Shanghai sem operation company

Nov 12, 2024 | Marketing Report, Project reports | Shanghai sem operation Shanghai sem operation company

Shanghai SEM agency services

In the highly competitive business environment of Shanghai, Search Engine Marketing (SEM) has become a key means for enterprises to obtain online traffic and enhance brand awareness. With a professional team and rich experience, Shanghai SEM agency provides a series of comprehensive and in-depth service programs to help enterprises stand out on search engine platforms and realize precise marketing.

I. Account building and planning

In-depth understanding of business needs
When launching an SEM agency project, the company will communicate with the enterprise in depth to fully understand the enterprise's business scope, product or service characteristics, target audience and marketing objectives. For example, for a high-end custom jewelry company in Shanghai, the agency team will understand the design style of the jewelry, the materials used, the price range, the customer groups (whether young fashion groups or high-net-worth mature consumers), as well as the enterprise hopes to SEM to achieve the specific objectives of brand promotion, order growth.
Market and Competitive Analysis
Conduct research on the Shanghai local market and wider industry market to analyze industry trends, market size, and competitors. Study competitors' advertising strategies on search engines, keyword selection, ad copy, landing page design, etc., to identify competitive advantages and points of differentiation. For example, analyze other jewelry brands' keyword bidding strategies and ad presentation in SEM, and develop targeted solutions for client companies.
Account Structure Design
Design a scientific and reasonable SEM account structure based on the results of your business and market analysis. This includes creating multiple ad series and ad groups, and dividing them according to product categories, service types, geographic regions, brands and other dimensions. In the case of a jewelry company, for example, ad groups can be divided according to product categories such as necklaces, bracelets, rings, etc., and each ad group is subdivided into keywords of different materials and styles, ensuring a clear account structure and facilitating subsequent management and optimization.

II. Keyword research and selection

Keyword mining tools and methods
Utilize professional keyword mining tools such as Baidu Index and Google Keyword Planner to mine a large number of potential keywords by combining industry experience and insights into the search habits of local users in Shanghai. These methods can mine a wide range of terms from high-traffic core keywords to more targeted long-tail keywords. For example, for a jewelry business, in addition to core keywords such as "jewelry" and "diamond necklace", you would also tap into "Shanghai custom proposal ring" " Vintage style pearl bracelet price" and other long-tail keywords.
Keyword screening and evaluation
The keywords mined are screened and evaluated, with considerations including keyword search volume, level of competition, relevance, and commercial value. In the market of Shanghai, the selection of keywords should pay special attention to the demand characteristics of local users. For example, jewelry repair service companies targeting the local market will give priority to keywords such as "Shanghai jewelry repair store" and "where to repair necklaces in Shanghai" that are relevant to local services and have a certain search volume.
Keyword Grouping and Matching Pattern Setting
The screened keywords are reasonably grouped into corresponding ad groups, and appropriate matching modes (exact match, phrase match, broad match, etc.) are set according to the nature of the keywords and the needs of the enterprise. This helps to improve the accuracy and quality score of ad display. For example, for the brand term "[jewelry brand name] necklace" can be set as exact match to ensure that the ads are displayed accurately only when users search for the brand necklace.

III. Creative production and optimization of advertising

Advertising copywriting
With a professional copywriting team, according to the enterprise's brand image, product selling points and the psychology of the target audience, to create attractive and targeted advertising copy. Copy should highlight the unique advantages of the enterprise, such as jewelry companies can emphasize exquisite craftsmanship, exclusive design, quality service. For local enterprises in Shanghai, the copy can also incorporate Shanghai elements to increase the user's sense of intimacy, such as "Shanghai's beloved jewelry brand, inheriting the classic craftsmanship". At the same time, the ad title should be concise, clear and eye-catching to attract users to click.
Advertisement Style Design
Design diverse ad styles, including text ads, display ads, video ads, etc., to meet different marketing scenarios and user preferences. During the design process, focus on the visual effect and user experience of the ads to ensure that they stand out in the search results page. For example, create beautiful jewelry display ads that show pictures of dazzling jewelry to attract users' attention.
Creative Optimization
Continuously optimize advertisement creative through A/B testing and other methods. Compare the click rate and conversion rate of different versions of ad copy and style to find out the best-performing ad creative elements and promote them. At the same time, according to market changes, seasonal factors, the launch of new products, etc., timely update the advertising creative, to maintain the freshness and attractiveness of the ads.

IV. Bidding strategy and budget management

Bidding Strategy Development
Combined with the competition of keywords, the enterprise's budget and marketing objectives, to develop a scientific and reasonable bidding strategy. Manual bidding, automatic bidding or a combination of both can be used. For highly competitive core keywords, analyze competitors' bids and ranking data to reasonably determine the bidding price in order to obtain the ideal advertising ranking. For long-tail keywords, bids can be flexibly adjusted according to their conversion rate and cost-effectiveness to ensure maximum ROI within the budget.
Budget allocation and monitoring
According to the importance and expected results of the ad campaigns and ad groups, the SEM budget of the enterprise is reasonably allocated. In the process of budget execution, closely monitor the spending of each ad group to ensure the reasonable use of the budget. For example, for popular products or key promotion service ad groups, allocate relatively large budgets and pay attention to their consumption speed and effect in real time, adjust the budget allocation ratio according to the data feedback in time to avoid overspending or wasting the budget for a certain ad group.

V. Landing page optimization and user experience enhancement

Landing page design and content optimization
Check and optimize the landing page of the advertisement to ensure that the content of the landing page is highly consistent with the advertised content and can meet the user's expectations and needs. From page layout, information communication, visual design to interactive experience, all should be carefully optimized. For the landing page of a jewelry company, it should clearly display product images, detailed parameters, pricing information, purchase process and other content, while creating an atmosphere consistent with the brand image, such as high-end luxury or fashion personality.
User behavior analysis and conversion path optimization
Understand users' decision-making process and pain points by analyzing their behavioral data on the landing page, such as browsing path, dwell time, clicking behavior, etc. Based on the analysis results, optimize the element layout, content presentation and guide buttons of the landing page to make the conversion path smoother. For example, place the buy button in a location where users can easily see and click on it to reduce the bounce rate of users in the purchase decision process.

VI. Data analysis and reporting

Data collection and integration
Utilizing the data tools provided by the search engine platform and third-party data analysis software, comprehensively collect various types of data in the SEM operation process, including advertisement exposure, click volume, click rate, conversion rate, cost data (e.g., CPC, CPM, CPA), keyword quality scores, geographic regions of user origin, search time, etc.. Integrate these data into a unified data analysis platform for in-depth analysis.
Data Analytics & Insights
We conduct in-depth analysis of the collected data to dig out the hidden user behavior patterns, market trends and ad placement issues behind the data. Through data analysis, we can understand how users in Shanghai react to different keywords, ad creatives and landing pages, and find out which ad placement strategies are effective and which need to be improved. For example, through analysis, we found that users in a certain region of Shanghai have a high click rate on specific styles of jewelry ads, but a low conversion rate, and further exploration of the reasons may be that the price sensitivity of the region is high or there are problems with the delivery service.
Periodic reports and recommendations for decision-making
We regularly provide detailed SEM data analysis reports for enterprises, presenting the overall situation of advertising, the trend of key data indicators, the comparison and analysis with the expected goals, as well as problems and suggestions for improvement in the form of intuitive charts, tables and text. These reports provide powerful support for SEM decision-making, helping enterprises understand the marketing effect and adjust budget allocation, keyword strategy, advertisement creativity, etc., so as to improve the overall effect of SEM.

VII. Continuous optimization and adjustment

Adjust strategies based on data feedback
Based on the results of data analysis, timely adjust various elements of the SEM account, including keywords, bids, ad creatives, landing pages and so on. For example, if the conversion rate of a keyword continues to drop, you may need to adjust its matching mode, bid or suspend its use; if the click-through rate of an advertisement idea is low, you can try to modify the copy or replace the image. Through continuous optimization, SEM advertising is always kept in the best state.
Market dynamics and business change response
Pay close attention to Shanghai's local market dynamics, industry trends and the company's own business changes, such as the launch of new products, promotional activities, etc., and reflect these changes in the SEM strategy in a timely manner. For example, when a jewelry company launches a special Valentine's Day jewelry, it timely adjusts its keywords and advertising ideas, and increases its efforts on Valentine's Day-related keywords to attract more target customers.

Through these comprehensive and professional service programs, Shanghai SEM agency provides strong support for enterprises in Shanghai in the field of search engine marketing, helping enterprises to accurately reach their target customers in the highly competitive market, and realize the goals of brand promotion and business growth.

Shanghai SEM agency quote cost

In today's wave of digital marketing, Search Engine Marketing (SEM) is crucial to the online promotion of enterprises. As a highly developed city in terms of economy and business, many enterprises in Shanghai seek for professional SEM agency to enhance their advertising effect in search engines. The cost of SEM agency quotes is affected by a combination of factors, which are analyzed in detail below.

I. Fee Models and Scope of Offers

(i) Charges in proportion to advertising expenditure

Small business accounts (monthly budget under $5,000)For small businesses with limited budgets, SEM agencies usually charge 15% - 25% of the ad spend as a service fee. For example, if a company has a monthly advertising budget of $3,000, the agency's fee would be $450 - $750. This fee model allows the agency to align its interests with those of the business and incentivizes it to optimize its advertising results within its limited budget.
Medium enterprise accounts (monthly budget $5,000 - $20,000)For example, if a company has a monthly advertising budget of $10,000, it will pay $1,000 - $1,500 per month for the operation of the company. Under this model, the agency will invest more professional resources to ensure that the advertising strategy is more accurate and improve the conversion rate.
Large corporate accounts ($20,000+ monthly budget)The ratio is usually in the range of 5% - 10%. For a large enterprise with a monthly budget of $50,000, the fee for a representative will be around $2,500 - $5,000. Although the ratio is lower, due to the large advertising expenditure base, the agency can still make considerable income, while providing comprehensive services for the complex advertising needs of large enterprises.

(ii) Fixed monthly fee model

Basic package (for small business or simple promotion needs): Fixed monthly cost of $2000 - $5000. This package covers basic account setup, keyword selection, advertisement creative writing and simple data analysis. It is suitable for companies that are just starting out, do not have high expectations of SEM results or have a tight budget.
Standard package (to meet the promotion needs of medium-sized enterprises)The price range is 5000 - 10000 RMB. In addition to basic services, it also includes more in-depth keyword expansion, bidding strategy optimization, advertisement placement effect evaluation and regular reports to enhance the accuracy and return rate of advertisement placement.
Premium package (for promotion needs of large enterprises or highly competitive industries)The monthly cost is $10,000 - $20,000 or even more. The services are more comprehensive and in-depth, such as multi-platform SEM management, competitor analysis, highly customized advertising solutions, and real-time data analysis and adjustment to meet the high requirements of enterprises' advertising in the complex market environment.

(iii) Project-based fees

For some specific marketing projects, such as new product launches and promotions, the agency will charge according to the complexity of the project and the expected workload. Generally, simple short-term projects are charged at $5,000 - $20,000, while complex, large-scale projects involving multi-dimensional promotions may cost more than $50,000. For example, a large e-commerce company's Double 11 promotion SEM project may require $30,000 - $80,000 in agency fees, including pre-campaign advertising warm-up, precise placement during the campaign and post-campaign effect analysis.

II. Factors affecting the offer

(i) Level of competition in the industry

Competitive industries: Industries such as finance, healthcare, education, e-commerce, etc. have intense keyword competition and high cost per click (CPC). The agency needs to invest more manpower and time for in-depth market analysis, competitor research and refined advertising strategy development. Therefore, SEM agency quotes in these industries will be 20% - 50% higher than the general industry.
General Competitive Industries: For traditional manufacturing, local services and other relatively less competitive industries, the keyword cost is low, the work on behalf of the operation is relatively easy, the offer will be reduced accordingly.

(ii) Target market and keyword selection

Broad target market with generic keywords: If the company's target market is broad, involves multiple regions or countries, and uses generic keywords, the agency will need to manage a large number of keywords and ad placement strategies, as well as cope with the variations in different regional markets. In this case, the offer will increase because more complex placement management and optimization work is required.
Precise target market and long-tail keywords: When the enterprise's target market is precise, such as targeting a specific group of people in a specific city and focusing on long-tail keywords, although the number of keywords may be smaller, more in-depth market research is needed to dig and filter the appropriate keywords, while the advertisement creativity needs to match the target audience more accurately. This will also make the cost of agency operation rise.

(iii) Advertising platforms and channels

Multi-Platform Placement: If the enterprise requires simultaneous advertising on multiple search engine platforms (e.g. Baidu, 360, Sogou, etc.) or other advertising channels (e.g. infomercial platforms), the agency needs to master the rules and characteristics of the different platforms and carry out differentiated advertising placement and management. This will increase the operating costs, resulting in higher quotes.
Single Platform Placement: By advertising on only one major search engine platform, the work of the agency is relatively centralized and less costly, and the quoted price will be relatively lower.

(iv) Service content and quality requirements

Full ServiceIf the enterprise requires the agency to provide comprehensive SEM services, including the whole process of services from market research, advertisement planning, account construction, placement execution to data analysis and continuous optimization, and has high requirements on service quality, such as real-time data monitoring, quick response to market changes, etc., the agency needs to be equipped with a more professional team and more advanced tools, and the offer price will be increased accordingly.
Selected servicesIf the enterprise only needs the operating company to complete part of the SEM work, such as only responsible for keyword optimization or advertising creative writing, the offer will be based on the specific content of the service separate accounting, usually lower than the full-service offer.

(v) Data reporting and depth of analysis

In-depth data analysis and reportingIf the enterprise has in-depth requirements for data reports, such as detailed user behavior analysis, conversion rate funnel analysis, competitors' data comparison, etc., the company needs to invest more time and professional resources for data mining and analysis, which will increase the cost, and reflected in the offer may increase the monthly cost by $1,000 - $5,000.
Basic data reporting: Services that provide only basic ad placement data reports (e.g., clicks, exposures, cost data, etc.) are relatively low-cost and will be quoted at a more affordable price.

In conclusion, the quoted cost of Shanghai SEM agency is a complex system, which is affected by the interaction of many factors. Enterprises in the choice of SEM agency services, should be based on their own business characteristics, budget, target market and expectations of the quality of service, and fully communicate with the agency to choose the most appropriate charging model and service program.

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