目录
ToggleShanghai Marketing Planning Company Services
In Shanghai, where business competition is becoming increasingly fierce, marketing planning firms act as a compass for the development of enterprises, formulating all-round marketing strategies for enterprises and promoting them to thrive in the market. The following are the main services of Shanghai marketing planning company:
I. Market research and analysis
- Macro market research
In-depth analysis of Shanghai and even national and global macroeconomic situation, changes in policies and regulations, industry development trends and other factors on enterprises. By studying economic data, policy documents, industry reports and other information, we provide enterprises with macro-level decision-making basis. For example, we focus on the impact of financial policies on the real estate industry or the impact of new technology development trends on the traditional manufacturing industry to help enterprises prepare for their response in advance. - Micro market research
Focusing on the Shanghai local market, we conduct micro-level research on the specific industry in which the company operates. This includes analyzing market size, market growth rate, market saturation, consumer demand characteristics, competitors' market share and competitive strategies. For example, for the catering market in Shanghai, research on the popularity of different cuisines, the competition pattern of catering in various business districts, the sensitivity of consumers to price and dining environment, etc., to find market opportunities for catering enterprises. - consumer insight
Using a variety of research methods, such as questionnaires, in-depth interviews, focus groups, big data analysis, etc., we provide precise insights into Shanghai consumers' behavioral habits, consumption psychology, purchase motivations, decision-making process, etc. Understand how Shanghai consumers' unique cultural background, lifestyle and values influence their consumption choices. For example, analyzing whether young white-collar workers in Shanghai pay more attention to brand, style or price when buying fashion apparel, as well as the channels through which they obtain fashion information, which will provide strong support for fashion companies to develop marketing strategies.
II. Brand planning and shaping
- brand positioning
Determine the unique positioning of the brand in the Shanghai market based on market research results and the company's own characteristics. Define the core value, target audience, brand personality and brand image of the brand. For example, to position a local coffee shop in Shanghai as a "high-quality hand-brewed coffee expert with old Shanghai flavor", focusing on the nostalgic atmosphere and superb coffee-making process, to attract consumers who have the pursuit of coffee quality and love Shanghai culture. - Brand Naming and Visual Design
Conceptualize a creative and attractive brand name for the enterprise, and design a complete brand visual identity system (VIS). Including brand logo, color system, font specification, packaging design, store image (for enterprises with physical stores) and so on. The brand visual design should be in line with the brand positioning and aesthetic preferences of Shanghai consumers, with a high degree of recognition and uniqueness. For example, design a coffee shop logo that incorporates Shanghai Shikumen elements, using retro colors and elegant fonts to create a strong old Shanghai atmosphere. - Brand Storytelling and Culture Building
Mining and creating stories behind the brand, integrating the brand with Shanghai's history, culture, emotions and other elements, enriching the brand's connotation and enhancing its emotional appeal. By publicizing the brand's story, it establishes the brand's cultural identity in the minds of consumers. For example, by telling the story that the coffee beans of the coffee shop are sourced from ancient plantations around the world and inherited from the classic roasting process, just as the city of Shanghai blends the cultural essence of the ancient and modern worlds, so that consumers can feel the deep heritage of the brand while savoring the coffee.
III. Marketing strategy development
- product strategy
Assist enterprises in optimizing their products or services by determining the functions, quality, packaging, length and width of their product lines based on market demand and competition. For example, for a Shanghai-based technology company, it is recommended to add special features to the product functionality that meet the needs of local users, such as voice recognition for the Shanghai dialect; and to incorporate Shanghai city elements into the packaging design to enhance the local appeal of the product. - price strategy
Develop a reasonable pricing system for the company based on cost, market demand, competitive situation, etc. This includes choosing pricing methods (cost-plus pricing, competition-oriented pricing, demand-oriented pricing, etc.) and designing pricing strategies (e.g. skimming pricing, penetration pricing, differential pricing, etc.). In the diverse market of Shanghai, the price sensitivities of different regions and consumer groups are fully considered. For example, for consumers in Shanghai's high-end business districts, a value pricing strategy can be adopted to provide high value-added products or services; while for areas with a concentration of student groups, a low-priced penetration strategy can be adopted to attract price-sensitive consumers. - channel strategy
Planning the sales channels and distribution network of the enterprise's products or services, and choosing the most suitable channel mode by taking into account the characteristics of Shanghai's geography and business environment. This includes the selection and layout of online e-commerce platforms, social media platforms, and official corporate websites, as well as offline directly-managed stores, dealers, retailers, and other channels. For example, for cosmetic enterprises in Shanghai, they can open flagship stores in busy business districts, while laying out their products on major e-commerce platforms and beauty chain stores, and utilize social media platforms to carry out online sales and promotion, forming an omni-channel sales network. - promotional strategy
Design diverse promotional activities, such as discount offers, full-price campaigns, giveaway promotions, lucky draws, limited-time rush purchases, etc., to stimulate consumer purchases. At the same time, formulate details such as the time, scope, and participation conditions of the promotional activities. Create unique promotional opportunities by incorporating Shanghai's festivals, cultural events, seasonal changes and other factors. For example, during the Shanghai International Arts Festival, culture-related products can launch promotions with themes related to the festival; during the hot summer season, air conditioners and other heat-reducing products can launch promotions.
IV. Digital marketing services
- Website Development and Optimization
Create professional official websites for companies, focusing on user experience, visual design, functional implementation and search engine optimization (SEO). Ensure the website has high visibility and ranking in local Shanghai and wider web searches. For example, optimize the website's page loading speed, keyword layout, internal linking structure, etc. so that the website can be found more easily when users search for related products or services. - Search Engine Marketing (SEM)
Develop search engine advertising (e.g. Baidu promotion) strategies, including keyword selection, creative design of ads, bidding strategies, ad placement time and geographical settings. Through precise advertisement placement, increase the exposure rate and click rate of the enterprise in the search engine result page, and attract potential customers in Shanghai and neighboring areas. For example, for tourism enterprises in Shanghai, we select popular keywords such as "recommended tourist attractions in Shanghai" and "tips for self-driving tours around Shanghai" to place ads and guide users to click into the enterprise's website. - Social Media Marketing
Select appropriate social media platforms (e.g. WeChat, Weibo, Jieyin, Xiaohongshu, etc.) for marketing according to the company's target audience and brand positioning. Develop content strategy, advertising plan and interactive activity program to enhance brand awareness, influence and user stickiness on social media. For example, a food company in Shanghai can post beautiful food pictures and shop-hunting videos on Xiaohongshu to attract the attention and sharing of local users, and launch food group-buying and lucky draw activities on WeChat to increase user engagement. - Email Marketing
Establish an effective email marketing system, collect and organize email addresses of local customers and potential customers in Shanghai. Design personalized email content, including product recommendations, discount information, company news, etc. Send emails to target customers on a regular basis to maintain communication and interaction with customers and increase customer loyalty and purchase conversion rate. For example, based on customers' purchasing history and preferences, send new clothing recommendation emails for apparel business customers in Shanghai that match their style.
V. Activity planning and implementation
- Offline Event Planning
We plan all kinds of offline activities, such as new product launches, brand celebrations, industry seminars, themed exhibitions, roadshows, and promotional activities on-site, according to the company's marketing objectives and brand image. In the event planning, Shanghai's cultural characteristics, venue resources and target audience's willingness to participate are fully considered. For example, hold new product launches of high-end brands in Shanghai's historical buildings to create a unique atmosphere; or hold promotional roadshows for the general public in commercial plazas to attract consumer participation. - Online Event Planning
Design and organize colorful online activities, such as webcasting, online lucky draws, interactive games, online seminars and so on. Utilize the advantages of the Internet to break through geographical restrictions and attract more users from Shanghai and surrounding areas to participate. For example, e-commerce enterprises in Shanghai can display and sell their products through webcasting, and invite net stars or celebrities to participate to increase the attractiveness and attention of the live broadcast. - Event execution and management
Responsible for the full execution and on-site management of the event, including venue rental, equipment construction, personnel arrangement, process control, safety and security. Ensure that the event runs smoothly and achieves the expected results. After the end of the event, evaluate the effect of the event and collect feedback from the participants to provide reference for the improvement of the subsequent activities. For example, in a large-scale commercial activity, ensure the normal operation of audio, lighting and other equipment, compact and orderly flow of the activity, and good on-site order, and at the same time collect the evaluation and suggestions of participants through questionnaires, on-site interviews and other means.
VI. Advertising ideas and placement
- Creative design for advertising
We set up a professional advertising creative team to design all kinds of advertising materials for enterprises, including print ads, TV ads, radio ads, online video ads, outdoor ads and so on. The creative ideas should be unique and novel, able to stand out from competitors, and accurately convey the brand message and product selling points. For example, when designing a TV commercial for an automobile company in Shanghai, cool special effects and emotional storylines can be used to show the high performance and fashionable appearance of the car, attracting consumers' attention. - Advertising Strategy
According to the enterprise's budget, target audience and marketing objectives, we choose the appropriate advertising channels and media platforms. Including local TV stations, radio stations, newspapers, magazines, outdoor billboards, bus and metro ads, and online advertising platforms. Formulate the advertising schedule, advertising frequency, advertising area and other strategies to ensure the accuracy and effectiveness of advertising. For example, for Shanghai office workers, advertisements can be placed in metro carriages during morning and evening peak hours; for high-end consumer products, advertisements can be placed in high-end magazines and prime time on TV stations in Shanghai. - Advertising Effectiveness Monitoring and Evaluation
Utilizing professional advertising monitoring tools and data analysis methods, we conduct real-time monitoring and comprehensive evaluation of the effects of advertising. We mainly focus on the exposure, reach, viewership (for TV ads), click rate (for online ads), conversion rate and other indicators. According to the results of advertising effect evaluation, timely adjustment of advertising strategy, optimization of advertising creativity and delivery channels to improve the return on investment of advertising. For example, if you find that the click-through rate of an outdoor advertisement is low, you can analyze the reasons and consider changing the advertisement position or redesigning the advertisement content.
VII. Customer relationship management and maintenance
- Customer data collection and organization
Help enterprises establish a perfect customer information database, collect and organize the basic information, purchase history, consumption preference, feedback and other data of local customers in Shanghai. Collect data through multiple channels (e.g. offline stores, online platforms, customer service systems, etc.), and clean, categorize and store the data to provide data support for customer relationship management. - Customer Segmentation and Personalized Marketing
Segment local Shanghai customers based on customer data, such as classifying customers into different groups according to dimensions such as purchase frequency, consumption amount, product preference, etc. For different customer segments, personalized marketing strategies are formulated, including product recommendations, preferential activities, communication methods, etc. For example, for loyal customers with high consumption, exclusive offers and services can be provided; for new customers, attractive first-time purchase offers can be designed. - Customer Service and Satisfaction Improvement
Assist companies in establishing an efficient customer service system, including customer service staff training, service process optimization, complaint handling mechanism, etc. Improve customer satisfaction and loyalty through timely and high-quality customer service. For example, in the e-commerce enterprises in Shanghai, we ensure that customer service personnel can quickly respond to customer inquiries and solve problems encountered by customers in the purchase process; for customer complaints, we actively handle and follow up to give customers a satisfactory solution.
Through these rich and professional service programs, Shanghai Marketing Planning Company provides one-stop marketing solutions for enterprises in Shanghai, helping them to find their way in the complex and changing market environment, enhance brand competitiveness, and achieve sales growth and sustainable development.
Shanghai Marketing Planning Company Quotation Fee
In a highly competitive business environment, marketing planning is crucial to the success of an organization. As an international metropolis, Shanghai is home to many professional marketing planning firms, which provide a full range of multi-level marketing services to enterprises. However, the quoted costs vary greatly from company to company, depending on a combination of factors.
Market research and analysis phase offer
(i) Basic market research
- For small business or local market research, the content includes basic information collection on the target market, preliminary analysis of competitors, and simple insights into consumer behavior. This kind of basic research usually uses secondary data collection, questionnaires (with small sample sizes) and a small number of interviews. Quotations from Shanghai Marketing Planners are generally in the range of 5,000 - 20,000 RMB. For example, a small coffee shop in a certain neighborhood may cost close to 5,000 RMB to conduct research on the taste preferences of consumers in the neighborhood and the prices of competitors' beverages.
(ii) In-depth market research
- In-depth research is essential when companies need to gain a deep understanding of market dynamics, consumer psychology and the complex competitive environment. This involves large-scale questionnaire surveys (with large sample sizes and strict sampling methods), multiple rounds of interviews (including consumers, competitors' employees, industry experts, etc.), focus group discussions, as well as long-term observation of market trends and data analysis. Quotations for this type of in-depth research range from $20,000 - $50,000 or more. For example, if a large restaurant chain plans to expand its new product lines and needs to have a comprehensive understanding of consumer trends and changes in eating habits in its target markets nationwide, the cost of the research may exceed $50,000.
(iii) Market analysis reports
- A market analysis report is generated based on the results of the research, and its price depends on the depth of the research and the level of detail of the report. A basic market research report costs $3,000 - $8,000 and covers a basic description of the current market situation, issues and opportunities. An in-depth market analysis report may cost $8,000 - $20,000, including a detailed SWOT analysis, recommendations on market segmentation strategies, and consumer profiling.
Marketing Strategy Development Offer
(i) Single marketing channel strategy
- Social Media Strategy: If a company only needs to develop a marketing strategy for a particular social media platform (e.g. WeChat, Weibo or Jieyin), including platform positioning, content planning, interaction strategy and advertisement placement suggestions, etc., the quoted price is usually in the range of $8,000 - $20,000. For example, developing a WeChat marketing strategy for a start-up handmade jewelry store may cost $8,000 - $10,000.
- Offline Activity StrategyThe price of a planning program for a single type of offline event, such as an offline promotion, a new product launch, or a brand experience event, can range from $10,000 - $30,000. It depends on the scale and complexity of the event, such as a small new product launch event (50 - 100 participants) planning costs may be in the 10,000 - 15,000 yuan.
(ii) Multi-channel integrated marketing strategy
- For companies wishing to make comprehensive use of multiple marketing channels (e.g. combination of online and offline, social media and traditional advertising, etc.), planning companies need to develop a comprehensive integrated marketing strategy. Such a strategy covers target setting, resource allocation, collaborative working mechanism and effectiveness evaluation methods for different channels. Quotations are generally in the range of $30,000 - $80,000, as more variables and coordinated efforts need to be considered. For example, for a new product promotion of a large home appliance company, which involves integrated marketing across multiple channels such as online e-commerce platform promotions, offline store activities, social media interactions, and TV advertisement placement, the planning cost may be in the range of $50,000 - $80,000.
Marketing program implementation and promotion offer
(i) Implementation of advertising
- Online Advertisement Placement Management: If the marketing planning company is responsible for the execution of the company's advertising on search engines (e.g., Baidu), social media (e.g., WeChat Friend Circle Ads) and other platforms, the cost will depend on the advertising budget. For a small business with a monthly advertising budget of 5,000 - 10,000 RMB, the cost of advertising execution is about 10% - 20% of the advertising budget, i.e. 500 - 2,000 RMB. For medium-sized businesses (monthly advertising budget of $10,000 - $50,000), the ratio of execution cost is about 8% - 15%, and for large-sized businesses (monthly advertising budget of $50,000 or more), the ratio is about 5% - 10%. In addition, the planning company may also charge a certain amount of advertising strategy development and optimization costs, which is in the range of $2,000 - $10,000 depending on the specific circumstances.
- Offline advertising placement management: The execution cost of offline advertising placement (e.g. outdoor billboards, bus ads, subway ads, etc.) depends on the scale of placement and media resources. The cost of a small-scale project (e.g., placing a small number of bus ads in a localized area) is 5,000 - 10,000 RMB, including the selection of ad placement locations, scheduling of placement, and monitoring of results. Large-scale offline advertising (e.g., citywide subway advertising) may cost more than $20,000 - $50,000.
(ii) Implementation of activities
- Implementation of small-scale events (50 - 200 participants): Includes event setup, staffing, equipment rental, and all other work associated with event execution at $20,000 - $50,000. For example, a small corporate customer appreciation event may have a budget of $20,000 - $30,000.
- Medium-sized event implementation (200-500 participants): In addition to the above, more complicated stage construction, performance program arrangement, etc. may be involved, costing $50,000 - $150,000. For example, a medium-sized business exhibition may cost $80,000 - $120,000.
- Execution of large-scale events (more than 500 participants): Large-scale events are costly to execute, such as large-scale concerts and international-level business forums, costing more than $150,000 or even millions, depending on the scale, grade and complexity of the event.
(iii) Content creation and dissemination implementation
- Content creation (copywriting, design, video, etc.)High-quality copywriting (e.g. brand stories, in-depth product introductions) is priced at 1,000-5,000 RMB per piece; graphic design (posters, brochures, etc.) is priced at 2,000-10,000 RMB per project, depending on the complexity of the design; and video creation (including script writing, filming, and editing) is priced at 3,000-10,000 RMB per minute. - The price per minute for video creation (including script writing, shooting and editing) is 3,000 - 10,000 yuan. If it is a series of content creation, there will be a certain discount according to the quantity and difficulty.
- Content dissemination implementation: Disseminate content through a variety of channels, including social media postings, industry media partnerships, and self-promotion. Depending on the scope of dissemination and the number of channels, the monthly cost is 5,000 - 20,000 RMB. If you need to focus on promotion in high-traffic and high-influence media platforms, the cost will increase additionally according to the platform requirements.
Other factors affecting the offer
(i) Level of competition in the industry
- In highly competitive industries (e.g. finance, e-commerce, beauty, etc.), marketing planning needs to be more innovative and targeted, and companies need to invest more manpower, time and resources in research and planning, so the quoted price will be higher than that of the general industry 20% - 50%. For example, the marketing planning of financial products is relatively expensive due to the stringent regulation, fierce competition and complexity of the target audience. For example, marketing planning for financial products is relatively expensive due to strict regulation, fierce competition and complex target audience.
(ii) Project cycle and time requirements
- If a company requires a marketing planning and execution project to be completed within a short period of time (e.g. urgent new product promotion), the planning company may need to work overtime and deploy more resources to meet the demand, which will result in a higher quotation. On the contrary, for long-term projects (e.g. annual marketing planning and execution), the planning company may offer some price concessions, usually in the range of 5% - 15%.
(iii) Customization needs
- If a company has special marketing needs (e.g., targeting a specific niche market, unique brand culture communication), it requires a highly customized service from the planning company, which will increase the difficulty of planning and execution, and thus the quotation will be increased accordingly, which may be higher than the standard service by 30% - 100%.
In short, the quoted cost of a marketing planning company in Shanghai is the result of a comprehensive consideration of many factors. Enterprises in the choice of marketing planning services, should be based on their own goals, budgets and industry characteristics, and planning company to fully communicate with the development of the most suitable for their own marketing programs and budgets.
