price of placing infomercials on Tencent's WidePoint platform varies according to different ad formats and placement positions, but the overall price level is at a medium-to-high level in the market; while some emerging local information platforms may offer more favorable pricing policies.
Targeting Settings for Ad Placement: Precise targeting settings can improve the effectiveness of advertisements, but will also affect the offer. If advertisers choose broad targeting conditions, such as targeting only according to basic information such as geography, age, etc., the offer will be relatively low; however, if they choose more detailed targeting conditions, such as interests, behavioral habits, consumption ability, etc., the offer will be correspondingly higher due to the more precise target audience and more intense competition. For example, if a sports brand launches infomercials in Guangdong, the CPM price may be around $8 if only users in Guangdong Province are selected as the targeting scope; however, if users who love sports and often buy sports equipment are further selected as the targeting scope, the CPM price may rise to around $15.
Advertising creativity and qualityHigh-quality and creative advertisements can attract more users' attention and clicks, so the price quoted by advertising agencies for such advertisements will be different. If the advertiser can provide innovative and unique advertisement materials, or commission the advertisement company to carry out professional creative design and production, then the advertisement price may be relatively higher. On the contrary, if the advertisement material is of poor quality and lacks attraction, the advertising company may suggest the advertiser to optimize it or give a certain discount on the quotation.
Timing and periodicity of advertisingThe demand for infomercials increases dramatically during special periods of time, such as holidays, large-scale promotions, or peak seasons of certain industries, and the quotes of advertising companies will rise accordingly. For example, during the annual "Double 11" shopping festival, advertisers in the e-commerce industry have increased their advertising efforts, and at this time, the quotes of Guangdong's infomercial companies will be 20% to 50% higher than usual. In addition, the cycle of advertising will also affect the offer, if the advertiser chooses to cooperate for a long period of time and batch advertising, the advertising company will usually give some preferential discounts.

3. Other related costs

material production costs: If advertisers do not have professional advertisement material production capacity themselves and need to entrust infomercial companies or third-party production companies to produce material, additional costs will be incurred. In Guangdong, the production cost of simple graphic advertisement material may range from RMB 500 to RMB 2,000; while the cost of complex video advertisement material may range from RMB 3,000 to more than RMB 10,000, depending on factors such as time length and production difficulty.
Operational Service Fee: The operation and management after the advertisement is placed is also a very important part, some Guangdong infomercial companies will provide professional operation services, including data analysis, effect optimization, account management and so on. The operation service fee is usually charged on a monthly or quarterly basis, ranging from RMB 1,000 to RMB 5,000 per month, depending on the advertiser's demand and the service level of the advertising company.

In conclusion, the quoted cost of Guangdong infomercial companies is a complex system, which is affected by a combination of factors. When choosing an infomercial advertising company, advertisers should consider various factors according to their own marketing objectives, budget and audience characteristics, and choose the most suitable advertising program for them. At the same time, it is also necessary to fully communicate and negotiate with the advertising company to ensure that both sides agree on the offer and service content to achieve the best advertising results.

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