Beijing attraction and promotion company services

I. In-depth market research and precise target positioning

1. Beijing Market Insight
   In-depth analysis of Beijing's macroeconomic situation, the impact of policies and regulations on various industries, and unique market consumption trends. To study the diversified market structure formed by Beijing's status as a political center, cultural center, international communication center, and science and technology innovation center. For example, it focuses on the role of cultural industry policies in promoting industries such as film, television and performance, as well as the reshaping of areas such as financial technology and artificial intelligence by technological innovation, providing a basis for companies to seize market opportunities.
2. Target Audience Profiling
   Utilizing big data analysis, user research, consumer behavior research and other methods to accurately portray the target audience profile. Consider the age, gender, income level, consumption habits, interests and hobbies of Beijing's large and diverse population, including local residents, migrant workers, internationals and other different groups. For example, for a high-end fashion brand, the target audience may be young white-collar workers and expatriates near Beijing's core business districts who have high incomes, are in pursuit of international fashion trends, and frequently attend fashion events.
3. In-depth study of the competitive environment
   Comprehensive analysis of competitors in the Beijing market, covering brand positioning, product characteristics, pricing strategy, marketing methods, customer evaluation and other aspects. Through comparative analysis, we explore the company's competitive advantages and differentiated competition points. For example, in the fiercely competitive Beijing catering market, study other restaurants' dish characteristics, environmental atmosphere, service quality and marketing strategies on major food recommendation platforms to provide reference for enterprises to develop unique traffic attraction strategies.

Second, search engine optimization (SEO) and marketing (SEM) services

1. Search Engine Optimization (SEO)
   • Website structure and content optimization: Comprehensive optimization of the corporate website, including the creation of a clear and reasonable website architecture, optimization of the URL format, page loading speed and on-site links. At the same time, in-depth content optimization was carried out to create high-quality, value-rich content around the core keywords and in line with the search intent of Beijing users. For example, for education and training institutions in Beijing, we reasonably distribute keywords such as "Beijing extracurricular tutoring" and "Beijing art test training" on our website, and provide professional course introduction, faculty demonstration and students' success stories, etc., so as to improve the position of our website in the natural ranking of search engines. The natural ranking of the website.
   • Local Search Optimization Strategies: Optimize the display of enterprises in local search results for the characteristics of local search in Beijing. Improve the enterprise's information in Baidu Maps, Gaode Maps and other map-based applications, including detailed address, contact phone number, business hours, and so on. Incorporate Beijing regional keywords, such as "Beijing Chaoyang English Training Center", into the website title, meta tags, and content to improve relevance and visibility in local user searches.
2. Search Engine Marketing (SEM)
   • Advertising strategy development and execution: Develop a precise search engine advertising strategy based on the company's budget, objectives and the characteristics of the Beijing market. Select high-value keywords, such as popular local search terms and industry-related keywords in Beijing, and determine the bidding strategy, advertising time and geographic scope by combining the peak search hours and geographical distribution of Beijing users. For example, in the peak season, tourism companies increase their advertising efforts for keywords such as "Beijing neighborhood tour" and "Beijing hutong tour" in the downtown area of Beijing and the surrounding tourist source areas.
   • Advertising creative design and optimization adjustment: Design creative elements such as ad copy, pictures or videos with attractive and unique selling points. Highlight the company's advantages in the Beijing market, such as "Beijing's long-established brand, inheriting a hundred years of craftsmanship" or "Beijing's most professional service team, providing you with one-stop solutions". During the advertising process, continuously optimize the advertising creative based on data feedback to improve the click rate and conversion rate.

III. Social media promotion and marketing services

1. Social media platform strategy customization
   According to the target audience and brand characteristics of the enterprise, choose suitable social media platforms, such as WeChat, Weibo, Jittery, Xiaohongshu, Station B, Linking (for B2B enterprises) and other platforms that are widely used and active among Beijing users. Differentiated promotion strategies are developed for each platform, taking into account factors such as the age level, interest preferences, and spending power of the platform's users. For example, for fashion and beauty brands targeting young consumers in Beijing, we focus on product promotion on Jittery Voice and Xiaohongshu through the cooperation of fashionistas, creative short videos, and beautiful graphic content; for technology companies in Beijing, Linking is an important platform for showcasing technology strength, publishing industry news, and establishing international cooperation.
2. Social Media Content Creation and Posting Management
   We set up a professional content creation team to produce high-quality social media content that is rich in Beijing characteristics and resonates with users. Content forms include graphics, videos, live broadcasts, stories, etc., centering on brand stories, product features, user cases, and elements of Beijing local culture. According to the algorithm law of different platforms and the active time of users, we rationally arrange the content release schedule. For example, we publish brand-related content on Weibo in conjunction with current events in Beijing, produce short videos on Jitterbug showing the combination of Beijing landmarks and product features, and publish in-depth industry analysis and corporate news articles on WeChat.
3. Social Interaction and Community Operation
   Enhance interaction with users and increase user participation and loyalty by organizing online and offline activities, initiating topic discussions, user quizzes, lucky draws and other forms. Establish and manage brand communities, such as WeChat fan groups, Weibo super talk, and Jitterbug fan groups, etc., to promote communication among users and brand communication. For example, during one of Beijing's traditional festivals, organize folk culture experience activities and distribute festival-exclusive coupons in WeChat fan groups, and initiate discussions on brand topics related to Beijing's traditional culture on Weibo to encourage users to share their insights and experiences.

IV. Content marketing and word-of-mouth building services

1. Content curation and creation services
   We develop a systematic content marketing strategy and create in-depth, valuable and interesting content, covering a wide range of formats such as blog posts, white papers, e-books, video tutorials and case studies. The content creation is closely centered on the company's brand value, product strengths and the needs of the Beijing market. For example, for a cultural tourism company in Beijing, it can create e-books and video tutorials introducing Beijing's historical and cultural sites and folklore; for a technology company, it can publish a white paper on the application of new technologies in the Beijing market and development trends.
2. Content publishing and promotion optimization
   Choose appropriate content distribution channels, including the official website of the enterprise, social media platforms, local industry forums in Beijing, information platforms, and third-party content platforms. Improve the search ranking and exposure of the content on search engines and social media platforms by optimizing the title, keywords, tags and other elements. At the same time, establish partnerships with local Beijing media, bloggers, opinion leaders, etc. to expand the scope of content dissemination. For example, publish the company's high-quality articles on well-known cultural and tourism forums in Beijing, and invite local Beijing travel bloggers to recommend and share them.
3. Word-of-mouth marketing and user review management
   Actively collect users' favorable comments and success stories, and display them in the promotion to establish a good corporate image and enhance the word of mouth. At the same time, deal with users' negative comments in time to improve the quality of products and services. For example, displaying Beijing users' satisfactory evaluations and use cases of products or services on the company's official website and social media pages, responding quickly to negative evaluations, solving problems and providing feedback to users on improvement measures.

V. Offline promotional activities and ground promotion services

1. Local business district and store promotion
   Conduct offline promotions in Beijing's busy business districts, shopping centers, commercial streets and stores. Attract the attention of passers-by by putting up posters, distributing flyers, setting up display stands and organizing promotional activities. For example, we set up eye-catching display stands in well-known shopping districts such as Wangfujing and Xidan, displaying the company's products or services and guiding consumers to scan the code to pay attention, participate in the experience or purchase.
2. Ground promotion activities and cooperation development
   Carry out geo-promotional activities such as code-sweeping gifts, on-site experience, questionnaire surveys, etc. in schools, communities, office buildings and other places with high foot traffic. At the same time, it establishes cooperative relationships with local merchants, enterprises, community organizations and industry associations in Beijing to achieve resource sharing and mutual benefits. For example, we cooperate with community supermarkets in Beijing to put up promotional posters in the stores and launch joint promotional activities; we cooperate with school student unions to organize campus activities to increase brand awareness among the student population.
3. Event Marketing & Brand Exposure
   Plan and execute all kinds of offline activities, such as new product launches, opening ceremonies, theme events, industry exhibitions, etc. Attract media attention, increase brand exposure and user participation through the events. For example, a technology company in Beijing held a new product launch event, inviting industry experts, media reporters, potential customers, etc. to attend and demonstrate the features and advantages of the new product, which enhanced the brand's influence in the industry through media coverage and on-site experience.

VI. E-mail marketing services

1. Mailing List Building and Fine Management
   Collect email addresses of target customers in Beijing through legal ways, such as registering on the official website of the enterprise, collecting at offline events, sharing with partners, etc. Carry out accurate classification management for mailing lists, segmenting them according to customers' attributes (age, gender, industry, geography, etc.), behaviors (purchase history, browsing records, participation in activities, etc.) and interests. For example, for a financial services company in Beijing, the mailing list can be categorized into different categories such as high net worth customers, ordinary investors, potential customers, etc., and further segmented according to investment preferences.
2. Email Content Design and Personalization
   Carefully create personalized and attractive email content, including product recommendations, special offers, company news, and local financial market developments in Beijing (for financial services companies). Design specialized email templates for different customer segments to ensure that the email content closely matches the needs, interests and investment objectives of each group. For example, for high net worth customers, we send customized recommendations of high-end financial products, introduction of exclusive financial services and invitations to high-end financial forums; for ordinary investors, we provide sound investment strategies, recommendations of low-cost investment products and popularization of financial knowledge.
3. Email Marketing Automation and Performance Measurement
   Set up an email marketing automation system that triggers corresponding emails to be sent according to customer behavior. For example, when a new user registers, a warm welcome email is automatically sent; when a user completes a transaction, relevant after-sales service emails or investment advice emails are sent according to the type of transaction. At the same time, by analyzing key data such as email open rate, click rate, conversion rate, etc., we can evaluate the effect of email marketing and adjust the email marketing strategy according to the evaluation results.

VII. Data analysis and effect evaluation services

1. Data collection and full integration
   Collect data from various promotion channels, including website traffic, social media data, advertisement placement data, offline activity data, email data, etc. Integrate these data into a unified system for easy analysis. For example, integrate the data of Beijing enterprises' fan growth on WeChat public number, click data on Baidu promotion, data on the number of participants in offline activities, and data on the open rate of emails to form a comprehensive data resource.
2. Data Analytics & Deep Insights
   Utilize data analysis tools and methods to conduct in-depth analysis of integrated big data. Mining user behavior patterns, promotion channel effects, market trends, product feedback and other valuable information. For example, through the analysis, it is found that users in a certain area of Beijing have an increased demand for a certain product in a certain season, or a certain promotion channel is effective in attracting new users but has a low user retention rate, which provides a strong basis for the enterprise's marketing decisions.
3. Effectiveness Evaluation and Strategy Adjustment
   Regularly evaluate the effect of attraction promotion, analyze the implementation of each channel and strategy according to the set goals and key indicators, such as traffic growth, sales increase, customer satisfaction, etc. According to the evaluation results, timely adjust the promotion strategy and optimize the allocation of resources. For example, if the conversion rate of an online promotion channel is found to be low, the advertisement placement may be adjusted or the keywords may be replaced; if the number of participants in an offline activity is insufficient, the form of the activity and the promotional channels may be optimized.

Beijing attraction promotion company quote cost

I. Social media promotion

1. WeChat Promotion::
   • Public number operation: This includes services such as daily content creation, typesetting, publishing, and fan interaction. If it is a basic operation service, the monthly cost is about 5,000 yuan to 15,000 yuan. If in-depth content planning, activity planning, etc. is required, the cost may be higher, up to more than 20,000 yuan per month.
   • WeChat AdvertisingThe cost of placing advertisements on WeChat's circle of friends and at the bottom of the public number depends on the target group, geographical area and the number of exposures, etc. For example, the cost per thousand exposures is about RMB 30 yuan to RMB 100 yuan. For example, billing according to the number of exposures, the price per thousand exposures is around $30 to $100; if it is billed according to clicks, the cost per click is around $0.5 to $2.
2. Jitterbug Promotion::
   • Shake + PromoteThe enterprises can set their own amount of investment, starting from a minimum of $100 per investment. If you want to get a better promotion effect, the general amount of each placement in the 1000 yuan to 5000 yuan or so.
   • Jitterbug infomercials: Prices vary depending on factors such as the form of display of the advertisement and the accuracy of the target audience. Usually it costs around $10 to $30 per thousand displays, and the price may be higher for some popular industries or competitive fields.
3. Little Red Book Promotion::
   • CollaborationPricing is based on the number of fans, influence, and form of cooperation. For a small celebrity with thousands to tens of thousands of followers, the cost of cooperation may range from 1,000 yuan to 5,000 yuan; for a head celebrity with hundreds of thousands or even millions of followers, the cost of cooperation may range from tens of thousands of yuan to even more.
   • Keyword Ranking Optimization: Improve your ranking in search results by optimizing your Little Red Book notes for keywords. The fee for this service is usually based on the number and difficulty of the keywords and can cost around $3,000 to $10,000 per month.

II. Search Engine Optimization (SEO)

1. Website SEO Optimization: For SEO optimization of a new website, the upfront costs may be relatively high, including website restructuring, keyword research, content optimization and other work. Generally speaking, the monthly cost is about 5000 yuan to 15000 yuan. For websites that already have a certain foundation, the optimization costs will be relatively low, around $3,000 to $8,000 per month.
2. Baidu bidding promotionBaidu Bidding Promotion requires a certain amount of pre-deposit, which is used to pay for the cost of clicks generated during the advertising process. The amount of the advance deposit depends on the needs and budget of the enterprise, usually ranging from 5,000 yuan to 20,000 yuan. In addition, there may also be some service fees involved for account management, ad optimization, etc. The monthly service fee is around 1,000 yuan to 3,000 yuan.

III. Ground promotion services

1. on the ground promotion of an event: If the geo-promotional activities are conducted in shopping malls, supermarkets, subway stations and other places with high traffic flow, including the costs of venue rental, staff wages, and the production of promotional materials. The cost of a one-day campaign may range from 5,000 to 20,000 yuan, depending on the scale and location of the campaign.
2. Community marketing: Ground-truthing in neighborhoods, office buildings, and other communities will be relatively inexpensive. For example, in a medium-sized neighborhood for geo-promotion, the cost of a day may be around 3,000 yuan to 10,000 yuan, which mainly includes the cost of personnel, promotional materials and so on.

IV. Content marketing

1. Copywriting: High-quality copywriting is very important for attraction and promotion. Ordinary copywriting costs about $300 to $1,000 per article; if it's a professional in-depth industry article, brand story, etc., the cost per article may be more than $2,000.
2. Video Production: Short videos have become an important means of attracting and promoting traffic. For a simple short video production, the cost per minute is around 1,000 yuan to 3,000 yuan; if it is a high-quality animated video, special effects video, etc., the cost per minute may be more than 5,000 yuan.

V. Integrated marketing services