目录
ToggleShanghai professional WeChat attraction and promotion service program: help enterprises accurate customer acquisition
In Shanghai, where digital marketing is booming, WeChat, as a social application with a huge user base, provides a highly promising marketing platform for enterprises. With its professional skills and rich experience, Shanghai professional WeChat attraction and promotion company has tailored a series of services for enterprises, effectively helping them to achieve accurate attraction and business expansion in the WeChat ecosystem.
I. Target Audience Analysis and Positioning
- Big Data Mining and Analytics
Utilizing advanced big data technology, we deeply mined the data information of WeChat users in Shanghai. These data cover the user's basic information (age, gender, region, etc.), behavioral habits (browsing content, consumption frequency, use time, etc.), interests (types of public numbers to follow, topics to participate in, etc.), and social relationships (friend groups, interactive objects, etc.). Through the comprehensive analysis of massive data, a clear and accurate target audience profile is constructed, which provides a strong basis for the subsequent attraction and promotion strategy. For example, for a fashion and beauty company in Shanghai, data analysis can accurately locate a group of female users aged 20-35, living in a busy area of the city, frequently browsing beauty information and purchasing related products, and keen to share fashion tips on WeChat. - Local market insights and segmentation
Combining Shanghai's unique market environment and consumer culture, we provide in-depth insight and segmentation of the local market. Different areas of Shanghai (e.g. Jing'an, Xuhui, Pudong, etc.) have their own distinctive consumer and crowd characteristics, and there are also differences in user needs and behavioral patterns in different industries (finance, fashion, technology, etc.) on WeChat. The promotion company will further segment the target audience according to the industry and product characteristics of the enterprise, to ensure that the attraction activities can accurately reach the most potential customers. For example, for a company that specializes in high-end financial services, it focuses on high-net-worth individuals in Shanghai's financial business district, as well as users who frequently follow financial information on WeChat and participate in financial investment discussions.
II. Operation and promotion of micro-letter public number
- Planning and Construction of Public
Customize the overall planning and design of WeChat public number for enterprises. From the name, positioning, menu settings to visual style of the public number, every aspect is carefully crafted to match the brand image of the enterprise and the preferences of the target audience. For example, for a traditional old restaurant in Shanghai, the name of the public number will highlight its brand heritage and specialty dishes, the menu settings will facilitate users to check dish information, book seats and learn about the restaurant's culture, and the visual style will incorporate retro elements of old Shanghai to create a unique atmosphere. - Content creation and curation
Set up a professional content creation team to continuously output high-quality, valuable and attractive content for the public number. The content can be in various forms, including articles with illustrations, vivid and interesting cartoons, and fascinating short videos. Combined with local hot topics, industry trends and the characteristics of the company's products or services, we create content that resonates with users and stimulates their interest and desire to share. For example, the public number of a Shanghai-based tech company can regularly publish local tech industry news, interpretation of the company's latest R&D achievements, and tech product usage guidelines to attract the attention and interaction of target users. - Public Promotion and Traffic Attraction
Develop a comprehensive public number promotion strategy to increase the public number's exposure and fan base through multiple channels. Use the search optimization (SEO) techniques within WeChat to improve the ranking of the public number in the search results; cooperate with influential public numbers in Shanghai to promote each other and share the fan resources; carry out activities combining online and offline to guide users to pay attention to the public number, such as setting up a QR code scanning and attention to the public number on the site of a local business event in Shanghai for a lucky draw session. At the same time, by publicizing the public number on other social media platforms, local forums, etc., to attract more potential users.
III. Micro letter small program development and marketing
- Small program custom development
According to the business needs and user experience requirements of enterprises, we develop WeChat small programs with perfect functions and convenient operation. Whether it is e-commerce shopping, reservation service, information inquiry or interactive entertainment functions, all can be precisely realized. For example, developing a booking applet for a beauty salon in Shanghai, users can easily check the hair stylist scheduling, book the service time, select the service items and receive real-time booking reminders, which improves the user experience while increasing the efficiency of the store's operation. - Applet optimization and promotion
Optimize the performance of the applets to ensure that they can run quickly and stably in different network environments and devices. At the same time, take advantage of the entrance of WeChat applets (e.g. nearby applets, search, etc.), combined with Shanghai's local geographic location information and user search habits, to carry out accurate promotion. By setting keywords, optimizing applet descriptions and page labels, we can increase the exposure rate of applets in search results. In addition, design interesting interactive links and preferential activities within the small program to encourage users to share, such as the small program of a shopping mall in Shanghai launched a "share to win coupons" activity, attracting users to spread spontaneously and expanding the user base of the small program.
Fourth, micro letter community operation and attract traffic
- Community Building and Planning
We assist enterprises in establishing and managing WeChat communities, and plan the type, scale and operation mode of the communities according to the objectives of the enterprise and the characteristics of the users. For example, for a Shanghai-based education and training company, different learning and communication communities can be set up according to the types of courses and age levels of the students; for a local mother and baby product company, the community can be divided according to the age stage of the baby, so that it is convenient for parents to exchange parenting experience and product usage tips. - Community content and activity operation
Continuously publish valuable content within the community, including industry information, product knowledge, discount information, expert lectures, etc., to maintain the community's activity and user stickiness. At the same time, it regularly plans and organizes all kinds of online and offline activities, such as thematic discussions, online live broadcasts, offline parent-child activities, member gatherings, etc., to enhance the interaction between users and their sense of identity with the corporate brand. For example, the community of a fitness club in Shanghai holds weekly online fitness knowledge lectures and training plan sharing, and organizes monthly offline member fitness challenges to attract new and old members to actively participate. - Community Attraction and Conversion
Attract more potential users to join the community through the community's word-of-mouth communication and user invitation mechanism. At the same time, in the community cleverly guide users to understand the enterprise's products or services, to realize the transformation from community members to customers. For example, setting up product trials and preferential purchase in the community to stimulate users' desire to buy, and transforming users interested in the products into actual consumers.
Fifth, the circle of friends advertising and optimization
- Advertising Planning and Design
According to the enterprise's marketing objectives and the characteristics of target audience, we plan attractive advertisement programs for the circle of friends. Beautifully designed advertisement pictures and infectious advertisement copy, combined with Shanghai elements and enterprise brand characteristics, make the advertisement stand out in the users' friend circle information flow. For example, a friend circle advertisement designed for a Shanghai-based travel company shows pictures of Shanghai's iconic night view of the Bund and Yuyuan Garden, while the copy is themed "Explore the beauty of Shanghai, [travel company name] takes you on a wonderful journey" to attract users' attention. - Placement strategy development and implementation
Combined with the living habits and social behaviors of Shanghai users, we formulated the accurate placement strategy for the ads in the circle of friends. We analyze the activity of users' circle of friends in different time periods, geographic regions (e.g. various administrative districts in Shanghai) and age groups, and reasonably arrange the advertising time, budget allocation and targeting groups. For example, targeting office workers in Shanghai, we increase ad placement during morning and evening peaks and lunch breaks on weekdays to increase the exposure rate and click rate of ads. At the same time, we adjust the strategy in real time according to the effect of advertisement placement and optimize the parameters to ensure the maximum benefit of advertisement placement. - Advertising Effectiveness Monitoring and Evaluation
Utilizing professional data analysis tools, we conduct real-time monitoring and comprehensive evaluation of the effect of the placement of the advertisements in the circle of friends. Monitoring indicators include exposure, clicks, conversion rate, interaction rate, cost data, etc. Through in-depth analysis of these data, we understand the attractiveness and influence of the advertisements on target users in Shanghai. Based on the evaluation results, we make timely adjustments to the advertisement content, delivery strategy or target audience positioning to continuously optimize the advertisement delivery effect and improve the return on investment of the advertisement.
VI. Data monitoring and analysis services
- Multidimensional data collection
Integrate data information from various channels within the WeChat platform (public numbers, small programs, communities, circle of friends ads, etc.), and also collect external data related to WeChat attraction and promotion (e.g. user source channels, market competition data, etc.). Through multi-dimensional data collection, we build a comprehensive data monitoring system to provide rich data resources for in-depth analysis. - Deep Data Analytics & Insights
Using professional data analysis methods and models, we conduct in-depth mining and analysis of the collected data. Gain insight into the behavioral patterns, preference changes, and purchase decision-making process of Shanghai users in the WeChat ecosystem, and analyze the differences in the effectiveness of different attraction and promotion channels and strategies. For example, the analysis reveals that users in a certain region of Shanghai are more interested in specific types of WeChat promotional content, or that the conversion rate of users during a certain period of time is significantly higher than that of other periods of time, thus providing a basis for optimizing promotional strategies. - Data Reporting and Strategy Adjustment Recommendations
Regularly provide enterprises with detailed data reports, presenting the overall situation of WeChat attraction and promotion, the trend of key data indicators, and comparative analysis with the expected goals in an intuitive data visualization way (e.g. charts, graphs, etc.). At the same time, based on the results of data analysis, we provide targeted strategic adjustment recommendations to help enterprises optimize their WeChat attraction and promotion programs according to the dynamic changes in the Shanghai market, and improve the promotion effect and business performance.
Through these comprehensive and professional service programs, Shanghai Professional WeChat Attraction and Promotion Company fully utilizes the powerful functions of the WeChat platform and the advantages of the local market in Shanghai to help enterprises accurately reach their target audience in the WeChat ecosystem, achieve efficient attraction and business growth, and stand out in the highly competitive Shanghai market.
Shanghai professional weibo attraction promotion offer cost analysis
In the wave of digital marketing, professional WeChat attraction and promotion services in Shanghai have become a key way for many enterprises to expand their markets. However, its quoted cost varies depending on a number of factors, involving different promotion strategies, target audiences, and service contents. The following is a detailed analysis of the quoted cost of professional WeChat attraction and promotion in Shanghai.
I. WeChat public number attraction and promotion offer
(i) Content creation and distribution services
- Regular content creation: For general public articles, the price ranges from $500 - $1,500 per article. It depends on the word count of the article, industry specialization and the requirement of creativity. If it is some simple product introduction or life information articles, the price may be close to 500 yuan; while for in-depth industry analysis, case studies, etc., the cost per article may reach 1500 yuan.
- Series Content Planning and Distribution: If a company needs to create and publish a series of public number content around a certain topic, such as new product release series, brand story series, etc., the quotation is usually in the range of 5,000 - 20,000 RMB depending on the length and complexity of the series. In addition to article creation, this kind of service also includes content release schedule, interaction strategy with readers and so on.
(ii) Public promotion services
- Fan Growth Package: To help public numbers increase their followers through various legitimate promotional means, the price of a basic fan growth package (expected to add 1,000 - 5,000 new followers per month) ranges from RMB 3,000 - 8,000. Methods that may be used by the promotion company include cross-promotion with related industry public numbers, promotion in WeChat groups where the target audience is active, and so on. For fan growth packages targeting high-quality fans (e.g., industry-specific practitioners, groups with high spending power), the price will increase accordingly, and the monthly cost may range from RMB 8,000 - 20,000.
- Advertisement Placement Service: The cost of placing advertisements within a public number to attract users' attention varies depending on the number and quality of the public number's followers. For public numbers with 10,000-50,000 followers, the cost of one advertisement is 2,000-5,000 yuan; for public numbers with 50,000-100,000 followers, the cost of a single advertisement is 5,000-10,000 yuan; and for high-quality public numbers with more than 100,000 followers, the cost of each advertisement may be more than 10,000 yuan. For public numbers with more than 100,000 fans, the cost of each advertisement may be more than 10,000 RMB.
Second, micro letter friend circle attraction promotion offer
(i) Circle of Friends Advertising Service
- Official Channel Placement: The cost of placing an advertisement through WeChat's official Circle of Friends advertising platform depends mainly on the form of placement (graphic or video), the target audience range and the scale of the placement. Generally speaking, the cost per 1,000 exposures for graphic ads is 100 - 200 RMB, and the cost per 1,000 exposures for video ads is 150 - 300 RMB. For example, if a company wants to get 100,000 exposures of graphic ads, the cost will be about 15,000 RMB based on 150 RMB per thousand exposures. At the same time, setting up a specific precise target audience (such as age, geography, hobbies and other conditions) may add a certain cost.
- Agent placement serviceSome professional promotion companies act as WeChat advertising agents and charge a certain service fee in addition to the basic fee for ad placement. The service fee is usually 10% - 20% of the advertisement placement fee. they will assist enterprises to optimize the advertisement content, choose the right placement time and audience to improve the advertisement effect.
(ii) Friend circle community attraction service
- Community Establishment and OperationWe can help enterprises to set up WeChat communities and operate them, including community rule making, member management, content planning, etc. We can help enterprises to set up WeChat communities and operate them. The basic community establishment and 3-month operation services are quoted at 5,000 - 10,000 RMB, which is suitable for smaller communities (100 - 500 members). For large communities (more than 500 members) or communities with special functional requirements (e.g. live online courses, commodity trading, etc.), the cost may be $10,000 - $30,000.
- Community promotion and attraction: To realize traffic diversion by publicizing the community in the circle of friends and inviting target users to join. Depending on the precision of the target users and the scale of attraction, the cost of each community promotion activity is in the range of 3,000 - 10,000 RMB. For example, targeting professionals in a specific industry may cost more because it requires more precise promotion channels and strategies.
Third, the micro letter small program diversion promotion offer
(i) Small program development and optimization services
- Small program development: Depending on the complexity of the functions of the small program, the development cost varies greatly. The development cost of a simple display type small program is 5000 - 20000 yuan, this kind of small program is mainly used to display enterprise information, product introduction and so on. For small programs with e-commerce functions (including product display, shopping cart, payment system, etc.), social functions (such as user interaction, sharing, etc.) or other complex functions, the development cost may be $20,000 - $100,000 or even higher.
- Applet OptimizationThe cost of each optimization service is RMB 3000 - 10000 for performance optimization and user experience optimization of developed applets. Optimization may include improving the loading speed of the applet, improving the interface design, optimizing the interactive process, etc., in order to attract more users and increase the user retention rate.
(ii) Small program promotion services
- Applet Search Optimization (ASO): Similar to app store search optimization, it improves the ranking in WeChat search by optimizing the name, keywords, description and other elements of the applet. monthly quotes for ASO services range from 3,000 - 8,000 RMB. This helps small programs to be displayed more prominently when users search for relevant keywords in WeChat, thus increasing natural traffic.
- Small program advertising and promotion: Placement of advertisements within the WeChat applet ecosystem, such as applet ad space, incentivized ads, etc. The cost varies depending on the location, form and expected traffic. Generally speaking, the daily cost of core ad space within a small program is 500 - 2,000 yuan, and the cost per display of incentive-style ads (e.g., displaying an ad after a user completes a certain task) is 0.1 - 0.5 yuan.
IV. Other factors affecting the offer
(i) Level of competition in the industry
In highly competitive industries, such as finance, e-commerce, education, etc., the offer for WeChat attraction and promotion is usually on the high side. This is because more refined strategies and more resources are needed to attract users' attention and stand out from many competitors. For example, to promote WeChat services related to financial products in the financial industry, the cost of attraction promotion may be 20% - 50% higher than the ordinary industry due to the fierce competition for the target audience.
(ii) Extension cycle and contract duration
If a company needs a long-term WeChat lead generation promotion service, the promotion company may give some price discounts. For example, a discount of 5% - 15% may be given on the total offer for a contract of more than half a year. In addition, a longer promotion cycle will also affect the quoting strategy. Short-term focused promotions (e.g., high-intensity promotions within a month of a new product launch) may be relatively expensive because more resources need to be invested in a short period of time to achieve the attraction effect.
(iii) Data analysis and reporting services
Professional WeChat attraction promotion is usually equipped with data analysis and reporting services to help enterprises understand the promotion effect, user behavior and other information. If the enterprise has higher requirements on the depth and frequency of data analysis, the cost of this part of the service may increase. General data analysis and monthly report services cost 2,000 - 5,000 yuan, while more detailed real-time data analysis, special data analysis reports and other services may cost more than 5,000 - 10,000 yuan.
In short, the quoted cost of professional WeChat diversion and promotion in Shanghai is the result of a comprehensive consideration of many factors. When choosing WeChat diversion and promotion services, enterprises should fully communicate with professional promotion companies according to their own goals, budgets and industry characteristics, and develop the most suitable promotion programs and budgets for themselves.
