Chengdu attraction promotion company services

I. In-depth market research and targeting

1. Chengdu Market Insight
   An in-depth analysis of Chengdu's economic structure, industrial layout and consumption trends. As the economic center of Southwest China, Chengdu's economy covers a wide range of fields such as electronic information, biomedicine, culture and tourism, and specialty restaurants. Analyze the development speed, market saturation and potential opportunities of each industry. For example, it focuses on the new trends in the electronic information industry under the application of 5G technology, and changes in demand for tourism products featuring panda culture and ancient Shu culture in the cultural tourism market, providing companies with a macro view of the market.
2. Target Audience Profiling
   Utilizing big data analysis, market research, consumer interviews and other means to accurately portray the characteristics of the target audience. Considering Chengdu people's laid-back and comfortable attitude towards life, love of food and entertainment, and strong cultural heritage, we draw user profiles in terms of age, gender, income, consumption habits, interests and other dimensions. For example, for the promotion of Chengdu's specialties, the target audience may be local office workers, students, and a large number of tourists, who pursue delicious and unique tastes, and pay attention to the dining environment and cultural atmosphere.
3. In-depth scan of the competitive environment
   Conduct a comprehensive study of competitors in the Chengdu market, including their brand images, product features, pricing strategies, promotion channels and customer ratings. Through comparative analysis, identify the company's competitive advantages and differentiated selling points. For example, in the highly competitive Chengdu hotpot market, analyze other hotpot restaurants' pot base flavors, menu choices, decoration styles and service quality, so as to determine a unique positioning for your own hotpot brand, such as focusing on nourishing pot bases and offering special fresh-cut beef.

Second, search engine optimization (SEO) and marketing (SEM) services

1. Search Engine Optimization (SEO)
   • Website Optimization Upgrade: Optimize the architecture of the corporate website to ensure fast page loading and clear navigation. Optimize the quality of content, in-depth excavation of keywords related to Chengdu enterprises, such as "Chengdu software development company" "Chengdu characteristics of the gift store", and so on, and reasonably integrated into the site's title, body, meta tags. At the same time, optimize the internal links and image ALT attributes to improve the website's position in the natural search engine rankings and increase natural traffic.
   • Local Search Optimization Strategies: Improve the display of companies in local search results for the characteristics of Chengdu local search. Accurately mark the location of the company in map applications such as Baidu Maps and Gaode Maps, and add detailed information such as address, phone number, business hours and user reviews. Highlight Chengdu's regional elements in the website content, such as introducing the product's adaptability to Chengdu's climate or reflecting respect for local culture, to improve the ranking in local user searches.
2. Search Engine Marketing (SEM)
   • Advertising strategy development and implementation: Develop search engine advertising strategies based on corporate budget, objectives and characteristics of the Chengdu market. Select high-value keywords, combine with the search habits of Chengdu users and peak consumption hours, to determine the bidding strategy, advertising time and geographical scope. For example, in the peak season, tourism companies increase their advertising efforts in Chengdu and the surrounding areas for keywords such as "self-driving tour around Chengdu" and "one-day tour to Chengdu city".
   • Advertising creative design and optimization adjustment: Design attractive creative elements such as ad copy, pictures or videos. The ad title highlights the unique advantages of the company in Chengdu, such as "Chengdu's long-established brand, inheriting a hundred years of skills" or "Chengdu's most cost-effective [product name] supplier". The description of the advertisement elaborates on the features of the product or service and preferential information to attract users to click on it. During the advertising process, we continuously optimize the ad creative based on data feedback to improve the click rate and conversion rate.

III. Social media promotion and marketing services

1. Social media platform selection and strategy customization
   • Platform Adaptation Planning: According to the target audience and brand positioning of the enterprise, choose social media platforms that are highly active and influential among Chengdu users, such as WeChat, Weibo, Jittery, Xiaohongshu, and B Station. For example, for fashion brands targeting young consumers in Chengdu, they will focus on using Jittery and Xiaohongshu to showcase fashion items and dressing tips; for local lifestyle service companies in Chengdu, WeChat and Weibo are important platforms for releasing information on special offers and service guides.
   • Differentiated Promotion Strategies: Develop a personalized promotion strategy for the characteristics and user groups of each social media platform. On Jieyin, create creative and interesting short videos, and utilize local hot topics and challenges to attract users; on Xiaohongshu, share the product experience and reasons for recommendation through beautiful graphic notes; on WeChat, publish in-depth industry articles, case studies and promotions; on Weibo, combine with Chengdu's hot news and topics to increase the brand's exposure and topicality.
2. Social Media Content Creation and Posting Management
   • Professional Content Creation Team: Form a professional content creation team to produce high-quality social media content for enterprises that meets the regional culture of Chengdu and the tastes of the target audience. The format of the content includes graphics, videos, live broadcasts and other forms. For example, for Chengdu's food brands, we produce tantalizing food images and videos to showcase the unique charm and production techniques of Sichuan cuisine; for tourism companies, we create interesting travel guide videos and graphics to introduce Chengdu's attractions, food and folk culture.
   • Content Publishing Plan and Optimization: Develop content publishing plans based on user activity time and algorithmic patterns of different social media platforms. Publish content regularly to keep users' attention, and optimize the time, frequency and form of content publishing by analyzing data. For example, on Jitterbug, evenings and weekends are the hours when users are more active, and videos can be released during these hours; at the same time, the content style and release strategy of the video can be adjusted according to the data of the video's playback volume, the number of likes, and the number of comments.
3. Social Interaction and Community Operation
   • Interactive enhancement strategiesThe following are some of the ways to enhance interaction with users and increase their engagement and loyalty: by organizing online and offline activities, initiating topic discussions, and responding to user comments and private messages. For example, a teahouse in Chengdu can organize tea culture lectures and live tea performances in the WeChat community, and launch the "Chengdu's most beautiful teahouse card" topic on Weibo, encouraging users to share their own tea experience and teahouse photos; at the same time, respond to users' inquiries and suggestions in a timely manner, and establish a good communication relationship with users.
   • Community Building and Management: Establish and manage brand communities, such as WeChat fan groups, Weibo super chat, Jitterbug fan groups, etc., to promote communication among users and brand communication. Regularly release benefits, special offers and exclusive content in the community to attract users to join and stay. For example, a fitness club in Chengdu can post member-exclusive fitness class schedules, instructor-led videos, and information on special offers in its WeChat fan group, encouraging group members to invite their friends to join and expand the size of the community.

IV. Offline promotional activities and ground promotion services

1. Local business district and store promotion
   • Business District Event Planning and Execution: Conduct offline promotions in well-known shopping districts, shopping centers and commercial streets in Chengdu. Attract the attention of passers-by by setting up display stands, organizing promotions and performance shows in the atriums of shopping malls. For example, in Chengdu's Chunxi Road shopping district, plan a new product launch or promotional event for a company that combines live performances and interactive sessions to attract a large number of consumers and increase brand awareness and product sales.
   • Store attraction strategy implementation: Develop a personalized traffic diversion strategy for the company's stores. Guide passers-by into the store by putting up posters, distributing flyers and setting up guide signs around the store. At the same time, optimize the display and decoration of the store to create a good shopping environment and increase the rate of customers entering the store and purchasing rate. For example, a specialty gift store in Chengdu can set up a beautiful window display at the entrance of the store and place panda dolls, Shu embroidery and other gifts with Chengdu characteristics to attract the attention of passers-by; set up a comfortable shopping area and experience area inside the store to improve the shopping experience of customers.
2. Ground promotion activities and cooperation development
   • Execution of ground promotion activities: Carry out ground promotion activities in Chengdu's neighborhoods, schools, office buildings and other high-traffic areas. Through code-sweeping gifts, on-site experience, questionnaires, etc., collect information from potential customers and increase brand awareness. For example, in a university campus in Chengdu, conduct a geo-promotion campaign for an education and training organization, distributing course coupons and study materials to students and inviting them to try out the courses on-site; in a community, promote a housekeeping service company, and attract residents' attention to the company's service offerings by sweeping codes to give away cleaning supplies.
   • Cooperation and Resource Sharing: Establish cooperative relationships with local merchants, enterprises and community organizations in Chengdu to achieve resource sharing and mutual benefit. For example, we cooperate with community supermarkets in Chengdu to put up posters and promotional materials of the company in the supermarkets, and at the same time provide preferential activities for supermarket customers; we cooperate with the Chamber of Commerce in Chengdu to participate in activities organized by the Chamber of Commerce and to expand the company's network resources and business channels.
3. Event Marketing & Brand Exposure
   • Event planning and organization: Planning and organizing all kinds of offline activities for enterprises, such as new product launches, opening ceremonies, theme activities, industry exhibitions, etc., to attract media attention, increase brand exposure and user participation. For example, a technology company in Chengdu held a new product launch event, inviting industry experts, media journalists, potential customers, etc. Through on-site product display, demonstration and explanation, it demonstrated the company's technological innovation strength, and through media coverage and on-site experience, it enhanced the brand's influence in the industry.
   • Event publicity and promotion: Publicize and promote offline events through multiple channels, including social media, offline posters, flyers, and partner media. Release event information in advance to attract target audience to sign up for the event. For example, publish event press releases on local media in Chengdu, posters and teaser videos on social media platforms, and posters and flyers around the event venue to increase awareness and participation.

V. Content marketing and word-of-mouth building services

1. Content curation and creation services
   • Content strategic planning: Develop a systematic content marketing strategy to create in-depth, valuable, and interesting content centered around a company's brand, product, or service. Content can be in the form of blog posts, whitepapers, e-books, video tutorials, case studies, and so on. For example, for a Chinese medicine company in Chengdu, it could create popular articles on Chinese medicine treatment methods for common diseases and a white paper on traditional Chinese medicine concoctions; for a cultural company in Chengdu, it could create video tutorials and case studies showcasing local traditional art forms such as Sichuan opera and Shu embroidery.
   • Chengdu characteristics into the content: Incorporate elements of Chengdu's regional culture and specialties in content creation to make the content more relevant to local Chengdu users. For example, mentioning Chengdu's hot pot, skewers, rabbit head and other specialty snacks when introducing food; highlighting Chengdu's iconic landscapes such as the Wuhou Temple, Jinli, and the Broad and Narrow Alleys when describing tourist attractions; and incorporating Chengdu's urban development history and cultural heritage when telling corporate stories.
2. Content publishing and promotion optimization
   • Multi-Channel Content Distribution: Choose appropriate content publishing channels, including the enterprise's official website, social media platforms, Chengdu's local industry forums, information platforms, and third-party content platforms. For example, publish the enterprise's high-quality articles to Chengdu's local life service websites and industry forums to expand the scope of content dissemination; share the content on social media platforms and increase the exposure of the content through interaction and promotion.
   • Optimizing Publishing Tips: Improve the search ranking and exposure of content on search engines and social media platforms by optimizing elements such as titles, keywords, and hashtags. For example, use attractive keywords and hot topics in titles, distribute keywords wisely in articles, and add relevant hashtags on social media platforms to make the content more discoverable by users.
3. Word-of-mouth marketing and user review management
   • Actively creating word-of-mouth: Actively collect users' favorable comments and success stories, and enhance the enterprise's reputation by displaying them on various channels such as websites, social media and offline promotional materials. For example, displaying users' satisfactory evaluations and use cases of products or services on the enterprise's official website and WeChat public number, and attracting new customers through word-of-mouth spreading by users.
   • Evaluation management maintains image: Handle negative comments from users in a timely manner, resolve conflicts and maintain the good image of the enterprise by improving products or services and communicating with users. For example, for the complaints and suggestions made by users on the Internet, timely reply and take corresponding measures, feedback the results of improvement to users, and improve user satisfaction.

VI. E-mail marketing services

1. Mailing List Creation and Management
   • Means of data collection: Collect email addresses of target customers in Chengdu through legal ways, such as registration on the official website of the enterprise, collection at offline events, and sharing by partners. For example, collect the email addresses of exhibitors and visitors by setting up code scanning registration for information at exhibition events in Chengdu; set up registration forms on the official website of enterprises to encourage users to leave their email addresses for more information.
   • Classification management strategy: Categorize and manage mailing lists, segmenting them according to customers' attributes (age, gender, industry, geography, etc.), behaviors (purchase history, browsing record, participation in activities, etc.) and interests. For example, for an e-commerce company in Chengdu, the mailing list can be categorized into different categories such as purchasers of different product categories, potential purchasers, users browsing for specific products, and other different categories for precise marketing.
2. Email Content Design and Personalization
   • Content Creation Essentials: Design personalized and attractive email content, including product recommendations, special offers, company news, Chengdu local information, and so on. For example, for a florist in Chengdu, the email can recommend seasonal flower varieties, discounted bouquet packages, and share some flower-related information about local events in Chengdu, such as flower exhibitions.
   • Customization Strategies: Design specialized email templates for different customer segments to ensure that the email content closely matches the needs, interests and goals of each group. For example, for regular customers, exclusive offers and loyalty rewards can be provided in the email; for potential customers, the advantages of the company's products and services can be introduced, and opportunities for trial or experience can be provided.
3. Email Marketing Automation and Performance Measurement
   • Automated Process Setup: Establish an email marketing automation system that triggers corresponding emails to be sent based on customer behavior. For example, when a new user registers, a welcome email is automatically sent; when a user completes a transaction, relevant after-sales service emails or emails recommending relevant products are sent according to the type of transaction. By automating the process, it improves the efficiency and accuracy of email marketing.
   • Effectiveness evaluation analysis: Evaluate the effectiveness of email marketing by analyzing key data such as open rate, click rate and conversion rate of emails, and adjust email marketing strategies based on the evaluation results. For example, if you find that the open rate of a certain type of email is low, you can adjust the email title or sending time; if the click rate is not high, you can optimize the links and call-to-action buttons in the email content.

VII. Data analysis and effect evaluation services

1. Data collection and integration
   • Comprehensive data collection: Collect data from various promotion and traffic attraction channels, including website traffic, social media data, advertisement placement data, offline activity data, email data and so on. For example, collect data on the growth of Chengdu enterprises' fans on WeChat public number, article reading data, click data on Baidu promotion, data on the number of participants in offline activities, data on the open rate of emails, etc., to form a comprehensive collection of data.
   • Data Integration System: Integrate these scattered data into a unified data analysis system for comprehensive and in-depth analysis. Through data integration, enterprises can have a clearer understanding of the promotion effects of different channels and the interrelationships between them.
2. Data Analytics & Insights
   • In-depth data analysis: Utilize data analysis tools and methods to conduct in-depth analysis of integrated big data. Mining user behavior patterns, promotion channel effects, market trends, product feedback and other valuable information. For example, through the analysis, it is found that users in a certain area of Chengdu have an increased demand for a certain product in a certain season, or a certain promotion channel is effective in attracting new users but has a low user retention rate, which provides a strong basis for the enterprise's marketing decisions.
   • Insight results application: Translate the results of data analysis into actionable marketing recommendations and strategy adjustments. For example, if it is found that a social media platform has a better promotion effect among young users in Chengdu, the investment in that platform can be increased; if it is found that the participant group of an offline activity deviates from the target audience, the form and guideline of the activity can be adjusted.
3. Effectiveness Evaluation and Strategy Adjustment
   • Periodic effectiveness evaluationEvaluate the effectiveness of promotion and attraction on a regular basis, and analyze the implementation of each channel and strategy according to the set goals and key indicators, such as traffic growth, sales increase, customer satisfaction, and so on. For example, every quarter, we conduct a comprehensive evaluation of the effectiveness of Chengdu enterprises' promotion and traffic diversion, comparing the data changes in different quarters to understand the progress of the promotion work.
   • Dynamic Strategy Adjustment: Adjust the promotion strategy and optimize resource allocation in a timely manner according to the evaluation results. If the conversion rate of an online promotion channel is found to be low, the investment in that channel can be reduced and resources can be transferred to more effective channels; if the number of participants in an offline activity is insufficient, the form of the activity and the publicity channels can be optimized to improve the attractiveness and awareness of the activity.