Shanghai new media operation company services

I. Strategic planning for new media platforms

1. Platform Research and Selection: In-depth study of the characteristics, user groups and development trends of various new media platforms, including WeChat, Weibo, Jitterbug, Xiaohongshu, Station B, Today's Headlines and so on. Combined with the target audience, brand positioning and marketing objectives, we choose the most suitable combination of new media platforms for our clients. For example, for a fashion brand with young women as its main target audience, it may focus on choosing Xiaohongshu and Jieyin as its core operating platforms; while for a B2B enterprise targeting business people, Linking and WeChat are more promising.
2. Account positioning and building: Determine the positioning of the new media account based on the selected platform and the client's brand image. This includes the design of the account name, profile, avatar, visual style and other elements to ensure that the account is unique and recognizable among many competitors. At the same time, complete the initial construction of the account, such as setting up menus, opening relevant functions, etc., to lay a solid foundation for subsequent operations.

II. Content creation and management

1. content planning: Form a professional planning team to develop a content creation plan based on the client's brand characteristics, product information and target audience's points of interest. The content plan covers various forms, such as articles, pictures, videos, live broadcasts, etc., and combines the characteristics of different platforms and user preferences for targeted design. For example, on Weibo, you can plan content such as topic discussions and comments on hot events; on Jitterbug, you can focus on the storytelling and fun of short videos to attract users' attention and participation.
2. CopywritingWe have a team of creative and well-written copywriters capable of creating high-quality, engaging copy. We have a variety of copywriting styles, which can be adjusted according to customer needs and platform attributes. From concise and clear product introduction to emotionally resonant brand stories, from humorous and funny paragraphs to professional and authoritative industry analysis, we can meet the needs of different types of content. For example, a copywriter for a food brand can vividly describe the color and flavor of the dishes to whet the appetite of users; a copywriter for a technology company can highlight the innovative technology and application scenarios of the product.
3. Visual content creation: Includes graphic design, video production and animation. Professional design and video production teams use advanced software and equipment to create beautiful visual materials for new media accounts. During the design process, brand elements and popular trends are incorporated to make the visual content more attractive and infectious. For example, produce eye-catching product images, vivid and interesting animated videos or high-quality live broadcast images to enhance user experience and the communication value of the content.
4. Content Review and Publishing: Establish a strict content review mechanism to ensure that the published content complies with laws and regulations, platform rules and the client's brand values. After passing the audit, the content is published to various new media platforms in a planned manner according to the optimal time and frequency of publication, in order to maintain the account's activity and continuous appeal. At the same time, track the content after publishing and handle user feedback and comments in a timely manner.

III. Fan operation and interaction

1. Fan Growth Strategy: Attract new fans to new media accounts in a variety of ways. This includes optimizing content to improve natural search rankings and sharing rates, carrying out targeted advertising, and cooperating with other influential accounts to promote each other. For example, by producing high-quality "pop-up" content and utilizing the platform's algorithmic recommendation mechanism, the account's exposure and fan base can be rapidly expanded; or by cooperating with well-known bloggers in the same field to conduct joint promotional activities to attract each other's fans.
2. social group operation: Assist clients to establish and manage new media communities, such as WeChat fan groups, Weibo super talk, Jitterbug fan groups and so on. In the community, we regularly release valuable information, organize online and offline activities, and promote communication and interaction among fans to enhance their stickiness and sense of belonging. For example, organizing online fitness challenge activities, sharing fitness experience and nutritional recipes for a fitness brand's community inspires fan participation and increases brand loyalty.
3. User interaction management: Actively interact with fans, respond to users' comments, private messages and messages, answer users' questions, and collect users' feedback and suggestions. Through this interaction, establish a good user relationship and let users feel the brand's attention and importance. At the same time, adjust the operation strategy and content direction in time according to users' feedback to better meet users' needs.

IV. Social media advertising

1. Advertising strategy development: Develop social media advertisement placement strategies based on the client's marketing objectives, budget and target audience. Choose suitable ad forms, such as WeChat Friend Circle Ads, Weibo Fan Pass, Jittery Tone Information Stream Ads, etc., and determine the ad placement time, geography, crowd targeting and other parameters. For example, for a newly-launched Shanghai local life service APP, you can focus on users in the Shanghai area when advertising, and carry out precise targeting based on age, interests and other factors to improve the conversion rate of the ads.
2. Advertising creative design and production: Design attractive and creative advertising materials, including pictures, videos, copywriting and so on. The advertising creativity should highlight the selling points of the product or service, meet the aesthetic and psychological needs of the target audience, and stand out in the mass of infomercials. For example, the advertisement material designed for a travel company can show the special attractions and unique travel experience in Shanghai, attracting users to click to learn more about the travel products.
3. Ad placement and optimization: Responsible for the execution of advertisement placement and monitoring the effect of advertisement in real time during the placement process. By analyzing data indicators such as exposure, clicks, conversion rate, cost, etc., timely adjust the advertisement placement strategy, such as optimizing bids, replacing advertisement materials, adjusting targeting groups, etc., in order to improve the ROI of advertisements. For example, if you find that the click-through rate of an advertisement is low, you may analyze the reason and try to replace the advertisement picture or copy with a more attractive one.

V. Data analysis and reporting

1. Data collection and integration: Using data analysis tools provided by new media platforms and third-party monitoring tools, collect and integrate various data related to new media operations, including basic account data (number of followers, growth trend, etc.), content data (reading volume, playback volume, number of likes, number of comments, etc.), user behavioral data (browsing paths, dwell time, interactive behavior, etc.) and advertising data (exposure volume, click volume, conversion rate, cost, etc.).
2. Data Analytics & Insights: Conduct in-depth analysis of the collected data to dig out the hidden information behind the data such as user behavior patterns, interests, content preferences and market trends. Through data analysis, we understand the strengths and weaknesses of account operation, and discover potential growth opportunities and optimization directions. For example, if the analysis reveals that a certain series of content is particularly popular among users of a specific age group, you can increase investment in this area in subsequent content creation; or if you find that the user conversion rate of a certain platform is low, you can further explore the reasons for this and seek ways to improve it.
3. Reporting and decision support: Provide clients with detailed data reports on a regular basis, presenting the overall situation of new media operation, trends of key data indicators, comparative analysis with expected goals, as well as recommendations and directions of strategic adjustments based on data analysis in the form of intuitive charts, tables and text. These reports provide strong support for clients' decision-making, helping them understand the effectiveness of new media operations, rationalize budget and resource allocation, and develop more effective marketing strategies.

VI. Branding and Crisis Communication

1. Brand image building and communication: Reinforce the client's brand image and values through the continuous output and dissemination of new media content. In the process of content creation and operation, brand elements are integrated into every aspect, such as brand story, brand culture and brand characteristics, so that the brand image is deeply rooted in people's hearts. For example, by telling the development history of the brand, the founder's entrepreneurial story and the lifestyle advocated by the brand, we enhance the brand's cultural connotation and emotional value, and strengthen the brand's attractiveness and loyalty.
2. Crisis Communications Management: Pay close attention to the dynamics of public opinion about the client's brand on new media platforms, and promptly identify information that may have a negative impact on the brand. When encountering a crisis event, quickly formulate and implement a crisis PR strategy to minimize the damage of the crisis to the brand by actively communicating, issuing statements and guiding public opinion. For example, when there are negative comments or false information, timely communicate with users to explain, release authoritative information to clarify, and maintain the brand's reputation and image.