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Wuhan promotion and attraction company services

 

In Wuhan, which is a thoroughfare of nine provinces, business activities are booming and market competition is becoming increasingly fierce. In this environment full of opportunities and challenges, promotion and traffic attraction companies come into being, which act as a compass and booster for enterprises, through a series of professional and diversified service programs, to guide the direction for enterprises in Wuhan, converge the traffic, and promote the growth of enterprises in the market.

I. In-depth market research and target audience profiling

 

  1. Wuhan Market Research
    • Analysis of macroeconomic and industry trends: An in-depth study of Wuhan's economic development situation, industrial policies and industry trends. As an important city in the central region, Wuhan's economic structure covers a wide range of fields such as manufacturing, services, and high-tech industries. Analyzing the development speed, market size and potential growth points of these industries, such as the new opportunities brought by the transformation of Wuhan's automobile manufacturing industry to new energy and intelligence, or the rising trend of local e-commerce, online education and other service industries with the development of the digital economy, provides companies with a macro view of market development.
    • Consumer Behavior and Habits Insights: Through questionnaire surveys, data analysis, offline interviews and other methods, we understand the consumption behavior, habits and preferences of Wuhan consumers. Wuhan people's unique consumer culture, such as the love of food, the pursuit of fashion and the favor of local special products, provide rich materials for enterprises to promote and attract traffic. For example, it is important to study Wuhan people's frequency of consumption and choice of venues for specialties such as hot dry noodles and duck necks in catering consumption, or their sensitivity to local brands and prices in shopping.
  2. Precise positioning of the target audience
    • Portrait Drawing: Combined with the results of market research, we portray a multi-dimensional portrait of the target audience in terms of demographics, psychological characteristics, and behavioral patterns. Consider Wuhan's large population base and diverse demographics, including people of different age groups, income levels, and education levels. For example, for Wuhan's tourism market, the target audience may be young college students who seek cost-effective travel experiences and are keen to explore Wuhan's historical and cultural attractions such as the Yellow Crane Tower and the Hubei Provincial Museum; or middle-aged family groups who prefer peripheral trips during holidays, focusing on travel comfort and parent-child interaction.
    • segmentation strategy: According to the characteristics of the target audience, further segmentation of the market, the development of more targeted promotional strategies. For example, for the fashion industry in Wuhan, the target audience can be subdivided into high-income people pursuing international fashion trends, young office workers who love local fashion brands, and college students who are sensitive to campus fashion, and different strategies can be adopted for each subgroup in terms of product design, price positioning and promotion channels.

Second, search engine optimization (SEO) and marketing (SEM) services

 

  1. Search Engine Optimization (SEO)
    • Website Optimization Enhancement: Comprehensively optimize the structure, content, and code of your corporate website. Optimize the page layout of the website to ensure fast loading speed and improve user experience. In terms of content creation, in-depth research on keywords related to Wuhan enterprises, such as Wuhan local service keywords, product keywords, etc., and reasonably incorporate them into the title, body text and meta tags of the website. For example, for a decoration company in Wuhan, optimize the content of the website around keywords such as "Wuhan Home Decoration", "Wuhan Office Decoration and Design", etc., and at the same time optimize the internal links of the website, so as to make it easier for the search engine to crawl and index the page content, and to improve the website's position in the search engine natural ranking position.
    • Local Search Optimization Strategies: Improve the display information of enterprises in local search results for the characteristics of Wuhan local search. Accurately mark the location of the enterprise in Baidu Map, Gaode Map and other map applications, and add detailed information such as enterprise introduction, contact information and user evaluation. Highlight Wuhan's regional characteristics in the content of the website, such as mentioning the adaptability to Wuhan's local environment or special advantages for Wuhan customers when introducing products or services, in order to improve the ranking in Wuhan's local user search.
  2. Search Engine Marketing (SEM)
    • Customized advertising strategies: Develop search engine advertising strategy according to the enterprise's budget, objectives and the characteristics of the Wuhan market. Select keywords suitable for the Wuhan market, combined with Wuhan users' search habits and peak consumption hours, to determine the bidding strategy, advertising time and geographical scope. For example, for a training institution in Wuhan, during the peak enrollment seasons such as winter and summer vacations, increase the advertising efforts for keywords such as "Wuhan Intermediate School Exam Training" and "Wuhan IELTS Training" in Wuhan and the surrounding major sources of students, and at the same time, set up different advertisement groups and bidding strategies for different training courses. At the same time, we set up different advertisement groups and bidding strategies for different training courses.
    • Advertising creative design and optimization: Design attractive and targeted advertisement creative, including advertisement title, description and display URL. advertisement title should highlight the unique selling point of the company in Wuhan, such as "The first [industry characteristic] organization in Wuhan" or "The most professional [product name] supplier in Wuhan". ". The description of the advertisement elaborates the advantages and favorable information of the product or service to attract users to click on it. In the process of advertising, the advertisement creativity is continuously optimized based on data feedback to improve the click rate and conversion rate of the advertisement.

III. Social media promotion and marketing services

 

  1. Social media platform selection and strategy development
    • platform adaptation: According to the target audience and brand positioning of the enterprise, choose social media platforms that are highly active and influential among Wuhan users, such as WeChat, Weibo, Jittery, Xiaohongshu and so on. For example, for fashion and beauty brands targeting young consumers in Wuhan, they should focus on utilizing the platforms of Jieyin and Xiaohongshu to demonstrate the use of products and fashion collocation through short videos and graphics; for local life service enterprises in Wuhan, WeChat and Weibo are important platforms for releasing information and interacting with users, so they can attract users' attention by releasing local life information, preferential activities and other contents.
    • differentiation strategy: Develop differentiated promotion strategies for the characteristics and user groups of each social media platform. On Jieyin, focus on the creativity and fun of the video content, and use hot topics and challenges to attract users; on Xiaohongshu, emphasize the beauty and practicality of the graphic notes, and promote the products through users' sharing and seeding; on WeChat, you can publish in-depth articles, case studies, and preferential information to cultivate users' loyalty; and on Weibo, combine with hot topics and real-time information to increase the brand's exposure and topicality.
  2. Social Media Content Creation and Posting Management
    • Content Creation Team: Set up a professional content creation team to produce high-quality social media content for enterprises that meets the regional culture of Wuhan and the tastes of the target audience. The form of content includes graphics, videos, live broadcasts and other forms. For example, we create attractive food pictures and videos for Wuhan's food brands, showing the production process and tasting experience of Wuhan's specialties; we create interesting travel guide videos and graphics for tourism companies, introducing Wuhan's tourist attractions and tour routes.
    • Release Planning and Optimization: Develop content publishing plans based on user activity time and algorithmic patterns of different social media platforms. Publish content regularly to keep users' attention, and optimize the time, frequency and form of content publishing by analyzing data. For example, on Jitterbug, evenings and weekends are the hours when users are more active, and videos can be released during these hours; at the same time, the content style and release strategy of the video can be adjusted according to the data of the video's playback volume, the number of likes, and the number of comments.
  3. Social Interaction and Community Operation
    • Interaction Strategy: Enhance interaction with users by organizing online and offline activities, initiating topic discussions, and responding to user comments and private messages to increase user engagement and loyalty. For example, a bookstore in Wuhan can organize book sharing sessions and online lectures in WeChat community, and launch the topic "Wuhan's most beautiful bookstore card" on Weibo, encouraging users to share their reading experience and bookstore photos; at the same time, respond to the user's inquiries and suggestions in a timely manner, and establish a good communication relationship with the users.
    • Community Building and Management: Establish and manage brand communities, such as WeChat fan groups, Weibo super chat, Jitterbug fan groups, etc., to promote communication among users and brand communication. Regularly release benefits, favorable information and exclusive content in the community to attract users to join and retain them. For example, a fitness club in Wuhan can post member-exclusive fitness class schedules, instructor-led videos and information on special offers in its WeChat fan group, encouraging group members to invite their friends to join and expand the size of the community.

IV. Offline promotional activities and ground promotion services

 

  1. Local business district and store promotion
    • Business District Event Planning: Conduct offline promotions in Wuhan's well-known shopping districts, shopping centers and commercial streets. Attract the attention of passers-by by setting up display stands, organizing promotional activities and performance shows in the atrium of shopping malls. For example, in Wuhan's Guanggu Pedestrian Street, plan a new product launch or promotional event for your company, combining live performances and interactive sessions to attract a large number of consumers to participate and increase brand awareness and product sales.
    • Store attraction strategy: Develop a personalized traffic diversion strategy for the company's stores. Guide passers-by into the store by putting up posters, distributing flyers and setting up guide signs around the store. At the same time, optimize the display and decoration of the store to create a good shopping environment and increase the rate of customers entering the store and the purchase rate. For example, a clothing store in Wuhan can set up a fashionable window display at the entrance of the store, placing seasonal popular styles of clothing to attract the attention of passers-by; set up a comfortable fitting room and rest area inside the store to improve the shopping experience of customers.
  2. Ground promotion activities and cooperation development
    • Ground level implementation: Carry out ground promotion activities in Wuhan's neighborhoods, schools, office buildings and other places with high traffic flow. Through code-sweeping gifts, on-site experience, questionnaires, etc., collect information from potential customers and increase brand awareness. For example, carry out geo-promotion activities for an education and training organization on a university campus in Wuhan, distributing course coupons and study materials to students and inviting them to try the courses on-site; promote a housekeeping service company in the community, and attract residents' attention to the company's service programs by sweeping codes to give away cleaning supplies.
    • Cooperation Expansion: Establishing cooperative relationships with local merchants, enterprises and community organizations in Wuhan to achieve resource sharing and mutual benefit. For example, cooperating with community supermarkets in Wuhan, posting the company's promotional posters and placing promotional materials in the supermarkets, as well as providing preferential activities for supermarket customers; cooperating with Wuhan's business chambers of commerce, participating in activities organized by the chambers of commerce, and expanding the company's human resources and business channels.
  3. Event Marketing & Brand Exposure
    • Event Planning and Execution: Planning and organizing all kinds of offline activities for enterprises, such as new product launches, opening ceremonies, theme activities, industry exhibitions, etc., to attract media attention, increase brand exposure and user participation. For example, a technology company in Wuhan held a new product launch event, inviting industry experts, media journalists, potential customers, etc. Through on-site product display, demonstration and explanation, it demonstrated the company's strength of science and technology innovation, and enhanced the brand's influence in the industry through media coverage and on-site experience.
    • Event publicity and promotion: Publicize and promote offline events through multiple channels, including social media, offline posters, flyers, and partner media. Release event information in advance to attract target audience to sign up for the event. For example, publish event press releases on local media in Wuhan, posters and teaser videos on social media platforms, and put up posters and distribute flyers around the event venue to increase awareness and participation.

V. Content marketing and word-of-mouth building services

 

  1. Content curation and creation services
    • Content planning: Develop a systematic content marketing strategy to create in-depth, valuable, and interesting content centered around a company's brand, product, or service. Content can be in the form of blog posts, white papers, e-books, video tutorials, case studies, etc. For example, for a medical company in Wuhan, it can create popular science articles on the prevention and treatment of common diseases and white papers on advanced medical technologies; for a cultural company in Wuhan, it can create video tutorials and case studies on local culture and arts.
    • Integration of Wuhan characteristics: Incorporate Wuhan's regional culture and characteristic elements in content creation, so as to make the content closer to Wuhan's local users. For example, Wuhan's specialty snacks such as hot dry noodles and bean skins are mentioned in the introduction of food; Wuhan's iconic landscapes such as the Yellow Crane Tower and the East Lake are highlighted in the description of tourist attractions; and Wuhan's history of urban development and cultural heritage are combined in the telling of corporate stories.
  2. Content publishing and promotion optimization
    • Multi-Channel Release: Choose appropriate content publishing channels, including the official website of the enterprise, social media platforms, local industry forums in Wuhan, information platforms, third-party content platforms and so on. For example, publish the enterprise's high-quality articles to Wuhan's local life service websites and industry forums to expand the scope of content dissemination; share the content on social media platforms and increase the exposure of the content through interaction and promotion.
    • Optimization Tips: Improve the search ranking and exposure of content on search engines and social media platforms by optimizing elements such as titles, keywords, and hashtags. For example, use attractive keywords and hot topics in titles, distribute keywords wisely in articles, and add relevant hashtags on social media platforms to make the content more discoverable by users.
  3. Word-of-mouth marketing and user review management
    • build up a reputation: Actively collect users' favorable comments and success stories, and enhance the enterprise's reputation by displaying them on various channels such as websites, social media and offline promotional materials. For example, displaying users' satisfactory evaluations and use cases of products or services on the enterprise's official website and WeChat public number, and attracting new customers through word-of-mouth spreading by users.
    • Evaluation management: Handle negative comments from users in a timely manner, resolve conflicts and maintain the good image of the enterprise by improving products or services and communicating with users. For example, for the complaints and suggestions made by users on the Internet, timely reply and take corresponding measures, feedback the results of improvement to users, and improve user satisfaction.

VI. E-mail marketing services

 

  1. Mailing List Creation and Management
    • Data collection: Collect e-mail addresses of target customers in Wuhan through legal ways, such as registration on the enterprise's official website, collection at offline activities, and sharing by partners. For example, in the exhibition activities in Wuhan, collect the email addresses of exhibitors and visitors by setting up code-sweeping registration to get information; set up registration forms on the official website of enterprises to encourage users to leave their email addresses to get more information.
    • category management: Categorize and manage mailing lists, segmenting them according to customers' attributes (age, gender, industry, geography, etc.), behaviors (purchase history, browsing records, participation in activities, etc.) and interests. For example, for an e-commerce company in Wuhan, the mailing list can be categorized into different categories such as purchasers of different product categories, potential purchasers, users browsing for specific products, and so on, in order to carry out precise marketing.
  2. Email Content Design and Personalization
    • content creation: Design personalized and attractive email content, including product recommendations, special offers, company news, Wuhan local information and so on. For example, for a florist in Wuhan, the email can recommend seasonal flower varieties, discounted bouquet packages, and share some flower-related information about local events in Wuhan, such as flower exhibitions.
    • Customized Strategies: Design specialized email templates for different customer segments to ensure that the email content closely matches the needs, interests and goals of each group. For example, for regular customers, exclusive offers and loyalty rewards can be provided in the email; for potential customers, the advantages of the company's products and services can be introduced, and opportunities for trial or experience can be provided.
  3. Email Marketing Automation and Performance Measurement
    • automated process: Establish an email marketing automation system that triggers corresponding emails to be sent based on customer behavior. For example, when a new user registers, a welcome email is automatically sent; when a user completes a transaction, relevant after-sales service emails or emails recommending relevant products are sent according to the type of transaction. By automating the process, it improves the efficiency and accuracy of email marketing.
    • Effectiveness Analysis: Evaluate the effectiveness of email marketing by analyzing key data such as open rate, click rate and conversion rate of emails, and adjust email marketing strategies based on the evaluation results. For example, if you find that the open rate of a certain type of email is low, you can adjust the email title or sending time; if the click rate is not high, you can optimize the links and call-to-action buttons in the email content.

VII. Data analysis and effect evaluation services

 

  1. Data collection and integration
    • comprehensive collection: Collecting data from various promotion and attraction channels, including website traffic, social media data, advertisement placement data, offline activities data, email data and so on. For example, collect Wuhan enterprises' fan growth data on WeChat public number, article reading data, click data on Baidu promotion, participant data of offline activities, email open rate data, etc. to form a comprehensive data collection.
    • system integrator: Integrate these scattered data into a unified data analysis system for comprehensive and in-depth analysis. Through data integration, enterprises can have a clearer understanding of the promotion effects of different channels and the interrelationships between them.
  2. Data Analytics & Insights
    • in-depth analysis: Utilize data analysis tools and methods to conduct in-depth analysis of integrated big data. Mining user behavior patterns, promotion channel effects, market trends, product feedback and other valuable information. For example, through the analysis, it is found that users in a certain region of Wuhan's demand for a certain product increases in a specific season, or a certain promotional channel is effective in attracting new users, but the user retention rate is low, which provides a strong basis for the enterprise's marketing decisions.
    • Insight Applications: Transform the results of data analysis into actionable marketing recommendations and strategy adjustments. For example, if a social media platform is found to be more effective in promoting Wuhan's young users, we can increase investment in that platform; if we find that the participant group of an offline event deviates from the target audience, we can adjust the form of the event and the promotional channels.
  3. Effectiveness Evaluation and Strategy Adjustment
    • Periodic assessmentEvaluate the effectiveness of promotion and diversion on a regular basis, and analyze the implementation of each channel and strategy according to the set goals and key indicators, such as traffic growth, sales increase, customer satisfaction, and so on. For example, every quarter, we conduct a comprehensive evaluation of the effectiveness of promotion and diversion of Wuhan enterprises, comparing the data changes in different quarters to understand the progress of the promotion work.
    • dynamic adjustment: Adjust the promotion strategy and optimize resource allocation in a timely manner according to the evaluation results. If the conversion rate of an online promotion channel is found to be low, the investment in that channel can be reduced and resources can be transferred to more effective channels; if the number of participants in an offline activity is insufficient, the form of the activity and the publicity channels can be optimized to improve the attractiveness and awareness of the activity.

 

Through these rich and professional service projects, Wuhan Promotion and Attraction Company provides all-round support for enterprises in Wuhan in the fierce competition in the market, helping them to accurately reach their target customers, realize traffic growth and brand development, and create more brilliant performance in this vibrant land of Jiangcheng.

 

Wuhan promotion and attraction company quote cost

 

In the booming digital economy, enterprises in Wuhan pay more and more attention to expanding the market and enhancing brand awareness through promotion and attraction, which has given rise to a large number of professional promotion and attraction companies. However, the cost of the offer of these companies is often affected by a variety of factors, there are large differences. The following is a detailed analysis of the quoted costs of the Wuhan promotion and streaming company.

I. Offers based on different promotion channels

(i) Search engine promotion

 

  • Search Engine Optimization (SEO)::
    • Basic servicesFor a new website or a website in a less competitive industry, basic SEO work such as website architecture, basic page title and keyword layout, and a small amount of content optimization will cost around RMB 1,500 - 3,000 per month. For example, a small local florist website in Wuhan that wants to improve its natural search engine ranking through basic optimization may pay close to 1,500 RMB per month.
    • Advanced ServicesFor websites with a certain network foundation and in medium-competitive industries, involving more in-depth keyword mining and expansion (10-20 keywords per month), regular high-quality content updates (3-5 per month), internal chain optimization and part of the external link construction, etc., the monthly cost is usually in the range of RMB 3,000-6,000. - 6000 yuan per month. Like some medium-sized decoration company websites in Wuhan, in order to increase awareness in the region, choose advanced SEO services, the cost is more in the range of 4000 - 5000 yuan.
    • Premium ServicesIf it is a large website in a highly competitive industry (e.g. e-commerce, healthcare, education, etc.), it is necessary to optimize the structure of the website in all aspects, create a large amount of high-quality content on a continuous basis (6 - 10 in-depth articles per month), build an authoritative and considerable number of external links, monitor the rankings in real time and adjust the optimization strategy in a timely manner, etc., and the monthly price may be 6000 yuan or even more. - 15,000 yuan or even higher. For example, a large e-commerce platform website in Wuhan, in order to dominate the search engine rankings, the cost of advanced SEO services is often higher.
  • Search Engine Marketing (SEM)::
    • Small Business Account HostingIf it is a small business with a monthly advertising budget of 2,000 - 8,000 yuan, the promotion and attraction company is responsible for setting up advertisement accounts in Baidu, 360 and other search engines, keyword screening (about 10 - 20 keywords), advertisement creative writing, and basic data analysis, etc., and generally charges 10% - 20% of the advertising budget as the service fee, that is, about 200 - 1,600 yuan per month. 10% - 20% of the advertising budget as a service fee, that is, about 200 - 1600 yuan per month. For example, Wuhan, a small specialty handicrafts store wants to increase online orders through search engine advertising, if the monthly budget of 5,000 yuan, the hosting fee charged by the promotion company is about 500 - 1,000 yuan.
    • Medium Business Account EscrowWhen the monthly advertising budget of a medium-sized enterprise is in the range of $8,000 - $30,000, in addition to the regular work, it will expand more keywords (20 - 50 keywords), optimize the bidding strategy, compare and analyze competitors' advertisements, etc., and the cost of the service accounts for about 8% - 15% of the monthly budget. 15%, i.e. 640 - 4500 RMB per month. For example, a medium-sized restaurant chain in Wuhan, increase advertising during the peak season, the monthly budget of 20,000 yuan, the monthly hosting fee of about 1,600 - 3,000 yuan.
    • Escrow for large corporate accountsLarge enterprises with monthly advertising budgets of more than $30,000, SEM management is more delicate and complex, covering multi-dimensional data analysis, precise control of advertising time and geographic areas, and continuous optimization of advertising combinations, etc., and the service cost accounts for 5% - 10% of the monthly budget, with a monthly cost of $1,500 - $30,000 or more. More than 30,000 yuan per month. When a large commercial complex like Wuhan does comprehensive promotion, the hosting fee corresponding to the high advertising budget is also at a high level.

(ii) Social media promotion

 

  • WeChat Platform::
    • Public Number OperationFor basic services such as content creation (6 - 12 articles per month), publishing and simple fan interaction, the monthly quotation is around 1000 - 3000 RMB. If the enterprise also needs to promote the growth of fans of the public number, such as through some activities, cooperation and other ways to increase the number of fans (it is expected that the number of new fans per month 200 - 500 people), then the additional cost of 1,000 - 2,000 yuan. For example, for a cultural training institution in Wuhan, the basic service cost may be around RMB 1,500, and the total monthly cost will be around RMB 2,500 - 3,000 if the company also carries out a fan growth program.
    • Circle of Friends Advertisement PlacementFor example, if the budget for an advertisement in the circle of friends is 4,000 yuan (the exposure volume is about 20,000 - 50,000 times), the management fee will be 400 - 800 yuan. - For example, if the budget of one advertisement is $4000 (exposure volume is about 20000 - 50000 times), the management fee will be $400 - 800.
  • microblogging platform::
    • Daily OperationsFor example, a local food blogger's account in Wuhan may cost around RMB 800 - 2000 per month for content planning, posting (10 - 15 tweets per month), topic marketing, and simple fan interaction management. For example, a local food blogger account in Wuhan may cost 1,000 - 1,500 RMB for a promotion company to do daily operations.
    • Microblog advertising placement (e.g. Fanpass): Depending on the cost of interaction and the scale of the campaign, the cost per interaction (likes, comments, retweets, etc.) is around 0.5 - 1.5 RMB. If you want to achieve a certain amount of interaction and exposure, the cost will increase accordingly, a medium-sized campaign may cost 3000 - 10000 yuan.
  • Jitterbug platform::
    • Short video content creationThe price of each short video ranges from 500 - 3000 RMB depending on the complexity of the video, including script writing, filming, editing, etc. For example, a simple product demonstration video may cost 500 - 800 RMB. For example, a simple product demonstration video may cost 500 - 800 yuan, while a creative short video with plot and special effects may cost 2,000 - 3,000 yuan.
    • Jitterbug Account OperationThe monthly quotes are in the range of 1,500 - 5,000 yuan: covering work such as release plans, fan interaction, and data analysis. For example, if a creative handmade store in Wuhan wants to promote its products through Jieyin, the monthly cost of short video creation and account operation may add up to around 2,000 - 4,000 yuan.

(iii) Offline promotion

 

  • Local marketing campaigns::
    • Mini-push (50 - 150 participants)Including the cost of ground promotion personnel, the production of promotional materials (flyers, small gifts, etc.), venue rental (if there is a need for a fixed venue) and other costs, a single event offer in the 2500 - 7000 yuan. For example, if a newly opened milk tea store in Wuhan wants to do ground promotion in the neighboring business district to attract the attention of passers-by, the cost may be around 3,000 - 5,000 RMB.
    • Medium-sized ground promotion (150 - 300 participants): The scale of the expansion, the corresponding materials, personnel and other inputs increased, a single activity costs 7,000 - 18,000 yuan. Like some chain of educational institutions in Wuhan, multiple campuses around the enrollment of ground promotion activities, a single cost may be close to 12,000 yuan.
    • Large-scale ground promotion (more than 300 participants): Involving a wider range of venue settings, more promotional items and a larger team of personnel, the cost of a single event exceeds $18,000 and can even reach tens of thousands of dollars. For example, if a large e-commerce platform organizes a large offline promotion event in Wuhan, the cost will be relatively high.
  • Event Cooperation and Sponsorship: Cooperation with local merchants, organizations, exhibitions, etc. in Wuhan to carry out promotional activities or sponsorship, the cost depends on the scale and form of cooperation, as well as the influence of the other party. Simple cooperation activities, such as joint promotions in shopping malls, may cost 4,000 - 12,000 RMB; if sponsoring large-scale industry exhibitions, the cost may be tens of thousands of RMB or even more, depending on the size of the booth, exposure opportunities and other factors.

II. Other factors affecting the offer

(i) Industry characteristics

 

  • Different industries have different difficulties and focuses in attracting and promoting traffic, which also leads to the differences in the quotes. For example, highly competitive industries such as finance, e-commerce, education and training, etc., require more innovative and accurate promotion strategies, and invest more human and material resources, so the offer is relatively high, higher than the general industry may be 20% - 50%. so complex, the cost will be a little lower.

(ii) Project cycle and time requirements

 

  • If the enterprise requires a short period of time (such as 1 - 2 months) to achieve rapid attraction and promotional effect, the promotion and attraction company needs to concentrate resources and work overtime to operate, which will undoubtedly increase the cost, resulting in higher prices. In contrast, long-term cooperation projects (such as more than half a year), the promotion company can have a more reasonable arrangement of resources and plan development, usually give a certain price concessions, the discount range is generally 5% - 15%.

(iii) Demand for customized services

 

  • Some companies have special promotional needs, such as targeting a niche market in a specific region of Wuhan, a unique way of communicating a brand's culture, or personalized event planning, etc., which requires customized services from the promotion and lead generation company. Customized services involve additional creative ideas, special planning and precise implementation, the price will be higher than the standard service 30% - 100%.

 

In short, the offer cost of the Wuhan promotion and diversion company is a complex system that takes into account a variety of factors. Enterprises in the choice of promotion and diversion services, should be combined with their own business characteristics, budgetary situation, promotional goals and time requirements, etc., and the promotion and diversion company to fully communicate with the choice of the most appropriate promotional programs and partners.
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